Stewart's Equipment

What Stewart's Equipment does

Stewart's Equipment is a privately held, family-run multi-brand agricultural and construction equipment dealership headquartered in Erin, Ontario. Founded in 1955 by Ed Stewart as a single-bay service garage in Ospringe, the business has grown into what the company describes as one of the largest independently owned dealerships in Eastern Canada, now operated by Ed's sons Jeff and Randy. The company serves farmers, contractors, landscapers, homeowners, and power-sports buyers across south-central Ontario through four physical dealership locations — the main Erin store, a dedicated New Holland branch on Trafalgar Road, the Cookstown Kubota store (opened 2021 as a greenfield build), and the Stayner location (acquired in 2022 from the former Earth Power dealership).

The company's product offering is organized around five interlocking modules — new equipment sales, pre-owned equipment sales, equipment rentals, a parts department, and a service department — supported by an in-house finance department and trade-in valuation tool. It represents 19+ manufacturer brands, with Kubota and New Holland as flagship lines and a long tail of complementary brands (Honda, Cub Cadet, STIHL, Greenworks Commercial, Walker Mowers, Yamaha Power, AMI, BaumaLight, Bauman, HLA, Land Pride, Metal Pless, Paladin, Wallenstein) covering tractors, compact track loaders, skid steers, excavators, ATVs/side-by-sides, lawn and garden equipment, and outdoor power tools. Technology is not proprietary; the website (stewartsequip.com), inventory management, secure financing application, and parts/service request workflows run on Dealer Spike's agriculture e-commerce platform.

Stewart's monetizes through hardware sales (new and pre-owned), usage-based equipment rentals (six Kubota units at daily/weekly/monthly rates), professional service and repair, OEM parts and accessories, and financing facilitation via manufacturer co-funded programs (Kubota Canada, Modern Acceptance Canada, Yamaha Financial Services). Pricing is transparent and unit-based, with daily rental rates of $215–$315 and new equipment pricing examples ranging from $2,549 (Greenworks snow thrower) to $243,000 (2022 New Holland Speedrower). Marketing blends organic social (Facebook, Instagram), email newsletter, manufacturer co-marketing promotions, in-person test rides, and YouTube creator partnerships, while customer acquisition leans heavily on word-of-mouth and the 71-year family brand reputation in the regional farming community.

Name

Stewart's Equipment

Legal name

Stewart's Equipment

Website

https://stewartsequip.com

Company type

Private

Founded year

1955

Headcount range

11–50 employees

Short description

Stewart's Equipment is a family-owned, multi-brand agricultural and construction equipment dealership founded in 1955, serving farmers, contractors, landscapers, and homeowners across south-central Ontario through four locations (Erin, Cookstown, Stayner, Trafalgar Road) with sales, rentals, parts, service, and financing for 19+ manufacturer brands led by Kubota and New Holland.

Ownership category

akta.pro rank

Product category

Agricultural and Construction Equipment Dealership

NAICS

Outdoor Power Equipment Retailers (444230), Outdoor Power Equipment Retailers (44423), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Farm Machinery & Equipment (3523), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Outdoor Power Equipment Parts & Service Retail (CRAIADAH)

akta.pro secondary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Agricultural equipment dealer
• Construction equipment sales
• Tractor sales service
• Outdoor power equipment
• Farm machinery parts

