HOOK Marketing Media
HOOK Marketing Media is a creative and marketing automation agency serving 300 clients in Banking, Retail, Hospitality, and Entertainment across Mexico, USA, Chile, and Colombia, generating over 50 million monthly communications via its integrated platform.
- Company typePrivate
- Founded2003
- HeadquartersBenito Juarez, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HOOK Marketing Media does
HOOK Marketing Media is a private creative and marketing automation agency headquartered in Mexico City, with regional offices in Santiago, Chile and Wilmington, USA. The company serves approximately 300 clients across Mexico, USA, Chile, and Colombia, primarily in the Banking, Retail, Hotel/Hospitality, and Entertainment sectors. Its platform generates over 50 million communications monthly, and the underlying team carries more than 15 years of combined experience in marketing, digital communication, and IT. The company is independently owned with no disclosed external funding, parent entity, or institutional investors.
HOOK Marketing Media firmographics
Firmographics- Name
- HOOK Marketing Media
- Legal name
- HOOK® MARKETING MEDIA
- Website
- https://hook.mx
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HOOK Marketing Media is a creative and marketing automation agency serving 300 clients in Banking, Retail, Hospitality, and Entertainment across Mexico, USA, Chile, and Colombia, generating over 50 million monthly communications via its integrated platform.
- Ownership category
- akta.pro rank
HOOK Marketing Media industry classification
Industry- Product category
- Marketing Automation Services
- NAICS
- Advertising Agencies (541810), Direct Mail Advertising (541860), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)
- akta.pro secondary industries
- SMS & Mobile Direct Marketing Services (BPAFAKAI), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)
Keywords
Where HOOK Marketing Media is headquartered
LocationHeadquarters
- HQ city
- Benito Juarez
- HQ country
- Mexico
- HQ region
- Latin America
Offices3 records
Markets served
HOOK Marketing Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Distribution channels2 records
Marketing channels5 records
HOOK Marketing Media product offering
Product offeringCore offering
HOOK Marketing Media is a creative and process automation agency that delivers integrated marketing technology services across SMS, email, web, ecommerce, behavioral targeting, and document automation. It operates its own automation platform through which it provides SEO/SEM, SMS marketing, personalized videos, email marketing with 400 personalization variables, behavioral segmentation, ecommerce development, interactive catalogs, custom app/web development, and mass personalized PDF statement generation. The platform generates over 50 million monthly communications for 300 clients across Mexico, USA, Chile, and Colombia.
Product overview
HOOK Marketing Media is a creative and process automation agency offering a unified portfolio of marketing technology services. The platform provides nine core products: Posicionamiento Web y Anuncios (SEO & SEM) for search visibility, Envíos SMS with click detection for SMS marketing, Videos Personalizados for campaign video creation, Email Marketing con Estadísticas with 400 personalization variables and analytics, Marketing Conductual for behavioral segmentation and targeting, Ecommerce platform development, Catálogos y Manuales Interactivos for digital catalogs, Desarrollo App/Web for custom process automation applications, and Automatización Procesos & Impresión Masiva Personalizada for mass document generation and multi-channel delivery. The services are designed to work together, supporting over 50 million monthly communications for 300 clients across Mexico, USA, Chile, and Colombia.
Differentiator
Problem solved
Functional benefit
Products and services
- SEO and SEM Positioning (Posicionamiento Web y Anuncios) Search engine optimization and paid search advertising service that improves website visibility in Google search results for businesses.
- SMS Marketing with Click Detection (Envíos SMS con detección de clic) SMS messaging service with click detection on URLs and non-expiring credit management, used for campaign communications by businesses.
- Personalized Videos (Videos Personalizados) Personalized video creation service for large-scale marketing campaigns, enabling mass customization of video content for businesses.
- Email Marketing with Statistics (Email Marketing con Estadísticas) Email marketing platform with 400 personalization variables, integrations, automations, and detailed statistics including read rates, click rates, and 21 types of bounce tracking for business users.
- Behavioral Marketing (Marketing Conductual) Behavioral marketing service that detects visitor behavior patterns on websites and enables segmented, targeted, and personalized communications based on user interests for businesses.
- Ecommerce Platform Development (Ecommerce) E-commerce platform development built on efficient and fast platforms with no transaction fees on the HOOK platform itself (some payment methods may charge transaction fees).
- Interactive Catalogs and Manuals (Catálogos y Manuales Interactivos) Digital interactive catalogs and manuals that allow users to browse products with links to websites and interactive videos.
- App and Web Development (Desarrollo App/Web) Custom application and web development service for automated process applications on the HOOK platform, eliminating monotonous tasks through process automation.
