Rentrak Corporation
Rentrak Corporation, founded in 1985 in Portland, Oregon, operated as a media measurement company serving the entertainment and advertising industries. Following its acquisition by Comscore, Inc., its movie audience-measurement offering now operates under the Comscore Movies brand, delivering box office tracking, theater attendance data, and cinema market intelligence to film studios, exhibitors, and advertisers.
- Company typePrivate
- Founded1985
- HeadquartersPortland, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Rentrak Corporation does
Rentrak Corporation, founded in 1985 and headquartered in Portland, Oregon, was a global media measurement and information company serving the entertainment, television, video, and advertising industries. The company built and operated audience measurement infrastructure for the film industry, generating box office tracking, theater attendance data, and cinema market intelligence sold to studios, exhibitors, and advertisers. Its core technology stack centered on aggregating point-of-sale and admissions data into normalized industry analytics, capabilities it had extended through the 2011 acquisition of Media Salvation, the 2015 acquisition of SponsorHub, and the 2016 acquisition of Hollywood Software.
The company was previously public on NASDAQ under the ticker RENT and has since been delisted following its absorption into Comscore, Inc. Following the integration, Rentrak's movie measurement offering now operates under the Comscore Movies brand, with rentrak.com displaying Comscore corporate branding and a 'Comscore Movies© 2026 Comscore, Inc.' copyright notice. The product portfolio consists of a single core offering — Comscore Movies — positioned as a data-driven insights platform for audience demographics and attendance metrics.
Business model details (pricing models, contract structures, named customer accounts, and revenue mechanics) are not disclosed in the available source data. The company employs 501–1,000 people and has its operational headquarters in Portland, United States. Leadership includes a Chief Research Officer (Bruce Goerlich), VP of Technology (Christopher Behnke), and VP of Product Innovation and Analytical Solutions (David Algranati), reflecting a research- and analytics-oriented organizational structure. No primary-source pricing information, customer lists, or marketing channels are available to characterize go-to-market mechanics with precision.
Rentrak Corporation firmographics
Firmographics- Name
- Rentrak Corporation
- Legal name
- Rentrak Corporation
- Website
- https://rentrak.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Rentrak Corporation, founded in 1985 in Portland, Oregon, operated as a media measurement company serving the entertainment and advertising industries. Following its acquisition by Comscore, Inc., its movie audience-measurement offering now operates under the Comscore Movies brand, delivering box office tracking, theater attendance data, and cinema market intelligence to film studios, exhibitors, and advertisers.
- Ownership category
- akta.pro rank
Rentrak Corporation industry classification
Industry- Product category
- Media measurement analytics
- NAICS
- Video Tape and Disc Rental (532282)
- SIC
- Services-Motion Picture Theaters (7830), Services-Motion Picture & Video Tape Distribution (7822), Services-Advertising (7310)
- akta.pro primary industry
- Programming, Booking & Repertory Exhibition Services (MPADAKAL)
- akta.pro secondary industries
- Cinema & Movie Ticketing (HSACALAD), Pay-TV / Premium Window Distribution (MPADAJAH)
Keywords
Where Rentrak Corporation is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Markets served
Rentrak Corporation business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Rentrak Corporation product offering
Product offeringCore offering
Rentrak Corporation provides movie audience measurement and analytics solutions, now marketed under the Comscore Movies brand. Its core service captures every ticket sold through reporting theaters — covering film title, theater, showtime, attendance, ticket price and revenue — and converts that nationwide theatrical census into aggregated, anonymous audience insights for film industry clients.
Product overview
Rentrak Corporation provides movie audience measurement and analytics solutions under the Comscore Movies brand. The company operates as part of Comscore, Inc., offering cinema market intelligence, box office tracking, and theater attendance analytics. The product portfolio centers on Comscore Movies, which provides data-driven insights for the film industry including audience demographics and attendance metrics.
Differentiator
Problem solved
Functional benefit
Products and services
- Comscore Movies (formerly Rentrak theatrical audience measurement) Subscription-based movie audience measurement and analytics service that captures every ticket sold through reporting U.S. theaters — including film title, theater, showtime, attendance, ticket price and revenue — and turns the census into aggregated, anonymous audience insights for film studios, distributors, theater chains, home entertainment companies and advertisers.
