Zastava Arms

What Zastava Arms does

Zastava Arms USA LLC is the exclusive US importer and distributor of firearms, accessories, and ammunition manufactured by its Serbian parent, Zastava Arms (Zastava Oružje), whose Kragujevac Gun Foundry dates to 1853 and which exports to over 30 countries. From its headquarters at 55 Bradrock Dr., Suite B, Des Plaines, Illinois, the US subsidiary handles distribution, warranty, repairs, and parts for the American market. The product portfolio centers on AK-pattern semi-automatic sporting rifles (ZPAPM70, ZPAP85, ZPAP92, ZPAPM90), battle and sniper rifles (PAP M77, M91), bolt-action hunting rifles (LK M70, LK M85, M07-AS, M93 Black Arrow), and handguns (M57 Tokarev, CZ999, EZ9). Notable engineering includes cold hammer forged barrels and the ZVUK titanium suppressor, which uses proprietary 3D-printed Purposely Induced Porosity (PIP) technology covered by multiple US patents.

The company operates a multi-channel distribution model combining direct-to-consumer e-commerce (zastavaarmsusa.com) with FFL dealer transfer for firearms, an extensive wholesale distributor network (Lipsey's, RSR Group, Sports South, AMCHAR, and others), authorized online partners (Brownells, Primary Arms, Atlantic Firearms, Classic Firearms, DK Firearms), and a national FFL dealer footprint. Revenue comes entirely from hardware sales spanning firearms, suppressors, magazines, furniture sets, ammunition (7.62x39mm, .308, 5.56x45mm, 12-gauge), the DRNCH lubricant consumable, and tactical knives (F4 ECHO x ZASTAVA, A7 OTF). Pricing ranges from $409.99 (entry refurbished handguns) to over $1,049 (military-surplus rifles) with engraved/premium SKUs at higher tiers.

The company targets four primary consumer segments: firearms collectors seeking authentic Yugoslav military surplus, range shooters, hunters requiring precision bolt-action rifles, and "Build Your Own" enthusiasts assembling rifles from surplus parts kits. The GTM motion emphasizes content marketing (blog, social media, newsletters) and authentic heritage positioning to cultivate community engagement, with supplemental paid distribution via third-party review outlets such as Pew Science. Ownership remains within the Serbian parent group, with no equity funding events disclosed.

Name

Zastava Arms

Legal name

Zastava Arms USA LLC

Website

https://zastavaarmsusa.com

Company type

Private

Founded year

1853

Operating status

Operating

Headcount range

1–10 employees

Short description

Zastava Arms USA is the exclusive US importer and distributor of Serbian parent Zastava Arms, selling AK-pattern rifles, handguns, bolt-action hunting rifles, suppressors, ammunition, and accessories via DTC e-commerce, FFL dealers, and a wholesale distributor network across the United States.

Ownership category

akta.pro rank

Product category

Sporting Firearms (AK-platform rifles, handguns, hunting rifles)

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industry

Historical & Military Collectibles Retail (CRALAGAM)

Keywords

• Firearms importer
• AK platform rifles
• Sporting firearms
• Firearm accessories
• Ammunition distribution

Headquarters

HQ city

Des Plaines

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Firearms Sales: Direct sales of firearms including AK rifles, handguns, bolt-action rifles, and sniper rifles through e-commerce platform. Products sold as one-time purchases with FFL transfer required for firearms.
2. Accessories and Parts: Sales of accessories including suppressors, magazines, furniture sets, scopes, lubricants (DRNCH), knives, and merchandise. Non-firearm items ship directly to customers.
3. Ammunition Sales: Sale of ammunition including 7.62x39mm, .308, 5.56x45mm, and shotgun ammunition in various quantities.
4. Wholesale Distribution: Distribution of products through wholesale distributors to independent retail firearms dealers across the United States.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Zastava Arms USA is the exclusive US importer and distributor of Zastava Arms firearms, ammunition, and accessories manufactured by the Serbian parent company founded in 1853. The product portfolio centers on AK-platform semi-automatic sporting rifles (ZPAPM70, ZPAP85, ZPAP92, ZPAPM90), handguns (M57 Tokarev, CZ999, EZ9), bolt-action hunting/sporting rifles (M07-AS, M93 Black Arrow, LK M70, LK M85), sniper rifles (M91), military surplus rifles (PAP M70AB1/AB2), suppressors (ZVUK titanium), ammunition, knives, gun-care products, magazines, and furniture sets. Sales are executed through direct-to-consumer e-commerce with FFL transfer, an authorized online partner network, wholesale distributors, and an FFL dealer network across the United States.

