Holbæk B&I

What Holbæk B&I does

Holbæk Bold & Idrætsforening (HB&I / HBI) is a Danish amateur football association founded in 1931 through the merger of Holbæk Idrætsforening (1900) and Holbæk Boldklub (1924), headquartered in Holbæk, Denmark. The club operates from the Holbæk Sportsby complex — including a clubhouse inaugurated on March 25, 2023 and a stadium with capacity for over 1,000 spectators and 1,000 parking spaces — and fields teams from U3/U4 children through senior men's, senior women's, and Oldboys (32+/40+) divisions, with its first team currently competing in the Danish 3. division. Its core offering is a DBU-licensed, structured talent development pathway branded 'Den Blå Tråd' (The Blue Thread), staffed by UEFA-licensed coaches and led by dedicated heads of talent/youth and women's football.

HBI's revenue model combines recurring membership fees (ranging 400-3,000 kr per half-year depending on age group), tiered sponsorship packages (Platinum/Gold/Silver/Bronze), matchday and event revenue (tickets, Christmas parties, corporate events), merchandise sales via a SPORTYFIED-powered webshop, the HBIzz business network (~70 member companies paying 10,000 kr/year), and the HBI's Venner support association (memberships and goal shares funding ~70,000 kr/year to youth operations). Complementary offerings include the Holbæk Sportsakademi academic-athletic partnership with Stenhus Kostskole, the JernBæk joint women's team with Jernløse BK, the DGI Football School summer program, and the get2sport/ UngHolbæk social-inclusion collaboration.

HBI operates as a member-based non-profit governed by an elected board (chairman Allan Markussen) and supported by a 10+ person operational leadership covering sports, finance, commercial/communications, facilities, IT, women's football, and safety. Technology infrastructure is limited to standard DBU administration systems (KlubOffice, KlubCMS, KampKlar) and the SPORTYFIED e-commerce integration, with marketing concentrated on Facebook and the club website. Recent strategic activity includes the 2023 facility expansion, multi-party partnership buildout, and a planned 2026/27 head-coach transition; the club also received a 6-point deduction and 100,000 kr fine from Fodboldens Disciplinærinstans in March 2026 for historical amateur-period compensation issues.

Name

Holbæk B&I

Legal name

Holbæk Bold & Idrætsforening

Website

https://hbi.dk

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

Holbæk Bold & Idrætsforening is a Danish amateur football club founded in 1931, based in Holbæk, serving youth through senior players across men's, women's, and veterans divisions via structured training, DBU leagues, and community programs.

Ownership category

akta.pro rank

Product category

Amateur Football Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Amateur football club
• Youth football training
• Football talent development
• Football club membership
• Community sports programs

Headquarters

HQ city

Holbæk

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Recurring membership fees from players across all age groups from U3 to senior. Fees vary by age group, ranging from 400 kr to 3000 kr per half year.
2. Sponsorship & Partnership Revenue: Partnership packages at multiple tiers: Platinum, Gold, Silver, Bronze. Also includes band advertising, logo placement on player jerseys, match programs, coach jackets, and player sets.
3. Matchday & Event Revenue: Revenue from ticket sales at home matches, Christmas party events, and corporate events. Free admission for children under 12 at matches.
4. HBI's Venner Support: Annual distribution of approximately 70,000 kr to youth operations from the support association, funded by membership fees (200 kr/year), goal shares (20 kr/year + 3 kr per goal), and donations.
5. Merchandise Sales: Sales through webshop (hbi.sportyfied.com) of club merchandise including clothing, scarves, caps, and equipment.

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

Holbæk B&I is a member-based amateur football club offering organized football training, league competition, and a structured talent development pathway for players aged U3 through senior level, including men's, women's, and Oldboys divisions. Beyond on-pitch football, the club sells merchandise, event and Christmas party tickets, sponsorships, and operates the HBIzz Business Network for corporate partners. Supporting initiatives include the Holbæk Sportsakademi school-sports program, DGI Football School summer camps, get2sport inclusion outreach, and the Ombold social football program.

