Hooble

What Hooble does

Hooble is a small UK-based cloud solutions company founded in 2008 and headquartered in Oxford. With a team of 1-10 employees, the company helps small, medium, and large businesses secure service and support packages for cloud solutions, operating both as a solutions broker and through direct managed services delivery. Through its operating brand Acklo Ltd, Hooble offers a multi-cloud portfolio spanning Private Cloud, Hybrid Cloud, and Public Cloud management for Azure, AWS, and Google Cloud, complemented by a Cyber Security Platform with network scanning and threat visibility, Backup as a Service implementing the 3-2-1 backup rule, and a Journey to The Cloud migration advisory service.

The company monetizes through recurring managed services and cloud infrastructure subscriptions, with quote-based pricing tailored to customer requirements rather than published tiers. Its go-to-market is sales-led, combining direct phone sales, inside sales via email, and self-service channels (customer portal at my.acklo.com and an online ticketing system) targeting UK enterprises with 24/7 support and a typical 30-minute response during office hours. Hooble addresses multiple vertical segments, including enterprise businesses, financial and professional services, retail/hospitality/leisure, manufacturing/construction, public sector/non-profit, and healthcare/education/research. Leadership comprises operations director Carol Mallen, commercial director Luke Bailey, and IT director Michael Findlay. Strategic activity has historically centred on acquisitions: Hooble acquired NinjaHosts in June 2018 and SimpleReg in March 2019 for undisclosed amounts, broadening its service portfolio.

Name

Hooble

Legal name

Acklo Ltd

Website

https://hooble.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Hooble is a UK-based (Oxford) cloud solutions company founded in 2008 that helps businesses secure managed cloud, cybersecurity, and backup services. Through its Acklo brand, it serves SMBs and enterprises across multiple UK verticals via direct sales and subscription-based managed services.

Ownership category

akta.pro rank

Product category

Managed Cloud Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (5415)

SIC

Services-Management Services (8741)

akta.pro primary industry

Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)

akta.pro secondary industries

Cloud Operations Outsourcing (Cloud Managed Operations) (BPAEAMAC), Hybrid Cloud DR/BC & High Availability (HDABAMAI), Attack Detection & Response for Cloud/SaaS (SOC for Cloud) (HDADAGAJ)

Keywords

• Managed cloud services
• IT support packages
• Cloud migration services
• Cybersecurity services
• Business IT consulting

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Ongoing managed services providing secure cloud infrastructure, cybersecurity, and backup solutions with continuous support and management.
2. Cloud Solutions: Private, hybrid, and public cloud infrastructure solutions with design, deployment, and management services. Revenue generated through cloud infrastructure usage and management fees.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Hooble helps small, medium and large businesses secure the right service and support packages for cloud solutions. Through its subsidiary Acklo, it delivers managed IT services including Private Cloud, Hybrid Cloud, and Public Cloud (Azure, AWS, Google Cloud) management, Cyber Security, Backup as a Service, and Journey to The Cloud migration advisory. The company acts as a UK-based cloud specialist providing end-to-end managed services with 24/7 support.

Product overview

Acklo is a managed IT services provider offering a multi-cloud solutions portfolio. The core offering consists of Private Cloud, Hybrid Cloud, and Public Cloud management services, complemented by Cyber Security and Backup as a Service. An additional Journey to The Cloud service provides advisory support for cloud migration projects. The company supports Azure, AWS, and Google Cloud public cloud environments and provides 24/7 support with UK-based expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Cloud

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Daisy Corporate Services: Large UK IT and cloud managed services provider with a much broader portfolio (connectivity, voice, cloud, security). Comparable as a competitor for mid-market UK cloud and security contracts, though much larger and more diversified.
• Softcat: Major UK IT infrastructure provider with growing managed cloud and security services. Adjacent competitor for mid-market cloud and cyber contracts, though primarily a reseller rather than a pure managed services operator.
• SCC (Specialist Computer Centres): Large European IT services company with significant UK managed cloud, security and workplace services. Competes with Acklo on UK mid-market cloud and security deals but operates at significantly larger scale.

Direct peers

• iomart: UK cloud hosting and managed services company with Private Cloud, Hybrid Cloud and Public Cloud (Azure/AWS) offerings. Highly comparable product portfolio and vertical mix (UK SMEs through to regulated industries).
• Babble Cloud: UK cloud, communications and managed IT services company focused on SMEs and mid-market. Closely comparable in UK-only geographic scope and bundled cloud + security + support proposition.
• Kerv: UK managed cloud, workplace and security services provider. Overlaps with Acklo in mid-market UK cloud managed services with multi-vertical reach and bundled security.
• Node4: UK managed cloud, colocation and connectivity provider serving mid-market enterprises. Comparable in offering managed private/public/hybrid cloud with bundled security and DR services to UK-based customers.
• Six Degrees Group: UK-based managed cloud, connectivity and hosting provider serving mid-market and enterprise customers. Closely comparable to Acklo in offering managed multi-cloud services with 24/7 UK support and a similar SME-to-enterprise customer profile.
• Adapt (Adapt IT Services): UK-based cloud, digital and managed services provider. Comparable in multi-cloud transformation, managed services and a similar mix of mid-market enterprise customers across multiple verticals.

Emerging players

• Fidelity Group (Fidelity Energy/Services): UK-based managed IT, cloud and security provider to mid-market organisations. Comparable as a regionally-focused UK MSP competing for similar SME cloud-migration deals.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hooblecloud
• Facebookfacebook.com/hooblecloud
• LinkedInlinkedin.com/company/hooblecloud

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hooble