What FC Girondins de Bordeaux does

FC Girondins de Bordeaux is a French professional football club founded on October 1, 1881, currently competing in National 2 (the third tier of French football). The club operates men's professional, reserve, women's, and youth teams, playing home matches at Matmut Atlantique stadium (41,600 capacity) in the Bordeaux-Lac district. It serves individual supporters, season-ticket holders, corporate sponsors, youth academy families, and the broader Nouvelle-Aquitaine community. The club is 99.99% owned by La Dynamie under President-Director General Gérard Lopez, employs 243 administrative and sporting staff, and is operationally headquartered at Le Haillan alongside its Centre de Formation.\n\nThe club's commercial operations span five revenue streams: matchday ticketing via billetterie.girondins.com, merchandise and apparel sales through boutique.girondins.com (Hummel-branded home and away kits retailing at €79.95 adult / €64.95 children for the 2025/26 season), corporate sponsorship (premium partners Meyva, OK Mobility, Adecco, Akkodis; official partners Credit Agricole, Sud Ouest, TV7, Ogeu), player transfer fees (inbound: Patrick Koffi, Brayan Djadja, Gabriel Mbala; outbound: Adama Diop, Luderic Etonde, Cédric Yambéré), and media broadcasting rights for National 2 and Coupe de France matches. The digital stack is non-proprietary: standard ticketing, e-commerce, mobile applications (Application Mobile Girondins Officiel, Le Réseau de Bordeaux), and the G-CLUB membership platform — no in-house technology or AI capability is disclosed. The organization also operates football schools and training camps (stages.capgirondins.com) and the Cœur Girondins social responsibility program (in partnership with UNMI) covering youth, health, inclusion/equality, and solidarity.\n\nGo-to-market is hybrid: direct-to-consumer sales of tickets and merchandise, B2B sales of sponsorship rights managed by the club's commercial team, and community-led engagement through 200+ recognized supporter associations (Ultramarines Bordeaux 1987, Les Irréductibles, Marine & Blanc), with international chapters in Belgium and across French regions. Distribution combines self-serve online platforms, on-site stadium box offices, and direct enterprise sales. Pricing is transaction-based for ticketing, unit-priced for merchandise, and contracted licensing for sponsorship. Registered share capital is €890,000, reflecting a sharply re-engineered post-restructuring balance sheet. The club's most significant active risk is the July 2026 DNCG exclusion from national competitions and pending CNOSF appeal.

Name

FC Girondins de Bordeaux

Legal name

SA FC Girondins de Bordeaux

Website

https://girondins.com

Company type

Private

Founded year

1881

Operating status

Operating

Short description

FC Girondins de Bordeaux is a French football club founded in 1881, currently competing in National 2. It operates men's, women's, and youth teams, generating revenue through ticketing, merchandise, sponsorships, and broadcasting for supporters and corporate partners.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Professional & Major League Stadiums (MPAKAEAA)

Keywords

• Professional football club
• Match ticketing services
• Club merchandise retail
• Youth football academy
• Sports sponsorship deals

Headquarters

HQ city

Le Haillan

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home matches at Matmut Atlantique stadium (41,600 capacity) for the men's professional team (currently playing in National 2), women's team, and youth teams. Season tickets and individual match tickets sold through the official ticketing platform.
2. Merchandise and Retail: Sale of official club merchandise including jerseys, training gear, and accessories through the online boutique (boutique.girondins.com). The club has equipment deals with Hummel for kits and Adidas for equipment.
3. Sponsorship and Commercial Partnerships: Revenue from corporate sponsorship arrangements including premium partners (Meyva, OK Mobility, Ingefii, Vigier, Burger King, Mat In Bat, Carrosserie Brachet, Adecco, Akkodis), official partners (Ogeu, TV7, Sud Ouest, Le Bihan, 123 Pare-brise, Credit Agricole, Ecosystem Solaire), and major partners (PSI, Adidas). The club's shareholder La Dynamie holds 99.99% ownership.
4. Player Transfers: Revenue from player transfer fees. Players joining the club include transfers from other clubs (e.g., Patrick Koffi from FC Versailles, Brayan Djadja on loan from Dijon FCO), and the club has seen players depart (e.g., Royce Openda leaving the club, Adama Diop and Luderic Etonde departing).
5. Media and Broadcasting Rights: Revenue from media broadcasting rights associated with professional football competitions, including National 2 league matches and cup competitions (Coupe de France).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

FC Girondins de Bordeaux is a professional football club that competes in French football leagues and sells match tickets, season subscriptions, and official merchandise through an online ticketing platform and e-commerce boutique. The club also operates a youth academy offering football training camps and runs a corporate social responsibility program known as Cœur Girondins.