Headquarters

HQ city

Erin

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New equipment sales: Sale of new tractors, compact track loaders, excavators, skid steers, utility vehicles, ATVs, snow blowers, tillage, and attachments from manufacturer partners such as Kubota, New Holland, Honda, Cub Cadet, STIHL, Greenworks Commercial, Yamaha Power, and others. Inventory is browsable and purchasable online and in-store.
2. Pre-owned equipment sales: Sale of used/pre-owned tractors, hay and forage equipment, skid steer loaders, compact track loaders, excavators, lawn mowers, attachments, and implements across all four locations. Stock numbers and pricing are publicly listed on the website.
3. Equipment rentals: Short-term and long-term rentals of Kubota compact equipment including tractor loader backhoes (BX23S), compact excavators (KX-91, U35), skid steers (SSV-65), and compact track loaders (SVL-75). Rental pricing is published by day, week, and month.
4. Service and repair: Workshop and on-site equipment servicing performed by certified technicians across all locations, including diagnostic, repair, and maintenance work for tractors and agricultural equipment. Service appointments are scheduled online and by phone.
5. Parts and accessories sales: Sale of OEM parts and accessories for the equipment brands carried, available over the counter at the parts department and via online Parts Request. Branded accessories and attachments are also sold (e.g., AMI Attachments, HLA Attachments, HLA Snow, Paladin Attachments).
6. Financing and trade-in facilitation: Dealership-arranged financing through Dealer Spike's secure finance application plus manufacturer financing programs (Kubota Canada, New Holland, Cub Cadet via Modern Acceptance Canada, Yamaha Financial Services, etc.). Trade-in valuations are provided toward new purchases.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

Stewart's Equipment sells new and pre-owned agricultural, construction, and outdoor power equipment from leading manufacturer brands including Kubota, New Holland, Honda, STIHL, Cub Cadet, Yamaha Power, Greenworks Commercial, and Walker Mowers across four dealership locations in south-central Ontario. The dealership also operates an equipment rental fleet, a certified service and repair department, a computerized parts department, and an in-house finance department supporting trade-ins and manufacturer promotional financing.

Product overview

Stewart's Equipment operates a multi-brand, multi-location agricultural and construction equipment dealership platform rather than a single software product. Its core offering is organized into five inter-locking dealership modules — New Equipment Sales, Pre-Owned Equipment Sales, Equipment Rentals, Service Department, and Parts Department — all anchored by an in-house Finance Department and a Trade-In Valuation tool, with online engagement layers including Schedule Demo, Get Quote, and Newsletter Mailing List. These modules are delivered through four physical dealership locations: the Erin main store (the headquarters featuring Kubota, New Holland Agriculture, New Holland Construction, Honda, STIHL, Cub Cadet, and other lines), the Stewart's New Holland store on Trafalgar Road, the Cookstown Kubota location (opened 2021), and the Stayner location (acquired in 2022 from the former Earth Power dealership). The product mix spans manufacturer-represented brands including Kubota, New Holland Agriculture, New Holland Construction, Honda Power, STIHL, Cub Cadet, Walker Mowers, Yamaha Power, Greenworks Commercial, and attachment/implement brands (AMI, BaumaLight, Bauman, HLA, Land Pride, Metal Pless, Paladin, Wallenstein), giving customers a single dealer of record for tractors, compact track loaders, skid steers, excavators, ATVs/side-by-sides, lawn & garden equipment, outdoor power equipment, and OEM parts & service across south-central Ontario.

Differentiator

Problem solved

Functional benefit

Brands

• Stewart's Equipment (Erin): Main Erin, Ontario location selling Kubota, New Holland and other lines.
• Stewart's New Holland

Products and services

• New Equipment Sales Sales of new tractors, compact track loaders, excavators, skid steers, utility vehicles, ATVs, snow blowers, tillage equipment, and attachments from manufacturer partners. Sales staff assist with selection, financing applications, trade-in valuation, and scheduled demo rides for farmers, contractors, landscapers, and homeowners.
• Pre-Owned Equipment Sales Sales of used/pre-owned tractors, hay and forage equipment, skid steer loaders, compact track loaders, excavators, lawn mowers, attachments, and implements across all four locations. Stock numbers and pricing are publicly listed on the website with searchable listings of 168+ units.
• Equipment Rentals Short-term and long-term rentals of Kubota compact equipment including tractor loader backhoes (BX23S at $215/day, $860/week, $2,580/month), compact excavators (KX-91 at $225/day, $900/week, $2,700/month; U35 at $315/day, $1,260/week, $3,780/month), skid steers (SSV-65 at $265/day, $1,060/week, $3,180/month), and compact track loaders (SVL-75 at $275/day, $1,100/week, $3,300/month). Pickup and delivery available.
• Service Department Workshop and on-site equipment servicing performed by certified technicians across all locations, including diagnostic, repair, and maintenance work for tractors and agricultural equipment. The dealership is certified to service all brands it sells (Kubota, New Holland, and other lawn and garden/ATV/Power Sports equipment) using genuine OEM parts. Service appointments are scheduled online and by phone.
• Parts Department Computerized, fully stocked parts department carrying OEM parts and accessories for the equipment brands carried. Available over the counter at the parts department and via online Parts Request. Branded accessories and attachments are also sold (AMI Attachments, HLA Attachments, HLA Snow, Paladin Attachments, etc.).
• Finance Department In-house financing for new and used Kubota and New Holland purchases, with online credit application submitted through Dealer Spike's secure financing platform and reviewed by Stewart's Equipment finance staff. Includes access to manufacturer promotional financing offers (0%-0.99% APR), cash rebates (e.g., $1,800 on ZD, $4,900 on SSV75, $6,500 on M7060 Cab), and loyalty rate reductions through programs such as the Yamaha Loyalty Program.
• Trade-In Valuation Online trade-in value request tool allowing customers to submit details about equipment they wish to trade toward a new or used purchase from Stewart's Equipment, supporting trade-in valuations for purchase transactions.

