Ditel
DITEL SAS is a French SMB software vendor selling communication, AI calling, CRM, POS, cybersecurity, and age-verification tools — with a flagship POS package (MCP) serving French hunting and fishing retailers needing LPN firearms compliance.
- Company typePrivate
- Founded2006
- HeadquartersSaint-Étienne, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ditel does
DITEL SAS is a French private software vendor headquartered in Saint-Étienne, operating since 2006 with a micro headcount of 1–10 employees and a registered capital of €1,500. The company sells a suite of nine Windows-based professional software products targeting French SMBs and small retailers, organized around four pillars: communication automation (Ditel SMS via 4G modem, Ditel Mail, Ditel Agent AI calling, Ditel Prospect CRM), specialized retail POS (Ditel MCP for armories with mandatory LPN firearms declarations, plus a PrestaShop-based e-commerce front), compliance and verification (SOLUKYC age estimation via computer vision), and digital marketing (Ditel Navigation SEO automation, Pages Jaunes/Blanches data capture).
The product architecture is PC-centric: desktop Windows executables distributed as MSI/ZIP downloads, with on-premise database style deployments for the long-standing POS and CRM lines, and SaaS-style delivery for newer products such as Ditel Cyber and Ditel Agent. Notable technical components include a GSM/4G SIM-based SMS sending engine that avoids per-message operator fees, NF525 fiscal certification for Ditel Prospect, automatic weapon manufacturer database updates for armory compliance, and AI modules spanning audio (Ditel Agent), computer vision (SOLUKYC), and behavioral analytics (Ditel Cyber).
Revenue is generated primarily through perpetual software licenses (€249–€4,900 HT) with mandatory annual maintenance subscriptions (€75–€500 HT/year) for standard and specialized products, supplemented by two SaaS subscriptions (Ditel Agent at €397/month, Ditel Cyber at €49/month/workstation), professional training services at €950 HT, and a one-off prospect file qualification service at €500 HT. Distribution is product-led through ditel.fr with downloadable demos, augmented by four regional resellers (66, 75, 84, 97) and a training partner (AZUR CREA-WEB); marketing relies on a content blog, SEO, social, and email newsletter. The company is founder-controlled under Daniel Navarro, with no external investment, parent company, or subsidiaries disclosed.
Ditel firmographics
Firmographics- Name
- Ditel
- Legal name
- DITEL SAS
- Website
- https://ditel.fr
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DITEL SAS is a French SMB software vendor selling communication, AI calling, CRM, POS, cybersecurity, and age-verification tools — with a flagship POS package (MCP) serving French hunting and fishing retailers needing LPN firearms compliance.
- Ownership category
- akta.pro rank
Where Ditel is headquartered
LocationHeadquarters
- HQ city
- Saint-Étienne
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Ditel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Software Licenses (One-time Purchase): Ditel sells software as perpetual licenses with one-time upfront payment. Software includes Ditel MCP (3,150€), Ditel Web (4,900€), Ditel Agent (397€/month), Ditel SMS (490€), Ditel Prospect CRM (790€), Ditel Mail (249€), Ditel Navigation (price not listed), Ditel Cyber (49€), Capture Pages Blanches/Jaunes (599€).
- Annual Licenses and Maintenance: Annual license renewals provide maintenance, updates, and support. Standard licenses (Ditel Mail, SMS, Navigation) cost 75€ HT/year. Specific licenses (Ditel Prospect with NF525, specific software) cost 400€ HT/year. Ditel MCP maintenance: 400€ HT/year. Ditel Web maintenance: 500€ HT/year.
- Professional Services and Training: Training services for software usage including Ditel Formation (950€ HT). Training covers Magasin Chasse pêche, Prestashop for Web, SMS with software integration, and complete ERP management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ditel Agent AI - 397€ HT/month |
| One time/ perpetual license | Annual | Ditel MCP (Point of Sale) - 3,150€ HT |
| One time/ perpetual license | Annual | Ditel Web Chasse et Pêche - 4,900€ HT |
| One time/ perpetual license | Annual | Ditel SMS 4G - 490€ HT |
| One time/ perpetual license | Annual | Ditel Prospect CRM - 790€ HT |
| One time/ perpetual license | Annual | Ditel Mail E-Mailing - 249€ HT |
| Subscription | Monthly | Ditel Cyber Protection - 49€ HT/month/position |
| Subscription | Annual | Ditel SOLUKYC Age Estimation - 490€ HT/year |
| Other | Pay-as-you-go | Ditel Formation - 950€ HT |
| One time/ perpetual license | Annual | Capture Pages Jaunes - 599€ HT |
| Other | Pay-as-you-go | File Qualification Service - 500€ HT |
| Subscription | Annual | Standard Annual Licenses - 75€ HT/year |
| Subscription | Annual | Specific Annual Licenses - 400€ HT/year |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Ditel product offering
Product offeringCore offering
Ditel develops and sells professional business communication and management software for French small businesses and specialized retailers. Its portfolio includes an AI commercial prospecting agent, a CRM/ERP for sales cycle management, a point-of-sale system tailored for armories (hunting/fishing), cybersecurity for workstations, bulk SMS and email marketing tools, age and identity verification, navigation software, and training services. Software is delivered primarily as perpetual licenses with optional annual maintenance subscriptions.
