MitraGaia

What MitraGaia does

MitraGaia (legal entity MITRAGAIA LTD, domiciled in Henderson, Nevada) is a privately held direct-to-consumer e-commerce retailer of Kratom (Mitragyna speciosa) products serving adult consumers in the United States where Kratom is legal. The company operates from 2764 N Green Valley Pkwy #541, Henderson, which serves as both corporate headquarters and warehouse/returns facility. Its core catalog spans Kratom powder, capsules (00-size, 0.4-0.6g per capsule), extracts in powder form, extract tablets (40mg and 150mg), extract gummies (including a Sour Gummies launch), crushed leaf, in-house blends, and curated samplers. Raw material is sourced primarily from Indonesia and every strain undergoes independent lab testing for quality, cleanliness, and potency; the lab and shipping operations are described as GMP-compliant under American Kratom Association guidelines.

The business model is multi-channel DTC e-commerce centered on mitragaia.com. Revenue is generated through one-time purchases priced by unit weight (powder $5-$80, capsules $6.99-$140, tablets $15.95-$199.95, gift cards $10-$500), a subscription program that delivers a 20% recurring discount with a $30 minimum, a B2B wholesale program for retailers and resellers, an affiliate program via AvantLink paying 3%-10% commission with 14-day cookies, and a tiered rewards/loyalty program (1 point per $1 spent; VIP at $600 annual). Payment options include standard card/ACH/Zelle/Cash App plus cryptocurrency (BTC, LTC, ETH, ETC, XMR via Coinpayments) at a 20% discount. Fulfillment is differentiated by same-day shipping on orders placed before 2:30 PM EST, free express shipping over $150, a 30-day return window for unopened product, and discreet packaging.

Go-to-market is self-serve product-led: customers browse, select, and purchase through the website without sales intervention. Marketing spans educational blog content, organic social (Twitter, Instagram, Facebook), email newsletter capture with a first-order discount, the co-branded "Getting Personal with Plant Medicine" podcast with Your Highness Media, and referral plus affiliate funnels. Geographic operations are explicitly restricted to all US states and municipalities where Kratom is currently banned (Alabama, Arkansas, Indiana, Rhode Island, Vermont, Wisconsin, plus listed cities/counties in CO, FL, CA, IL, MS, OR). The company is bootstrapped and founder-owned with no disclosed venture capital, private equity, or institutional backing.

Name

MitraGaia

Legal name

MITRAGAIA LTD

Website

https://mitragaia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MitraGaia is a privately held, Henderson, Nevada-based e-commerce retailer selling lab-tested Kratom products (powders, capsules, extracts, tablets, gummies, crushed leaf) directly to adult US consumers, supported by subscriptions, wholesale, and affiliate channels.

Ownership category

akta.pro rank

Product category

Herbal Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Kratom products
• Herbal supplements
• Botanical extracts
• Lab-tested kratom
• Direct-to-consumer wellness

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time purchases of Kratom products including powders, capsules, extracts, gummies, tablets, and crushed leaf across multiple strains and sizes. Customers can purchase amounts ranging from small sampler packs to kilo quantities.
2. Subscription Program: Recurring auto-delivery subscriptions offering 20% discount on selected products. Minimum $30 purchase required. Subscribers can customize delivery frequency and manage subscriptions through their account dashboard.
3. Wholesale Program: Bulk purchasing program for retailers and resellers seeking to stock Mitragaia products.
4. Affiliate Program: Commission-based affiliate program through AvantLink paying 3%-10% commissions on qualified sales with 14-day cookies. Commissions paid on net sales after deductions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MitraGaia sells lab-tested Kratom (Mitragyna speciosa) products directly to consumers through its own e-commerce website, mitragaia.com. The product line spans powders, capsules, extracts (powder, tablets, gummies), samplers, crushed leaf, and in-house blends, with subscription auto-delivery, wholesale purchasing for retailers, and an affiliate program as supporting offerings. All products are independently lab tested and shipped from a GMP-compliant facility following American Kratom Association guidelines.

