North Hants Golf Club

What North Hants Golf Club does

North Hants Golf Club is a private members' golf club founded in 1904 by Princess Alexander of Teck, operating from a single 140-acre (55-hectare) site on Minley Road, Fleet, Hampshire. Its core product is an 18-hole championship golf course originally designed by James Braid and subsequently refined by Harry Colt (1913), Tom Simpson (1930), Donald Steel (2001), and Tom Mackenzie (2018), supported by a clubhouse opened in 2003, a full-service Pro Shop (Porter's Golf Ltd) with Foresight GC2 custom fitting, and PGA-qualified coaching from George Porter and Richard Lewington. Revenue is generated from seven streams: full playing memberships (with junior and academy tiers), visitor green fees, society and corporate day packages, open competitions (Hampshire Hog since 1957, Hampshire Rose, Justin Rose Mid-Amateur), pro shop retail, golf lessons, and venue hire including the Justin Rose Room. Members receive 25% drinks and 10% food discounts, and a structured junior-to-adult pipeline (>70 juniors) feeds long-tenure subscription growth.

The club operates a direct-to-consumer go-to-market, acquiring members through downloadable PDF and online application forms, processing open competition entries via the Intelligent Golf online platform, and routing society, corporate and venue enquiries through dedicated managers (AGM Andrew Cloke; Golf Operations Manager Alex Hill; Member Services & Events Manager Stephanie Kinch). Marketing leans on England Golf partnership listings, Golf World Top 100 and Top 25 Society Venue rankings, the GEO Foundation's sustainable.golf platform, and event-driven demand from its open competitions. Technology is light and operational: Intelligent Golf v10.1.2 for membership and competition administration, Foresight GC2 launch monitors for club fitting, electric lithium-powered course equipment, and the GEO Certified® sustainability programme (first in Hampshire) which has driven a 13% reduction in CO2 emissions since 2021, 37% fossil fuel reduction, and 75% waste recycling.

The customer base is broad and consumer-led: individual members, visiting golfers, society and corporate groups, junior and beginner participants, and event clients. Strategic emphasis is on heritage monetisation (Justin Rose alumnus branding), sustainability-led differentiation, and disciplined commercial diversification into coaching and venue hire, while the physical constraint of a single 18-hole course naturally caps growth.

Name

North Hants Golf Club

Legal name

North Hants Golf Club Ltd

Website

https://northhantsgolf.co.uk

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

101–250 employees

Short description

North Hants Golf Club is a private members' golf club founded in 1904 in Fleet, Hampshire, operating an 18-hole championship course, Pro Shop, coaching, memberships, open competitions, and venue hire for individual members, visiting golfers, societies, and corporate clients.

Ownership category

akta.pro rank

Product category

Private Golf Club and Country Club Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Membership golf club
• Amateur golf tournaments
• Professional golf coaching
• Corporate society golf days
• Golf venue hire

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Full Playing Membership Subscriptions: Annual membership subscriptions providing full playing rights, online membership system access, club card with 25% discount on drinks and 10% discount on food. Introductory membership packages available. Junior membership available for ages 7-18. Academy membership for new golfers. Entrance fees apply for new adult members; waived for junior members transitioning to full membership after 18th birthday if they have been junior members for more than 2 years.
2. Green Fees and Casual Play: Visiting golfers pay green fees Monday–Friday and weekend afternoons. Evidence of World Handicap System handicap required. Twilight rates available. Buggy hire add-ons. Junior rate with adult. County Card and James Braid scheme discounts.
3. Golf Coaching and Lessons: PGA-qualified professionals George Porter and Richard Lewington offer individual lessons (30–60 minutes), junior lessons, group tuition, half-day coaching, on-course tuition, gap sessions using launch monitor, and specialist programmes. Revenue is generated per lesson or as package deals.
4. Venue Hire and Event Catering: Club hired for corporate Christmas parties, private events and parties, weddings, conferences and meetings. The Justin Rose Room serves as a premium private dining and meeting space. Contact via Stephanie Kinch. Food and beverage sold alongside venue hire. All bookings require a member sponsor.
5. Pro Shop Golf Retail: Pro shop stocks hardware (clubs, bags), golf clothing and shoes from major brands including TaylorMade, Titleist, Ping, Scotty Cameron, Vokey, Bettinardi, US Kids Golf, Oscar Jacobson, FootJoy, Galvin Green, adidas, Glenbrae, ProQuip, JRBB, Daily Sports. Custom fitting services offered. Club gapping sessions charged at £50 for 1 hour, ball fitting at £25.
6. Open Competition Entry Fees: Open events charge entry fees: Hampshire Hog (£65), Hampshire Rose (£65), Junior Open (£35–40), Mixed Open (£120 per pair), Justin Rose Mid-Amateur (£85). Entry fees include catering. Revenue from participant fees.
7. Food and Beverage (Clubhouse): Clubhouse food and beverage sales, including the halfway hut, with 25% member discount via membership levy card and 5% member discount on food. Annual honey production (~100 jars) used in the kitchen.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

North Hants Golf Club operates an 18-hole championship golf course on 140 acres in Fleet, Hampshire, offering full, junior and academy memberships, visitor green fees, society and corporate golf days, a Pro Shop with custom fitting, PGA-led coaching, hospitality and venue hire for weddings and private events, and a calendar of amateur open competitions including the Hampshire Hog and Hampshire Rose. The club sustains multiple revenue lines from subscriptions, transactions, retail, coaching, and event catering, supported by an intelligentgolf online membership and competition platform.

