Made Movement
Made Movement is a Boulder, Colorado-based, privately held advertising agency founded in 2012 that exclusively serves American-made brands, delivering integrated campaigns, creative technology, and a small Made Gear merchandise line.
- Company typePrivate
- Founded2012
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Made Movement does
Made Movement LLC is a Boulder, Colorado-based, privately held full-service advertising agency founded in 2012. The firm is purpose-positioned, working exclusively with brands that make things in the USA, grow things domestically, or are committed to supporting American job creation. Its six-person founding partner team (Chief Creative, Design, Technology, Strategy, Client, and Talent Officers) was assembled from alumni of top-tier agencies including Crispin Porter + Bogusky, R/GA, JWT, Fallon, and Carmichael Lynch, and the firm operates a 'no B team' model with senior leadership on every account.
The agency delivers integrated campaigns spanning national print and TV, digital, mobile, and tablet, alongside creative technology services such as native mobile applications, experience design, rapid prototypes, web applications, and large-scale enterprise integrations. Its roster of enterprise clients includes Walmart, Lyft, Etsy, Clayton Homes, TGI Fridays, Church's Chicken, New Belgium, Copper Mountain, Seventh Generation, and Vegas.com, with case-study outcomes such as quadrupled sales for Scentsicles, a 91% return rate for the Copper Mountain Sherpa app, and a 600% increase in service calls for Repair.com. The firm also runs a small direct-to-consumer e-commerce line called Made Gear, selling American-made apparel, accessories, and stationery through its Shopify storefront.
Made Movement is bootstrapped with no disclosed external funding rounds, no parent company, and a single Boulder headquarters. Revenue derives from professional services billings (not publicly disclosed) and unit pricing on Made Gear merchandise. The firm has no disclosed AI-native capabilities, no API platform, and limited evidence of recent expansion, with its website footer dated to 2015.
Made Movement firmographics
Firmographics- Name
- Made Movement
- Legal name
- Made Movement LLC
- Website
- https://mademovement.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Made Movement is a Boulder, Colorado-based, privately held advertising agency founded in 2012 that exclusively serves American-made brands, delivering integrated campaigns, creative technology, and a small Made Gear merchandise line.
- Ownership category
- akta.pro rank
Made Movement industry classification
Industry- Product category
- Advertising Services
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Event Strategy & Experience Design (BPAFAGAA)
- akta.pro secondary industries
- Exhibition, Retail & Experiential Design (BPAHAKAL), Motion Brand Design (Title Design, Brand Animation) (MPAAAEAH)
Keywords
Where Made Movement is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Made Movement business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Advertising Services: Full-service advertising agency providing integrated campaigns including national Print and TV, Digital, Mobile and Tablet. Creates advertising and marketing campaigns for clients committed to American job creation.
- Merchandise Sales: E-commerce sales of branded merchandise including apparel (t-shirts, sweaters), accessories (trucker hats), and office supplies (pencils, notebooks) through their Made Gear storefront. All products are American-made.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Baby One-Piece: $21.00 |
| Unit Pricing | Pay-as-you-go | T-Shirts: $28.00 each |
| Unit Pricing | Pay-as-you-go | Men's T-Shirt: $28.00 |
| Unit Pricing | Pay-as-you-go | Classic Trucker Hat: $25.00 |
| Unit Pricing | Pay-as-you-go | Varsity Cardigan Sweater: $350.00 |
| Unit Pricing | Pay-as-you-go | Box of 12 Pencils: $15.00 |
| Unit Pricing | Pay-as-you-go | Pencil and Notebook Set: $25.00 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Made Movement product offering
Product offeringCore offering
Made Movement is a full-service American advertising agency that plans and executes integrated campaigns spanning national print and TV, digital, mobile, and tablet for enterprise clients committed to American manufacturing. Its practice combines Advertising, Technology, Social, Design, Brand Management, and Strategy services under a single creative-and-technology team led by senior partners, with in-house creative technologists building native apps, web apps, and prototypes. In parallel, the agency sells American-made apparel, accessories, and stationery directly to consumers through its Made Gear online storefront.
Product overview
Made Movement is an American advertising agency founded in 2012 with a mission to help create American jobs. The company operates a unified service offering portfolio comprising Advertising, Technology (including mobile apps and web applications), Social, Design, Brand Management, and Strategy services. In addition to agency services, the company operates a merchandise line called Made Collection, selling American-made products including trucker hats, varsity cardigans, t-shirts (men's, women's, baby), and stationery items. All merchandise is manufactured in the USA, with the company citing that if Americans spent 1% more on American-made goods, it would create 200,000 new jobs.