Product overview

FC Girondins de Bordeaux operates a digital ecosystem comprising multiple interconnected platforms: the official ticketing platform (Billetterie), the online merchandise store (Boutique), official mobile applications (Application Mobile Girondins Officiel and Le Réseau de Bordeaux), a fan membership platform (G-CLUB), football training camps (Stages FCGB), and the social responsibility program (Cœur Girondins). The club also maintains digital platforms for ticket sales, e-commerce, and supporter engagement. The team's official kit manufacturer is Hummel, with Adidas mentioned as a historical equipment partner.

Differentiator

Problem solved

Functional benefit

Brands

• Cœur Girondins: Club's social and societal commitment program in partnership with UNMI, focused on youth, health, inclusion/gender equality, and solidarity/citizenship.
• Fonds de dotation Cœur Girondins

Products and services

• Billetterie (Ticketing Platform) Online ticket sales platform for individual matches and season subscriptions for FC Girondins de Bordeaux home games. Targeted at football supporters and fans.
• Boutique (Official Merchandise Store) Official e-commerce boutique selling FC Girondins de Bordeaux jerseys, training wear, accessories, and other club merchandise. Targeted at supporters and fans.
• Application Mobile Girondins Officiel Official mobile application for FC Girondins de Bordeaux providing news, match information, ticketing access, and fan engagement features. Targeted at club supporters.
• G-CLUB Membership Platform (Le Réseau de Bordeaux - FCGB) Membership-based platform creating the FCGB supporter network (Le Réseau de Bordeaux) enabling community engagement, content, and exclusive member benefits. Targeted at club fans and supporters.
• Stages FC Girondins de Bordeaux (Youth Football Training Camps) Youth football training camps (stages) run by the club's academy, providing coaching and skill development for young players. Targeted at children and youth athletes and their parents.
• Cœur Girondins (CSR / Social Program) Corporate social responsibility program engaging the club's community through solidarity, social, and inclusion initiatives under the Cœur Girondins banner. Targeted at local community and partners.

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

23 partnerships are on record, tiered major and primary.