Product overview
Ditel is a French software company offering a suite of professional communication and business management tools. The portfolio consists of 9 core products organized around four main pillars: (1) AI & Sales Automation — Ditel Agent (AI calling agent), Ditel Prospect (CRM/ERP), Ditel SMS (bulk SMS), Ditel Mail (email marketing); (2) Specialized Retail — MCP (point-of-sale for hunting/fishing shops with LPN regulatory compliance), Web Chasse et Pêche (PrestaShop e-commerce integration); (3) Verification & Compliance — SOLUKYC (age estimation for regulated retail); and (4) Digital Marketing — Ditel Navigation (SEO automation), Capture Pages Jaunes/Blanches (data enrichment). Annual maintenance licenses, training services, and file qualification services complement the software portfolio. All products are sold as perpetual licenses with optional annual maintenance subscriptions.
Differentiator
Problem solved
Functional benefit
Brands
- Ditel Agent: AI vocal commercial agent for automating prospecting, incoming calls, lead qualification and appointment scheduling
- Ditel Cyber
- SOLUKYC
- Ditel Prospect
- Ditel SMS
- Ditel Navigation
- Ditel Mail
- Ditel Magasin Chasse et Pêche (MCP)
- Ditel Web Chasse et Pêche
Products and services
- Ditel Agent AI-powered commercial assistant for French small businesses and self-employed professionals (TPE, auto-entrepreneurs) that handles prospect detection, qualification, follow-up emails, and appointment booking; available as a 96 EUR HT/year subscription.
- Ditel Prospect (CRM/ERP) CRM/ERP software implementing the SPANCO sales methodology (Suspension, Proposition, Analyse, Négociation, Conclusion, Ordre) to manage prospects, customers, articles, and the full sales cycle; targeted at TPEs, auto-entrepreneurs, artisans, and small merchants.
- Ditel MCP (Magasin Chasse et Pêche) Point-of-sale software dedicated to armories (hunting, fishing, and outdoor weapons retailers), NF525 certified and integrating the LPN (Livre de Police Numérique) weapons traceability register; supports sale of category C and D weapons, ammunition, and accessories.
- Ditel Cyber Protection Workstation cybersecurity software using behavioral analysis and a versioned signature database to protect individual PCs; priced at 180 EUR HT per workstation.
- Ditel SMS Bulk SMS marketing and notification tool that uses an integrated 4G GSM modem with SIM card to send SMS messages from the workstation, eliminating per-message provider fees; the workstation can also be used as a GSM modem.
- Ditel Mail Bulk email marketing software that uses the workstation as an SMTP relay (under user responsibility) to send mass emails to customer or prospect databases.
- SOLUKYC Age and identity verification software that uses computer vision to estimate a customer's age from a camera feed and to verify scanned identity documents; sold by 96 EUR HT annual subscription.
- Ditel Navigation Standalone GPS/navigation software for Windows workstations.
- Ditel Formation (Training) On-site or remote paid training service covering Ditel's own software, office productivity tools (Office, OpenOffice), and graphic/Internet tools (Photoshop, Internet), billed at 90 EUR HT per hour with reduced rates for group sessions.
- Service de qualification de fichier Paid data-cleansing service that qualifies prospect and customer files (postal addresses, emails, phone numbers) by removing duplicates, correcting formatting, and invalidating unusable entries, executed in compliance with the French prospect-contact Code de déontologie.
- Licence annuelle standard (maintenance) Standard annual maintenance subscription priced at 96 EUR HT per year, granting access to software updates, new versions, and technical support for Ditel products.
- Licence annuelle spécifique (maintenance) Specific annual maintenance subscription priced at 180 EUR HT per year, intended for workstations covered by the Ditel Cyber security solution, with license declaration to the publisher and a maintenance contract.
- Ditel Web Chasse et Pêche Web-based hunting and fishing merchant application, distinct from the Ditel MCP desktop POS, providing an online catalog and merchant web presence for hunting and fishing retailers.
Quantifiable outcome
- SMS sending speed of 50-60 SMS/hour with personalization
- +3 more outcomes
Companies that use Ditel
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Ditel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability9 records
Feature5 records
Ditel partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered standard and minor.
- AZUR CREA-WEBstandardAuthorized reseller for Ditel software in department 66 (Pyrénées-Orientales). Located at 22 rue de la Carreyrade, 66220 Saint Paul de Fenouillet. Also provides training services for Ditel Mail software. Contact: Madame Florence Lipp (06 61 41 44 68).
