Name

Beetek

Legal name

Beetek Pty Ltd

Website

https://beetek.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Signage Software

NAICS

Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Wholesale/White-Label Pay-TV Platform Operators (MPABAGAE)

akta.pro secondary industry

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

Keywords

• Digital signage software
• Cloud digital signage
• White label software
• IPTV solutions
• Audience analytics

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

1. White-Label Software Licensing: Partners resell Beetek's digital signage software under their own brand at no additional cost. Revenue generated through software usage and platform access.
2. Software Development Services: Custom software development across domains including digital signage, IPTV, audio-video transcoding, streaming, recording, and IoT. Team has 15+ years of experience.
3. Customization Services: Cost-efficient customization solutions to fit client-specific needs, often available at no charge.
4. Branded Hardware: Cost-efficient branded hardware solutions even for minimum quantity orders.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Beetek develops and supplies white-label cloud-based digital signage and IPTV software that channel partners (system integrators, resellers, and software development companies) rebrand and resell to their end customers. The core product suite comprises EasySignage (a cloud digital signage platform for content management, scheduling, and multi-screen playback) and EasySignage AI (an AI-augmented signage platform with computer-vision-based audience analytics and content targeting). The company also offers software development, customization services, and branded hardware to complete the partner offering.

Product overview

Beetek provides white-label software solutions primarily serving system integrators, resellers, and software development companies. The core product offering consists of EasySignage, a cloud-based digital signage platform, with EasySignage AI as an AI-powered add-on module that adds real-time audience analytics and automated content targeting capabilities. EasySignage AI integrates with and extends the base EasySignage platform to enable data-driven, personalized digital signage experiences.

Differentiator

Problem solved

Functional benefit

Brands

• EasySignage: Cloud-based digital signage platform that turns any screen into a communication tool. Allows users to create designs, schedule playlists, and display content on any screen from anywhere.
• EasySignage AI

Products and services

• EasySignage Cloud-based white-label digital signage platform that enables partners (system integrators, resellers, software development companies) to offer content management, scheduling, multi-screen playback, and signage workflows under their own brand. Includes Canva integration and serves end businesses across advertising, retail, real estate, education, and restaurants.
• EasySignage AI AI-powered digital signage platform layered on top of EasySignage that delivers real-time audience analytics, anonymous demographic detection via computer vision, AI-driven content targeting, and process automation for content scheduling. Targets advertising, retail, real estate, education, and restaurant deployments through channel partners.
• Software Development Services Custom software development services provided to channel partners on a quote-based engagement model, extending or tailoring Beetek's digital signage and IPTV capabilities for partner-specific requirements.
• Customization Services Cost-efficient customization services that adapt the EasySignage platform, branding, and feature set to partner or end-customer requirements, delivered on a quote-based pricing model.
• Branded Hardware Beetek-branded or partner-co-branded hardware supplied alongside the EasySignage software stack to deliver complete digital signage deployments, available with no minimum order quantity and on a quote-based model.
• White-Label Software Licensing Free white-label licensing of Beetek's EasySignage and IPTV software to system integrators, resellers, and software development companies, allowing them to rebrand the platform under their own identity for resale to end customers.

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Pickcel: Pickcel is a cloud digital signage platform with content scheduling, multi-screen sync, and an app marketplace. It competes with EasySignage on the same horizontal CMS use cases for retail, education, and corporate communication.
• Kitcast: Kitcast offers cloud digital signage specifically for Apple TV and iOS devices, with reseller and white-label programs. It competes with Beetek for the same partner/reseller digital signage CMS demand in the Apple-device ecosystem.
• NoviSign: NoviSign provides cloud-based digital signage software with a partner/reseller program and content-creation tools. It competes head-to-head with EasySignage on the SMB-to-mid-market digital signage CMS layer.
• ScreenCloud: ScreenCloud is a cloud-based digital signage SaaS platform targeting enterprises and resellers. It directly competes with EasySignage on the CMS, content scheduling, and multi-screen management layer, and similarly offers an app/analytics ecosystem.
• BrightSign: BrightSign combines digital signage media players with its own BSN.cloud CMS and AI features. It overlaps with Beetek on the software/signage-CMS side (and adjacent hardware) and targets the same integrator and reseller channels.
• TelemetryTV: TelemetryTV is a cloud digital signage platform aimed at enterprise and resellers with analytics and content automation features. It is comparable to Beetek on the cloud-CMS-plus-analytics positioning and the partner-led go-to-market motion.
• MediaSignage: MediaSignage provides cloud digital signage software (SignagePlayer/SignageLab) with white-label and SDK options. It overlaps with EasySignage on white-label digital signage CMS offerings and partner/developer ecosystem.
• Yodeck: Yodeck is a cloud digital signage platform that offers white-label and partner programs to MSPs and resellers. It is a direct competitor to Beetek on white-label SaaS digital signage, with overlapping CMS, scheduling, and multi-screen playback features.

Broad incumbents

• Samsung VXT: Samsung VXT is Samsung's cloud digital signage CMS tightly coupled with Samsung display hardware and Tizen OS. It is a broad incumbent that competes with Beetek on the CMS/analytics layer, with the added advantage of integrated OEM hardware.
• Scala (STRATACACHE): Scala, owned by STRATACACHE, is an established enterprise digital signage platform with end-to-end hardware, software, and analytics. It is a broader incumbent relative to Beetek — overlapping on the signage-CMS and analytics layer but serving much larger enterprise deployments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beetek