What Panagora does

Panagora (legally Panagora Room AB, Swedish org. no. 556646-7642) is a Stockholm-headquartered e-commerce agency founded in 2001 that specializes in Shopify-based commerce implementations for enterprise fashion, beauty, retail, and lifestyle brands. The firm holds Shopify Platinum Partner status — the highest tier in Shopify's partner ecosystem — and is also an AWS Solution Provider Partner, anchoring its technical credibility with two of the most influential platforms in modern retail infrastructure.

The agency's core offerings span five service lines: end-to-end Shopify store builds (including custom themes, UX/UI design, and headless commerce architecture), public Shopify App Store development with API integrations, e-commerce growth and strategy (platform migration, audits, and dedicated long-term teams), Korea and Japan market localization, and creative/marketing services including flagship store concepts. Revenue is generated primarily through professional services engagements — fixed-price project work plus multi-month dedicated team arrangements — with named clients including OMR Beauty, Voo Store, SNS, Adoore, Rehaboteket, and Klarna. Disclosed annual turnover is 50 million SEK (~$4.7M USD) on a team that, by the company's own description, draws on diverse cultural backgrounds to support its APAC localization work.

Panagora operates a sales-led go-to-market motion, leveraging Shopify's partner network for inbound enterprise leads and bundling category-leading technology partners — Klarna for payments, Gorgias for support, Klaviyo for marketing automation, AWS for infrastructure — into integrated client solutions. The company is founder-owned and operated (CEO Moon-Suck Song, CTO Fredrik Schweinebarth), with no disclosed external funding, M&A activity, or institutional investment. Geographic focus is the Nordics for delivery with explicit expansion services for Korea and Japan.

Name

Panagora

Legal name

Panagora Room AB

Website

https://panagora.se

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Panagora is a Stockholm-based Shopify Platinum Partner e-commerce agency providing end-to-end store builds, app development, growth consulting, and Korea/Japan localization services primarily to enterprise fashion, beauty, retail, and lifestyle brands.

Ownership category

akta.pro rank

Product category

E-commerce Development Services

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Shopify development services
• E-commerce agency
• Headless commerce
• Shopify app development
• APAC e-commerce localization

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Professional Services - E-commerce Development: Project-based professional services revenue from end-to-end Shopify store development, custom theme builds, and headless commerce implementations. Revenue is generated through fixed-price project engagements and dedicated team arrangements for long-term collaboration.
2. App Development Services: Revenue from public Shopify app development, API integrations, and automation solutions for clients
3. Consulting and Strategy: E-commerce growth strategy services including platform migration, expansion consulting, and technical/UX audits

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Panagora is a multi-disciplinary e-commerce agency that builds premium online shopping experiences powered by Shopify. It delivers end-to-end Shopify store builds with custom themes and headless commerce, public Shopify App Store app development, e-commerce growth consulting, and APAC localization (Korea and Japan) for fashion, retail, and lifestyle brands.

Product overview

Panagora is a multi-disciplinary e-commerce agency focused on Shopify that offers a comprehensive portfolio of services. The core offerings consist of Shopify Store Builds (end-to-end development with custom themes and headless commerce), Shopify App Development (public apps, API integrations, automation), E-commerce Growth and Strategy (migration, audits, dedicated teams), Localization and Market Expansion (Korea and Japan focus), and Creative and Marketing (flagship store concepts, UX/UI design). As a Shopify Platinum Partner, the agency combines these services to deliver complete e-commerce solutions for fashion, retail, and lifestyle brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Store Builds
• Shopify App Development
• E-commerce Growth and Strategy
• Localization and Market Expansion
• Creative and Marketing

Quantifiable outcome

• 100% availability at scale
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• ShopifycoreStrategic or Co-development PartnerPanagora is a Shopify Platinum Partner, the highest tier in Shopify's partner program. This partnership enables Panagora to deliver premium online stores for fashion, retail, and lifestyle brands with verified expertise in custom Shopify development, app creation, and platform optimization.
• AWScoreTechnology or IntegrationPanagora is an AWS Solution Provider Partner with in-depth knowledge and certified AWS engineers ready to help clients' infrastructure scale as their business grows.
• KlarnastrategicTechnology or IntegrationKlarna is a payment service provider partner offering pay-later and pay-now payment alternatives with smooth one-click purchase experience, integrated into client Shopify stores.
• GorgiasstrategicTechnology or IntegrationGorgias is a tier 1 customer service platform within the Shopify ecosystem that connects all channels (ecom, social, user generated content) into one Customer ID, enabling automated customer service operations.
• KlaviyostrategicTechnology or IntegrationKlaviyo is a long-term strategic partner deeply integrated with Shopify, providing CRM, SMS marketing, and solutions including back in stock, abandoned carts, analytics, and A/B features.

Scale indicators3 records

Recent moves5 records

Broad incumbents

• Publicis Sapient: Global digital transformation consultancy with significant commerce platform capabilities. Overlaps with Panagora on enterprise retail and fashion commerce engagements, especially re-platforming work.
• Dept: Global digital agency with a sizable commerce practice including Shopify Plus delivery. Competes for similar enterprise e-commerce briefs but offers a much wider service portfolio than Panagora.
• Accenture Song: Global consulting and digital transformation arm of Accenture with deep e-commerce platform capabilities. Competes with Panagora at the enterprise end for large commerce transformation programs but at vastly larger scale.
• Valtech: Global digital commerce agency with deep Shopify, Salesforce Commerce, and Adobe Commerce practices. Comparable to Panagora in commerce platform breadth and enterprise client base, with substantially larger footprint.
• Deloitte Digital: Global consulting's creative digital agency with a significant commerce practice. Overlaps with Panagora on enterprise Shopify and commerce projects, especially with retail and consumer brands.
• Globant: Global digital consultancy offering commerce platform delivery including Shopify. Competes for enterprise e-commerce transformation work with similar fashion and retail clients but at much larger scale and broader scope.

Direct peers

• The Working Party: Shopify Plus partner agency specializing in fashion, lifestyle, and beauty brands. Closely comparable to Panagora in vertical focus, Shopify depth, and creative-led store builds.
• Avex Designs: New York-based Shopify Plus partner serving beauty, fashion, and lifestyle brands. Comparable to Panagora in vertical focus, premium Shopify Plus positioning, and design-led store build approach.
• Vaimo: Stockholm-based Shopify Plus partner and one of the largest dedicated e-commerce agencies globally. Directly comparable to Panagora in geography, Shopify-first focus, and fashion/lifestyle brand clientele, but at substantially greater scale.
• Elogic Commerce: Shopify-focused e-commerce agency with end-to-end store development, app integration, and migration services. Comparable to Panagora in Shopify-first service portfolio and recurring dedicated-team engagements.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/panagora-room-ab
• Instagraminstagram.com/panagora
• Xx.com/panagora
• Facebookfacebook.com/panagoraroom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panagora