Blue Tide Aquatics

What Blue Tide Aquatics does

Blue Tide Aquatics is a 501(c)(3) nonprofit competitive swim club founded in October 1980 and headquartered in Kingwood, Texas, approximately 30 miles northeast of Houston. The organization operates as a Level 4 USA Swimming-affiliated club within the Gulf Swimming Local Swimming Committee, serving 300+ competitive swimmers and 250+ member families from Kingwood, Humble, Atascocita, and New Caney. It is one of the oldest continuously operating swim clubs in the area and is ranked 21st nationally in the Large Teams category by USA Swimming/CAROULTS.

The club's core product is a tiered competitive swim team program organized into practice groups from Bronze (beginner, ages 6-10) through Hi-Performance (elite, ages 15-18), with monthly dues ranging from $185 to $275 and an annual family registration fee of $150-$400. Complementary programs include BTA Splash swim lessons (beginner through advanced, managed via iClassPro) and a Masters swimming program for adults 18+ at $75/month. Distribution is direct to consumers through three training facilities (BTA pool, Kingwood HS Natatorium, Kingwood Park HS Natatorium), online registration via GoMotionApp, and evaluation days for prospective swimmers. The organization is governed by an elected Board of Directors and employs nine named coaches, with the head coach and head age group coach both ranked in the top 25 ASCA coaches for large teams 10-14 year olds.

Revenue is generated primarily through recurring monthly membership dues and annual registration fees, supplemented by swim lesson tuition, Masters program fees, merchandise commissions through SwimOutlet and Vickers Day Designs partnerships, and a tiered sponsorship program (Gold, Silver, Bronze, BTA Backer) with local businesses. The go-to-market is community-led, relying on Humble ISD school partnerships, home swim meets drawing 400-600 families per event, and word-of-mouth within the northeast Houston swimming community. The operating technology stack consists of third-party SaaS platforms (GoMotionApp, iClassPro, TeamUnify) with no proprietary AI, API, or software product.

Name

Blue Tide Aquatics

Legal name

Blue Tide Aquatics, Inc.

Website

https://swimbluetide.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Tide Aquatics is a 501(c)(3) nonprofit competitive swim club founded in 1980 in Kingwood, Texas, serving 300+ youth and adult swimmers from the northeast Houston area with tiered training, swim lessons, and a Masters program.

Ownership category

akta.pro rank

Product category

Competitive Swim Club / Aquatics Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Competitive swimming program
• Swim lessons
• Youth athletics training
• Masters swimming
• Swim club membership

Headquarters

HQ city

Kingwood

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Monthly dues from competitive swim team members ranging from $150-$275/month depending on practice group (Rising Tide through Hi Performance). Annual family registration fees of $150-$400 based on number of swimmers.
2. Swim Lessons: BTA Splash program offering swim lessons from beginners to advanced swimmers preparing for competitive swimming. Uses iClassPro portal for scheduling and registration.
3. Masters Swimming: Adult fitness swimming program at $75/month with $25 annual registration. For swimmers 18+ seeking structured workouts, competitive opportunities, or fitness swimming.
4. Merchandise Sales: Team merchandise sold through SwimOutlet partnership (Arena-branded items) and Vickers Day Designs (spirit wear). Percentage of SwimOutlet purchases benefit the club when Blue Tide is selected as team affiliation.
5. Sponsorships: Sponsorship revenue from local businesses at Gold, Silver, Bronze, and BTA Backer tiers. Recognition at home swim meets (400-600 swimmers/families per event) and Summer Champs. As a 501(c)(3) nonprofit, sponsors receive tax-deductible receipts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Blue Tide Aquatics operates a year-round competitive swim team program with tiered practice groups from beginner (Bronze) to elite (Hi-Performance) for youth ages 5-18, the BTA Splash swim lessons program for beginners through advanced swimmers, and a Masters swimming program for adults 18+. Services are delivered through multiple pool facilities in Kingwood, TX, using ASCA-certified coaches and USA Swimming-affiliated training, with memberships sold on monthly subscription plus annual registration.

Product overview

Blue Tide Aquatics operates as a multi-service aquatics organization offering three core programs: a competitive swim team with tiered practice groups ranging from Bronze to Hi-Performance for ages 6-18, the BTA Splash swim lessons program for beginners through advanced swimmers, and a Masters swimming program for adults 18+. The organization also operates a gear and merchandise store through partnerships with SwimOutlet and Vickers Day Designs. The swim team is the primary offering with structured progression pathways, while lessons and masters serve as complementary programs for different age groups and skill levels.

Differentiator

Problem solved

Functional benefit

Brands

• BTA Splash: Swim lessons program offering a range of swim lessons from beginners just learning to swim to more advanced swimmers looking to join competitive swimming.

Products and services

• Competitive Swim Team Program Year-round competitive swim team program offering structured training groups from beginners to elite-level swimmers for ages 5-18. Swimmers progress through practice groups including Bronze 3 ($185/month), Bronze 2 ($215/month), Bronze 1 ($225/month), Silver 2 ($230/month), Silver 1 ($240/month), Senior Prep ($245/month), Senior ($245/month), Performance Prep ($250/month), Performance ($265/month), and Hi-Performance ($275/month), with annual family registration fees of $150-$400.
• BTA Splash Swim Lessons

Quantifiable outcome

• 21st in the nation for Large Teams (CAROULTS/USA Swimming)
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

22 partnerships are on record, tiered gold sponsor, silver sponsor, bronze sponsor, bta backer, core and minor.