Quantifiable outcome

• 195 total units of equipment inventory across all categories
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

22 partnerships are on record, tiered flagship, core and minor.

• KubotaflagshipChannel Partner/ Reseller/ DistributorKubota is Stewart's Equipment's primary brand partnership and the dealer carries Kubota products across all four locations. Kubota is one of the manufacturer's main product lines alongside New Holland.
• New HollandflagshipChannel Partner/ Reseller/ DistributorNew Holland is one of Stewart's Equipment's two main product lines. Stewart's has a dedicated New Holland branch on Trafalgar Road and carries the full New Holland product range.
• New Holland ConstructioncoreChannel Partner/ Reseller/ DistributorStewart's Equipment carries New Holland Construction equipment and attachments, with dedicated inventory listings on the website.
• HondacoreChannel Partner/ Reseller/ DistributorStewart's Equipment is a Honda dealer for ATVs (Foreman, Rancher, Rubicon), utility vehicles (Pioneer 520, 700, 1000), and dirt bikes, including Honda Power equipment.
• Cub CadetcoreChannel Partner/ Reseller/ DistributorCub Cadet is carried as a lawn and garden and commercial equipment line with manufacturer financing through Modern Acceptance Canada.
• STIHLcoreChannel Partner/ Reseller/ DistributorSTIHL is a key outdoor power equipment partner with a dedicated category page covering Battery Products, Sawing & Cutting, Mowing & Planting, Cleaning & Tidying, and Stihl Connected smart products.
• Greenworks CommercialminorChannel Partner/ Reseller/ DistributorCarries 2025 Greenworks Commercial 82V battery-powered snow throwers (models 82SN22 and 82SN24D).
• Yamaha PowerminorChannel Partner/ Reseller/ DistributorYamaha Power products (generators and water pumps) are sold through Stewart's Equipment, including the Yamaha 'Your Ride Awaits' and 'Adventure Awaits' sales events.
• AMI AttachmentsminorChannel Partner/ Reseller/ DistributorCarried as an attachments/implements line on the inventory showroom.
• BaumaLightminorChannel Partner/ Reseller/ DistributorListed on the manufacturers page as a partner brand.
• Bauman ManufacturingminorChannel Partner/ Reseller/ DistributorListed on the manufacturers page as a partner brand.
• HLA AttachmentsminorChannel Partner/ Reseller/ DistributorListed on the manufacturers page as a partner attachments brand.
• HLA SnowminorChannel Partner/ Reseller/ DistributorListed on the manufacturers page as a partner snow equipment attachments brand.
• Honda PowerminorChannel Partner/ Reseller/ DistributorListed on the manufacturers page as a partner power equipment brand (separate line from Honda ATVs/UTVs).
• Land PrideminorChannel Partner/ Reseller/ DistributorListed on the manufacturers page as a partner brand.
• Metal PlessminorChannel Partner/ Reseller/ DistributorListed on the manufacturers page as a partner brand.
• Paladin AttachmentsminorChannel Partner/ Reseller/ DistributorListed on the manufacturers page as a partner attachments brand.
• Walker MowersminorChannel Partner/ Reseller/ DistributorListed on the manufacturers page as a partner mower brand.
• WallensteinminorChannel Partner/ Reseller/ DistributorListed on the manufacturers page as a partner implements brand.
• Dealer SpikecoreTechnology or IntegrationDealer Spike provides the agriculture e-commerce platform powering stewartsequip.com, including inventory management, secure financing application, and customer inquiry workflows. The site is identified as 'Powered by Dealer Spike Agriculture'.
