What Green Revolution does

Green Revolution is an Indian private company headquartered in Kolhapur, Maharashtra, that researches and manufactures pheromone-based Integrated Pest Management (IPM) tools for agricultural use. Its core products are semio-chemical pheromone lures and pheromone traps, supplemented by sticky traps, pest control products, combo packs, and the Jivanu-branded IPM tool, all positioned for monitoring, detection, and mass trapping of insect pests to suppress populations below Economic Injury Level without chemical pesticides. The company operates its own in-house laboratory for pheromone loading and quality control and uses virgin-material trap construction for shelf life and capture efficacy. Its product portfolio is species- and crop-specific, with continuous R&D informed by field trials and customer feedback.

The company holds QMS ISO 9001:2015 certification (Reg.no- RQ91/10811) and NPOP certification under APEDA (NPOP/IM/121120952), making it eligible as an input supplier for India's certified organic agriculture segment. It serves a fragmented base of conventional and organic farmers, with agricultural researchers as a secondary segment. Green to commerce operates a direct-to-farmer model through its own storefront buy.greenrevolutions.in with zone-based shipping across all of India (local, regional, zonal, metro, and special destination zones including northeastern states and J&K/HP), with 24–48 hour delivery and free shipping on orders above ₹500. Marketing is driven by social media, an educational blog ("IPM School Farmers Education Platform"), and participation in agricultural exhibitions such as KISAN AGRI EXPO, with recognition including the Sakal Agrowon Business Excellence Award 2023 and a National Leadership Award (2022). No funding rounds, institutional investors, or parent company are disclosed, and no international shipping is currently offered despite an aspirational reference to Accra as a future market.

Name

Green Revolution

Legal name

Green Revolution

Website

https://greenrevolutions.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Revolution is an Indian manufacturer of pheromone lures, pheromone traps, sticky traps, and IPM tools for farmers and organic growers, selling direct via its own e-commerce storefront across India with NPOP and ISO 9001:2015 certifications.

Ownership category

akta.pro rank

Product category

Agricultural Pest Management / Crop Protection Products

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (325320)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Integrated Pest Management Products (Pheromones, Attractants, Repellents) (AFABAAAN)

akta.pro secondary industries

Pest Control Product Supply (Fumigants, Traps, Lures, Applicator Equipment) (AFAOAIAN), Green/Organic/Low-Impact Pest Management (IPM Programs) (IMAIAHAN)

Keywords

• Pheromone pest control
• Integrated pest management
• Agricultural pest traps
• Organic crop protection
• Insect pheromone lures

Headquarters

HQ city

Kolhapur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Pheromone Trap Sales: Direct one-time product sales of pheromone traps and related pest management tools through e-commerce platform and retail channels.
2. Pheromone Lure Sales: Direct sales of pheromone lures that require periodic replacement, creating repeat purchase opportunity for farmers.
3. Pest Control Product Sales: Sales of pest control products including sticky traps and combination packs for agricultural use.
4. Jivanu Product Line: Sales of Jivanu brand agricultural products.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Green Revolution researches and manufactures insect pheromone lures, pheromone traps, sticky traps, pest control products, combo packs, and the Jivanu IPM tool used by farmers across India for monitoring, detecting, and mass-trapping agricultural pests. The products are formulated with semio-chemicals in an in-house laboratory using virgin-material traps, are NPOP-certified for organic farming, and are sold direct to farmers through an e-commerce store with zone-based shipping.

Product overview

Green Revolution is a manufacturer and research company specializing in agricultural insect pheromone lures and pheromone traps as part of organic farming and Integrated Pest Management (IPM). The product portfolio includes Pheromone Lures, Pheromone Traps, Sticky Traps, Pest Control Products, Combo Packs, and Jivanu. These products work together to help growers monitor, detect, and mass trap pests, suppressing pest populations below the Economic Injury Level (EIL) through environmentally friendly, pesticide-free solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Pheromone Lures Semio-chemical formulations designed to attract specific insect pests, used with pheromone traps for monitoring, detection, and mass-trapping in agricultural IPM. Sold to farmers, organic growers, and agricultural researchers across India.
• Pheromone Traps Traps made from virgin materials that work with pheromone lures to capture and control pest populations below Economic Injury Level in organic and conventional farming. Sold to farmers and agricultural businesses across India.
• Sticky Traps Adhesive-based traps for monitoring and capturing flying insect pests in agricultural environments. Sold to farmers across India as part of IPM.
• Pest Control Products Environmentally friendly integrated pest management products for controlling harmful agricultural pests. Sold to farmers across India.
• Combo Pack Bundled package combining multiple Green Revolution pest management products (such as lures and traps) for comprehensive crop protection. Sold to farmers across India.
• Jivanu Jivanu is Green Revolution's own brand IPM tool designed for residue-free farming applications. Sold to farmers across India seeking pesticide-free crop protection.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Russell IPM: UK-headquartered manufacturer of pheromone-based monitoring and mating disruption products for agriculture and stored-product protection. Direct competitor in insect pheromone lures and traps, with overlapping customers in IPM programs worldwide.
• Suterra: Specialist in pheromone-based mating disruption and monitoring products for agricultural pests. Direct competitor in insect pheromone technology serving agriculture, with overlapping end-customer use cases.
• Trece Inc. US-based specialist in pheromone-based insect monitoring and control products including PHEROCON traps and lures. Highly comparable through its focus on species-specific pheromone formulations and trap-based monitoring for agriculture.

Broad incumbents

• Certis Biologicals: Large US-based biological crop protection company with IPM and pheromone-adjacent products. Comparable as an IPM solutions provider to farmers, though operating across a much broader biological portfolio.
• Koppert Biological Systems: Global leader in biological crop protection and pollination, with a growing pheromone and IPM portfolio. Comparable through its IPM solutions, sticky traps, and pheromone-based monitoring, though it operates as a much broader biocontrol incumbent.
• Biobest Group: Major global biocontrol and pollination company offering IPM tools including monitoring traps and lures. Comparable through its IPM product overlap, though as a multi-category biocontrol incumbent rather than a pheromone specialist.

Regional players

• Ponalab: India-based manufacturer of pheromone lures and traps for agricultural pest management. Direct regional peer serving the same Indian farmer base with overlapping IPM/pheromone product lines.
• Pest Control India (PCI): Indian pest management service and product provider operating in agri-adjacent pest control. Comparable as an India-based pest management player serving Indian customers, though more service-oriented than manufacturing-focused.
• ATGC Biotech: Indian biotech company specializing in pheromone-based pest management and IPM tools for Indian agriculture. Closely comparable through shared geography, customer base (Indian farmers), and pheromone product specialization.

Emerging players

• Provivi: Pheromone technology company focused on mating disruption for crop pests in row crops and specialty crops. Comparable as a pheromone-IPM specialist serving agriculture, though at a different scale and stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/greenre07861475

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Revolution