What Hessing Supervers does

Hessing Supervers B.V. is a Dutch family-owned fresh-cut produce processor headquartered in Zwaagdijk-Oost, Netherlands, founded by Jan Hessing in 1968 and now employing more than 2,000 people. The company manufactures pre-cut vegetables, ready-to-eat fruit, meal salads, and fresh meal kits (verspakketten) primarily under retail private labels, with the consumer-facing brand umbrella SuperVers encompassing four product lines: Fruitgemak, Groentegemak, Salades, and Verspakketten.

The operating model is anchored by a multi-site production network: the Greenport Venlo Groente VersFabriek (opened 2023, 100 production lines, 320,000 kg/day capacity, 200 AMR robots), the Fruit VersFabriek in Schwalmtal, Germany (consolidated fresh-cut fruit operations), the historical headquarters facility in Zwaagdijk-Oost (verspakketten processing), and the Hessing Foodservice operation in Eindhoven. Process IP centers on automation — first-in-food-sector AMR deployment, precision 3D cutting, ice-water cooling for lettuce crispness, and an advanced spinach processing line — together with 'On the way to PlanetProof' sustainability certification across growers and own facilities.

Commercial model is B2B co-manufacturing: Hessing sells into Dutch and European supermarket chains via private-label SKUs, supplies fresh-cut vegetable ingredients directly to QSR chains (a 30+ year relationship with McDonald's delivers ~6 million kg of vegetables annually), and serves foodservice operators through the dedicated Hessing Foodservice unit. Pricing is negotiated commercial-by-commercial and is not publicly disclosed. The company has brought in two strategic minority investors — Equilibrium Capital (May 2023) and Taylor Farms (December 2024) — while the Hessing family retains majority ownership and Frank Hessing continues as CEO.

Name

Hessing Supervers

Legal name

Hessing B.V.

Website

https://hessingsupervers.nl

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hessing Supervers is a Dutch family-owned B2B co-manufacturer that processes 320,000 kg of fresh vegetables and fruit daily into 800+ private-label SKUs for European supermarket chains, QSR operators (including a 30+ year McDonald's supply relationship), and foodservice customers from automated facilities in the Netherlands and Germany.

Ownership category

akta.pro rank

Product category

Fresh-cut produce manufacturing

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Leafy Greens & Salad Processing Packhouses (Fresh-Cut) (AFAOAGAI)

akta.pro secondary industries

Specialty & Gourmet Foods Distribution (CRAOABAF), Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Fresh-cut vegetables
• Private-label produce
• Fresh fruit processing
• Convenience meal salads
• Foodservice vegetable supply

Headquarters

HQ city

Zwaagdijk

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh-cut vegetables and private-label manufacturing: Hessing manufactures fresh-cut vegetables, fruit, meal salads, and verspakketten (fresh meal kits) primarily under private-label for supermarket chains and foodservice operators. Revenue is generated through the sale of manufactured food products to B2B customers. The company also supplies directly to QSR chains.
2. Fresh fruit convenience products: Ready-to-eat and pre-cut fruit products (ananas, mango, melon) sold under retail private labels and through foodservice channels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hessing Supervers processes and delivers fresh-cut fruits and vegetables, complete meal salads, and fresh meal kits (verspakketten) primarily under private-label for supermarket chains, with additional dedicated supply to international QSR chains (notably McDonald's) and foodservice operators. Operating from automated facilities in Zwaagdijk-Oost, Greenport Venlo, and Schwalmtal (Germany), the company converts 320,000 kg of raw materials per day into more than 850 different fresh SKUs across the SuperVers brand portfolio (Fruitgemak, Groentegemak, Salades, Verspakketten).

Product overview

Hessing Supervers operates as a fresh food processor offering the SuperVers brand of ready-to-eat and convenience fresh foods. The product portfolio consists of four main sub-brands: Fruitgemak (ready-to-eat fruit), Groentegemak (pre-cut vegetables), Salades (ready-made salads including plant-based options), and Verspakketten (fresh meal kits). The company processes 320,000 kg of raw materials daily into more than 850 different fresh products across its manufacturing facilities including the Groente VersFabriek in Greenport Venlo and Fruit VersFabriek in Schwalmtal. Products are primarily distributed through supermarkets and food service partners, with Nutri-Score A or B ratings.

Differentiator

Problem solved

Functional benefit

Brands

• SuperVers: Main product brand encompassing fruit convenience (Fruitgemak), vegetable convenience (Groentegemak), salads (Salades), and fresh packages (Verspakketten).

