Raccourci

What Raccourci does

Raccourci is a privately held French digital agency, headquartered in La Rochelle, that has specialized exclusively in e-tourism solutions for approximately 27 years. The company operates a sales-led, subscription-based SaaS model with annual billing and quote-based pricing, selling an integrated ecosystem of eight proprietary digital products to French tourist offices, departmental tourism agencies (ADT/CDT), destination marketing organizations, and tourism professionals. Core customers include Chambéry Montagnes, La Baule Guérande, Ile de Ré, Tahiti Tourism, Fédération Française de Voile, Pau Tourism, Chaudière Appalaches (Canada), and the Marseille Convention and Visitors Bureau, with over 500 destinations served in total.

The technology stack is anchored by Woody, a WordPress-based CMS distribution launched in 2018 with 200+ page layout blocks and native integrations with French Tourist Information Systems (APIDAE, Tourinsoft, Ingénie, Constellation). Seven complementary products extend the platform: RoadBOOK (no-download digital travel guide), Nurtik (marketing automation), Greencast (sustainability semantic analysis), Youbook (activity-booking aggregator integrating YoPlanning, Lokki, Welogin, Regiondo), Django (AI virtual advisor chatbot), Touristic Maps (3D interactive mapping using IGN, Etalab, and OpenStreetMap data), and Fairguest (AI review aggregation across 20+ platforms). The architecture is designed as an interconnected ecosystem where Woody functions as the primary website platform and RoadBOOK acts as a central hub for visitor content.

The go-to-market is direct sales with personalized demos, supplemented by webinars, content marketing, and a bilingual French/English website. Strategic alliances include a 2024 partnership with the PACA Region offering preferential RoadBOOK access and a research collaboration with Excelia Business School for Greencast AI development. Raccourci employs 40 staff, including executive leadership (Léo Poiroux as Executive Director, Nicolas Peridont as Technical Director), dedicated design, sales, integration, and product-owner functions, plus data scientists and a full-stack engineering team.

Name

Raccourci

Legal name

RACCOURCI

Website

https://raccourci.fr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Raccourci is a privately held French digital agency in La Rochelle that sells an integrated SaaS ecosystem of eight tourism-specific products to over 500 French tourist offices, departmental tourism agencies, and destination marketing organizations, anchored by its WordPress-based Woody CMS.

Ownership category

akta.pro rank

Product category

Tourism Technology Software

NAICS

Advertising Agencies (541810)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Hotel Content Aggregators & Connectivity APIs (THALAJAD)

akta.pro secondary industries

White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Impact Monitoring, Verification & Reporting (MRV) Tools (Impact KPIs, Compliance Reporting) (THAAANAN)

Keywords

• Tourism technology solutions
• Destination marketing software
• Tourist information systems
• Digital tourism platforms
• Tourism SaaS ecosystem

Headquarters

HQ city

La Rochelle

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Subscriptions: SaaS-based digital solutions for tourism destinations including CMS, booking systems, marketing automation, and AI-powered tools. Products are sold as subscriptions with tiered pricing based on destination size and feature requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Raccourci designs, develops, and operates an integrated ecosystem of eight SaaS digital solutions (Woody CMS, RoadBOOK, Nurtik, Greencast, Youbook, Django, Touristic Maps, Fairguest) for tourism destinations and tourism professionals in France. Offerings span website content management, digital travel guides, marketing automation, sustainability monitoring, activity booking aggregation, AI-powered virtual advisors, interactive mapping, and e-reputation management, all bundled around French Tourist Information System (SIT) integrations.

Product overview

Raccourci is a French digital agency specialising in tourism technology, offering an ecosystem of eight interconnected digital solutions for tourist destinations. The portfolio comprises: Woody (WordPress CMS for destinations), RoadBOOK (digital travel guide), Nurtik (marketing automation), Greencast (sustainability monitoring), Youbook (activity marketplace aggregator), Django (AI chatbot), Touristic Maps (interactive mapping), and Fairguest (e-reputation management). These products share native integrations with French Tourist Information Systems (APIDAE, Tourinsoft) and are designed to work together as a unified ecosystem, with RoadBOOK serving as a central hub that connects visitors with local content from multiple products. Woody serves as the primary website platform for over 300 destinations, while the other seven products extend specific capabilities—AI-powered assistance, marketing automation, activity booking, sustainability tracking, interactive mapping, and review management—creating a comprehensive digital infrastructure for tourism professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Woody: WordPress CMS optimized for tourist destinations with over 800 page layout blocks and advanced SEO features.
• RoadBOOK
• Nurtik
• Greencast
• Youbook
• Django
• Touristic Maps
• Fairguest

