Name

Contractor HQ

Legal name

Contractor HQ Inc.

Website

https://contractor.services

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services for Home Service Contractors

akta.pro primary industry

Home Services Coordination & Vendor Management (HSACAIAI)

Keywords

• Contractor digital marketing
• HVAC marketing services
• Website design for contractors
• Local SEO services
• Home services lead generation

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Website Foundations Membership: Entry-level subscription membership at $750/month with $4,500 setup fee. Includes modern responsive website, content creation, Google Analytics, directory management, and ongoing maintenance. Contract option with discounted setup for annual commitment.
2. Website Foundations with SEO + Social Media Membership: Premium tier at $1,200/month with $4,500 setup fee. Adds twice annual photo shoots, social media marketing (3 posts weekly across Facebook, Instagram, LinkedIn), professional copywriting, and hashtag/keyword strategy.
3. Premium Services (A La Carte): One-time and recurring add-on services including Google PPC marketing, Facebook/Instagram paid media, Local Service Ads, email marketing, video services, live chat, review generation tools, reputation management, and professional photoshoots. Pricing varies by service.
4. Financing Partnership Revenue: Revenue through strategic partnership with Optimus Financing, integrated into contractor websites. CHQ receives referrals and potentially commissions for financing integration.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Contractor HQ provides managed digital marketing services exclusively to home service contractors (primarily HVAC, plumbing, and electrical shops under $4M in revenue) under a recurring membership model. Core deliverables include responsive website design and hosting, foundational SEO, Google Business Profile optimization, tracking/reporting dashboards, monthly strategy calls, and a la carte premium services such as paid media (Google PPC, Facebook/Instagram, Local Service Ads), email marketing, live chat, review generation, reputation management, video marketing, and professional photography.

Product overview

Contractor HQ is a trades-specific digital marketing agency offering a membership-based platform with tiered service levels for home service contractors (HVAC, plumbing, electrical) under $4M in revenue. The core offering includes three Website Foundations Membership levels: entry-level Foundations, mid-tier Foundations with SEO (adding blog content and keyword optimization), and full-service Foundations with SEO + Social Media (adding photo shoots and social media posting). These core memberships are built around the company's proprietary Gary Elekes 10 Pillars of Contracting system and include website development, hosting, domain management, SSL security, Google Business Profile setup, and tracking/analytics. Premium add-on services available a la carte include Google PPC, Facebook/Instagram paid media, Local Service Ads, email marketing, professional photography, video marketing, live chat, review generation tools, reputation management, and Advanced Google Business Profile management. The company also offers specialized sub-products: Digital Asset Inventory (3-step asset protection process), Managed Platform (ongoing maintenance), and Digital Brand Management (directory consistency).

