The Faith Agency

What The Faith Agency does

The Faith Agency (legal entity Faith Consolidated Pty Ltd) is an independent, full-service marketing and advertising agency founded in Melbourne in 2003 by David Trussler and Stephen Mottram, both previously of Words at Work Advertising. The firm operates from a Melbourne headquarters in South Melbourne and a second office in Surry Hills, Sydney, with a headcount in the 11-50 range serving clients across Australia. Its service portfolio spans Creative Development, Brand Strategy, Web and Digital Development, eCommerce Development (Shopify, Shopify Plus, WooCommerce, Magento, WordPress, AEM), Media Planning and Buying, Social Media and Content, Video Production, Technical SEO, and Email Marketing and Automation, delivered by in-house creative, digital, media, and social teams working from a unified brief.

The agency generates revenue through professional-services engagements structured as either project-based work (multi-year contracts for initiatives such as website builds or campaign launches) or monthly subscription retainers (ongoing marketing support, social media management, integrated campaigns), with all pricing quote-based and not publicly disclosed. Its go-to-market is sales-led and direct, with account directors engaging prospects through the Melbourne and Sydney offices, the website enquiry channel, and initial no-obligation consultations. Customer base is enterprise-skewed and diversified across retail, FMCG, government, healthcare, automotive, B2B, NFP, and events, including long-tenured accounts such as Thrifty-Link Hardware (15 years), Ecobatt (10 years), and Lucky Nuts (10+ years), alongside newer work for ACCC, BP, and BestDrive across APAC.

In 2024 the agency refreshed its branding and elevated Kate Farr to shareholding director as part of a generational transition, while continuing to invest in AI-augmented service lines such as AI-avatar video production and AI search/answer-engine optimisation. There is no external funding, parent company, or institutional investor; the firm is fully founder-owned and bootstrapped.

Name

The Faith Agency

Legal name

Faith Consolidated Pty Ltd

Website

https://thefaithagency.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

The Faith Agency is an independent, full-service Melbourne-based marketing and advertising agency founded in 2003, serving Australian enterprise and mid-market clients with integrated creative, brand strategy, web/eCommerce development, in-house media planning and buying, social, and video production across offices in Melbourne and Sydney.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Marketing and advertising
• Brand strategy services
• Web digital development
• Media planning buying
• Creative development services

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Advertising Services: Full-service marketing and advertising agency providing creative development, brand strategy, web and digital development, media planning and buying, and social media management. Works on both project-based and retainer arrangements depending on client needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Faith Agency is an independent, full-service marketing and advertising agency providing integrated creative development, brand strategy, web and digital development (including eCommerce on Shopify Plus, WooCommerce and WordPress), in-house media planning and buying, social media management, and video production. All disciplines operate under one roof so clients receive a single point of contact for comprehensive campaign work delivered on either project or retainer engagements.

Product overview

The Faith Agency is an independent, full-service marketing and advertising agency operating since 2003. Rather than a single software product, they offer an integrated suite of marketing services including Creative Development, Brand Strategy, Web & Digital Development (with eCommerce specializations on Shopify Plus, WooCommerce, and WordPress), Media Planning & Buying, Social Media & Content, and Video Production. Their integrated approach means all departments work together under one roof, providing clients with a single point of contact for comprehensive marketing needs. The agency also offers specialized capabilities in digital applications, technical SEO, email marketing automation, and AI-powered enhancements for websites. Their services are designed to work together cohesively, allowing creative, digital, media and social teams to collaborate from day one on every project.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Development
• Brand Strategy
• Web & Digital Development
• eCommerce Development
• Media Planning & Buying
• Social Media & Content
• Video Production
• Digital Strategy & UX
• Technical SEO
• Email Marketing & Automation

Quantifiable outcome

• Adriatic Furniture Shopify website: Net sales increased by 45% and number of orders increased by 36% in three months post-launch
• +2 more outcomes

Named customers25 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• WordPresscoreTechnology or IntegrationPlatform used for website development projects; agency builds websites on WordPress CMS
• Shopify / Shopify PluscoreTechnology or IntegrationeCommerce platform specialisation; agency builds scalable online stores on Shopify and Shopify Plus with custom features and integrations
• WooCommercecoreTechnology or IntegrationWordPress eCommerce plugin used for online store development
• WebflowsupportingTechnology or IntegrationWebflow platform used for certain website builds
• BurninghousecoreStrategic or Co-development PartnerProduction partner for video content creation including TVCs for Homesafe Wealth Release and Adriatic Furniture Why Wait campaigns
• CreativacoreStrategic or Co-development PartnerMelbourne animation studio partnership for animated TVC production including Stringer Clark Dave character revitalisation
• InsightLEDsupportingStrategic or Co-development PartnerMelbourne research organisation partnered with for December 2021 retail industry market insights research report

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• VMLY&R Australia: Australian operation of the WPP-owned VMLY&R network, delivering brand strategy, creative, digital and commerce services across enterprise clients - a broad incumbent competitor for the integrated, digitally-led engagements Faith Agency pursues.
• Ogilvy Australia: Australian arm of the WPP-owned Ogilvy network, providing integrated advertising, PR, digital and consulting services to large enterprise clients - a broad incumbent competitor with global tooling and data capabilities The Faith Agency cannot match.
• Leo Burnett Australia: Australian operations of the global Leo Burnett/Publicis network, providing fully integrated advertising and marketing services to large enterprise clients - represents the scaled incumbent alternative to an independent like The Faith Agency.
• Saatchi & Saatchi Australia: Australian presence of the Saatchi & Saatchi/Publicis network, delivering creative, digital and media services to enterprise clients - competes head-to-head with The Faith Agency for large retainer assignments with much deeper global resources.
• Dentsu Creative Australia: Australian arm of the global Dentsu network offering advertising, creative, media and digital at much greater scale - a broad incumbent that competes for the same enterprise marketing budgets from a position of structural advantage.

Direct peers

• Howatson+Co: Independent full-service Australian agency built around creative, content, digital and media planning, operating nationally - directly comparable in positioning, independent ownership model and full-service proposition.
• The Brand Agency: Australian independent creative and brand agency operating nationally across advertising, digital and content - closely aligned with The Faith Agency's enterprise client focus and integrated-service delivery model.
• BMF Advertising: Independent Australian creative and advertising agency with a similar integrated model across creative, brand, digital and media, operating nationally - an established mid-size peer competing for the same enterprise client roster.
• Thinkerbell: Australian independent full-service agency with Melbourne and Sydney offices offering creative, brand strategy, digital, social and media planning - directly comparable to The Faith Agency in scope, scale and customer mix across enterprise and consumer brands.
• Cummins&Partners: Independent Australian advertising agency with a strong integrated creative, media and digital offering - comparable in size, independent structure and full-service remit targeting enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thefaithagency
• YouTubeyoutube.com/user/TheFaithAgency
• Facebookfacebook.com/faithagency
• LinkedInlinkedin.com/company/the-faith-agency-pty-ltd
• Instagraminstagram.com/thefaithagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Faith Agency