Name

EDO

Legal name

EDO, Inc.

Website

https://edo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

TV Advertising Measurement & Outcomes Analytics

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

General Entertainment AVOD Platforms (MPACAAAB)

akta.pro secondary industries

Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB), OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI), Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

Keywords

• TV outcomes measurement
• Convergent TV analytics
• Advertising measurement
• Cross-screen reporting
• TV ad intelligence

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Ad EnGage): Direct enterprise subscription to Ad EnGage outcomes measurement platform with access to Ad EnGage CI (Competitive Intelligence), Ad EnGage SE (Search Engagement), Ad EnGage Streaming, and Ad EnGage Convergent. Fees set forth in Order Form, billed in USD with 30-day payment terms.
2. Programmatic / Variable Campaign-Based Access: EDO TV Outcome Measurement available on a 'variable campaign basis via programmatic platforms or sell-side partners' through integrations with Amazon DSP, The Trade Desk, Google DV360, and others.
3. Freemium (ChatEDO Free Tier for Agencies): Complimentary ChatEDO access granted to U.S. advertising and media agencies for the 2026 Upfront season covering real-time syndicated TV ad intelligence (brand/category activity, creative-level visibility, network/program/daypart breakdowns). Upsell path to paid Ad EnGage outcomes measurement.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

EDO provides AI-powered, investment-grade TV outcomes measurement through its Ad EnGage Platform, connecting every Convergent TV (linear + streaming) ad airing to immediate consumer engagement signals (brand searches, site visits, app usage) that predict future sales. The platform serves brands, agencies, TV networks, streamers, studios, and ad-tech partners with modules spanning competitive intelligence, creative rotation optimization, audience optimization, cross-screen reporting, programmatic activation, and an agentic AI natural-language interface (ChatEDO) backed by Amazon Bedrock and Snowflake Cortex AI.

Product overview

EDO offers a unified, platform-plus-modules architecture called the Ad EnGage Platform, anchored by the proprietary Convergent TV Ad Database (120+ networks, 128+ trillion impressions, 380M+ linear airings, 2.8M+ TV creatives, 35,000+ brands) and powered by EDO's Vertical AI. The core TV Outcomes Measurement module sits at the center, with specialized modules for Streaming + Linear Cross-Screen Reporting, Competitive Ad Intelligence, Creative Rotation Optimization, Media Monitoring & Planning, and Audience Optimization. EDO extends this core with several add-on products: EDO Always-On (automated outcomes data delivery into media partners' analytics platforms), Ad EnGage Optimize (autonomous AI-driven campaign optimization), Sponsored Ad Outcomes (live sports sponsorship measurement), ChatEDO (an agentic AI natural-language interface powered by Amazon Bedrock and Snowflake Cortex AI), EDO for AI Models (LLM-ready data integration), Engaged Audience Planning, plus integrations like Engaged Reach with Nielsen, Programmatic Buying (Amazon DSP / The Trade Desk / Google DV360), and Identity Resolution. EDO has also begun vertical expansion with EDO Gaming Outcomes (inaugural partner: Roblox), bringing outcomes measurement beyond Convergent TV. The publicly available TopAds leaderboards expose EDO's ranked TV ad intelligence across major tentpole sporting events and categories.

Differentiator

Problem solved

Functional benefit

Brands

• Ad EnGage: EDO's flagship Convergent TV outcomes measurement platform with modules including Ad EnGage CI (Competitive Intelligence), Ad EnGage SE (Search Engagement), Ad EnGage Streaming, and Ad EnGage Convergent.
• ChatEDO