Product overview

North Hants Golf Club is a traditional golf club offering a comprehensive range of golf and hospitality services. The core offering centers on an 18-hole championship golf course (designed by James Braid/Harry Colt) and a full-service Pro Shop with custom club fitting using Foresight GC2 technology. The club provides membership programs (Full, Junior, and Academy), organizes major amateur competitions (Hampshire Hog since 1957, Hampshire Rose since 1973), and operates venue hire facilities including the Justin Rose Room for events. Sustainability programs, golf instruction, and online tips complement the service portfolio. The club uses intelligentgolf.co.uk for membership management and operates independently of any unified software platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Playing Membership
• Junior Membership
• Academy Membership
• Visitor Green Fees
• Pro Shop
• Golf Coaching and Lessons Professional PGA-led coaching from George Porter and Richard Lewington covering individual lessons (30–60 min), group tuition, half-day coaching, on-course tuition, gap sessions using the GCQuad launch monitor, and specialist programmes such as Lewi's Ultimate Performance Programme (£795). Junior, adult group and package rates available.
• Society and Corporate Golf Day Packages

Quantifiable outcome

• 13% reduction in CO2 emissions since 2021
• +12 more outcomes

Named customers1 record

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GEO FoundationcoreStrategic or Co-development Partner · 1 January 2021GEO Foundation (Golf Environmental Organisation) supports North Hants' sustainability objectives. The club achieved GEO Certified® status in 2025, becoming the first club in Hampshire to do so. GEO-accredited independent verifiers assess the club's performance across nature, resources and community annually. The partnership has been instrumental in establishing the Sustainability Committee (founded 2021) and achieving measurable environmental improvements including 13% CO2 reduction, 37% fossil fuel reduction, and 75% waste recycling.
• Surrey Wildlife TrustcoreStrategic or Co-development PartnerCollaboration with Surrey Wildlife Trust on heather regeneration and wider heathland habitat restoration. This partnership has supported the club's achievement of over 800 sqm of heather regeneration and integrated habitat management aligned with local landscape character.
• First Green InitiativeminorStrategic or Co-development PartnerThe club participates in the First Green Initiative, an environmental education programme that inspires the next generation through hands-on learning about golf course ecology and sustainability.
• Sustainable.golf PlatformminorGTM or Marketing PartnerNorth Hants Golf Club features 22 sustainability highlights on the GEO Foundation's sustainable.golf platform, covering topics including recycled bag tags, honey production, waste reduction, LED lighting, electric buggies, heather regeneration, bat monitoring, and community engagement. This provides ongoing public recognition and environmental storytelling.
• England GolfcoreGTM or Marketing PartnerEngland Golf co-hosted the 2019 English Amateur Championships at North Hants. The club is listed on England Golf's website as a partner club and participates in the Respect in Golf initiative. England Golf Tournament Director Scott Alison praised the club's hospitality and course standard. The club also uses England Golf's WHS (World Handicap System) for member handicaps.
• The Open ChampionshipminorGTM or Marketing PartnerNorth Hants Golf Club is listed as a supporter of The Open Championship, appearing on the club's homepage with a link to theopen.com. This affiliation enhances the club's prestige in the golfing community.
• Foremost Buying GroupminorChannel Partner/ Reseller/ DistributorPorter's Golf Ltd operates as a 'Foremost' buying group member, enabling the pro shop to stock a wide range of products from leading golf brands with preferential purchasing terms.
• Fuller's (Beer Brand)minorOthersFuller's beer brand logo appears on the club website footer, indicating a beverage supply relationship. Fuller's is a UK-based brewery and pub company.

Scale indicators17 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Foxhills Club & Resort: Surrey private members club and resort with multiple golf courses, hotel, spa, and extensive event/wedding venue. Comparable to North Hants' venue hire and event ambitions but operates at a much larger scale with lodging.
• Wentworth Club: Iconic Surrey private members club with three courses, host of the BMW PGA Championship. Comparable as a premium Surrey-area private club but with a broader commercial portfolio including health, tennis, and real estate.
• Stoke Park: Buckinghamshire private members club with 27 holes, hotel, spa, and significant event/wedding business. Comparable as a premium private club with diversified leisure and event revenue streams similar to North Hants' venue hire model.

Direct peers

• Sunningdale Golf Club: Prestigious private members golf club in Berkshire, England, with two championship courses, multiple Open qualifying venues, and a long-standing similar heritage profile to North Hants. Both are Surrey/Thames Valley area members clubs with elite amateur tournament pedigree.
• Walton Heath Golf Club: Historic private members golf club in Surrey with two 18-hole courses, hosted multiple Open Championships and amateur events. Comparable premium inland heathland club with elite tournament heritage and similar membership pricing structure.
• The Berkshire Golf Club: Private members golf club in Ascot, Berkshire, with two 18-hole courses, a heritage dating to 1928, and similar high-end membership model. Directly comparable as a Top 100-ranked inland heathland club catering to the same London commuter catchment.
• The Wisley Golf Club: Private members golf club in Surrey opened in 1991 with three courses. Compares to North Hants as a premium Surrey/Hampshire-area private club focused on course quality and member experience.
• Hockley Golf Club: Hampshire private members golf club from which North Hants' Assistant General Manager Andrew Cloke joined in 2024. Both are private members clubs in the Hampshire region competing for similar local membership pools.

Others

• Intelligent Golf: UK-based golf club management software platform that North Hants uses (version 10.1.2) for membership, competitions, and live scoring. Functionally an ecosystem/infrastructure provider rather than a competitor.

Regional players

• Hartley Wintney Golf Club: Hampshire private members golf club, which previously employed North Hants' House Manager Haroon Rasheed Khan. Comparable regional private club within North Hants' immediate competitive catchment area.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/northhantsgc

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Hants Golf Club