What AmeriCamp does

AmeriCamp Ltd is a UK-registered cultural exchange facilitator (Manchester HQ, company number 07121428) that places international applicants aged 18+ as summer camp counsellors at partner camps across the USA under J-1 exchange visitor visa sponsorship. The company operates as a subsidiary within the Intrax Global LLC group, which holds the US Department of State J-1 visa sponsor designation that underpins AmeriCamp's service. Its core offering is the Camp Counsellor Placement Program, supported by an AmeriCamp Premium tier, with a multi-stage application process (£49 Stage 1 deposit, £242 Stage 2 fee, plus Stage 3 program fees and pass-through costs such as DBS background checks, SEVIS fees, and visa appointment fees). Distribution is direct-to-consumer via the company website and Matchio placement portal, supplemented by Camp Fairs (in-person hiring events), pre-departure orientations, and a content-led marketing engine including the 'Around the Camp Fire' Spotify podcast and an extensive blog.

The technology stack is operationally focused rather than proprietary: the Matchio platform handles applicant profile creation, camp matching, and interview workflow; internal CRM (HubSpot, Salesforce) tracks lead-to-applicant conversion; video interviews are integrated into the hiring pipeline; and DBS background checks are embedded via a designated partner. The team is small (51-100 employees, with visible roles spanning Brand Manager, Senior Marketing Executives, Senior and Junior Application Coordinators, and Onboarding Specialists — almost all of whom are former US summer-camp staff). Revenue derives from participant application and program fees rather than employer commissions, with ancillary pass-through fees for medical forms, visa appointments, and SEVIS. AmeriCamp works with hundreds of US camps including Camp Towanda, Camp Chipinaw, Camp IHC, and the Cohen Camps family, and reports placing 'thousands' of participants annually under a guaranteed minimum salary of $2,250 USD.

Commercially, AmeriCamp runs a hybrid GTM combining a sales-led motion (dedicated Sales Associates with monthly conversion targets) with a community/referral model driven by returning participants and Trustpilot social proof, plus event-driven acquisition through Camp Fairs. The brand is protected via registered trademarks across UK, EU, US, Australia, and New Zealand, and won two categories at the British Youth Travel Awards 2024. Under the Intrax umbrella, the broader portfolio extends to Camp Thailand, Gap 360, and AuPairCare, giving AmeriCamp cross-sell optionality into group travel, gap-year, and au pair segments.

Name

AmeriCamp

Legal name

AmeriCamp Ltd

Website

https://americamp.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

AmeriCamp Ltd is a UK-based cultural exchange facilitator that places young adults aged 18+ as summer camp counsellors at US camps under J-1 visa sponsorship through its parent Intrax Global LLC. It earns multi-stage application and program fees from participants matched via its Matchio placement portal.

Ownership category

akta.pro rank

Product category

Cultural Exchange Programs

NAICS

All Other Travel Arrangement and Reservation Services (561599), Tour Operators (56152), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363)

akta.pro primary industry

Paid Placement & Au Pair/Working Holiday Placement Programs (EDAIAFAD)

akta.pro secondary industries

Au Pair Program Sponsorship & Compliance (Visa/Host Family Support) (HSAAAEAB), Au Pair Training, Orientation & Cultural Exchange Programs (HSAAAEAD), Group Camping & Scout Camps (THAGAOAI)

Keywords

• Summer camp placement
• J-1 visa sponsorship
• Cultural exchange programs
• Camp counselor recruitment
• International work travel

Headquarters

HQ city

Salford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Cultural Exchange Program Fees: Multi-stage fee structure for participants: Stage 1 deposit (~£49), Stage 2 fee (~£242), and Stage 3 fees. These cover application processing, placement services, visa sponsorship support, orientation, and ongoing customer service throughout the program.
2. Third-Party Service Fees: Facilitation fees for additional services including medical form fees (paid to GPs), US embassy visa appointment fees, DBS background check fees, and SEVIS fees. These are pass-through costs collected from participants.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

AmeriCamp is a cultural exchange program facilitator that places international applicants (primarily aged 18+) as camp counselors at partner summer camps across the USA. The company handles the entire process including J-1 visa sponsorship and DS2019 processing, camp placement matching via an online Matchio portal, DBS background checks, medical insurance coverage (including 30-day post-camp travel), pre-departure orientations, and 24/7 in-country support. Participants receive a guaranteed minimum salary of $2,250 USD along with free accommodation and meals at camp.

Product overview

AmeriCamp operates as a cultural exchange facilitator offering a suite of programs centered on international camp counselor placements in the USA. The core product is the AmeriCamp Camp Counsellor Placement Program, a J-1 visa sponsorship service that matches applicants with partner summer camps across the USA, providing visa processing, medical insurance, orientation, and ongoing support. This core offering is complemented by AmeriCamp Premium, a higher-tier variant with enhanced benefits. The company also publishes the 'Around the Camp Fire' podcast as a content and community engagement channel. Under the parent organization Intrax, AmeriCamp extends its portfolio to include related international programs such as Camp Thailand, Gap 360, and AuPairCare, creating a comprehensive work-and-travel ecosystem across multiple program types.