• Arena (swimwear)gold sponsorOthersGold level sponsor providing swimwear and apparel. Team suits, fan wear, and Arena-branded products available through SwimOutlet partnership. BTA partners with Arena as equipment supplier.
• Robbins Chevroletgold sponsorOthersGold level sponsor - local automotive dealership providing financial support to the club.
• F.B. Jewelersgold sponsorOthersGold level sponsor - local jewelry store providing financial support.
• McGuire Woodsgold sponsorOthersGold level sponsor - providing financial support to the organization.
• Kingwood Orthodonticssilver sponsorOthersSilver level sponsor - local orthodontics practice providing financial support.
• Smile Ranch Orthodonticssilver sponsorOthersSilver level sponsor - local orthodontics practice providing financial support.
• Raising Cane'ssilver sponsorOthersSilver sponsor providing generous discounts on chicken fingers for swim meets, helping keep swimmers, volunteers, and families fed at Summer Champs.
• Williamson Pestsilver sponsorOthersSilver level sponsor - pest control services provider supporting the club.
• State Farmbronze sponsorOthersBronze level sponsor - insurance provider supporting the organization.
• ZenBusinessbronze sponsorOthersBronze level sponsor - business services provider.
• Adobebronze sponsorOthersBronze level sponsor - software company providing support.
• Crust Pizzabronze sponsorOthersBronze sponsor that provided pizza for hospitality area at Summer Champs meet, keeping coaches and volunteers energized.
• Terry Bryant (Law Firm)bta backerOthersBTA Backer level sponsor - personal injury law firm providing financial support.
• The Doan Law Firmbta backerOthersBTA Backer level sponsor - law firm providing financial support.
• Roksbta backerOthersBTA Backer level sponsor.
• SwimOutletcoreGTM or Marketing PartnerBTA partners with SwimOutlet for team merchandise. Members receive free SwimOutlet membership and competitive pricing. Percentage of purchases benefit BTA when Blue Tide is selected as team affiliation at checkout.
• Vickers Day DesignscoreGTM or Marketing PartnerLocal merchandise vendor for BTA Spirit Wear. Online store operates 24x7, 365 days per year. Handles custom merchandise orders including meet shirts.
• USA SwimmingcoreStrategic or Co-development PartnerNational governing body for competitive swimming. BTA is a Level 4 affiliated club and member of the organization. USA Swimming manages sanctioned meets and Safe Sport policies.
• Gulf SwimmingcoreStrategic or Co-development PartnerLocal Swimming Committee (LSC) for southeastern Texas comprising 60+ clubs across Houston area. Manages all USA Swimming sanctioned meets in the region. BTA is a member club.
• Texas Swimming AssociationcoreStrategic or Co-development PartnerOversees Texas State Age Group Championships (TAGS) and Texas Senior Circuit. BTA is a member.
• USMS (United States Masters Swimming)coreStrategic or Co-development PartnerNational governing body for Masters swimming. Masters program members must obtain separate USMS membership through usms.org.
• Humble Independent School DistrictminorOthersLocal school district providing facility access and community connection. Majority of BTA swimmers attend Humble ISD schools. Relationship supports team recruitment from Kingwood HS, Kingwood Park HS, Atascocita HS, Summer Creek HS.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• First Colony Swim Team: Houston-area competitive swim club serving Sugar Land and surrounding communities with USA Swimming affiliation and tiered age-group/senior training. Comparable geographic market and youth-athlete membership model to BTA.
• Eagle Swimming Association: Texas-based competitive swim club with USA Swimming Level recognition. BTA's Head Coach Frank DeMaria previously coached there, and the program shares a similar tiered group structure and Gulf/Texas Swimming participation.
• Nitro Swimming: Large USA Swimming-affiliated competitive swim club based in Austin, TX operating tiered practice groups from beginner to elite. Directly comparable to BTA in mission, USA Swimming Level structure, and tiered membership pricing model.
• Texas Longhorn Aquatics: Elite Texas competitive swim club with USA Swimming affiliation and a clear learn-to-swim-to-collegiate pipeline. Comparable competitive-tier structure and Texas Swimming Association participation as BTA.
• The Woodlands Aquatic Club: North Houston-area competitive swim club serving The Woodlands and Spring communities. Competes with BTA for swimmers across adjacent ZIP codes in the Gulf Swimming LSC.
• Lakeside Aquatic Club: North Texas competitive swim club with USA Swimming affiliation and tiered practice groups. BTA's Head Coach previously served as Assistant Senior Coach there, and the program operates a comparable competitive-team model.
• Magnolia Aquatic Club: Houston-area USA Swimming-affiliated competitive swim club serving the northwest Houston suburbs. Comparable Texas Swimming Association membership and youth-athlete training model.
• Piranhas Swim Club: Texas-based competitive swim club with USA Swimming affiliation. BTA's Head Coach previously served as Associate Head Coach there, reflecting shared coaching culture and competitive-training program design.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BTA_RollTide
• Facebookfacebook.com/btarolltide
• Instagraminstagram.com/swimbta

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Tide Aquatics