Differentiator

Problem solved

Functional benefit

Products and services

• Website Foundations Membership (Entry-Level) Entry-level recurring membership ($4,500 setup fee + $750/month) providing modern responsive website design and development, mobile-friendly design, SEO optimized blog tool, online directory network management, on-page SEO, targeted keyword research, ranking area strategy, quarterly website and brand audit, upgraded reporting, and monthly strategy call for contractors.
• Website Foundations with SEO Membership Mid-tier recurring membership adding SEO-optimized blog tool, monthly blog posts, targeted keyword research, directory network management, ranking reports, and annual SEO analysis on top of the Website Foundations package for contractors.
• Website Foundations with SEO + Social Media Membership Full-service recurring membership ($4,500 setup fee + $1,200/month) including everything in Website Foundations with SEO plus twice annual photo shoot, social media marketing (3 weekly posts on Facebook, Instagram, LinkedIn), professional copywriting, hashtag and keyword strategy, and professional media management for contractors.
• Digital Asset Inventory Three-step process (Identify, Access, Control) that catalogs and secures contractor digital assets including logos, website URLs, online accounts, backups, and social media profiles to deliver digital independence.
• Managed Platform Service Ongoing website maintenance service handling version control, security patches, code upgrades, and technology adaptations so contractors retain control of their digital presence without needing to manage technical upkeep.
• Digital Brand Management Service Service that tracks and maintains consistent branding across website directories and social media sites, preventing competitors or bad actors from degrading the contractor's online presence.
• Gary Elekes 10 Pillars of Contracting Proprietary best practices system developed by co-founder Gary Elekes providing 50+ best practices for mastering the digital footprint and business operations of contracting businesses. The Website Foundations Membership tackles the first 10 of these best practices, with the rest available through add-on services and advanced packages.
• Google PPC Marketing Service Premium service designing and managing targeted Google PPC campaigns for contractors. Setup fee $750, recommended starting ad spend $2,500, monthly service fee $600 or 20% of ad spend (whichever is greater).
• Facebook/Instagram Paid Media Marketing Premium service creating and managing Facebook and Instagram ad campaigns for contractors. Minimum ad spend $1,500, monthly service fee $600 plus 10% of ad spend.
• Local Service Ads Marketing Premium service optimizing Local Service Ads for top local search placement. Verified account setup $200, unverified $750, minimum ad spend $300/week, monthly fee $400.
• Email Marketing Foundations Premium service building and managing email campaigns for customer loyalty and repeat business. Quarterly service fee $750.
• Social Media Set Up and Posting (Non-Paid) Premium a la carte organic social media management service providing 3x or 5x weekly posts across Facebook, Instagram, LinkedIn. Setup fee $250; Foundations level $550/month; Advanced level $750/month.
• Live Chat 24/7/365 Coverage Premium service implementing online live chat on contractor websites with 24/7/365 real-time assistance. $50/month plus $30 per sales lead; clients only pay for actual sales leads generated.
• Review Generation Tools Premium service providing tools to encourage customer reviews for building online reputation and trust. Starting at $150/month, pricing varies based on business needs, size and scale.
• Video Marketing Service Premium service utilizing custom videos across platforms for brand recognition and traffic. Content creation from $1,000, distribution/maintenance $750/month.
• Reputation Management Service Premium service monitoring and improving online presence, handling negative feedback, and promoting positive testimonials. $450/month.
• Advanced Google Business Profile (AGBP) Service Premium service validating business details, uploading geotagged photos, posting SEO-tuned updates twice weekly, and delivering monthly geo-grid reports. Verified setup $200, unverified $750, monthly fee $350.
• Video Creation Service Premium service converting raw clips into captivating short-form video teasers. $1,000 for 10 clips with up to 10 edits, hands-off where the client provides nothing.
• Onsite Professional Photoshoot Premium service providing 2-hour professional on-site photo shoot with high-quality authentic images showcasing services and team. Starting at $1,000.

Quantifiable outcome

• Average of 27 digital assets per business need protection and management
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

22 partnerships are on record, tiered core and minor.

