HBH

What HBH does

HBH, operated by CÔNG TY CỔ PHẦN RETA (founded June 2014 in Ho Chi Minh City, Vietnam), is a private joint-stock company that builds the EZYSERVE platform — a multifunctional digital service kiosk system combining dedicated hardware (self-service kiosks, high-quality printers, AI cameras, displays) with AI-powered software for queue management, identity verification, document scanning, high-quality printing, and online submission. The platform integrates natively with Vietnam's national VNeID digital identity system and the National Public Service Portal (Dịch vụ công Quốc gia), enabling automated routing and direct online document filing. A complementary Số hóa & Lưu trữ (Digitization & Storage) module provides OCR-based paper digitization, speech-to-text audio conversion, image restoration, and video understanding for converting physical archives into searchable digital data.

The company's product suite targets eight verticals: administrative government agencies (primary), schools and educational centers, hospitals and clinics, transportation hubs (stations, terminals, airports), retail and food service, hospitality and tourism, banks and financial institutions, and residential complexes. AI capabilities include facial recognition, OCR, speech-to-text, video understanding, and anomaly detection applied to queue optimization, fee reconciliation, and document processing workflows.

HBH sells exclusively through an enterprise field-sales motion involving consultation, on-site survey, custom configuration, installation, and on-site training and handover — small deployments complete in 3-7 days and large centers in 2-4 weeks. Revenue is generated through project-based system deployments (hardware plus professional services) and ongoing technical services and maintenance contracts (multi-year). Pricing is quote-based and not publicly disclosed; payments are accepted in cash or via bank transfer to VietinBank. The company operates from a single headquarters in Ho Chi Minh City, employs 11-50 people, and maintains a multi-language website in Vietnamese, English, Simplified Chinese, Japanese, and Korean. Nguyen Manh Bao serves as legal representative, and no external investors, subsidiaries, or M&A activity are disclosed.

Name

HBH

Legal name

CÔNG TY CỔ PHẦN RETA

Website

https://hbh.vn

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

HBH (CÔNG TY CỔ PHẦN RETA) is a Vietnam-based provider of the EZYSERVE AI-powered self-service kiosk platform and digitization services, serving government agencies, schools, hospitals, banks, retailers, and residential complexes across Vietnamese administrative workflows.

Ownership category

akta.pro rank

Product category

Self-Service Kiosk Solutions

NAICS

Computer Systems Design and Related Services (54151), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming Services (7371), Services-Computer Processing & Data Preparation (7374), Computer & Office Equipment (3570)

akta.pro primary industry

MLOps/LLMOps & Model Lifecycle Management Services (BPAEAHAH)

Keywords

• Self-service kiosks
• Digital process automation
• Document digitization services
• Queue management systems
• Administrative workflow automation

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. EZYSERVE System Deployment: Project-based system deployment and installation services. Pricing depends on scale and actual survey of each project. Includes hardware supply, software configuration, installation, training, and handover.
2. Technical Services and Maintenance: Ongoing technical support and maintenance services for deployed systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

HBH develops and deploys EZYSERVE, a multifunctional self-service kiosk system equipped with AI capabilities that automates administrative processes and public service delivery for organizations across Vietnam. The company also provides a complementary Digitization & Storage service that converts physical documents and paper-based workflows into digital formats for institutional clients.

Product overview

HBH offers two main product lines: the core EZYSERVE system and the Số hóa & Lưu trữ (Digitization & Storage) service. EZYSERVE is a unified platform providing multi-functional service desk automation including queuing/identification, form completion, high-quality printing, document scanning, and online submission capabilities. It integrates AI features for facial recognition, workflow optimization, and anomaly detection. The Số hóa & Lưu trữ service complements EZYSERVE by providing digitization solutions for paper documents, images, audio files, and video content, using OCR, Speech to Text, and Video Understanding technologies. Both solutions are designed for deployment in government agencies, schools, hospitals, transportation hubs, banks, retail, and residential complexes.

Differentiator

Problem solved

Functional benefit

Brands

• EZYSERVE: A multifunctional system that helps digitize administrative procedures and business processes. Features include automated queue management, form completion, document printing and scanning, online payment support, facial recognition, voice interaction, and real-time operational reporting. Also supports digitization and storage of paper documents, images, audio, and video.

Products and services

• EZYSERVE Multifunctional self-service kiosk system with AI features (facial recognition, OCR, speech-to-text, video understanding) that automates administrative processes and public service delivery for government agencies, educational institutions, healthcare facilities, transportation hubs, retail, hospitality, banks, and residential complexes in Vietnam.
• Số hóa & Lưu trữ (Digitization & Storage) Digitization and storage service that converts physical documents and paper-based workflows into digital format for organizations seeking to modernize records management and complete end-to-end process digitization alongside EZYSERVE deployments.

Quantifiable outcome

• Reduced manual operations and shortened processing time
• +2 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability10 records

Feature7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ABBYY: Specialist in OCR, document capture, and intelligent automation. Comparable to HBH on the document digitization and OCR technology layer underpinning EZYSERVE's paper-processing features.
• Wavetec: Provides queue management, digital signage, and self-service kiosks across banking, government, healthcare, and telecom. Closely comparable to EZYSERVE in target verticals and solution bundle.
• Qmatic: Global provider of queue management and customer journey orchestration solutions for government, healthcare, banking, and retail. Directly comparable to HBH's EZYSERVE kiosk-based queue and citizen-service automation offering.
• Nemo-Q: Specializes in queue management systems and self-service kiosks for government agencies, healthcare providers, and retailers. Operates in a similar niche to HBH with comparable technology stack and customer profile.

Emerging players

• UiPath: Leading RPA and process automation platform used by enterprises and governments to digitize administrative workflows. Comparable to HBH in the process automation layer, though UiPath focuses on software-only rather than hardware kiosks.
• Hexnode: Unified endpoint management and kiosk management software. Comparable to HBH on the kiosk-mode device management layer of EZYSERVE deployments.
• Foxit Software: PDF and document management software provider. Comparable to HBH on the document digitization and PDF generation/printing component of EZYSERVE.
• KioWare: Kiosk software for lockdown and secure browser-based self-service applications. Adjacent comparable on the kiosk operating-system layer that underpins EZYSERVE's self-service functionality.

Broad incumbents

• Tungsten Automation (Kofax): Established vendor of intelligent document processing, OCR, and process automation software. Directly comparable to HBH's Số hóa & Lưu trữ digitization offering and adjacent to EZYSERVE's automation features.
• Enghouse Systems: Large enterprise software vendor offering contact center, queue management, and video solutions via multiple acquired brands. Competes with HBH in citizen/customer service automation as part of a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hbh_vn
• Facebookfacebook.com/hbhdotvn
• LinkedInlinkedin.com/company/hoa-binh-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HBH