Cox Sports Broadcasting

What Cox Sports Broadcasting does

Cox Sports Broadcasting is a privately held, founder-owned regional sports media and broadcasting company headquartered in Spartanburg, South Carolina. Founded in December 2005 by Dick Cox — an award-winning coach with 37 years in college and high school basketball, football, golf, and track — the company produces live sports broadcasts, post-game reports, and recurring sports talk shows covering SEC, ACC, NFL, NBA, college football, basketball, baseball, and NASCAR events, with over 200 high school and college games broadcast annually along with State Championship and All-Star basketball games.

The company's core offering is built on the Switcher Studio live streaming platform, which enables multi-camera live broadcast production for games and talk shows. Content is distributed across the company website (coxsportsbroadcasting.com), YouTube, Facebook, Twitter/Instagram (@coachescorner43), and ESPN+ for college basketball. Anchor content products include the Coaches Corner Sports Talk Show (weekly, hosted by Dick Cox), the Lindy's Sports Coaches Corner column (written by Dick Cox for Lindy's Sports magazine), the Spartans @ The Spice weekly USC Upstate show, and the Two Old Farts in a Cart golf video show. The company holds credentialed media access and partnerships with major sports organizations including the South Carolina Gamecocks, Clemson Tigers, USC Upstate Spartans, Duke Blue Devils, Carolina Panthers, Charlotte Hornets, Atlanta Braves, and conferences including the SEC, ACC, Big South, and Southern Conference.

The business model is founder-led and consumer-facing, with content distributed primarily through free-to-viewer channels (YouTube, Facebook, Switcher Studio) supplemented by ESPN+ for college basketball. No pricing model, sponsorship structure, or revenue figures are publicly disclosed, and there is no evidence of external funding, institutional investment, or a parent company. The organization operates with a small team (11–50 employees) consisting of the founder/owner (Dick Cox), a consultant (Bill Cox), co-hosts and color commentators (Barry Toney, Allen Knight), and a technical camera/commentary role (Larry Phillips). The company's value proposition rests on the founder's personal relationships with coaches and teams, long-tenured credentialed access, and multi-platform distribution rather than on proprietary technology or paid subscription reach.

Name

Cox Sports Broadcasting

Legal name

Cox Sports Broadcasting

Website

https://coxsportsbroadcasting.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Cox Sports Broadcasting is a founder-owned regional sports media company in Spartanburg, SC that produces live broadcasts, sports talk shows, and a Lindy's Sports column covering high school, college, and professional sports across the Southeast US.

Ownership category

akta.pro rank

Product category

Sports Broadcasting and Media

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Sports Live Streaming Platforms (MPACACAF)

akta.pro secondary industry

Sports OTT & League Pass Streaming Channels (MPABAHAJ)

Keywords

• Sports broadcasting services
• Live sports streaming
• Sports talk shows
• High school athletics coverage
• College sports journalism

Headquarters

HQ city

Spartanburg

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels4 records

Marketing channels5 records

Core offering

Cox Sports Broadcasting is a sports media and broadcasting company that produces live video broadcasts of high school and college sporting events, weekly sports talk shows (Coaches Corner, Spartans @ The Spice, Two Old Farts in a Cart), and a written Coaches Corner column for Lindy's Sports. The company covers SEC, ACC, NFL, NBA, college football, basketball, baseball, and NASCAR events for sports fans in the Southeast US, broadcasting over 200 high school and college games annually using the Switcher Studio live streaming platform and distributing content across YouTube, Facebook, ESPN+, Twitter, and Instagram.

Product overview

Cox Sports Broadcasting operates as a sports media company offering a unified platform for sports broadcasting and journalism. The core offering consists of the Cox Sports Broadcasting website, which serves as the primary hub for sports news and video content delivery. The company produces live sports broadcasts via SwitcherStudio, streams the Coaches Corner Sports Talk Show on YouTube, and collaborates with Lindy's Sports for the Coach's Corner column. Additional products include the Two Old Farts in a Cart golf show and the Spartans @ The Spice USC Upstate basketball show. The company covers SEC, ACC, NFL, NBA, college football, basketball, baseball, and NASCAR events, broadcasting over 200 high school and college games annually along with sports talk shows and championship events.