Products and services

• Woody WordPress-based CMS specifically designed for tourist destinations, offering over 200 page layout blocks, advanced SEO features, and native integrations with French Tourist Information Systems (APIDAE, Tourinsoft, Ingénie). Combines community plugins with custom developments for secure, high-performance destination websites.
• RoadBOOK Digital travel guide and notebook for tourist destinations that enables visitors to access personalised recommendations, practical information, and local content on smartphones without requiring app downloads. Integrates SIT files and connects travellers with local professionals as a digital welcome booklet.
• Nurtik Marketing automation solution designed for tourist destinations that enables email and SMS campaigns with drag-and-drop newsletter editing, dynamic content integration from databases, contact segmentation, and automated campaign triggers to identify and nurture travellers through the customer journey.
• Greencast Digital observation platform for monitoring and showcasing environmental and social initiatives of tourism professionals using semantic analysis algorithms. Categorises sustainability efforts by themes (Biodiversity, CO2 & Energy, Soft Mobility, Circular Economy, Water & Waste Management) to help destinations support green transition.
• Youbook Intelligent aggregator for local tourism activities that aggregates existing booking solutions (YoPlanning, Lokki, Welogin, Regiondo) into a unified distribution framework, allowing territories to market local experiences without forcing professionals to change their tools.
• Django AI-powered virtual holiday advisor chatbot installed on tourist destination websites that provides 24/7 automated responses to traveller queries by combining artificial intelligence with destination tourism databases. Natively integrates with RoadBOOK and replaces manual chat handling while complementing human travel consultants.
• Touristic Maps Interactive mapping solution with 100% tourism-focused content featuring a dynamic 3D world model based on open geospatial data (IGN, Etalab, OpenStreetMap). Enables visitors to create personalised itineraries, pin favourites, and save discoveries in real time with optimised marker clustering.
• Fairguest AI-powered review management and e-reputation platform that monitors over 20 review platforms worldwide, analyses holidaymaker opinions through semantic processing, and provides configurable widgets for displaying reviews on establishment profiles to boost destination business statistics.

Quantifiable outcome

• 500+ destinations served with digital solutions
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability7 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• PACA RegioncoreStrategic or Co-development Partner · 1 January 2024Strategic partnership between Raccourci and PACA Region providing privileged access to RoadBOOK for regional tourist offices. Exclusive preferential rates reserved for PACA region destinations to optimize deployment of digital travel guide projects.
• APIDAEcoreTechnology or IntegrationNative technical integration with APIDAE tourist information system, enabling automatic import and synchronization of SIT records into Woody CMS
• TourinsoftcoreTechnology or IntegrationNative technical integration with Tourinsoft system for automatic synchronization of tourism information
• Excelia Business School - Tourism Management InstitutecoreStrategic or Co-development PartnerResearch partnership for Greencast product development, providing AI ground for making research operational at service of destinations and tourism professionals

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Simpleview: Simpleview is the leading US-based CRM, CMS, and digital marketing platform purpose-built for destination marketing organizations. It is a much larger incumbent serving hundreds of DMOs globally, providing overlapping content, marketing, and AI capabilities to Raccourci's target customer.
• Sojern: Sojern is a global travel marketing platform offering data-driven advertising, audience targeting, and co-branded marketing for destinations and tourism boards. Its destination-marketing solutions overlap with Raccourci's Nurtik marketing automation, but at much greater scale globally.

Direct peers

• Regiondo: Regiondo is a German-headquartered ticketing and booking platform for tours, activities, and attractions. It is both an integrated partner in Raccourci's Youbook aggregator and a competitive provider of activity-booking software to destinations.
• Elloha: Elloha is a French SaaS booking and channel management platform for tourism professionals (accommodations, activities, restaurateurs). It is both a direct competitor in the French tourism SaaS space and a partner integrated into Raccourci's Woody CMS.
• Matera: Matera is a French digital agency providing booking and management software specifically for tourist offices and short-term rental managers. It is the closest French competitor to Raccourci's Woody CMS and Youbook ecosystem, targeting the same DMO and tourist-office customer base.

Emerging players

• TourRadar: TourRadar is an Austria-based online marketplace for multi-day tours and travel experiences. It serves the same traveler-discovery and booking funnel that Raccourci's destinations enable through Youbook but operates as a marketplace rather than a destination software provider.
• Bokun: Bokun is an Iceland-based booking and distribution management platform for tours, attractions, and experiences, owned by Tripadvisor. It is a comparable booking-aggregation platform serving the same suppliers and resellers that route through Raccourci's Youbook.
• Evaneos: Evaneos is a French online marketplace connecting travelers with local agencies for tailor-made trips. It is a France-based tourism platform addressing parallel demand-side booking flows that Raccourci's destination customers ultimately aim to drive traffic toward.
• TrekkSoft (Beacon): TrekkSoft, now part of Beacon, is a Swiss-based SaaS platform for tour and activity operators offering booking, payment, distribution, and marketing tools. It overlaps with Raccourci's Youbook and Touristic Maps from the operator side of the same ecosystem.

Others

• Tiqets: Tiqets is a Netherlands-based online ticketing platform for museums, attractions, and cultural sites. It is an adjacent distribution channel for the same attractions and experiences that Raccourci's destination customers promote, rather than a direct technology competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/raccourciagency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raccourci