Product overview

MitraGaia is an e-commerce retailer of Kratom (Mitragyna speciosa) products operating a direct-to-consumer online store. The product portfolio centers on a unified Kratom offering available in multiple formats: Powder, Capsules, Extracts (powder, tablets, and gummies), Samplers, Crushed Leaf, and Blends. These core products are supported by a set of add-on programs including a Subscription Service (20% recurring discount), a Rewards Program (points-based loyalty), a Referral Program, an Affiliate Program (via AvantLink), a Veterans Program, and a Wholesale Program. Supplementary offerings include Gift Cards and branded Gear merchandise. A companion content asset, the Getting Personal with Plant Medicine Podcast, is co-produced with Your Highness Media. All products are lab tested for purity and potency, and the company operates a GMP-compliant facility following American Kratom Association guidelines.

Differentiator

Problem solved

Functional benefit

Products and services

• Kratom Powder Harvested Kratom powder in multiple strains (White Maeng Da, Bali Gold, Elephant, Red Malay, Green Malay, and others), sold by weight with independent lab testing for quality, cleanliness, and potency. Priced from $5.00 to $80.00 depending on quantity and strain.
• Kratom Capsules Kratom powder encapsulated in 00-size gelatin capsules (0.4g–0.6g per capsule), available in strains including Red Bali, White Maeng Da, Elephant, and Green Malay. Sold by weight with bulk pricing tiers (e.g., 1KG=$140, 200g=$35, 1oz=$6.99).
• Kratom Extracts (Powder) Concentrated Kratom extract powders in 50x and 20x extract varieties, sold in sizes from 1oz to kilo quantities, lab tested for purity and potency.
• Premium Kratom Extract Tablets (40mg & 150mg) Pre-measured Kratom extract tablets in 40mg (15, 30, or 60 count) and 150mg (2, 10, 20, or 30 count) dosages, positioned as convenient, portable, lab-tested options for controlled dosing.
• Kratom Extract Gummies

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• Your Highness MediaminorStrategic or Co-development PartnerMitragaia collaborates with Your Highness Media on the 'Getting Personal with Plant Medicine Podcast' which explores personal experiences with plant medicine. Your Highness Media also produces the 'Your Highness Podcast' focused on cannabis and plant wellness entrepreneurship. This partnership provides educational content marketing through co-branded podcast content.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Golden Monk: Online Kratom retailer offering powders, capsules, and tablets with AKA GMP certification. Competes with MitraGaia on D2C e-commerce, lab testing, subscription pricing, and bulk/wholesale channels.
• Kratom Spot: Long-running Kratom e-commerce brand selling powders, capsules, and extracts. Competes with MitraGaia on price points, strain selection, and direct-to-consumer fulfillment.
• Happy Hippo Herbals: Online Kratom retailer with strong branding and a wide SKU range including extracts, gummies, and capsules. Direct competitor on e-commerce, format variety, and same-day/quick shipping.
• Kats Botanicals: D2C botanical products retailer selling Kratom alongside other herbs (kava, CBD). Comparable on e-commerce motion, multi-format Kratom SKUs, and lab-tested positioning.
• Kraken Kratom: One of the largest direct-to-consumer Kratom brands in the US, selling powders, capsules, and extracts online. Operates an AKA GMP-compliant program and competes head-to-head with MitraGaia on lab testing, strain variety, and customer reviews.
• Super Speciosa: Premium D2C Kratom brand emphasising lab testing, AKA GMP compliance, and capsule/powder SKUs. Closely comparable on quality positioning, packaging, and subscription offering.
• PureKratom: Kratom-specific D2C brand offering capsules, powders, and extracts with AKA-aligned quality practices. Comparable target customer and product mix.

Emerging players

• VIVAZEN: Botanical supplement brand selling kratom-based shots and capsules. Comparable on botanical-positioned wellness, retail expansion strategy, and extract format innovation.
• Kava.com (Root of Happiness): D2C retailer of kava and other plant-based supplements, often carried alongside kratom. Adjacent competitor on alternative plant medicine positioning and online botanical retail.

Broad incumbents

• CBDistillery: Large established botanical/CBD brand with D2C infrastructure, lab testing programs, and broad product catalogs. Useful comparable for the operational and regulatory playbook of a multi-format botanical CPG/D2C business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mitragaia
• Facebookfacebook.com/mitragaia
• Instagraminstagram.com/mitragaiaofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MitraGaia