What 123 Pare-Brise does

123 Pare-Brise is a French automotive glass repair and replacement specialist operating a vertically integrated network of company-owned service centers across metropolitan France. Founded in May 2020 and headquartered in Marquette-lez-Lille under parent entity AMS – AUTO MANAGEMENT SERVICE (AMS SAS), the company has scaled to approximately 700 employees and over 170 service centers, up from 118 centers in 2024. Its core offering covers windshield, rear, and side window repair and replacement, plus panoramic roof replacement for newer vehicles, with Advanced Driver Assistance Systems (ADAS) camera recalibration handled via computer-vision tooling to support modern sensor-equipped vehicles.

The business serves insured vehicle owners directly through its retail centers, billing primarily through insurance partners rather than charging customers upfront, with a 24/7 call center and a lifetime warranty on replacement work supporting customer acquisition and retention. With more than 500,000 customers served since inception and a 4.85/5 Google rating across 107,598 reviews, the model is fundamentally volume-throughput based on insurance-billed per-incident repair work rather than recurring subscription or contractual revenue.

Revenue mechanics are anchored in insurance claim reimbursement per glass event, with average tickets driven by vehicle glazing complexity — panoramic and ADAS-equipped windshields materially lifting per-job economics compared with legacy windshield-only work. The company has pursued brand-building through partnerships (Olympique Lyonnais, RC Lens, EcoTree, DERICHEBOURG, Pluxee, Micromania, Chimirec) and consecutive Capital Magazine "Meilleure Enseigne" awards in 2024 and 2025.

Name

123 Pare-Brise

Legal name

AMS – AUTO MANAGEMENT SERVICE « AMS » SAS

Website

https://123parebrise.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

123 Pare-Brise is a French automotive glass repair and replacement specialist operating 170+ company-owned service centers, serving insured vehicle owners via direct insurance billing for windshield, side window, and panoramic roof work.

Ownership category

akta.pro rank

Headquarters

HQ city

Marquette Lez Lille

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Insurance-Billed Glass Replacement Services: Primary revenue stream from windshield and automotive glass replacement services billed directly to insurance companies under bris de glace coverage. Customers pay nothing upfront when insured; 123 Pare-Brise handles all insurance paperwork and billing.
2. Non-Insured Glass Services: Services for vehicles without insurance coverage or for glass damage not covered by policies, billed directly to customers at manufacturer-standard rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

123 Pare-Brise replaces and repairs automotive glass (windshields, rear windows, side windows, and panoramic roofs) at 170+ company-owned service centers across France. Services are billed directly to insurers under bris de glace coverage so insured customers pay nothing upfront, include ADAS camera recalibration, free courtesy vehicles, and a franchise refund or gift, and are backed by a lifetime installation and waterproofing warranty.

Product overview

123 Pare-Brise is a French automotive glass repair and replacement service network operating over 170 centers across France. The core offering centers on windshield replacement (Remplacement de pare-brise) and repair (Réparation d'impact), with complementary services including ADAS camera calibration (Calibrage caméra ADAS), rear window replacement (Remplacement lunette arrière), side window replacement (Remplacement vitre latérale), and panoramic roof replacement (Remplacement toit panoramique). The company differentiates through customer-centric add-ons including courtesy vehicle loans, franchise reimbursement up to 150€, and promotional gift card offers. All services utilize certified glass meeting European 43R standards and are backed by lifetime guarantees on installation and sealing.

Differentiator

Problem solved

Functional benefit

Products and services

• Remplacement de pare-brise (Windshield Replacement) Full windshield replacement service for all vehicle makes and models using certified glass from major suppliers (Pilkington, Saint-Gobain, VSF) meeting European norm 43R, with installation by in-house trained technicians, lifetime warranty on installation and waterproofing, and a free courtesy vehicle during the intervention.
• Réparation d'impact (Windshield Impact Repair) Repair of small impacts and cracks on windshields using UV-curable resin injection technology, restoring transparency without full replacement when damage meets repairability criteria and typically completed in approximately 30 minutes.
• Calibrage caméra ADAS (ADAS Camera Calibration) Recalibration of Advanced Driver Assistance Systems after windshield replacement, using vision-based tools to restore correct operation of rain sensors, dashcams, adaptive cruise control, lane departure, and automatic emergency braking to original manufacturer specifications.
• Remplacement lunette arrière (Rear Window Replacement) Rear window and liftgate glass replacement service for all vehicle types using norm 43R-certified glass from major manufacturers, with installation by trained technicians and lifetime warranty.
• Remplacement vitre latérale (Side Window Replacement) Side window glass replacement service for all vehicle makes and models using norm 43R-certified glass with installation warranty and free courtesy vehicle during service.
• Remplacement toit panoramique (Panoramic Roof Replacement) Panoramic sunroof glass replacement service for vehicles equipped with panoramic roofs, sourcing glass from original equipment suppliers; typical intervention takes 3-4 hours including adhesive curing time.