Products and services

• SuperVers fresh convenience product range Flagship B2B fresh convenience range covering pre-cut vegetables, fresh-cut fruit, complete meal salads, and fresh meal kits, manufactured predominantly under private-label for supermarket chains and supplied to QSR and foodservice customers.
• Groentegemak pre-cut vegetables Pre-cut vegetable convenience products (stir-fry mixes, sliced mushrooms, coleslaw, potato dishes, salad mixes) sold under retail private labels and to foodservice buyers who need ready-to-cook vegetables.
• Fruitgemak ready-to-eat fruit Ready-to-eat fresh fruit products (pineapple, mango, melon and mixed varieties) supplied under private label to retailers and to foodservice operators.
• Salades ready-made meal salads Ready-made meal salads including Caesar, Lebanese, and salad bowls with international flavours and plant-based (vegan) options such as quinoa and whole grains, sold under private label to retailers and QSR customers.
• Verspakketten fresh meal kits Fresh meal kits containing cut and uncut ingredients for quick home preparation of healthy meals, developed for balance in taste, price, and nutritional value, sold under private label at the Zwaagdijk-Oost facility.

Quantifiable outcome

• 43,000 kg plastic saved annually by switching mushroom packaging from containers to bags
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Taylor FarmscoreStrategic or Co-development Partner · 16 December 2024Taylor Farms, a leading producer of ready-to-eat salads and healthy fresh foods in North America, entered a strategic partnership with Hessing. Taylor Farms becomes a shareholder while the Hessing family retains the majority of shares. The partnership provides Hessing with financial certainty to execute its Green Future strategy, access to Taylor Farms' global knowledge and network, and enables shared innovation in fresh product development and new European market opportunities. Both companies share a focus on innovation and sustainable food production.
• PlanetProof (On the way to PlanetProof)minorOthersHessing's growers all hold the 'On the way to PlanetProof' certification, meaning they invest in cleaner air, fertile soil, good water quality, and biodiversity. Hessing's own production locations are also 'On the way to PlanetProof' certified.
• Hydroponics lettuce growers (water cultivation)minorOthersHessing partners with growers using hydroponics (water cultivation) for lettuce production. This cultivation method is more efficient as it requires less water, fertilizer, and pesticides compared to traditional soil-based growing.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• McCain Foods: Global leader in frozen potato products and prepared foods with growing fresh and QSR vegetable supply. Comparable in scale, QSR customer relationships, and automation investment trajectory.
• Bonduelle: French global leader in processed vegetables (canned, frozen, fresh). Larger incumbent serving similar European retail and foodservice channels, with growing presence in fresh-cut convenience that overlaps with Hessing's portfolio.
• Total Produce / Dole plc: Global fresh produce grower-distributor with European fresh-cut and foodservice operations. Comparable in serving supermarket chains and QSR customers with a broad fresh portfolio.
• Ardo Group: Belgian family-owned frozen vegetables, fresh produce, and herbs supplier serving European foodservice and retail. Overlaps with Hessing on fresh-cut and ingredient supply to foodservice/QSR customers.

Direct peers

• Taylor Farms: North America's largest producer of fresh-cut salads and ready-to-eat vegetables. Now a strategic shareholder and partner of Hessing, with near-identical product categories, customer types (retail and QSR), and processing technology focus.
• Florette (Agrial): Europe's leading packaged salad brand owned by Agrial. Directly competes with Hessing's Groentegemak and Salades ranges across France, UK, Spain, and Benelux retail shelves.
• SVZ International: European fruit and vegetable ingredient supplier (owned by Cargill) serving food manufacturers and foodservice. Comparable in B2B processing model and customer base, though more focused on ingredients than retail-ready convenience.
• Greenyard: Belgian listed fresh, frozen, and prepared fruit and vegetable company serving European retailers and foodservice. Direct competitor in fresh-cut convenience and private-label supply with similar scale and customer overlap.

Regional players

• Nature's Pride: Major Dutch fresh fruit and vegetable supplier specializing in exotic and specialty produce, serving European retailers and foodservice. Adjacent competitor in fresh produce sourcing and ripening.
• Bakker Barendrecht (Greenyard): Dutch fresh fruit and vegetable distributor serving Albert Heijn and other Dutch retailers. Direct competitor for private-label fresh supply within the Netherlands, with similar supermarket customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hessing30417889
• Facebookfacebook.com/hessingbv
• LinkedInlinkedin.com/company/hessing-supervers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hessing Supervers