Pixelgrade
- Company typePrivate
- Founded2011
- HeadquartersNicolae Balcescu, Romania
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Pixelgrade firmographics
Firmographics- Name
- Pixelgrade
- Legal name
- Pixel Grade Media SRL
- Website
- https://pixelgrade.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pixelgrade industry classification
Industry- Product category
- WordPress Themes
- NAICS
- Software Publishers (5132), Graphic Design Services (541430)
- akta.pro primary industry
- Low-Code/No-Code Integration Builders (BPAMAOAL)
- akta.pro secondary industry
- Developer & Open-Source Communities (MPACAJAK)
Keywords
Where Pixelgrade is headquartered
LocationHeadquarters
- HQ city
- Nicolae Balcescu
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Pixelgrade business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- WordPress Theme Sales (Subscription): Annual subscription model at €75 per year for single theme access, including support, updates, and license for one website
- WordPress Theme Sales (One-time): One-time purchase at €95 for single themes with lifetime support and updates
- Themes Bundle: One-time purchase at €500 ($498) for access to all 21 themes with unlimited site license
- Website Optimization Services: Professional services for WordPress website performance optimization and security improvements, priced at €255 (standard) and €345 (plus)
- Theme Installation Service: Assisted installation service for €99 to help customers configure WordPress, themes, plugins and demo data
- Affiliate Referrals: 30% commission on entire cart value for referred theme and add-on sales, paid monthly via PayPal after 30-day holding period
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Single Theme Annual Subscription - €75/year |
| One time/ perpetual license | Multi-year contract | Single Theme Lifetime - €95 one-time |
| One time/ perpetual license | Multi-year contract | Themes Bundle - €500 one-time |
| Unit Pricing | Pay-as-you-go | Optimization Service - €255 |
| Unit Pricing | Pay-as-you-go | Optimization Service Plus - €345 |
| Unit Pricing | Pay-as-you-go | Theme Installation Service - €99 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Pixelgrade product offering
Product offeringCore offering
Pixelgrade is a WordPress theme design studio that designs, develops, and sells premium WordPress themes for bloggers, photographers, small businesses, restaurants, and freelancers. The studio also develops the Nova Blocks Gutenberg blocks plugin, offers theme installation and website optimization services, and runs an affiliate program. Themes are sold individually or as a discounted bundle.
Product overview
Pixelgrade is a design studio creating WordPress themes for various industries. Their portfolio includes approximately 21 premium WordPress themes (such as Rosa, Timber, Silk, Mies, Pile, Felt, Julia) available as individual purchases (starting at €75/year or €95 one-time) or as the Themes Bundle ($498 one-time). They offer free versions of many themes (Rosa 2 Lite, Noto Lite, Felt Lite, Julia Lite, Gema Lite, Noah Lite, Timber Lite, Vasco Lite, Jason Lite, Patch Lite, Hive Lite, Silk Lite) with corresponding Pro versions. All themes include the Style Manager for visual customization. Additional offerings include Nova Blocks (Gutenberg blocks plugin), Theme Installation Service ($99), Website Optimisation Service (€255-345), and an Affiliate Program (30% commission).
Differentiator
Problem solved
Functional benefit
Brands
- Nova Blocks: Design-driven Gutenberg blocks plugin for WordPress to enhance site building with distinctive block designs.
Products and services
- Premium WordPress Themes
- Themes Bundle
Quantifiable outcome
- 70,000+ users worldwide using Pixelgrade themes
- +1 more outcomes
Companies that use Pixelgrade
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Pixelgrade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Pixelgrade partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- WooCommercecoreNative e-commerce integration built into Pixelgrade themes, enabling online store functionality through WooCommerce plugin compatibility
- StripecorePrimary payment processor for all Pixelgrade.com transactions, handling credit card payments securely with AES-256 encryption
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Pixelgrade competitors and assessment
Company assessmentDirect peers
- ThemeIsle: WordPress themes and plugins vendor with freemium models and bundles targeted at SMBs. Overlaps with Pixelgrade on free-to-paid theme funnels, plugin adjacencies (e.g., Starter Templates), and SMB blog/business buyer personas.