- SB GROUPstandardAuthorized reseller for Ditel software in department 75 (Paris). Located at 29 rue de l'Espérance, 75013 Paris. Contact: Monsieur SEBGAG (06 10 66 50 15).
- AFR-INFORMATIQUEstandardAuthorized reseller for Ditel software in department 84 (Vaucluse). Located at 59 Rue du Nivernais, 84100 Orange. Contact: Mr Benjamin XELOURAS (06 11 24 83 24). Website: afr-informatique.com
- TECHNOLOGIES-SERVICESstandardAuthorized reseller for Ditel software in department 97 (Réunion). Located at 16 avenue Eudoxie Nonge, 97490 Sainte Clotilde, Réunion. Contact: Hugues VILLENDEUIL (06 92 66 79 08). Website: techservices.re
- Infini'clickminorWebsite development and hosting partner. Located at 16 rue Dumaine, 85400 Luçon. Responsible for website creation and maintenance for ditel.fr.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Ditel competitors and assessment
Company assessmentDirect peers
- ActiveCampaign: ActiveCampaign provides email marketing, automation, and CRM to SMBs. Comparable to Ditel Mail, Ditel SMS, and Ditel Agent in the communication automation and customer engagement space, with stronger AI capabilities.
- Sellsy: Sellsy is a French SaaS company offering CRM, invoicing, and marketing automation for SMBs. Directly comparable to Ditel's Ditel Prospect CRM and communication suite for the French SMB market, with a more modern cloud-native delivery model.
- Brevo (formerly Sendinblue): Brevo is a French SaaS platform for email marketing, SMS marketing, and CRM. Directly competes with Ditel's Ditel Mail, Ditel SMS, and Ditel Prospect, and serves a similar French SMB customer base with a modern cloud-based delivery model.
- Dolibarr: Dolibarr is an open-source ERP/CRM platform popular with French SMEs and TPEs. Comparable to Ditel Prospect in scope (CRM, invoicing, prospect management) for the same small-business target market, with a web-based delivery model.
- Bitdefender: Bitdefender provides cybersecurity solutions for consumers and businesses, including SMB-focused endpoint protection. Directly comparable to Ditel Cyber Protection in the SMB cybersecurity category, with a far larger scale and broader product portfolio.
Broad incumbents
- Mailchimp: Mailchimp is a leading email marketing and automation platform owned by Intuit. Directly comparable to Ditel Mail in email marketing functionality, with a far larger customer base, modern cloud delivery, and integrated CRM capabilities.
- Cegid: Cegid is a major French software vendor offering cloud business management, ERP, CRM, and payroll solutions for SMBs and mid-market. Comparable to Ditel Prospect and broader Ditel portfolio for the French SMB segment, with much greater scale and cloud-native delivery.
- Odoo: Odoo is a broad open-source ERP/CRM suite covering sales, marketing, POS, e-commerce, and more. Overlaps with Ditel Prospect, MCP, and Ditel Web Chasse et Pêche as a comprehensive SMB business suite, but operates at much larger scale with a more modern architecture.
- HubSpot: HubSpot is a leading CRM platform with marketing, sales, and customer service hubs, including AI-powered sales agents. Comparable to Ditel Agent, Ditel Prospect, and Ditel Mail at a category level, but operates at vastly greater scale and resources.
- Sage: Sage is a major global provider of accounting, ERP, and payroll software for SMBs, with strong presence in France. Overlaps with Ditel Prospect in CRM/ERP and provides an incumbent comparison for the French SMB market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ditel social profiles
Digital presenceDitel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ditel leadership team
Management profileNumber of profiles
Profiles1 record
Ditel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ditel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ditel
What does Ditel do?
Ditel develops and sells professional business communication and management software for French small businesses and specialized retailers. Its portfolio includes an AI commercial prospecting agent, a CRM/ERP for sales cycle management, a point-of-sale system tailored for armories (hunting/fishing), cybersecurity for workstations, bulk SMS and email marketing tools, age and identity verification, navigation software, and training services. Software is delivered primarily as perpetual licenses with optional annual maintenance subscriptions.
Is Ditel a public or private company?
Ditel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ditel founded?
Ditel was founded in 2006. It employs 1 to 10 people.
Where is Ditel based?
Ditel is headquartered in Saint-Étienne, France, in the Europe region.
How does Ditel make money?
Three revenue lines are on record. Software Licenses (One-time Purchase) is the primary driver. The others are annual Licenses and Maintenance and professional Services and Training.
Who are Ditel's main competitors?
Direct peers on record are ActiveCampaign, Sellsy, Brevo (formerly Sendinblue), Dolibarr and Bitdefender. Broad incumbents are Mailchimp, Cegid, Odoo, HubSpot and Sage.
Does Ditel have an API?
No public API is recorded for Ditel.