Products and services

• Ad EnGage Platform EDO's flagship SaaS measurement platform that connects Convergent TV airings to ad-driven consumer behaviors predictive of future sales, combining immediate engagement signals with decision science and Vertical AI; underlying offerings include Ad EnGage CI, Ad EnGage SE, Ad EnGage Streaming, and Ad EnGage Convergent for brands, agencies, networks, and streamers.
• TV Outcomes Measurement Predictive outcomes measurement module linking every linear and streaming TV ad to spikes in consumer engagement (search, site visits) in the minutes after airing — the proven predictor of future sales and market share growth.
• Competitive Ad Intelligence Always-on, syndicated competitive intelligence covering competitor ad airings, creative strategies, spend weights, and actual performance across linear and streaming TV for brands, agencies, and networks.
• Creative Rotation Optimization Module for optimizing on-air creative rotations based on engagement signals to drive 15%+ increases in creative efficacy within two weeks.
• Audience Optimization Audience optimization module that identifies the most engaged viewers and DMAs based on propensity modeling to maximize media efficiency.
• Media Monitoring & Planning Real-time media monitoring and planning module enabling in-flight optimization of competitive, category, historical, and predictive intelligence across linear and streaming TV.
• Streaming + Linear Cross-Screen Reporting Unified cross-screen reporting across linear TV and streaming inventory, designed for streaming-first audiences and Convergent TV measurement.
• TV Ad Database Vertical AI-powered Convergent TV ad database that automatically monitors every airing across 120+ linear and streaming TV networks, capturing metadata, creative efficacy, and media effectiveness at industry-leading scale.
• ChatEDO Agentic AI natural-language interface for TV outcomes, turning EDO's investment-grade Convergent TV intelligence into a conversational experience that delivers answers in seconds; powered by Amazon Bedrock and Snowflake Cortex AI with model-agnostic orchestration.
• EDO Always-On Automated, scaled outcomes measurement product that pipes EDO's syndicated cross-platform outcomes data directly into media partners' proprietary analytics platforms (e.g., NBCUniversal's Performance Insights Hub, Paramount Global's InView) for in-flight measurement across all advertisers and categories.
• Ad EnGage Optimize AI-powered, autonomous campaign optimization platform for Convergent TV that adjusts frequency capping, creative rotation, audience targeting, and media planning in real time across linear and streaming.
• Sponsored Ad Outcomes First AI + Outcomes solution to measure live sports sponsorships on the same playing field as TV ads; announced in conjunction with the 2026 FIFA World Cup launch.
• EDO Gaming Outcomes (Roblox) EDO's first expansion of outcomes measurement beyond Convergent TV into gaming; measures branded virtual events, in-game integrations, and standard ad campaigns on Roblox against syndicated Convergent TV engagement benchmarks via two methodologies.
• Programmatic Buying Integration Programmatic activation of EDO's predictive outcomes metrics for bidding on major platforms (Amazon DSP, The Trade Desk, Google DV360, etc.) with interoperable, pixel-based measurement.
• Engaged Reach with Nielsen Integration pairing EDO's engagement data with Nielsen reach metrics for outcomes-based planning.
• EDO for AI Models Integration surface enabling AI models and LLMs to access the company's leading TV Ad Intel database with trusted answers via ChatEDO in plain English.
• Engaged Audience Planning Planning tool that uses EDO engagement data to identify engaged audiences and high-potential DMAs for optimizing media investments across platforms, designed for upfront decisions.
• TopAds Leaderboards Public-facing rankings of top TV ads across major tentpole events (Super Bowl, March Madness, World Cup, NFL, NBA, NCAA, college football), industry categories, brands, and share-of-platform data, updated continuously from EDO's TV outcomes database.