- Process Automation and Mass Personalized Printing (Automatización Procesos e Impresión Masiva Personalizada) Automated process programming with mass personalized PDF statement generation (with QR codes), integrating dynamic data, automatic validation, and multi-channel delivery to optimize business operations.
Quantifiable outcome
- 50+ million communications generated monthly
- +2 more outcomes
Companies that use HOOK Marketing Media
Customer profileSegments4 records
Ideal customer profiles4 records
HOOK Marketing Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HOOK Marketing Media partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
HOOK Marketing Media competitors and assessment
Company assessmentBroad incumbents
- Mailchimp (Intuit): Global email marketing and automation platform serving SMBs and mid-market with campaign management, behavioral targeting, and integrations. Comparable to HOOK's email marketing and behavioral automation offerings, though Mailchimp is much larger and primarily English-language.
- HubSpot: All-in-one CRM, marketing, sales, and service hub with email marketing, automation, behavioral targeting, and content tools. Overlaps with HOOK's marketing automation, email, and process automation offerings but operates at enterprise scale with broader functionality.
- Twilio: Cloud communications platform providing programmable SMS, email, and messaging APIs to enterprises globally. Highly comparable to HOOK's SMS with click detection and transactional messaging capabilities, though targeting developers/enterprises rather than marketing end-users.
- Emarsys: Enterprise marketing platform with AI-driven personalization, omnichannel campaign execution, and behavioral data. Comparable to HOOK on personalization scale and automation, though targeting larger enterprise clients globally.
Emerging players
- ClickDimensions: Marketing automation platform built natively on Microsoft Dynamics 365, offering email, SMS, surveys, and event management. Comparable to HOOK on automation and multi-channel campaigns, though focused on the Microsoft ecosystem rather than LATAM.
Direct peers
- Brevo (formerly Sendinblue): Multichannel marketing platform offering email, SMS, CRM, and marketing automation targeted at SMB and mid-market. Closely comparable to HOOK's integrated SMS + email + automation stack, with strong international presence including LATAM.
- ActiveCampaign: Email marketing, automation, and CRM platform with deep personalization, behavioral triggers, and integrations. Comparable to HOOK on email marketing with 400 variables, behavioral marketing, and process automation workflows.
- GetResponse: Email marketing and marketing automation platform with autoresponders, landing pages, webinars, and ecommerce. Overlaps with HOOK on email marketing, automation, and multichannel communications, with multilingual support including Spanish.
- Doppler: Latin American email and marketing automation platform with strong presence in Argentina, Mexico, and other LATAM markets. Closely comparable to HOOK on email marketing, automation, and LATAM focus, with Spanish-language UX and pricing tailored to the region.
- RD Station: Leading Latin American marketing automation and inbound marketing platform, headquartered in Brazil, serving SMBs with email, automation, landing pages, and lead scoring. Direct competitor in HOOK's core LATAM geography with overlapping email and automation capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
HOOK Marketing Media social profiles
Digital presenceHOOK Marketing Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
HOOK Marketing Media leadership team
Management profileNumber of profiles
HOOK Marketing Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HOOK Marketing Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HOOK Marketing Media
What does HOOK Marketing Media do?
HOOK Marketing Media is a creative and process automation agency that delivers integrated marketing technology services across SMS, email, web, ecommerce, behavioral targeting, and document automation. It operates its own automation platform through which it provides SEO/SEM, SMS marketing, personalized videos, email marketing with 400 personalization variables, behavioral segmentation, ecommerce development, interactive catalogs, custom app/web development, and mass personalized PDF statement generation. The platform generates over 50 million monthly communications for 300 clients across Mexico, USA, Chile, and Colombia.
Is HOOK Marketing Media a public or private company?
HOOK Marketing Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HOOK Marketing Media founded?
HOOK Marketing Media was founded in 2003. It employs 11 to 50 people.
Where is HOOK Marketing Media based?
HOOK Marketing Media is headquartered in Benito Juarez, Mexico, in the Latin America region.
Who are HOOK Marketing Media's main competitors?
Broad incumbents on record are Mailchimp (Intuit), HubSpot, Twilio and Emarsys. ClickDimensions is listed as an emerging player. Direct peers are Brevo (formerly Sendinblue), ActiveCampaign, GetResponse, Doppler and RD Station.
Does HOOK Marketing Media have an API?
No public API is recorded for HOOK Marketing Media.
What industry is HOOK Marketing Media in?
HOOK Marketing Media's product category is Marketing Automation Services. Its primary akta.pro industry code is MPAAAIAL, Customer Communications Management (CCM) & Transactional Messaging, with a secondary code of BPAFAKAI, SMS & Mobile Direct Marketing Services. Its NAICS code is 541810 and its SIC code is 7311.