Extra Brain Ltd
Extra Brain Ltd is a London-based advisory collective of 20+ independent consultants serving UK SME founders and independent agency leaders, offering curated consulting engagements, a subscription community (Founder's Circle), and a dedicated Agency Services vertical to help founders overcome 'Founder's Block.'
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Extra Brain Ltd does
Extra Brain Ltd is a London-registered, UK-headquartered advisory and consulting collective founded in 2021 by Jess Gregson (CEO) and Dan Gregson (CSO). The company provides on-demand access to a curated network of 20+ independent coaches, consultants, and advisors (referred to as 'Brains') who serve UK SME founders and independent agency leaders experiencing what the company terms 'Founder's Block.' Its stated mission is to free 10,000 founders from Founder's Block by 2030.
The company operates three interconnected products: (1) the Extra Brain Collective, a core professional services offering that matches clients with individual consultants or teams across disciplines including innovation, growth and sales, people and culture, sustainability and B Corp certification, vision and strategy, coaching and mentoring, and M&A/commercial/finance/operations; (2) Founder's Circle, a £275/month subscription community product providing facilitated sessions, Discord access, weekly digests, and curated resources; and (3) Agency Services, a dedicated vertical for independent agency leaders. Underlying technology is human-delivered advisory rather than a software platform, supported by standard SaaS tools (Google Analytics, Sendinblue, Xero, GoCardless, Discord) for analytics, email, billing, and community. There are no proprietary technology products, AI/ML capabilities, or mobile apps.
The business model combines project-based advisory retainers (most clients engaged 12+ months) with a smaller recurring subscription stream from Founder's Circle. Go-to-market is primarily direct consultative sales supported by content marketing via a Substack newsletter and LinkedIn. The company is founder-owned, reports no institutional investment, operates remotely from a registered London address (Kemp House, 160 City Road, EC1V 2NX), and has recently expanded its C-suite with a COO, CXO, and CPO to scale operations.
Extra Brain Ltd firmographics
Firmographics- Name
- Extra Brain Ltd
- Legal name
- Extra Brain Ltd
- Website
- https://extrabrainltd.co.uk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Extra Brain Ltd is a London-based advisory collective of 20+ independent consultants serving UK SME founders and independent agency leaders, offering curated consulting engagements, a subscription community (Founder's Circle), and a dedicated Agency Services vertical to help founders overcome 'Founder's Block.'
- Ownership category
- akta.pro rank
Extra Brain Ltd industry classification
Industry- Product category
- Business Consulting Services
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618), Professional, Scientific, and Technical Services (54)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)
- akta.pro secondary industry
- Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB)
Keywords
Where Extra Brain Ltd is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Extra Brain Ltd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advisory & Consulting Services: Extra Brain provides on-demand access to a curated collective of skilled coaches, consultants, and advisors who help founders and agency leaders make progress against pressing problems. Services are delivered through individual consultants or teams, matched to client needs. Revenue is generated through project-based consulting engagements and ongoing advisory retainers.
- Founder's Circle Subscription: Monthly subscription membership providing access to a facilitated community and learning experience for SME founders. Includes two expertly facilitated sessions per month, access to a curated community channel (Discord), weekly email digests, monthly themed resources, and invites to two annual in-person events. Minimum 3-month commitment required before converting to rolling monthly subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Founder's Circle membership at £275/month |
| Other | Multi-year contract | Custom Advisory Services - pricing not publicly disclosed |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Extra Brain Ltd product offering
Product offeringCore offering
Extra Brain Ltd provides on-demand access to a curated collective of independent coaches, consultants, and advisors who help SME founders and agency leaders overcome 'Founder's Block' and make progress against pressing business challenges. Services are delivered through individual consultants or teams, matched to client needs across disciplines including strategy, operations, innovation, finance, leadership, sales, and sustainability. The company also operates Founder's Circle, a £275/month facilitated community subscription for SME founders.
Product overview
Extra Brain Ltd operates as a unified advisory and consulting collective offering three interconnected products. The core offering is the Extra Brain Collective, providing on-demand access to independent coaches, consultants, and advisors for SME founders. Two subscription-based products extend this: Founder's Circle is a £275/month facilitated community experience with monthly sessions, expert access, and curated resources; Agency Services is a specialized vertical for independent agencies seeking transformation and growth. The collective model allows consultants to work solo or collaborate, with clients gaining access to the full range of expertise.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 28% sales increase for The Body Shop through improved digital experience
- +5 more outcomes
Companies that use Extra Brain Ltd
Customer profileNamed customers32 records
Segments4 records
Ideal customer profiles3 records
Extra Brain Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Extra Brain Ltd partnerships and signals
Strategic signalScale indicators6 records
Recent moves1 record
Expansion highlights6 records
Extra Brain Ltd competitors and assessment
Company assessmentDirect peers
- EOS Worldwide: EOS Worldwide is a coaching and implementation network helping entrepreneurial companies run a structured operating system. Comparable as a curated collective of independent implementers serving SME founders with retainer advisory.