Differentiator

Problem solved

Functional benefit

Products and services

• Cox Sports Broadcasting Website The company's primary digital platform providing sports news, videos, live broadcasts, and sports coverage including SEC, ACC, NFL, NBA, college football, basketball, baseball, and NASCAR content for sports fans in the Southeast US.
• Coaches Corner Sports Talk Show Weekly sports talk show hosted by Dick Cox featuring sports commentary, post-game analysis, and interviews with coaches and athletes, available on YouTube and as live broadcasts for sports fans.
• Live Sports Broadcasts Live streaming and broadcasting of high school, college, and professional sports events including football, basketball, baseball, and other athletic competitions via Switcher Studio and partner platforms such as ESPN+.
• Lindy's Sports Coach's Corner Column A sports column written by Dick Cox for Lindy's Sports magazine featuring coaches corner commentary and analysis for college sports readers.
• Two Old Farts in a Cart A weekly golf video broadcast show produced by Cox Sports Broadcasting featuring golf-related content for sports fans.
• Spartans @ The Spice Weekly show featuring USC Upstate Spartans basketball content, airing every Monday from 4:30-7:00 PM on YouTube.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• South Carolina GamecockscoreStrategic or Co-development PartnerCox Sports Broadcasting serves as a beat writer for the South Carolina Gamecocks and broadcasts Coaches Corner Sports Talk Shows at South Carolina Gamecock Club events. They cover SEC, ACC, NFL, NBA, college football, basketball, baseball, and NASCAR events with credentialed access to games.
• Clemson TigerscoreStrategic or Co-development PartnerCox Sports Broadcasting has teamed up with Clemson Tigers and broadcasts live from events. They provide coverage of Clemson Tigers football and basketball games as part of their comprehensive sports broadcasting.
• USC Upstate SpartanscoreStrategic or Co-development PartnerCox Sports Broadcasting hosts the weekly USC Upstate Coach's Corner Show and provides broadcast coverage for USC Upstate Men's and Women's Basketball games on ESPN+.
• Carolina PantherscoreStrategic or Co-development PartnerCox Sports Broadcasting has teamed up with the Carolina Panthers and broadcasts the 'Coaches' Corner' Sports Talk Show at Panther events. Dick Cox is credentialed for Panthers training camp and NFL games.
• Charlotte HornetscoreStrategic or Co-development PartnerCox Sports Broadcasting has partnered with the Charlotte Hornets for on-location broadcasts and provides coverage of NBA playoffs and Hornets games.
• Duke Blue DevilsminorStrategic or Co-development PartnerCox Sports Broadcasting has teamed up with Duke Blue Devils and provides coverage of their basketball games as part of ACC sports coverage.
• Broome High SchoolcoreStrategic or Co-development PartnerCox Sports Broadcasting broadcasts Broome High School games including football and basketball. Dick Cox livestreams, broadcasts, and produces Broome High School games.
• SEC (Southeastern Conference)coreStrategic or Co-development PartnerCox Sports Broadcasting covers SEC sports extensively including SEC Championship Football games, SEC Women's Basketball Tournament, and broadcasts live from SEC Football Media Day in Birmingham, AL.
• ACC (Atlantic Coast Conference)coreStrategic or Co-development PartnerCox Sports Broadcasting covers ACC Football Championship games, ACC basketball tournaments, and broadcasts from ACC Football and Basketball Media events in Charlotte, NC.
• Big South ConferenceminorStrategic or Co-development PartnerCox Sports Broadcasting covers Big South Basketball Tournament and Big South Basketball Media Day events.
• NASCARminorStrategic or Co-development PartnerCox Sports Broadcasting covers NASCAR events including the NASCAR All-Star Race, Coke 600, Bank of America 500, and Pit Crew Challenge at Charlotte Motor Speedway.
• Belk BowlminorStrategic or Co-development PartnerCox Sports Broadcasting has covered the Belk Bowl in Charlotte, NC as part of their college football broadcast coverage.
• Lindy's SportscoreStrategic or Co-development PartnerDick Cox writes the Coaches Corner Column for Lindy's Sports and hosts Coach's Corner Sports Talk Shows on the Lindy's Sports YouTube channel. The company has a Lindy's Post Game Coach's Corner video series.
• Atlanta BravesminorStrategic or Co-development PartnerCox Sports Broadcasting provides coverage of Atlanta Braves MLB games as part of their professional sports broadcasting.
• ESPN+coreChannel Partner/ Reseller/ DistributorDick Cox serves as a television sports commentator for ESPN+ for college basketball games. USC Upstate Coach's Corner shows and games are broadcast on the ESPN+ platform.
• Southern ConferenceminorStrategic or Co-development PartnerCox Sports Broadcasting covers Southern Conference sports events as part of their regional college sports coverage.

Recent moves7 records

Expansion highlights4 records

Direct peers

• MaxPreps: MaxPreps is a leading high school sports media platform delivering scores, news, and video coverage, directly comparable to Cox Sports Broadcasting's high school game coverage and sports news focus in the Southeast.
• FloSports: FloSports is a subscription-based sports streaming platform covering high school, college, and niche sports with multi-platform distribution, directly comparable to Cox Sports Broadcasting's regional streaming model and content approach.
• Stadium: Stadium is a digital sports network providing live and on-demand college and high school sports content across streaming platforms, directly comparable to Cox Sports Broadcasting's college basketball on ESPN+ and multi-platform content distribution strategy.
• Prep Network: Prep Network operates high school sports media, events, and digital content platforms focused on grassroots and prep sports coverage, directly comparable to Cox Sports Broadcasting's high school game broadcasting and community-focused sports journalism.

Broad incumbents

• NFHS Network: NFHS Network is the dominant national streaming platform for high school sports, directly comparable to Cox Sports Broadcasting's high school game coverage and live broadcast model, but operating at vastly greater national scale.
• 247Sports:
• Bally Sports (Diamond Sports Group): Bally Sports operates regional sports networks broadcasting professional team games including NBA, MLB, and NHL in regional markets, comparable to Cox Sports Broadcasting's coverage of the Carolina Panthers, Charlotte Hornets, and Atlanta Braves in the Southeast.

Emerging players

• Overtime: Overtime is a digital sports media company producing short-form and live sports content distributed across YouTube and social platforms, comparable to Cox Sports Broadcasting's YouTube-led distribution and digital-first sports content model.
• Rivals: Rivals is a college sports recruiting and news media network with deep SEC and ACC coverage, comparable to Cox Sports Broadcasting's beat writer role for the South Carolina Gamecocks and broader college sports journalism in the Southeast.
• Hudl: Hudl is a sports video and analytics platform widely used by high school and college athletic programs, comparable to Cox Sports Broadcasting's content distribution infrastructure and its focus on high school and college athletic programs in the Southeast.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCfv29Zz3ikVIqxwam4X8IKg/videos?view=0&shelf_id=0&sort=dd
• Facebookfacebook.com/COXSPORTS
• Xx.com/coachescorner43
• LinkedInlinkedin.com/company/cox-sports-broadcasting

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cox Sports Broadcasting