Manousheh

Specialty Lebanese Bakerymanousheh.com

Manousheh is a specialty Lebanese bakery operating two Manhattan storefronts serving traditional flatbreads, fresh lemonades, and Lebanese coffee to walk-in and delivery consumers, with event catering, online merchandise, and a Square loyalty program as secondary revenue streams.

Company typePrivate
Founded2013
HeadquartersNew York, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Manousheh does

Manousheh is a specialty Lebanese bakery operating two retail storefronts in Manhattan — at 403 Grand Street in the Lower East Side and 193 Bleecker Street in Greenwich Village — with both locations open daily from 8am to 11pm. The company was established in 2013 as a pop-up in Nolita before moving to permanent locations, and it specializes in traditional Lebanese flatbreads (savory and sweet manoushe) baked fresh in-house daily, with most ingredients imported from Lebanon. The core offering is complemented by fresh lemonades, café blanc, fresh mint tea, and Lebanese coffee, served in a dine-in environment with free WiFi.

The business operates a direct-to-consumer retail model supplemented by an event catering service (drop-off delivery and setup for parties), an online merchandise store selling branded apparel and cookbooks (Man'oushe by Barbara Massaad, The Immigrant Cookbook), a Square-powered online ordering storefront with a 20% off 'FirstOrder' promotion, a Square loyalty program, and gift cards via Swipeit. Marketing is concentrated on Instagram (@manoushehnyc) and a mailing list, with community activations such as Saj bread-making events and holiday tie-ins. The company is privately held, based in New York City, with a stated headcount of 11-50 employees, no institutional funding disclosed, and no parent company or subsidiaries identified.

Manousheh firmographics

Firmographics

Name: Manousheh
Legal name: Manousheh
Website: https://manousheh.com
Company type: Private
Founded year: 2013
Operating status: Operating
Headcount range: 11–50 employees
Short description: Manousheh is a specialty Lebanese bakery operating two Manhattan storefronts serving traditional flatbreads, fresh lemonades, and Lebanese coffee to walk-in and delivery consumers, with event catering, online merchandise, and a Square loyalty program as secondary revenue streams.
Ownership category
akta.pro rank

Manousheh industry classification

Industry

Product category: Specialty Lebanese Bakery
NAICS: Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181), Baked Goods Retailers (445291)
SIC: Bakery Products (2050)
akta.pro primary industry: Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)
akta.pro secondary industries: Bread & Pastry Specialty Stores (CRAHAGAC), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

Keywords

Lebanese flatbread bakery
Specialty bakery retail
Event catering services
Branded merchandise apparel
Traditional Middle Eastern cuisine

Where Manousheh is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Manousheh business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Retail Food & Beverage Sales: Fresh in-store sales of traditional Lebanese flatbreads (savory and sweet), fresh lemonades, café blanc (white coffee), fresh mint tea, and Lebanese coffee at their two NYC locations.
Catering Services: Full-service catering for events and large parties, with drop-off delivery and setup options. Menu includes signature samplers, mezze platters, manousheh minis, and specialty items like Ashta, Nutella, and roasted chicken.
Merchandise & Branded Goods: Online store selling branded merchandise including T-shirts ($25), beanies ($15), and cookbooks ($30-$54), with free shipping on book orders.
Loyalty Program: Manousheh operates a loyalty program through Square for repeat customer engagement.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Branded T-shirts priced at $25.00 each
Unit Pricing	Pay-as-you-go	Beanie priced at $15.00
Unit Pricing	Pay-as-you-go	Man'oushe cookbook by Barbara Massaad at $30.00
Unit Pricing	Pay-as-you-go	The Immigrant Cookbook at $35.00
Unit Pricing	Pay-as-you-go	Combo meal available for $6 additional

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Manousheh product offering

Product offering

Core offering

Manousheh is a specialty Lebanese flatbread bakery that bakes traditional manousheh (savory and sweet) fresh daily using ingredients largely imported from Lebanon. The company operates dine-in, takeout, and delivery service at two Manhattan locations, complemented by event catering, a branded merchandise and cookbook e-commerce store, gift cards, and a Square-based loyalty program.

Product overview

Manousheh is a specialty Lebanese flatbread bakery with a dual offering: its core product is a home-style bakery serving traditional Lebanese flatbreads (savory and sweet manoushe) fresh-baked in their oven, complemented by a catering service for events. The company operates two physical locations in New York City (Lower East Side and Greenwich Village) and maintains an e-commerce merchandise store selling branded apparel (t-shirts, beanies) and cookbooks. Supporting services include a Square-powered loyalty program, gift cards via Swipeit, and online ordering through Square's platform.

