Buckwild.Agency
Buckwild.Agency is a privately held Utah-based creative advertising agency founded in 2022 that produces video, branding, and marketing content under a "narrative conversion" methodology for product companies needing engaging, sales-driven advertising.
- Company typePrivate
- Founded2022
- HeadquartersOrem, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Buckwild.Agency does
Buckwild.Agency (doing business as Buck Wild Agency) is a privately held creative advertising agency founded in 2022 in Vineyard, Utah. The firm delivers end-to-end advertising production services — writing, pre-production, editing, design, branding, marketing consultation, matrix testing, and feature-length content — under what it calls a "narrative conversion" methodology, intended to produce commercials that are entertaining to watch while still selling the client's product. The agency targets companies that have a physical product to market and need high-engagement video advertising.
The agency's principal assets are human and reputational rather than technological. It was co-founded by James Dayton (CEO & Chief Creative Officer), who previously ran Jamestown Films (2013-2017, acquired by Harmon Brothers Agency in 2017) and then served as Owner & Creative Director at Harmon Brothers from 2017 to 2022, and Christian Busath (Chief Operational Officer), with a third partner referenced via the footer "BUSATH/ZUM/DAYTON." Dayton's prior work is credited with nearly 1 billion YouTube views between 2008 and 2018 and he is currently listed as Executive Producer & Writer on a forthcoming Netflix series. The core team is small (1-10 employees, with only two named principals), and the business operates from two Utah locations (Sandy and the Vineyard/Provo area).
Revenue is generated through project-based professional services engagements priced via custom quotes rather than published rate cards; the website's primary conversion mechanism is a free 30-minute consultation with a same-hour response guarantee. The firm is bootstrapped (no disclosed funding rounds or institutional investors), privately held, and operates as a founder/partner-owned agency with no parent company, subsidiaries, disclosed partnerships, certifications, or patents on record.
Buckwild.Agency firmographics
Firmographics- Name
- Buckwild.Agency
- Website
- https://buckwild.agency
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Buckwild.Agency is a privately held Utah-based creative advertising agency founded in 2022 that produces video, branding, and marketing content under a "narrative conversion" methodology for product companies needing engaging, sales-driven advertising.
- Ownership category
- akta.pro rank
Buckwild.Agency industry classification
Industry- Product category
- Creative Advertising Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Creative Boutique Agencies (MPAAAAAB)
- akta.pro secondary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where Buckwild.Agency is headquartered
LocationHeadquarters
- HQ city
- Orem
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Buckwild.Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Creative Advertising Services: Project-based professional services for creating advertising content including video production, branding, and marketing consultation. Services include Writing, Pre Production, Editing, Design, Marketing consultation, and Branding delivered from concept to creation to cash.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Buckwild.Agency product offering
Product offeringCore offering
Buckwild.Agency is a creative advertising agency that builds end-to-end advertising content for product companies, from concept through creation to distribution. Services span writing, pre-production, editing, design, branding, marketing consultation, matrix testing, and feature-length video production delivered across multiple platforms. The agency's signature approach, called "narrative conversion," focuses on producing commercials that are engaging and fun to watch while effectively selling the client's product.
Product overview
Buckwild.Agency is a creative advertising agency offering a unified suite of creative services. The core offering is creative advertising services encompassing the full production pipeline: writing, pre-production, editing, design, branding, marketing consultation, and feature-length content creation. The agency emphasizes 'narrative conversion'—producing commercials that are engaging and fun to watch—delivering campaigns 'from concept to creation to cash' across multiple platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Advertising Services Full-service creative advertising offering covering writing, pre-production, editing, design, branding, marketing consultation, matrix testing, and feature-length video production across multiple platforms. Delivered on a project basis to product companies seeking engaging, narrative-driven commercials that drive sales.