Product overview

Holbæk B&I operates as a unified football club offering organized football training and competitive play across all age groups (U3/U4 through senior, including women's and oldboys divisions). The club provides a structured talent development pathway from children's football through youth to senior football, delivered by qualified coaching staff. Beyond core football services, the club maintains several integrated sub-brands including the HBIzz business network for corporate partners, the HBI's Venner support association for youth funding, the HBI Partnership sponsorship program with multiple tiers, and the Ombold social inclusion program. Supporting services include a SPORTYFIED-powered webshop for merchandise, the Holbæk Sportsakademi school-sports partnership, DGI Football School holiday programs, and a get2sport collaboration for youth from disadvantaged areas. The club also operates a professional matchday experience at its Holbæk Sportsby stadium.

Differentiator

Problem solved

Functional benefit

Brands

• HBIzz Erhvervsnetværk: The club's business network where members meet monthly for networking, knowledge sharing, and idea exchange.

Products and services

• Children's Football (Børn) Organized football training and match programs for children from U3/U4 through U12 age groups at the Holbæk B&I club, run as a DBU-certified children's club emphasizing play, movement, learning, joy, and friendships, with age-appropriate teams for both boys (U6-U12) and girls (U6-U9, U10-U13).
• Youth Football (Ungdom) Competitive football programs for youth players from U13 through U19 (boys and girls), offering training, matches, tournaments, and community for both experienced and inexperienced players as part of the HB&I talent pathway.
• Senior Football Senior football division consisting of U23 men's teams, Oldboys 32+ & 40+ veterans teams, and Kvinde Senior women's teams, providing attractive sports facilities, competitive matches, tournaments, team clothing, and ongoing development opportunities for adult players.
• HBI Talentudvikling (Talent Development) Structured talent development pathway aiming to be the flagship for talent development in West Zealand, developing as many players as possible from children's football (U3-U12) through youth (U13-U19) to the highest senior level, delivered by qualified and dedicated coaches with football, pedagogical, and human skills following the DBU "Den Blå Tråd" methodology.
• HBI Partnership Program Corporate sponsorship program with four tiers (Platinum, Gold, Silver, Bronze) offering businesses brand visibility and engagement through divisions football, children's football, girls'/women's football, Ombold, and the HBIzz business network, including band advertising, jersey logos, match programs, coach jackets, and player sets.
• HBIzz Business Network Monthly business networking group of approximately 70 member companies meeting 11 times annually at member company locations for professional facilitation, knowledge sharing, and idea exchange, providing B2B networking alongside the HB&I sponsorship ecosystem.
• HBI Webshop Official online merchandise store at hbi.sportyfied.com (powered by SPORTYFIED) where club members and fans can purchase club clothing, scarves, caps, equipment, and other club merchandise.
• HBI's Venner (Support Association) Support association offering annual memberships (DKK 200/year with free admission to home matches) and goal shares (DKK 20/year + DKK 3 per HB&I goal scored in 3. division), distributing approximately DKK 70,000 annually to youth operations for clothing, football trips, and facility maintenance.
• Holbæk Sportsakademi Collaboration between HB&I and Stenhus Kostskole offering a combination of formal schooling (grades 8-10) and football training for boys and girls with football ambitions and talent, with up to 22-24 places per class for both day students and boarding options.
• DGI Football School DGI-certified football school program for children aged 6-14 held during summer holiday weeks 26-27, providing fun and educational football training regardless of skill level.
• get2sport Collaboration Collaboration with DIF/get2sport and UngHolbæk providing children and youth from housing areas and disadvantaged backgrounds access to local sports clubs, including satellite training in housing areas, onboarding and retention support, and volunteer development; financed by Satspuljemidler and NordeaFonden.