Differentiator

Problem solved

Functional benefit

Products and services

In-Store Dining and Takeout Traditional Lebanese flatbread bakery serving savory and sweet manousheh baked fresh daily in their oven with most ingredients sourced from Lebanon, plus fresh lemonades, café blanc, mint tea, and Lebanese coffee. Available for dine-in (with free WiFi), takeout, and delivery at two Manhattan locations.
Catering Services
T-Shirt - Toot Toot 3ala Beirut
T-Shirt - I Heart Gluten Branded Manousheh t-shirt featuring the 'I Heart Gluten' design, priced at $25.00.
T-Shirt - Eat My Manousheh Branded Manousheh t-shirt featuring the 'Eat My Manousheh' design, priced at $25.00.
T-Shirt - Manousheh Lover Branded Manousheh t-shirt featuring the 'Manousheh Lover' (M3ezr) design, available in sizes S through XL, priced at $25.00.
Manousheh Beanie Manousheh branded beanie available for purchase online at $15.00.
Man'oushe Cookbook by Barbara Massaad Cookbook by Barbara Massaad featuring manoushe recipes and Lebanese cuisine, priced at $30.00 with free shipping.
The Immigrant Cookbook Cookbook featured in the Manousheh merchandise collection, priced at $35.00 with free shipping.
Mama Ghannouj Cookbook Mama Ghannouj cookbook available with free shipping, priced at $54.00, currently listed as sold out.
Online Ordering Online ordering system powered by Square for takeaway and delivery orders from the Manousheh menu. New customers receive 20% off their first order with the code 'FirstOrder'.
Square Loyalty Program Square-powered loyalty program for repeat Manousheh customers, accessible via the Square platform for ongoing customer engagement.
Manousheh Gift Cards Digital and physical Manousheh gift cards available for purchase through the Swipeit platform.

Companies that use Manousheh

Customer profile

Segments3 records

Ideal customer profiles3 records

Manousheh technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Manousheh partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Manousheh competitors and assessment

Company assessment

Direct peers

Bien Cuit: NYC artisan bakery specializing in heritage-grain breads with a strong retail storefront model. Comparable as a specialty, craft-focused NYC bakery with retail emphasis and a premium positioning.
Mah-Ze-Dahr Bakery: NYC artisan bakery and pastry shop with a chef-driven, premium product line. Comparable on specialty-bakery positioning and Manhattan retail footprint.
Dominique Ansel Bakery: NYC bakery known for premium, cult-following baked goods and a strong tourism/brand pull. Comparable as a high-profile NYC retail bakery with brand-led differentiation.
Amy's Bread: Long-established NYC artisan bakery with retail locations and wholesale/catering operations. Comparable as a multi-channel NYC bakery combining retail, wholesale, and event business.
Miznon: Israeli/Middle Eastern street food and flatbread concept with NYC locations. Closely comparable on food category (Levantine flatbreads) and casual street-food positioning, though more pita-focused than manoushe.
Breads Bakery: NYC-based specialty bakery known for babka and Middle Eastern-adjacent baked goods with multiple Manhattan locations. Directly comparable specialty/ethnic bakery concept serving a similar urban, food-savvy customer with a culturally-rooted product line.
Taboonette: Middle Eastern fast-casual concept specializing in flatbreads and Levantine street food. Comparable on flatbread-centric menu, NYC presence, and casual Middle Eastern positioning.
Levain Bakery: NYC-born bakery chain with multiple Manhattan locations, famous for cookies and baked goods. Comparable as a multi-location NYC specialty bakery with strong retail brand and tourism-driven demand.
Lady M Confections: NYC luxury bakery specializing in signature cakes and pastries with multiple retail locations and strong brand recognition. Comparable as a multi-location NYC premium bakery with strong brand/IP positioning.

Broad incumbents

Pain Quotidien: International bakery-café chain with multiple NYC locations serving organic breads, pastries, and café fare. Comparable as a larger, multi-unit bakery-café operating in the same Manhattan neighborhoods with broader menus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Manousheh financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Manousheh leadership team

Management profile

Number of profiles

Manousheh funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Manousheh M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manousheh

What does Manousheh do?

Is Manousheh a public or private company?

Manousheh is a private company. It is classified as unknown and is currently operating.

When was Manousheh founded?

Manousheh was founded in 2013. It employs 11 to 50 people.

Where is Manousheh based?

Manousheh is headquartered in New York, United States, in the North America region.

How does Manousheh make money?

Four revenue lines are on record. Retail Food & Beverage Sales are the primary driver. The others are catering Services, merchandise & Branded Goods and loyalty Program.

Who are Manousheh's main competitors?

Direct peers on record are Bien Cuit, Mah-Ze-Dahr Bakery, Dominique Ansel Bakery, Amy's Bread, Miznon, Breads Bakery, Taboonette, Levain Bakery and Lady M Confections. Pain Quotidien is listed as a broad incumbent.

Does Manousheh have an API?

No public API is recorded for Manousheh.

What industry is Manousheh in?

Manousheh's product category is Specialty Lebanese Bakery. Its primary akta.pro industry code is THAFAFAJ, Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin), with a secondary code of CRAHAGAC, Bread & Pastry Specialty Stores. Its NAICS code is 311811 and its SIC code is 2050.