• EGIA Contractor UniversitycoreStrategic or Co-development PartnerExclusive partnership offering smaller HVAC and home service contractors access to specialized marketing solutions at preferred pricing. EGIA members receive $4,500 discount on CHQ's Website and Online Presence Setup. CHQ participates in Contractor Marketplace with quarterly performance tracking and ongoing reporting. Partnership includes dedicated US-based account management and strategic coaching.
• Meier Supply Company Inc.coreStrategic or Co-development PartnerStrategic partnership with leading HVAC distributor serving contractors and dealers. Meier dealers gain privileged access to CHQ's specialized digital marketing services. Contractors combining Meier Supply programs (Diamond Contractor, Pro Partner) with CHQ marketing benefit from tailored training, rebate management, and ongoing support. Exclusive financial incentives available.
• RheemminorGTM or Marketing PartnerLogo displayed in Contractor HQ Connections section indicating ongoing relationship with major HVAC manufacturer.
• TraneminorGTM or Marketing PartnerLogo displayed in Contractor HQ Connections section indicating ongoing relationship with major HVAC manufacturer.
• CarrierminorGTM or Marketing PartnerLogo displayed in Contractor HQ Connections section indicating ongoing relationship with major HVAC manufacturer.
• LennoxminorGTM or Marketing PartnerLogo displayed in Contractor HQ Connections section indicating ongoing relationship with major HVAC manufacturer.
• American StandardminorGTM or Marketing PartnerLogo displayed in Contractor HQ Connections section indicating ongoing relationship with major HVAC manufacturer.
• DaikinminorGTM or Marketing PartnerLogo displayed in Contractor HQ Connections section indicating ongoing relationship with major HVAC manufacturer.
• MitsubishiminorGTM or Marketing PartnerLogo displayed in Contractor HQ Connections section indicating ongoing relationship with major HVAC manufacturer.
• RuudminorGTM or Marketing PartnerLogo displayed in Contractor HQ Connections section indicating ongoing relationship with major HVAC manufacturer.
• GoodmanminorGTM or Marketing PartnerLogo displayed in Contractor HQ Connections section indicating ongoing relationship with major HVAC manufacturer.
• FujitsuminorGTM or Marketing PartnerLogo displayed in Contractor HQ Connections section indicating ongoing relationship with major HVAC manufacturer.
• YorkminorGTM or Marketing PartnerLogo displayed in Contractor HQ Connections section indicating ongoing relationship with major HVAC manufacturer.
• BryantminorGTM or Marketing PartnerLogo displayed in Contractor HQ Connections section indicating ongoing relationship with major HVAC manufacturer.
• PayneminorGTM or Marketing PartnerLogo displayed in Contractor HQ Connections section indicating ongoing relationship with major HVAC manufacturer.
• JCI (Johnson Controls)minorGTM or Marketing PartnerLogo displayed in Contractor HQ Connections section indicating ongoing relationship with major HVAC manufacturer.
• AmanaminorGTM or Marketing PartnerLogo displayed in Contractor HQ Connections section indicating ongoing relationship with major HVAC manufacturer.
• Armstrong AirminorGTM or Marketing PartnerLogo displayed in Contractor HQ Connections section indicating ongoing relationship with major HVAC manufacturer.
• Day and NightminorGTM or Marketing PartnerLogo displayed in Contractor HQ Connections section indicating ongoing relationship with major HVAC manufacturer.
• PHCC (Plumbing-Heating-Cooling Contractors)minorGTM or Marketing PartnerLogo displayed in Contractor HQ Connections section indicating ongoing relationship with trade organization.
• Johnstone SupplyminorGTM or Marketing PartnerLogo displayed in Contractor HQ Connections section indicating ongoing relationship with HVAC distributor.
• QSCminorGTM or Marketing PartnerLogo displayed in Contractor HQ Connections section indicating ongoing relationship with equipment manufacturer.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ReachLocal: Established SMB digital marketing and advertising platform serving local businesses including home services. A broader incumbent that competes with CHQ for the same SMB trades advertising budgets even if not trade-specialized.
• ServiceTitan: Largest vertical SaaS for trades contractors with an expanding marketplace and marketing ecosystem. Not a direct marketing agency competitor but a platform incumbent whose partners increasingly bundle agency-like services with its software.
• Thrive Internet Marketing Agency: Larger full-service digital marketing agency whose home services vertical competes for the same contractor clients. Less trade-specialized than CHQ but overlaps meaningfully on the web/SEO/PPC/service offering.
• Thryv (formerly Yodle): SMB software and marketing platform with deep home-services roots (the Yodle business). Comparable as a broader incumbent that bundles marketing services for small contractors alongside SaaS.

Direct peers

• Tilt Metrics: Digital marketing agency focused on home services and franchise brands. Directly comparable because it operates in the same contractor marketing niche with website, SEO, and paid media offerings.
• Scorpion: Digital marketing agency serving home services and legal SMBs with websites, SEO, PPC, and content. Directly comparable because it competes head-to-head for the same under-$4M contractor cohort with similar membership-like marketing packages.
• Hook Agency: HVAC- and trades-focused digital marketing agency offering SEO, web design, and PPC for HVAC/plumbing/electrical contractors. A direct peer because it targets the same contractor vertical with the same service mix.
• Blue Corona: Home-services digital marketing agency specialized in HVAC, plumbing, and electrical lead generation and web design. Direct comparable because it sells nearly identical service bundles to the same SMB trades customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/contractorhq

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Contractor HQ