Dprimeramano Magazine

What Dprimeramano Magazine does

Dprimeramano Magazine is a Spanish-language local-interest publication based in Sacramento, California, serving the Hispanic community in Northern California. Founded in 2015 by María Carbonell and Miguel Borges, it operates as a monthly magazine covering local news, culture, and community information for Spanish-speaking readers in the Sacramento region. The publication extends its brand through the Miss d'primeramano California beauty pageant, a community engagement vehicle that complements the core editorial product. Copyright is held by Borges Media (Miguel Borges), and the company carries BBB accreditation.

The underlying technology stack is conventional: the digital edition is published on a WordPress-based platform, with parallel distribution across Facebook, Instagram, Twitter, and YouTube. As of September 2021, the publication maintained a combined social following of approximately 7,000 users across these channels. There is no indication of proprietary technology, custom CMS development, or differentiated technical infrastructure beyond standard small-publication tooling.

The business model is advertising-driven. Revenue is generated primarily through local advertising placements sold to Sacramento-area businesses - including auto dealer relationships with Honda, Ford, and Volkswagen franchises - with supplemental income likely from pageant sponsorships and event-related revenue. The customer base is concentrated in a single geography (Sacramento/Northern California) and a narrow advertiser segment, making the operation highly dependent on local economic conditions and a small set of repeat advertiser accounts. The company operates with 1-10 employees and has no disclosed external funding.

Name

Dprimeramano Magazine

Legal name

DPRIMERAMANO INC

Website

https://dprimeramano.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Dprimeramano Magazine is a Sacramento-based, Spanish-language local-interest monthly magazine serving the Hispanic community in Northern California, founded in 2015 by María Carbonell and Miguel Borges. It generates revenue primarily from local advertising and operates the Miss d'primeramano California beauty pageant as a brand extension.

Ownership category

akta.pro rank

Product category

Community Magazine Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJADAH

Alternative/Independent Newsweeklies & Opinion Press

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

SECONDARYMPAJAEAO

News, Politics & Current Affairs Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYMPAJAEAA

Consumer Lifestyle & Fashion Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Hispanic community media
• Spanish-language publishing
• Local advertising sales
• Beauty pageant competitions
• Monthly digital magazines

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising: Primary revenue stream from local business advertising. The magazine emphasizes advertising announcements as its core business model, with spaces dedicated to local businesses and community advertisers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Dprimeramano Magazine is a Sacramento-based Spanish-language publication serving the local Hispanic community with local news, entertainment coverage, and community interest stories. The business produces a monthly print and digital magazine, runs the Miss dPrimeramano California beauty pageant, and publishes monthly digital magazine editions, deriving the majority of its revenue from selling advertising space to local businesses seeking to reach Spanish-speaking audiences in Northern California.

Product overview

D'Primeramano Magazine is a Hispanic magazine with local reach in Sacramento, California, created five years ago by María Carbonell and Miguel Borges. The company operates three main offerings: (1) D'Primeramano Magazine, the core publication focused on advertising and Hispanic community content including immigration, laws, music, cinema, television, cooking, and sports; (2) Miss dPrimeramano California, an annual beauty pageant competition providing educational scholarships to Hispanic young women with $10,000 in prizes; and (3) Revista dPrimeramano, monthly digital magazine editions with content spanning beauty, fashion, health, recipes, social events, and local news.

Differentiator

Problem solved

Functional benefit

Brands

• Miss d'primeramano California: Annual Hispanic beauty pageant created by María Carbonell that awards $10,000 in prizes to help young Hispanic women continue their education. The contest focuses on candidates who are studying in colleges or universities and highlights knowledge of their country of origin's culture and customs.