• Ombold Program Social inclusion football program using football as a gathering point for a special community in Holbæk, providing participation opportunities for people who would otherwise be excluded from organized club sports.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Stenhus KostskolecoreStrategic or Co-development PartnerHolbæk Sportsakademi is a collaboration between HBI and Stenhus Kostskole offering combined academic and football training for students in grades 8-10. The program offers up to 22-24 places per class with both day students and boarding options. Maximum 22-24 students per class provides optimal development conditions.
• DIF / get2sportcoreStrategic or Co-development PartnerPartnership with DIF's get2sport program and UngHolbæk to provide children and youth from disadvantaged areas access to local sports clubs. Project includes 'satellite training' in housing areas, good onboarding and retention of members, and volunteer development. Financed by Satspuljemidler and NordeaFonden.
• Holbæk KommunecoreStrategic or Co-development PartnerPartnership with the municipality for use of facilities in Holbæk Sportsby and support for youth football development. The municipality backs the vision for developing serious girls' and women's football in Holbæk.
• Jernløse BoldklubminorStrategic or Co-development PartnerJoint team cooperation (JernBæk) between Jernløse BK and HBI for women's football, combining 25 players aged 15-22 plus older players. 4 coaches from both clubs manage an 11-a-side team in DBU and 8-a-side team in DGI.
• HBI's VennercoreGTM or Marketing PartnerSupport association founded in 1988 distributing approximately 70,000 kr annually to youth operations. Membership costs 200 kr/year with free match entry. Goal shares available for 20 kr/year plus 3 kr per goal scored. Board includes Brian Valentin Jensen (chairman), Mogens Gøbel Poulsen (treasurer), and others.
• SPORTYFIEDcoreTechnology or IntegrationE-commerce partnership for developing and operating HBI's official webshop (hbi.sportyfied.com) where members and fans can purchase club merchandise including clothing and equipment.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ishøj IF: Lower-division Danish football club that previously employed HBI's sports director Erdogan Aslan as head coach. Operates in a similar geography (greater Copenhagen/Sjælland) and competes at comparable amateur/lower-tier levels with a similar volunteer-driven model.
• KFUM Roskilde: Sjælland-based football club where HBI's Talent/Youth manager Palle Olsen previously worked. Similar community-based youth development focus and lower-division men's setup, making it a closely comparable talent pipeline operator.
• Hvidovre IF: Sjælland club that recruited HBI's former youth developer Steffen Petersen as U19 head coach. Operates at a slightly higher tier with a similar youth academy model and competes for the same Sjælland talent pool.
• BK Frem: Established Copenhagen-based amateur football club with similar tier-level operations, broad youth/senior programming, and member-driven revenue mix. Useful peer for benchmarking community sports club economics.
• Brønshøj Boldklub: Copenhagen-area amateur football club with comparable tier-level ambitions, broad age-group programs, and reliance on sponsorships and membership fees. Strong operational analogue for community-based lower-tier Danish football.
• B.93: Historic Copenhagen football club with comparable full-age-group programs from children to senior teams, operating in similar amateur/lower-division segments with sponsorship and membership revenue.
• Akademisk Boldklub (AB): Historic Danish football club competing in the lower divisions with a similar broad youth and senior offering, sponsorship model, and emphasis on talent development at the amateur level.
• Fremad Amager: Amager-based lower-division Danish football club with a parallel mix of competitive ambitions, broad community programming, and sponsorship-supported revenue streams typical of provincial Danish clubs.
• Jernløse Boldklub: Small Sjælland football club in a joint women's team cooperation (JernBæk) with HBI. Directly comparable amateur club with shared coaching resources and identical volunteer/membership-driven model.

Others

• DBU (Dansk Boldspil-Union): National football governing body and ecosystem partner that licenses HBI as a children's club, provides KlubOffice/KlubCMS/KampKlar systems, and governs the league structure in which HBI's first team plays 3. division.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hbifodbold
• LinkedInlinkedin.com/company/holb%C3%A6k-b-i

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holbæk B&I