Quantifiable outcome
- Nearly 1 billion YouTube views on creative work from 2008-2018
Companies that use Buckwild.Agency
Customer profileSegments1 record
Ideal customer profiles1 record
Buckwild.Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Buckwild.Agency partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Buckwild.Agency competitors and assessment
Company assessmentBroad incumbents
- The Martin Agency: Long-established independent creative agency recognized for video-driven brand storytelling and integrated campaigns. Operates in the same creative advertising space and competes for the same type of brand-building budgets Buckwild targets.
- Wieden+Kennedy: Large, globally recognized independent creative agency known for iconic storytelling-led campaigns. Operates in the same creative-advertising category as Buckwild but at vastly larger scale and with a much broader portfolio of brand relationships.
- Droga5: Major independent creative agency recognized for emotionally resonant brand storytelling across video and integrated campaigns. Represents the upper-tier incumbent benchmark for narrative-driven creative that Buckwild aspires to at boutique scale.
- Mother: Independent, creatively led agency known for distinctive storytelling campaigns and a culture of entrepreneurial smaller teams. Comparable in creative philosophy and indie roots, though with a much larger global footprint and deeper client roster.
- 72andSunny: Global creative agency focused on brand storytelling, cultural relevance, and integrated campaigns. Overlaps with Buckwild on narrative-driven video and brand-building work, but at much larger scale and with multinational clients.
Emerging players
- Skinny: Smaller creative boutique producing social-first video and brand content for DTC and consumer brands. Comparable in size, production focus, and emphasis on engaging short-form advertising that drives conversion.
- Colossal: Independent creative studio producing video, design, and branded content for consumer and entertainment clients. Comparable in size and orientation toward narrative video production for product-driven brands.
Direct peers
- Mekanism: Independent creative agency focused on 'storytelling' and brand-led content for consumer and tech clients. Operates at a similar boutique-to-mid scale with overlapping emphasis on narrative-driven video and integrated production capabilities.
- Tombras: Independent, full-service creative agency that built its brand on direct-response and social-first video for challenger brands. Closely matches Buckwild's project-based creative production model and audience of performance-oriented brand marketers.
- Harmon Brothers Agency: Utah-based creative agency specializing in viral direct-response video advertising for consumer brands (Poo Pourri, Squatty Potty, Chatbooks). Buckwild's founder James Dayton was Owner & Creative Director at Harmon Brothers from 2017-2022, making it the most directly comparable peer in category, methodology, and target market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Buckwild.Agency social profiles
Digital presenceBuckwild.Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Buckwild.Agency leadership team
Management profileNumber of profiles
Profiles2 records
Buckwild.Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Buckwild.Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Buckwild.Agency
What does Buckwild.Agency do?
Buckwild.Agency is a creative advertising agency that builds end-to-end advertising content for product companies, from concept through creation to distribution. Services span writing, pre-production, editing, design, branding, marketing consultation, matrix testing, and feature-length video production delivered across multiple platforms. The agency's signature approach, called "narrative conversion," focuses on producing commercials that are engaging and fun to watch while effectively selling the client's product.
Is Buckwild.Agency a public or private company?
Buckwild.Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Buckwild.Agency founded?
Buckwild.Agency was founded in 2022. It employs 1 to 10 people.
Where is Buckwild.Agency based?
Buckwild.Agency is headquartered in Orem, United States, in the North America region.
How does Buckwild.Agency make money?
One revenue line is on record: creative Advertising Services.
Who are Buckwild.Agency's main competitors?
Broad incumbents on record are The Martin Agency, Wieden+Kennedy, Droga5, Mother and 72andSunny. Emerging players are Skinny and Colossal. Direct peers are Mekanism, Tombras and Harmon Brothers Agency.
Does Buckwild.Agency have an API?
No public API is recorded for Buckwild.Agency.
What industry is Buckwild.Agency in?
Buckwild.Agency's product category is Creative Advertising Services. Its primary akta.pro industry code is MPAAAAAB, Creative Boutique Agencies, with a secondary code of MPAAAAAI, B2B/ABM Creative Agencies. Its NAICS code is 54181 and its SIC code is 7311.