Products and services

• D'Primeramano Magazine A Spanish-language local news, entertainment, and community-interest magazine serving the Hispanic community in the Sacramento area and Northern California, with a print edition and a digital presence distributing local advertising and editorial content.
• Miss dPrimeramano California A beauty pageant competition for young women in the California Hispanic community, associated with the Dprimeramano Magazine brand, providing scholarships and educational support.
• Revista dPrimeramano (Monthly Digital Editions) Monthly digital magazine editions of the Dprimeramano publication, distributed online to Hispanic readers in Northern California, featuring editorial content and local business advertising.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• DPRIMERAMANO INCcoreOthersCorporate entity affiliated with the magazine and Miss d'primeramano California beauty pageant. Supports the annual beauty pageant with professional training including oratory, makeup, general culture, physical training, and runway preparation donated by professionals committed to the project.
• BBB (Better Business Bureau)minorOthersBBB accreditation provides business credibility verification for the magazine as a publisher in Sacramento, CA.
• Maria CarbonellcoreOthersFounder of Miss d'primeramano California beauty pageant. Cuban immigrant who created the pageant to help Hispanic young women continue their studies and become active in the community.
• Miguel BorgescoreOthersCo-creator of the magazine alongside Maria Carbonell. Together they founded the publication and the Miss d'primeramano California pageant.
• Borges MediacoreOthersMedia company holding copyright for dPrimeramano content. Powers the dprimeramano.net website.
• Local Business AdvertiserscoreChannel Partner/ Reseller/ DistributorNumerous local businesses advertising through the magazine including Honda, Ford, Volkswagen, and various Sacramento-area businesses. These advertisers enable the magazine's primary revenue model and help reach the local Hispanic consumer market.

Scale indicators5 records

Recent moves5 records

Expansion highlights2 records

Regional players

• La Estrella (Dallas): A Spanish-language newspaper serving the Dallas–Fort Worth Hispanic community. Comparable as a regional Spanish-language community publication whose business model centers on local advertising and culturally relevant content.
• El Mensajero: A Spanish-language biweekly newspaper serving the Bay Area Hispanic community in California. Comparable because it is a regional Spanish-language local publication monetized through advertising and community content, even though it focuses on a different (Bay Area) geography than Sacramento.
• La Raza (Chicago): A Spanish-language newspaper serving Chicago's Hispanic community with local news, advertising, and cultural content. Comparable as a regional Spanish-language local publication with advertising as core revenue, but operating in a different (Midwest) geography.
• La Conexión: A Spanish-language community newspaper serving Hispanic readers in the Carolinas and Southeast U.S. Comparable because it is a small-scale regional Spanish-language local publication with community news and local advertising as its core offering.
• El Tiempo Latino: A Spanish-language weekly serving the Washington, D.C. metropolitan Hispanic community. Comparable because it is a regional Spanish-language local newspaper monetized through advertising and community-oriented editorial.

Broad incumbents

• ImpreMedia: A major Spanish-language media company publishing multiple Hispanic newspapers and digital properties across U.S. markets. Comparable because it monetizes Hispanic audiences through local advertising and editorial content, but at much greater scale and multi-market reach.
• People en Español: The leading Spanish-language lifestyle and celebrity magazine in the U.S., a Time Inc./Dotdash Meredith title. Comparable because it is a Spanish-language recurring periodical with advertising-driven revenue targeting Hispanic readers, though distributed nationally and with much larger scale.
• La Opinión: The flagship Spanish-language daily newspaper in Los Angeles and one of the largest Hispanic publications in the U.S. Comparable because it serves Hispanic audiences with Spanish-language news, advertising, and community content, though at a much larger national scale.

Emerging players

• Hispanic Lifestyle: A smaller digital-first Hispanic media brand covering business, lifestyle, and community stories. Comparable because it targets Hispanic audiences with content and advertising in Spanish/English, but at a different (digital/emerging) stage than a community print magazine.

Others

• Construwebs / Hispanic community news sites: A technology partner noted in Dprimeramano's data powering its WordPress publishing infrastructure. Comparable because it represents the enabling ecosystem of small Spanish-language publishers—the supply-side tooling, hosting, and CMS providers these niche community publications depend on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dprimeramanomag
• YouTubeyoutube.com/user/dprimeramano
• Facebookfacebook.com/dprimeramanomagazine
• Instagraminstagram.com/dprimeramanomag
• Pinterestpinterest.com/dprimeramano/dprimeramano
• LinkedInlinkedin.com/company/dprimeramano-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dprimeramano Magazine