Quantifiable outcome

• 500,000+ customers served since May 2020 founding
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, supporting and minor.

• EcoTreecoreStrategic or Co-development Partner · 1 January 2020Environmental partnership for reforestation of French forests. Between 2020-2025, contributed 125,000€ to plant over 7,000 trees. Also sponsors a beehive in Gourin forest (Finistère). Aligns with 123 Pare-Brise's eco-responsibility commitment.
• DERICHEBOURGcoreStrategic or Co-development PartnerGlass recycling partner that collects and processes all replaced windshields into reusable materials (pharmaceutical equipment such as test tubes, beakers, etc.)
• ChimireccoreStrategic or Co-development PartnerChemical waste recycling partner that regularly collects and processes chemical products used in windshield replacement from all 123 Pare-Brise locations
• MicromaniasupportingGTM or Marketing PartnerPromotional partnership for Nintendo Switch gift offers. Customers receive promotional codes redeemable at Micromania stores for console bundles with games when replacing windshields.
• Pluxee (ex-Glady)supportingGTM or Marketing PartnerGift card partner offering 200€ Pluxee cards (redeemable at 2,000+ retailers including Carrefour, Fnac, Amazon, Sephora, etc.) as promotional gifts for windshield replacements.
• Olympique LyonnaissupportingGTM or Marketing PartnerSports sponsorship with French football club Olympique Lyonnais, sharing sport values of precision and excellence.
• RC LenssupportingGTM or Marketing PartnerSports sponsorship with French football club RC Lens, sharing sport values of precision and excellence.
• Statista RminorOthersIndependent research organization that conducted the 2024 Capital magazine survey of 20,000 French consumers for the Meilleure Enseigne ranking.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• France Pare-Brise: French automotive glass repair and replacement network offering windshield and other vehicle glass services with insurance claim handling. Direct competitor to 123 Pare-Brise on the same core proposition and customer base.
• Axxis Glass: Benelux-based automotive glass specialist with French operations providing windshield replacement, repair, and ADAS calibration. Comparable in product offering and insurance-driven demand to 123 Pare-Brise.
• Carglass: Largest dedicated automotive glass repair and replacement network in France, operating under Belron. Direct competitor to 123 Pare-Brise across windshield, side, and rear glass replacement with insurance-direct billing.
• Mondial Pare-Brise: French automotive glass repair franchise network offering windshield replacement and insurance claim handling. Closely comparable to 123 Pare-Brise in service scope, customer base, and insurance-billing model.

Broad incumbents

• Belron: Global parent company of Carglass and the worldwide leader in vehicle glass repair and replacement. Comparable as the dominant scaled incumbent whose economics and insurer relationships shape the category.
• Norauto: Large French automotive service retailer (part of Mobivia) offering maintenance, tires, and glass-related services. Comparable as a scaled French physical-service competitor with overlapping auto glass workflows.
• Feu Vert: French automotive service and parts retail chain providing maintenance and repair including glass services. Comparable as a multi-site French service operator competing for similar consumer service demand.
• Speedy: Major French multi-service auto repair network offering maintenance, tires, and glass services. Comparable as a French physical-service competitor that overlaps with 123 Pare-Brise on windshield and ADAS work.

Regional players

• Safelite Group: Largest U.S. automotive glass repair and replacement specialist with a model centered on insurance direct billing, mobile service, and ADAS recalibration. Functionally analogous to 123 Pare-Brise but operating exclusively in North America.
• Glass Doctor: U.S. franchise network for auto, home, and business glass repair and replacement. Comparable to 123 Pare-Brise on auto glass services, insurance-direct billing, and ADAS capability, though serving the U.S. market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/123parebrise
• Facebookfacebook.com/123PareBriseFr
• LinkedInlinkedin.com/company/123parebrise

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 123 Pare-Brise