- Enterprise Nation: Enterprise Nation is a UK membership community and advisory platform specifically for small business founders, founded by Emma Jones. Highly comparable on geography (UK), customer (SME founders), and model (community + advisory).
- YPO (Young Presidents' Organization): YPO is a peer advisory community for company founders and presidents offering forums, executive education, and a global network. Comparable to Extra Brain in serving founder/executive clients with curated peer and expert experiences.
- Strategic Coach: Strategic Coach is a coaching and workshop program for entrepreneurs that delivers structured growth frameworks via curated cohorts. Directly comparable as a recurring cohort-based coaching product with a founder-focused value proposition.
- Vistage: Vistage is the world's largest CEO and executive peer-advisory and coaching organization, running facilitated groups of business leaders. Directly comparable to Extra Brain: both curate senior advisors, run cohort-based communities for founders/CEOs, and monetize through membership plus advisory services.
- Entrepreneurs' Organization (EO): EO is a global peer network of SME founders that combines structured learning forums, mentoring, and events. Directly comparable to Extra Brain's Founder's Circle model for SME founders seeking peer support and curated expertise.
- Tiger 21: Tiger 21 is a peer membership organization for high-net-worth entrepreneurs and investors. Comparable to Extra Brain's founder advisory cohort structure, though oriented toward larger wealth brackets and asset protection.
Emerging players
- OnDeck: OnDeck runs online peer cohorts and courses for founders and operators worldwide, blending community with curated content. Comparable to Founder's Circle but digital-first, with a broader geographic reach than Extra Brain.
- Forward (Founders Network): Forward (formerly Founders Network) is a startup accelerator-style peer community for founders. Comparable as a subscription community for SME/tech founders, though more technology- and Silicon-Valley-centric than Extra Brain.
Regional players
- ScaleUp Nation: ScaleUp Nation is a UK-based founder support program targeting scale-up-stage SMEs. Comparable on UK geography and SME founder focus; less curated-cohort/community-led than Extra Brain's model.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Extra Brain Ltd social profiles
Digital presenceExtra Brain Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Extra Brain Ltd leadership team
Management profileNumber of profiles
Profiles5 records
Extra Brain Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Extra Brain Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Extra Brain Ltd
What does Extra Brain Ltd do?
Extra Brain Ltd provides on-demand access to a curated collective of independent coaches, consultants, and advisors who help SME founders and agency leaders overcome 'Founder's Block' and make progress against pressing business challenges. Services are delivered through individual consultants or teams, matched to client needs across disciplines including strategy, operations, innovation, finance, leadership, sales, and sustainability. The company also operates Founder's Circle, a £275/month facilitated community subscription for SME founders.
Is Extra Brain Ltd a public or private company?
Extra Brain Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Extra Brain Ltd founded?
Extra Brain Ltd was founded in 2021. It employs 11 to 50 people.
Where is Extra Brain Ltd based?
Extra Brain Ltd is headquartered in London, United Kingdom, in the Europe region.
How does Extra Brain Ltd make money?
Two revenue lines are on record. Advisory & Consulting Services are the primary driver. The others are founder's Circle Subscription.
Who are Extra Brain Ltd's main competitors?
Direct peers on record are EOS Worldwide, Enterprise Nation, YPO (Young Presidents' Organization), Strategic Coach, Vistage, Entrepreneurs' Organization (EO) and Tiger 21. Emerging players are OnDeck and Forward (Founders Network). ScaleUp Nation is listed as a regional player.
Does Extra Brain Ltd have an API?
No public API is recorded for Extra Brain Ltd.
What industry is Extra Brain Ltd in?
Extra Brain Ltd's product category is Business Consulting Services. Its primary akta.pro industry code is EDABANAM, Founder/Entrepreneur & Family Business Executive Coaching, with a secondary code of EDAMAHAB, Business Planning, Pitching & Competitions (Pitch Decks, Demo Days). Its NAICS code is 54161 and its SIC code is 8742.