Differentiator

Problem solved

Functional benefit

Products and services

• AmeriCamp Camp Counsellor Placement Program Cultural exchange program that places international applicants as camp counselors at summer camps across the USA. Includes J-1 visa sponsorship and DS2019 processing, camp placement matching with hundreds of partner camps, medical insurance covering entire stay plus 30-day post-camp travel, pre-departure orientation, and 24/7 in-country support. Guaranteed salary of at least $2,250 USD, free accommodation, and meals included. Targets young adults aged 18+ from the UK, Australia, and beyond.
• AmeriCamp Premium Enhanced tier of the standard AmeriCamp Camp Counsellor Placement Program offering premium camp placements, extra perks, and elevated support services for participants seeking a higher-end experience.
• Around the Camp Fire Podcast AmeriCamp's official podcast featuring stories, tips, and insider camp information from the AmeriCamp community, available on Spotify and other podcast platforms. Used for community engagement and top-of-funnel content marketing.

Quantifiable outcome

• Guaranteed salary of at least $2,250 USD for first-time participants
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, primary and minor.

• Intrax Global LLCcoreStrategic or Co-development PartnerParent company and US-designated J-1 exchange visitor visa sponsor. AmeriCamp is part of FurtherTravel which is part of Intrax Global LLC. Intrax processes DS2019 forms and provides visa sponsorship infrastructure.
• Camp TowandaprimaryOthersSummer camp in Pocono Mountains operating since 1923. One of AmeriCamp's primary partner camps for placing UK camp counsellors.
• Camp IHCprimaryOthersFully unplugged summer camp in Pennsylvania. One of AmeriCamp's partner camps offering 7-week programs.
• Camp ChipinawprimaryOthersSummer camp in Swan Lake, NY operating since 1927. AmeriCamp partner camp for placing international staff.
• Cohen Camps (Camp Tevya, Camp Tel Noar, Camp Pembroke)primaryOthersFamily of three Jewish summer camps in New England. Camp Pembroke is the only all-girls Jewish camp in New England. Founded 1935.
• Camp ThailandminorOthersPart of the Intrax family of travel and cultural exchange brands. Group tours for solo travellers with programs that give back.
• Gap 360minorOthersPart of the Intrax family. Adventurous gap year trips for ages 18-30, from 1 week to 1 year.
• AuPairCareminorOthersPart of the Intrax family. Program for spending a year as an au pair in the USA.
• BETA (British Education Travel Association)minorChannel Partner/ Reseller/ DistributorEducation travel association. AmeriCamp is a member and displays their logo on the website.
• BridgeUSAminorChannel Partner/ Reseller/ DistributorUS government program for cultural exchange visitors. AmeriCamp displays their logo as a partner/participant.
• WYSE (World Youth Student and Educational Travel Confederation)minorChannel Partner/ Reseller/ DistributorInternational youth travel association. AmeriCamp is a member displaying their logo.
• ICF (International Camping Fellowship)minorChannel Partner/ Reseller/ DistributorInternational camping organization. AmeriCamp displays ICF logo as member/partner.
• BYTA (British Youth Travel Awards)minorChannel Partner/ Reseller/ DistributorIndustry awards organization. AmeriCamp won BYTA Best Marketing 2024 and additional categories.
• Hundred+ Partner Camps (USA)primaryOthersAmeriCamp is trusted by hundreds of camps across the USA including Lindenmere, Pocono Springs, Airy Louise, NYJ camps, Takajo, Awosting, Beber, Towanda, Chipinaw, IHC, Ebner, Echo Lake, Summit, Walden, and many more.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Camp Leaders: Direct competitor also placing international (UK/EU/Australia) young adults at US summer camps as counsellors via J-1 sponsorship. Operates with a similar application, placement, and orientation model targeting the same 18+ persona.
• CCUSA (Camp Counselors USA): One of the largest US-headquartered camp counselor placement agencies, operating in the same J-1 Summer Work Travel program. Competes directly for international applicants and partner camps with AmeriCamp.
• IENA (International Exchange of North America): Designated J-1 sponsor operating Summer Work Travel and other cultural exchange programs. Competes for the same pool of UK/EU applicants seeking US summer camp placements.
• Cultural Care Au Pair: Largest US au pair sponsorship agency — competes directly with AmeriCamp's sibling brand AuPairCare for international young adults seeking US cultural work placements under similar J-1-adjacent frameworks.
• InterExchange: US-designated J-1 sponsor offering cultural exchange programs including au pair, camp counselor, and work travel. Overlaps with AmeriCamp's core J-1 camp placement offering and adjacent au pair / work-travel programs under the sibling-brand portfolio.
• Alliance Abroad: J-1 visa sponsor with Summer Work Travel and work-and-travel programs for international participants. Directly comparable product offering to AmeriCamp, including camp placements and cultural exchange orientation.
• Greenheart Exchange: Non-profit US J-1 visa sponsor running Summer Work Travel (camp placements) plus au pair and high school exchange programs. Directly comparable regulatory profile and target participant base as AmeriCamp.

Emerging players

• GoAuPair: Au pair placement agency for international candidates seeking live-in childcare roles in the US. Partially overlaps with the AmeriCamp / AuPairCare portfolio, targeting the same demographic at a different life stage.
• Gapforce / GVI: UK-based gap year and experiential travel providers offering international work, volunteering, and travel programs for 18-30 year olds — adjacent to AmeriCamp on the target audience and Intrax group's Gap 360 offering.

Broad incumbents

• BUNAC: Long-established UK-origin work-and-travel and cultural exchange provider offering J-1 summer camp placements alongside a broader portfolio of internships, teaching, and volunteer programs — overlapping with AmeriCamp on the camp counselor product but extending into adjacent programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/show/3VG2wFyH3pl752J8BbeZvb?utm_medium=share&utm_source=linktree
• Xx.com/AmeriCamp
• Facebookfacebook.com/AmeriCamp
• LinkedInlinkedin.com/company/americamp

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AmeriCamp