Differentiator
Problem solved
Functional benefit
Products and services
- Advertising Services
- Technology Services
- Social Services
- Design Services
- Brand Management
- Strategy Services
- Trucker Hat
- Black on Black Trucker Hat
- Made Varsity Cardigan Sweater
- Made Men's T-Shirt
- Made Women's T-Shirt
- Baby One-Piece
- Pencil and Notebook Set
- Box of 12 Classic Red Hex Pencils
Quantifiable outcome
- Scentsicles sales quadrupled
- +6 more outcomes
Companies that use Made Movement
Customer profileNamed customers18 records
Segments2 records
Ideal customer profiles3 records
Made Movement technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Made Movement partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Public SupplyminorMade and Public Supply teamed up to create a made in the USA notebook and pencil set manufactured in New Jersey. 25% of profits from this collaboration support creative arts classrooms in Colorado public schools. Each notebook and box of pencils has a number stamped on the back that can be matched on the public-supply website to see the classroom the purchase helped fund.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Made Movement competitors and assessment
Company assessmentDirect peers
- Preacher: Boulder-based independent creative agency of similar size, integrated brand campaigns. Geographic and scale peer — direct competition for Boulder-region creative talent and clients.
- Mekanism: Independent creative agency of similar size offering integrated campaigns across film, social, and digital. Comparable mid-market agency competing for similar brand-building engagements.
- Work & Co: Independent digital product and experience agency that integrates strategy, design, and engineering. Closely comparable to Made Movement's creative-tech integration model.
- Pereira O'Dell: Independent creative agency with integrated advertising, brand, and tech capabilities. One of Made Movement's founders previously worked there; similar service mix.
- Anomaly: Independent creative agency that combines brand strategy, advertising, and digital product development under one roof. Closely matches Made Movement's integrated creative + tech model.
- Mother: Independent creative agency network known for integrated campaigns and brand-building work for major consumer brands. Closely comparable positioning as an independent, creatively-led agency.
- 72andSunny: Mid-size independent creative agency known for culturally-connected campaigns for major consumer brands. Similar in scale and integrated campaign focus.
Broad incumbents
- Droga5: Acclaimed creative agency (now part of Accenture Song) known for integrated brand work for major consumer brands. Comparable creative ambition at greater scale.
- Wieden+Kennedy: Large independent creative agency with global offices, competing for major brand integrated campaigns. Larger and more established but similar independent-creative positioning.
- R/GA: Global creative-technology agency founded on the same Nikeid.com-style integration that Made Movement's CTO built. Larger network with broader service portfolio, including the agency's CTO's former employer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Made Movement social profiles
Digital presenceMade Movement financial estimates
Financial estimateRevenue estimate
Valuation estimate
Made Movement leadership team
Management profileNumber of profiles
Profiles6 records
Made Movement funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Made Movement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Made Movement
What does Made Movement do?
Made Movement is a full-service American advertising agency that plans and executes integrated campaigns spanning national print and TV, digital, mobile, and tablet for enterprise clients committed to American manufacturing. Its practice combines Advertising, Technology, Social, Design, Brand Management, and Strategy services under a single creative-and-technology team led by senior partners, with in-house creative technologists building native apps, web apps, and prototypes. In parallel, the agency sells American-made apparel, accessories, and stationery directly to consumers through its Made Gear online storefront.
Is Made Movement a public or private company?
Made Movement is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Made Movement founded?
Made Movement was founded in 2012. It employs 11 to 50 people.
Where is Made Movement based?
Made Movement is headquartered in Boulder, United States, in the North America region.
How does Made Movement make money?
Two revenue lines are on record. Advertising Services are the primary driver. The others are merchandise Sales.
Who are Made Movement's main competitors?
Direct peers on record are Preacher, Mekanism, Work & Co, Pereira O'Dell, Anomaly, Mother and 72andSunny. Broad incumbents are Droga5, Wieden+Kennedy and R/GA.
Does Made Movement have an API?
No public API is recorded for Made Movement.
What industry is Made Movement in?
Made Movement's product category is Advertising Services. Its primary akta.pro industry code is BPAFAGAA, Event Strategy & Experience Design, with a secondary code of BPAHAKAL, Exhibition, Retail & Experiential Design. Its SIC code is 7311.