Fresh Auto

Name

Fresh Auto

Legal name

ООО "МБ-Авто"

Website

https://freshauto.ru

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Automotive Marketplace

NAICS

Used Car Dealers (44112), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

akta.pro secondary industry

Auto / Vehicle Marketplace Lending (FSAKAHAF)

Keywords

• Used car sales
• Automotive marketplace
• Vehicle trade-in
• Auto financing
• Corporate fleet services

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices50 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue from sale of new and used vehicles through marketplace platform and physical dealerships
2. Trade-in and Vehicle Exchange: Exchange of customer vehicles for different vehicles with price difference payment
3. Vehicle Buyout: Direct purchase of customer vehicles, including those with existing loans which the company pays off
4. Commission Sales: Commission-based sale of customer vehicles on the marketplace platform, including remote commission option where vehicle remains with owner during sale
5. Auto Credit Services: Partnership with banks (ОТП Банк, Экспобанк, ЛокоБанк) through Fresh Finance platform providing online credit approval
6. Insurance Services: Vehicle insurance products offered through partner providers
7. Service and Maintenance: Fresh Auto Service provides technical maintenance, repairs, body work, and detailing services through company-owned service centers
8. Vehicle Import Services: Import of vehicles from abroad for customers

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Fresh Auto operates as an automotive marketplace combining an online catalog and mobile app with physical dealership showrooms across 60+ Russian cities. The company sells new and used passenger vehicles, motorcycles, and commercial vehicles from approximately 100 brands, with purchase pathways including direct purchase, trade-in, buyout, commission-based consignment, and online auto credit through partner banks. The platform also offers vehicle selection, insurance, forensic verification, corporate fleet services, and an in-house service network for maintenance and repairs.

Product overview

Fresh Auto is an automotive marketplace operating since 2006, offering a comprehensive ecosystem for buying and selling new and pre-owned vehicles in Russia. The platform functions as a unified marketplace combining the core Fresh Auto Marketplace with multiple integrated services: Trade-in for vehicle exchanges, Car Buyout for direct purchases, Commission Sales for consignment, Fresh Finance for online credit through partner banks, Vehicle Selection assistance, Insurance, Forensic Check through affiliated service centers, and Fresh Auto Service for maintenance. The offering also includes a Mobile App, Fresh Auction for B2B inventory trading, Fleet Services for corporate clients, and franchise opportunities. The platform delivers vehicles across numerous Russian cities with nationwide coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Auto Marketplace Core online automotive marketplace enabling customers to browse, compare, and purchase new and used vehicles, motorcycles, and commercial vehicles with nationwide delivery across 60+ Russian cities.
• Trade-in Service Vehicle exchange program where customers trade their existing vehicle as partial payment for a newer model from the marketplace catalog, with the price difference settled in cash or credit.
• Car Buyout (Выкуп) Direct purchase of customer vehicles by Fresh Auto at market price, including vehicles with outstanding loans which the company pays off as part of the buyout transaction.
• Commission Sales (Consignment) Consignment sales service where Fresh Auto lists and sells customer vehicles through its marketplace, including a remote commission option that allows the vehicle to remain with the owner during the sale process.
• Fresh Finance (Auto Credit) Digital online credit platform registered with the Central Bank of Russia, integrating with partner banks (OTP Bank, Expobank, LokoBank) to enable end-to-end auto loan processing from application to contract signing via SMS, with terms up to 96 months.
• Vehicle Selection Service Free professional vehicle selection service in which Fresh Auto experts help customers identify and acquire suitable vehicles based on their requirements.
• Insurance Services Vehicle insurance products offered to marketplace customers through partner insurance providers as part of the vehicle purchase process.
• Forensic Check (Криминалистика) Criminalistic vehicle inspection service performed through Fresh Auto Service, verifying vehicle history, authenticity, and checking against open and closed databases for judicial claims, restrictions, pledges, and encumbrances.
• Fresh Auto Service Company-owned automotive service center network providing technical maintenance, mechanical repairs, body work, detailing, and technical protection across 200+ automotive brands with a parts inventory exceeding 100,000 items.
• Fresh Auction (B2B Inventory Trading) B2B vehicle auction platform enabling dealer and partner network participants to trade inventory between each other through Fresh Auto's auction system.
• Fleet Services (Corporate Fleet) Comprehensive corporate fleet management offering for enterprise and government clients covering vehicle sales, leasing through multiple leasing partners (Alfa Leasing, VTB Leasing, Gazprombank Leasing, Sber Leasing, Europlan, etc.), trade-in, credit, insurance, and ongoing maintenance with dedicated account managers and post-payment terms.
• Online Ordering with Delivery Remote vehicle purchase service allowing customers to buy vehicles online with home or pickup-point delivery to their city across Russia, without requiring an in-person showroom visit.
• Fresh Auto Franchise Franchise program enabling regional partners to establish and operate Fresh Auto branded dealership locations, extending the brand's physical presence into additional Russian regions.
• Fresh Auto Mobile Application Cross-platform mobile application for iOS and Android enabling convenient vehicle browsing, expert chat consultations, vehicle search subscriptions, online vehicle evaluation, and personal account management for both purchases and sales.

Quantifiable outcome

• 90% of corporate fleet customers become repeat customers

Named customers21 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered major, core and minor.