- CSSIgniter: Small, focused WordPress theme shop selling design-led paid themes with annual subscription and bundle options. Closest pure-play comparable to Pixelgrade in size, catalog breadth, and GTM (membership + bundles + free themes as acquisition).
- WPZOOM: Premium WordPress theme and plugin shop with membership and individual theme pricing, serving SMBs and bloggers. Closely comparable on product shape (paid themes, club membership, plugins) and customer segments.
Emerging players
- Tesla Themes: Independent WordPress theme studio selling premium niche themes (often ecommerce and portfolio-oriented). Comparable as a smaller, design-led paid-themes player using ThemeForest and own-store distribution.
- MH Themes: Niche WordPress theme developer focused on magazine, news, and blog layouts. Comparable vertical-theming approach to Pixelgrade's Felt/Julia/Gema family, but narrower industry focus.
- Flavor (Flavor Theme): Specialized premium WordPress theme studio focused on restaurant and food-business themes. Directly overlaps with Pixelgrade's Rosa line in restaurant vertical themes; smaller and more narrowly focused.
Broad incumbents
- Elementor (page builder): Dominant WordPress page builder platform with a large template/website-kit library that increasingly substitutes for traditional themes. A broad incumbent whose ecosystem shapes the demand for standalone themes like Pixelgrade's.
- Elegant Themes (Divi): Long-standing incumbent in the WordPress design space, selling the Divi theme/page builder plus a large theme catalog on annual and lifetime memberships. A much larger broad incumbent whose bundle-plus-builder model competes with Pixelgrade's themes-as-product approach.
- StudioPress (WP Engine): Genesis-framework-based themes studio, now owned by WP Engine. Comparable as a premium WordPress theme brand but operates inside a much larger hosting/framework ecosystem, making it a broad incumbent rather than a direct shop competitor.
- ThemeFusion (Avada): Vendor of Avada, one of the highest-selling WordPress themes ever, with a strong SMB and agency following. Comparable as a multi-purpose premium theme seller's play; significantly larger and more established.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pixelgrade social profiles
Digital presencePixelgrade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pixelgrade leadership team
Management profileNumber of profiles
Profiles3 records
Pixelgrade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pixelgrade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pixelgrade
What does Pixelgrade do?
Pixelgrade is a WordPress theme design studio that designs, develops, and sells premium WordPress themes for bloggers, photographers, small businesses, restaurants, and freelancers. The studio also develops the Nova Blocks Gutenberg blocks plugin, offers theme installation and website optimization services, and runs an affiliate program. Themes are sold individually or as a discounted bundle.
Is Pixelgrade a public or private company?
Pixelgrade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pixelgrade founded?
Pixelgrade was founded in 2011. It employs 11 to 50 people.
Where is Pixelgrade based?
Pixelgrade is headquartered in Nicolae Balcescu, Romania, in the Europe region.
How does Pixelgrade make money?
Six revenue lines are on record. WordPress Theme Sales (Subscription) is the primary driver. The others are wordPress Theme Sales (One-time), themes Bundle, website Optimization Services, theme Installation Service and affiliate Referrals.
Who are Pixelgrade's main competitors?
Direct peers on record are ThemeIsle, CSSIgniter and WPZOOM. Emerging players are Tesla Themes, MH Themes and Flavor (Flavor Theme). Broad incumbents are Elementor (page builder), Elegant Themes (Divi), StudioPress (WP Engine) and ThemeFusion (Avada).
Does Pixelgrade have an API?
No public API is recorded for Pixelgrade.
What industry is Pixelgrade in?
Pixelgrade's product category is WordPress Themes. Its primary akta.pro industry code is BPAMAOAL, Low-Code/No-Code Integration Builders, with a secondary code of MPACAJAK, Developer & Open-Source Communities. Its NAICS code is 5132.