Companies that use Rentrak Corporation
Customer profileIdeal customer profiles3 records
Rentrak Corporation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rentrak Corporation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Comscore, Inc.coreRentrak operates under the Comscore brand, now known as Comscore Movies. The company website (rentrak.com) displays Comscore Movies branding. This appears to be an acquisition/integration where Rentrak's movie measurement technology has been incorporated into Comscore's portfolio.
Recent moves5 records
Expansion highlights3 records
Rentrak Corporation competitors and assessment
Company assessmentEmerging players
- iSpot.tv: iSpot provides real-time TV/video ad measurement and attention analytics. Like Rentrak's Comscore Movies, it sells measurement to advertisers and networks, and increasingly competes in cross-platform video measurement.
- Parrot Analytics: Parrot Analytics measures global demand for entertainment content across TV and film, providing audience analytics that competes with Comscore's content-measurement offerings. It is comparable on the entertainment intelligence layer rather than theatrical box office.
- Samba TV: Samba TV is a digital-first TV/streaming audience measurement provider competing directly in the same advertising-attribution and audience-insight category Rentrak/Comscore serves. It is a closer peer on the TV/video side than on theatrical measurement.
- EDO: EDO is an entertainment outcomes analytics company measuring the business impact of TV/video advertising, with growing penetration in theatrical marketing analytics. It competes directly with Comscore Movies in the entertainment measurement category.
Broad incumbents
- The Nielsen Company: Nielsen is the long-standing incumbent in TV/audience measurement and historically competed with Rentrak in box office reporting. It serves overlapping advertising and entertainment customers with a broader portfolio (TV ratings, consumer panel, Gracenote metadata), making it the most direct large competitor.
- Kantar (Lightspeed): Kantar's Lightspeed division competes in TV/video audience measurement against Comscore. As a broad incumbent in media research, it overlaps with Rentrak/Comscore on advertising and entertainment measurement clients.
Direct peers
- Box Office Mojo: Owned by IMDb/Amazon, Box Office Mojo is a leading publicly available box office tracker that competes head-to-head with Comscore Movies on daily box office data distribution. It is the most directly comparable peer in the box-office-data category.
- Comscore, Inc. Comscore is the parent company and direct operator of Rentrak's Comscore Movies unit. It sells cross-platform audience measurement to the same advertising and entertainment buyers Rentrak historically served, making the two practically interchangeable at the parent level for comparability purposes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Rentrak Corporation social profiles
Digital presenceRentrak Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rentrak Corporation leadership team
Management profileNumber of profiles
Profiles3 records
Rentrak Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rentrak Corporation M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rentrak Corporation
What does Rentrak Corporation do?
Rentrak Corporation provides movie audience measurement and analytics solutions, now marketed under the Comscore Movies brand. Its core service captures every ticket sold through reporting theaters — covering film title, theater, showtime, attendance, ticket price and revenue — and converts that nationwide theatrical census into aggregated, anonymous audience insights for film industry clients.
When was Rentrak Corporation founded?
Rentrak Corporation was founded in 1985. It employs 501 to 1,000 people.
Where is Rentrak Corporation based?
Rentrak Corporation is headquartered in Portland, United States, in the North America region.
Who are Rentrak Corporation's main competitors?
Emerging players on record are iSpot.tv, Parrot Analytics, Samba TV and EDO. Broad incumbents are The Nielsen Company and Kantar (Lightspeed). Direct peers are Box Office Mojo and Comscore, Inc..
Does Rentrak Corporation have an API?
No public API is recorded for Rentrak Corporation.
What industry is Rentrak Corporation in?
Rentrak Corporation's product category is Media measurement analytics. Its primary akta.pro industry code is MPADAKAL, Programming, Booking & Repertory Exhibition Services, with a secondary code of HSACALAD, Cinema & Movie Ticketing. Its NAICS code is 532282 and its SIC code is 7830.