• Альфа Лизинг (Alfa Leasing)majorChannel Partner/ Reseller/ DistributorLeasing partner providing vehicle leasing solutions to corporate fleet customers
• Балтийский Лизинг (Baltic Leasing)majorChannel Partner/ Reseller/ DistributorLeasing partner for corporate fleet vehicle acquisition solutions
• ВТБ Лизинг (VTB Leasing)majorChannel Partner/ Reseller/ DistributorMajor state-backed leasing partner for corporate fleet solutions
• Газпромбанк Лизинг (Gazprombank Leasing)majorChannel Partner/ Reseller/ DistributorLeasing partner under Gazprombank group providing fleet leasing services
• Европлан (Europlan)majorChannel Partner/ Reseller/ DistributorLeading leasing company partner for vehicle fleet solutions
• СБЕР Лизинг (Sber Leasing)majorChannel Partner/ Reseller/ DistributorSberbank subsidiary providing leasing solutions for corporate fleet customers
• Совкомбанк Лизинг (Sovcombank Leasing)majorChannel Partner/ Reseller/ DistributorLeasing partner for corporate vehicle fleet solutions
• РЕСО Лизинг (RESO Leasing)majorChannel Partner/ Reseller/ DistributorInsurance and leasing partner for corporate fleet solutions
• HavalcoreChannel Partner/ Reseller/ DistributorOfficial dealer relationship; operates Haval branded showrooms (haval-freshauto-rst.ru) as official dealer
• CherycoreChannel Partner/ Reseller/ DistributorOfficial dealer status; operates Chery branded showrooms as official dealer
• ExeedcoreChannel Partner/ Reseller/ DistributorOfficial dealer relationship for Exeed premium brand; operates dedicated showrooms
• SollerscoreChannel Partner/ Reseller/ DistributorOfficial dealer for Sollers brand; operates branded locations (Sollers Fresh Аксай, Sollers Fresh Минеральные Воды, Fresh Sollers Волгоград)
• ChangancoreChannel Partner/ Reseller/ DistributorOfficial dealer for Changan brand; operates Changan Fresh branded showrooms
• JACcoreChannel Partner/ Reseller/ DistributorOfficial dealer for JAC brand; operates JAC Fresh branded locations (fresh-jac.ru)
• JetourcoreChannel Partner/ Reseller/ DistributorOfficial dealer relationship; operates Jetour Fresh branded showrooms (jetour-freshvrn.ru)
• Москвич (Moskvich)coreChannel Partner/ Reseller/ DistributorOfficial dealer for Moscow automotive brand; operates Fresh Москвич branded showrooms
• TENETcoreChannel Partner/ Reseller/ DistributorOfficial dealer relationship for TENET brand; operates TENET Центр Fresh showrooms (tenet-fresh.ru)
• Ozon (Озон)minorStrategic or Co-development PartnerE-commerce partner; commercial vehicle buyout operations for Ozon logistics fleet
• Magnit (Магнит)minorStrategic or Co-development PartnerRetail chain partner; commercial vehicle buyout operations for Magnit delivery fleet
• DIXI (ДИКСИ)minorStrategic or Co-development PartnerRetail partner; commercial vehicle buyout program for DIXI logistics operations

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CarMax: Largest US used-car retailer, with multi-brand inventory, in-house financing, and an omnichannel browse-to-delivery model. Closest international analog to Fresh Auto's used-car marketplace + financing + service combination.
• Auto1 Group: Europe's leading online platform for used-vehicle wholesale and retail, with strong brand and reconditioning infrastructure. Comparable to Fresh Auto's commission-sale, inspection, and B2B auction (Fresh Auction) operations.
• Carvana: US online used-vehicle retailer known for end-to-end digital purchase, home delivery, and integrated financing. Comparable to Fresh Auto's online catalog, home delivery to 60+ cities, and integrated Fresh Finance credit platform.

Direct peers

• Auto.ru (Yandex): Yandex-owned dedicated automotive marketplace serving both private sellers and dealers in Russia. Comparable to Fresh Auto's online catalog and dealer-listing model, and the primary destination for Russian car-shopper intent.
• Drom.ru: Long-standing Russian auto classifieds and dealer platform with private listings, dealer inventory, and aftermarket content. Closely comparable to Fresh Auto in audience, listing depth, and used-vehicle focus.
• Avito (Auto vertical): Russia's largest horizontal classifieds platform with a dominant automotive vertical. Directly comparable to Fresh Auto as a marketplace funneling buyer demand toward used-vehicle listings, with a similar audience of private and dealer sellers across Russia.
• Avilon: Major Russian multi-brand automotive retail group with premium and mass-market dealerships, used-car operations, and corporate fleet services. Comparable in scale, brand mix, and integrated service offering to Fresh Auto.
• Rolf: One of the largest multi-brand automotive dealer groups in Russia, with new and used car sales, service, and corporate fleet offerings. Directly comparable to Fresh Auto's physical-dealer + fleet-service model.
• Major Auto (Major Expert): Large Russian multi-brand dealer group with extensive showroom network and corporate fleet capabilities. Directly comparable to Fresh Auto's multi-brand dealer model and corporate-client focus.

Others

• Cox Automotive (Manheim): Global automotive services group operating wholesale auctions (Manheim), dealer software, and consumer marketplaces. Comparable as the broader ecosystem player in used-vehicle remarketing that Fresh Auction is positioned against at a regional level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FreshautoRu
• Facebookfacebook.com/freshautoru
• LinkedInlinkedin.com/company/fresh-auto

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Auto