• Kubota Canada Ltd.flagshipStrategic or Co-development PartnerKubota Canada Ltd. is the Canadian distributor that co-sponsors promotions and co-seeks customer consent for commercial communications (1155 Kubota Drive, Pickering, ON L1X 0H4). Kubota Canada provides financing offers, cash rebates, and warranty support to Stewart's customers.
• Killing It Country (YouTube)minorGTM or Marketing PartnerStewart's Equipment partnered with James from the Killing It Country YouTube channel to produce a video walkthrough of the Kubota BX23S tractor loader backhoe.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Mazergroup: Family-owned Canadian agricultural and construction equipment dealer group headquartered in Manitoba, representing New Holland, Kubota, Case IH, and other brands. Closely comparable in structure — independent, family-led, multi-OEM, multi-store — and a direct peer for roll-up and OEM relationship benchmarking.
• Greenvalley Equipment: Multi-store Kubota and Case IH dealer group based in Ontario, directly comparable in terms of OEM line mix, Ontario footprint, and full-lifecycle offering (new, used, parts, service).
• Stotz Equipment: Family-owned US ag and construction equipment dealer group with 25+ locations across the Mountain West and Midwest, representing Kubota, John Deere, and others. Direct peer for multi-store, family-run dealer economics and Kubota-line relationships in particular.
• Rocky Mountain Dealerships: Canadian multi-store agricultural and construction equipment dealership group (formerly TSX-listed, now private under BMO/Crestpoint). Directly comparable as a multi-brand, multi-location ag/construction equipment dealer in Western Canada, with a similar lifecycle offering (new, used, parts, service, finance) and overlapping OEM relationships.
• Brandt Tractor / Brandt Industries: Largest Canadian-owned John Deere dealer group with 120+ locations. Comparable as a multi-brand ag and construction dealer in Canada, recently expanded through the Cervus acquisition; relevant for benchmarking M&A roll-up economics and multi-store dealer operating models.
• Cervus Equipment (now part of Brandt): Pre-2023 publicly traded Canadian ag, construction, and transportation equipment dealer group, now owned by Brandt. Direct peer as a multi-line dealer platform in Western Canada representing John Deere, Kubota, Bobcat, and Peterbilt; comparable in size, OEM mix, and lifecycle revenue model.
• Koenig Equipment: Family-owned US ag and construction equipment dealer representing Kubota, Case IH, New Holland, and others across Indiana and Ohio. Comparable in scale, family-led operating model, and multi-OEM positioning.

Broad incumbents

• RDO Equipment Co. Largest US John Deere construction and ag dealer network with 75+ locations, plus Vermeer, Topcon, and other lines. A larger US-based peer relevant for benchmarking multi-store dealer scale, financing programs, and parts/service infrastructure, though a more diversified and corporate-structured operator.
• Pape' Equipment: Large US West Coast and Intermountain ag, construction, and material handling equipment dealer representing Kubota, John Deere, Bobcat, and others. Comparable in multi-OEM strategy and lifecycle service offering, with broader geographic and category reach.

Regional players

• Holt Agribusiness: California-based ag and construction equipment dealer (part of the Holt Group) representing Caterpillar, Kubota, and other brands. Comparable in lifecycle offering and multi-OEM strategy, though serving a different US regional market rather than competing directly in Ontario.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=WVNjQgc7GRc
• Facebookfacebook.com/stewartsequip
• Instagraminstagram.com/stewartsequipment
• Xx.com/StewartsEquip

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stewart's Equipment