• MeyvamajorGTM or Marketing PartnerPremium partner of FC Girondins de Bordeaux. Meyva is a beverage company.
• OK MobilitymajorGTM or Marketing PartnerPremium partner of FC Girondins de Bordeaux. OK Mobility is a mobility/car rental company.
• IngefiimajorGTM or Marketing PartnerPremium partner of FC Girondins de Bordeaux.
• Groupe VigiermajorGTM or Marketing PartnerPremium partner of FC Girondins de Bordeaux. Groupe Vigier is an investment group.
• Burger KingmajorGTM or Marketing PartnerOfficial partner of FC Girondins de Bordeaux. Major fast-food chain brand.
• Mat In BatmajorGTM or Marketing PartnerPremium partner of FC Girondins de Bordeaux. Construction/materials company.
• Carrosserie BrachetmajorGTM or Marketing PartnerPremium partner of FC Girondins de Bordeaux. Auto body shop.
• AdeccomajorGTM or Marketing PartnerPremium partner of FC Girondins de Bordeaux. Major staffing and recruitment company.
• AkkodismajorGTM or Marketing PartnerPremium partner of FC Girondins de Bordeaux. Technology and engineering consulting firm.
• OgeumajorGTM or Marketing PartnerOfficial partner and supplier of FC Girondins de Bordeaux. Natural mineral water brand from Nouvelle-Aquitaine.
• TV7majorGTM or Marketing PartnerOfficial partner of FC Girondins de Bordeaux. Regional television channel (Sud Ouest media group).
• Sud OuestmajorGTM or Marketing PartnerOfficial partner of FC Girondins de Bordeaux. Major regional newspaper and media outlet.
• C10 Le BihanmajorGTM or Marketing PartnerOfficial partner of FC Girondins de Bordeaux. Distribution company.
• 123 Pare-brisemajorGTM or Marketing PartnerMajor partner of FC Girondins de Bordeaux. Auto glass repair and replacement chain.
• Credit AgricolemajorGTM or Marketing PartnerOfficial partner of FC Girondins de Bordeaux. Major French banking group.
• Ecosystem SolairemajorGTM or Marketing PartnerOfficial partner of FC Girondins de Bordeaux. Solar energy company.
• AdidasprimaryGTM or Marketing PartnerEquipment supplier and major partner of FC Girondins de Bordeaux for both men's and women's teams. Provides official match kits and training gear.
• Union Nationale Mutualiste Interprofessionnelle (UNMI)majorStrategic or Co-development PartnerLong-term strategic partner for the 'Cœur Girondins' social responsibility program. UNMI (National Union of Mutual Insurance) partners with the club on youth, health, inclusion, and solidarity initiatives. Partnership established over the club's 142+ year history.
• PSIprimaryGTM or Marketing PartnerMajor partner of the men's professional team.
• Keolis Bordeaux-MétropolemajorGTM or Marketing PartnerMajor partner of the women's team. Public transport operator for Bordeaux metropolitan area.
• Mairie de BordeauxmajorGTM or Marketing PartnerInstitutional partner of FC Girondins de Bordeaux. City of Bordeaux civic partnership.
• Conseil Général de GirondemajorGTM or Marketing PartnerInstitutional partner of FC Girondins de Bordeaux. Gironde department council.
• Région Nouvelle-AquitainemajorGTM or Marketing PartnerInstitutional partner of FC Girondins de Bordeaux. Nouvelle-Aquitaine regional council.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• OGC Nice: Recently INE-owned French club with modern stadium, strong sponsorship portfolio and Ligue 1 presence. Comparable on commercial structure, ownership transition dynamics and youth development model.
• AS Saint-Étienne: France's most titled club historically, with a similar narrative of decline from elite Ligue 1 status. Highly comparable business model (matchday, academy, sponsorship, merchandise) and supporter-network dynamics, and serves as the closest analogue to Bordeaux's current sporting and financial trajectory.
• Olympique de Marseille: Another historic French football club with multiple Ligue 1 titles, UEFA Champions League pedigree, and similar regional civic identity. Comparable on sporting heritage, commercial revenue mix (matchday, broadcasting, sponsorship, merchandise), and youth academy structure, though at a much larger scale.
• FC Nantes: Historic French club with strong academy reputation and similar revenue mix (matchday, transfers, sponsorship). Comparable in operating scale, supporter base, and reliance on a major regional stadium, making it a directly competitive peer in the French football market.
• Toulouse FC: French professional club with comparable stadium size, academy investment and regional supporter base. Strong direct peer on matchday economics, broadcasting revenue exposure and player-trading model.
• Montpellier HSC: Ligue 1 champion in 2012 with established academy, modern stadium infrastructure, and similar commercial revenue streams. Operates at a comparable scale to Bordeaux in terms of headcount, regional footprint and sponsorship structure.
• Stade Rennais FC: Top-tier French club renowned for its academy output and player-trading revenue, with a stadium (Roazhon Park) and supporter ecosystem comparable to Bordeaux's. Useful peer for academy monetization and commercial benchmarking.
• RC Lens: Historic northern French club with passionate supporter base and similar commercial revenue mix. Comparable on regional identity-driven economics and youth-development focus.

Broad incumbents

• AS Monaco: A larger Ligue 1 club operating a similar football business model (matchday, broadcasting, transfers, sponsorship) but with substantially greater financial resources and European exposure. Useful as a benchmark for what Bordeaux's commercial ceiling could look like in a recovery scenario.

Emerging players

• Girondins de Bordeaux (historical peer reference: SM Caen / SC Bastia): SM Caen and clubs of similar tier illustrate the operational and financial profile of historic French clubs that have undergone relegation cascades — directly relevant to Bordeaux's National 2 reality and potential recovery path.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/girondins
• Facebookfacebook.com/girondins
• Instagraminstagram.com/girondins
• TikToktiktok.com/@girondins

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Girondins de Bordeaux