Quantifiable outcome

• 14% average increase in ad effectiveness in first year of working with EDO
• +14 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature8 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• RobloxflagshipStrategic or Co-development Partner · 18 June 2026EDO's inaugural gaming outcomes measurement partner announced June 18, 2026. Brands advertising on Roblox can measure branded virtual events, in-game integrations, and standard ad campaigns using two methodologies (Ad Campaign Measurement and Event-Driven Engagement Analysis) adapted from EDO's decade-plus of TV outcomes data. Represents EDO's first expansion beyond Convergent TV into gaming, with plans to extend to additional gaming platforms.
• TinuiticoreGTM or Marketing Partner · 18 June 2026Tinuiti (leading independent media agency) is an early adopter and vocal supporter of EDO's free ChatEDO TV Ad Intelligence for 2026 Upfronts; Shasta Cafarelli (SVP of Media Investment) quoted endorsing the offering.
• Amazon Web Services (AWS) / Amazon BedrockflagshipTechnology or Integration · 17 June 2026AWS Bedrock is the platform for building ChatEDO's agentic AI interface. EDO chose Bedrock for its model-agnostic architecture, allowing the system to draw on the best AI foundation model for each query, leveraging GPT-5 and Claude Opus among others. Provides enterprise security, uptime, and cost efficiency for processing 1TB+ daily Convergent TV data. AWS's Rich Geraffo (VP & Managing Director, AWS North America) is quoted endorsing the partnership.
• SnowflakeflagshipTechnology or Integration · 16 June 2026Snowflake's Cortex AI platform (Cortex Analyst, Cortex Search, Cortex Agents) powers ChatEDO. Operates entirely within EDO's Snowflake environment with built-in governance, security, and confidence scoring. EDO and Snowflake collaborated on production optimization and plan to deepen the integration as Cortex AI capabilities evolve. ChatEDO entered invite-only early access in February 2026.
• NBCUniversalflagshipStrategic or Co-development Partner · 28 January 2026Inaugural media partner for EDO Always-On launch. EDO's ad-driven TV outcomes data feeds directly into NBCUniversal's Performance Insights Hub (PIH), enabling automated performance reporting for all advertisers across linear and streaming. P.J. Gasparini (SVP, Insights & Measurement, Advertising & Partnerships, NBCUniversal) quoted praising the partnership. NBCUniversal also partners with EDO via Performance Insights Hub for cross-platform measurement alongside Dynata, LiveRamp, and VideoAmp.
• Paramount GlobalflagshipStrategic or Co-development Partner · 28 January 2026Inaugural media partner for EDO Always-On launch. EDO's outcomes measurement is made available to agencies and advertisers through Paramount Global's InView platform, with EDO data expanding to all advertisers following successful rollout of select categories. Provides transparent, in-flight performance insights across Paramount's linear and streaming inventory.
• The Trade DeskflagshipTechnology or Integration · 20 January 2026First-to-market measurement integration with The Trade Desk linking CTV exposures to consumer actions. Integrated into Trade Desk's 2026 programmatic strategy across five focus areas: audience strategy, quality supply, omnichannel reach, data-driven buying, and measurement. EDO predictive metrics enhance bidding across Trade Desk platform.
• NBCUniversal (Performance Insights Hub)flagshipTechnology or Integration · 17 December 2025Broader NBCUniversal partnership leveraging EDO data as part of Performance Insights Hub suite alongside Dynata, LiveRamp, and VideoAmp; enables programmatic access via Amazon DSP, Google Display & Video 360, and The Trade Desk.
• Affinity SolutionscoreStrategic or Co-development Partner · 18 June 2025EDO is first-to-market partner for Affinity Solutions' Fansactions™ live sports outcomes metric combining consumer purchase data with sports media investment to optimize advertising performance. Joint whitepaper on QSR advertising combining 126 million TV airings with 86 billion consumer transactions.
• TelevisaUnivisioncoreStrategic or Co-development Partner · 13 June 2025Expanded partnership to unlock cross-platform Convergent TV outcomes measurement. Combined strengths aim to create more integrated viewing experiences for advertisers reaching Spanish-language and cross-platform audiences.
• FubominorStrategic or Co-development Partner · 20 March 2025EDO study on Fubo pause ads effectiveness showing 33% higher engagement vs. standard video ads. Collaboration supports Fubo's pause ad monetization efforts.
• ChalicecoreTechnology or Integration · 16 January 2025Partnership to optimize outcomes across programmatic CTV and digital ad campaigns. Chalice integrates EDO's outcomes data into its platform, allowing advertisers to leverage immediate engagement metrics for better targeting, measurement, and ROI. EDO-Chalice-Shutterfly case study demonstrates new customer acquisition via DMA targeting.
• DoubleVerifyflagshipTechnology or Integration · 17 December 2024First-of-its-kind AI-driven optimization for CTV advertising partnership. Combines EDO's engagement metrics with DoubleVerify's DV Scibids AI technology to enable advertisers to fine-tune campaigns based on real-time engagement data. Enhances precision and ROI across CTV media buys.
• VIZIO / InscapeflagshipTechnology or Integration · 21 November 2024Multi-year agreement extending partnership to fuel outcomes measurement with real-time smart TV data from VIZIO's Inscape. Enables detailed viewer insights and ad engagement signals for both linear and streaming TV advertising effectiveness.
• DiscoverycoreStrategic or Co-development Partner · 6 April 2022Recent deal for measuring advertising impact announced alongside $80M funding. Partnership supports EDO's expansion of TV measurement through real-time analytics and engagement metrics.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• iSpot.tv: iSpot.tv is the most direct competitor to EDO, offering TV ad outcome measurement, creative attribution, and real-time ad performance analytics across linear and CTV. The two companies are so directly competitive that iSpot successfully sued EDO for breach of contract over data acquisition, resulting in an $18.3M verdict.
• DoubleVerify: DoubleVerify is a media measurement and analytics platform that has expanded from ad verification into CTV outcomes and AI-driven optimization through DV Scibids AI. It is both an EDO partner (joint CTV optimization) and a competitor in the outcomes-driven campaign optimization category.
• Samba TV: Samba TV offers TV viewership data and outcomes-based measurement using automatic content recognition (ACR) data, competing with EDO in CTV and cross-platform TV ad effectiveness. Like EDO, Samba TV has expanded into outcomes and attribution tied to ad exposure.
• Innovid (formerly TVSquared): Innovid acquired TVSquared, a TV attribution and outcomes platform, and now offers cross-platform TV measurement and ad serving. It competes with EDO in the convergent TV outcomes and attribution category, particularly for cross-platform campaign measurement.

Broad incumbents

• Nielsen: Nielsen is the legacy TV measurement incumbent offering Nielsen ratings, reach/frequency, and outcomes-based currencies (Nielsen ONE) across linear and CTV. EDO directly partners with Nielsen via 'Engaged Reach with Nielsen' and competes with its expanding outcomes offerings.
• LiveRamp: LiveRamp provides data collaboration, identity resolution, and cross-platform measurement infrastructure, and is listed as a partner in NBCUniversal's Performance Insights Hub alongside EDO. It is a partial competitor and partial ecosystem partner in TV outcomes workflows.
• Comscore: Comscore is a legacy cross-platform media measurement company offering audience analytics, campaign ratings, and outcomes measurement across TV, digital, and CTV. It overlaps with EDO in the advertiser-side TV outcomes and planning category.
• Kantar: Kantar is a global market research and media measurement incumbent offering audience measurement, brand equity, and ad effectiveness services. It is a broad incumbent competitor in TV outcomes and brand effectiveness, especially for multinational advertisers.

Emerging players

• VideoAmp: VideoAmp is a CTV measurement and currency challenger offering cross-platform video ad measurement and planning tools, competing directly with EDO for media-owner and advertiser outcomes deals. It has been adopted by several major media owners as a Nielsen alternative.
• Realytics: Realytics offers TV-to-digital attribution and outcomes measurement linking linear TV ad exposures to website and conversion activity, particularly in European markets. It is a comparable outcomes measurement peer with a more regional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/edo_data

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EDO