Product overview

Zastava Arms USA is the exclusive importer of Zastava Arms products into the United States, representing over 165 years of Serbian firearms manufacturing heritage dating back to the Gun Foundry established in Kragujevac in 1853. The product portfolio centers on AK-platform sporting rifles (ZPAPM70, ZPAP85, ZPAP92, ZPAPM90) chambered in 7.62x39mm and 5.62x45mm NATO, alongside battle/DMR rifles (PAP M77), sniper rifles (M91), and bolt-action hunting/sporting rifles (LK M70, LK M85). Handgun offerings include the M57 Tokarev pistol, CZ999, and EZ9 pistols. The accessory lineup features the ZVUK titanium AK suppressor with proprietary PIP technology, ammunition in various calibers, DRNCH gun lubricant/cleaner, tactical knives (F4 ECHO x ZASTAVA, A7 OTF), magazines, furniture sets, scope mounts, and military surplus items including PAP M70AB1 and PAP M70AB2 rifles. Premium engraved firearms (LK M85 Exclusive, LK M70 Exclusive) and M93 Black Arrow bolt-action rifles round out the sporting lineup. All products maintain the company's focus on precision craftsmanship, durability, and reliability.

Differentiator

Problem solved

Functional benefit

Products and services

• ZPAPM70 Semi-automatic Sporting Rifle Semi-automatic sporting rifle chambered in 7.62x39mm with stamped receiver, bulged front trunnion, and chrome-lined barrel; available in wood, polymer, and underfolder configurations for civilian shooters and collectors.
• ZPAP85 Semi-automatic Sporting Rifle Compact semi-automatic sporting rifle chambered in 5.56x45mm NATO featuring a 10-inch barrel, hinged top cover, and krink-style rear sight, designed for civilian range and recreational use.
• ZPAP92 Semi-automatic Sporting Rifle Semi-automatic sporting rifle chambered in 7.62x39mm available in multiple configurations including pistol variants and rifle configurations for civilian shooters.
• ZPAPM90 Semi-automatic Rifle Semi-automatic rifle chambered in 5.56x45mm NATO offered in various configurations including quad rail and wood furniture options for civilian use.
• PAP M77 Semi-Automatic Sporting Rifle Semi-automatic battle rifle chambered in 7.62x39mm available in DMR (Designated Marksman Rifle) configurations with optics-ready options for sport and tactical shooters.
• PAP M91 Sniper Rifle Semi-automatic sniper rifle chambered in 7.62x54mm featuring a specifically designed scope mount and factory optics for long-range civilian shooting.
• Zastava M57 Tokarev Pistol (Factory Refurbished) Yugoslav Tokarev-pattern pistol chambered in 7.62x25mm, sourced from Serbian law enforcement inventory and professionally refurbished by the Zastava factory, featuring original factory markings and blued finish; aimed at collectors and range shooters.
• CZ999 Pistol Semi-automatic pistol featuring cold hammer forged barrels and ambidextrous controls, available in full-size and compact configurations for civilian concealed carry and range use.
• EZ9 Pistol Ambidextrous 9mm pistol featuring cold hammer forged barrels and fully ambidextrous controls for civilian shooters.
• M07-AS Bolt-Action Rifle Bolt-action rifle designed for precision shooting applications as part of Zastava's sporting firearms bolt-action lineup.
• M93 Black Arrow Bolt-Action Rifle Bolt-action sporting rifle in Zastava's hunting and sporting firearms lineup, built for precision field use.
• LK M70 Sporting Rifle Hunting rifle available in left-handed versions featuring precision craftsmanship for sporting and hunting applications.
• LK M85 Sporting Rifle Sporting rifle available in left-handed versions designed for hunting and precision shooting applications.
• ZVUK Titanium AK Suppressor Titanium AK suppressor engineered for up to 7.62mm caliber featuring 3D-printed Purposely Induced Porosity (PIP) technology, measuring 8.3 inches overall, weighing 13.4 oz, rated for full-auto use with a direct thread adapter for AK-pattern rifles.
• Ammunition (7.62x39mm, .308, 5.56x45mm, 12 gauge) Ammunition products including 7.62x39mm brass case ammunition, .308 Winchester, 5.56x45mm, and 12 gauge shotgun shells sold in various quantities for civilian shooters.
• Yugo M67 7.62x39 Ammunition Crate Military surplus 7.62x39mm ammunition in original sealed crates featuring 124gr FMJ brass-cased rounds at 1260 rounds per crate for high-volume range use.
• F4 ECHO x ZASTAVA Tactical OTF / Folding Knife Precision-built manual flipper knife with titanium-coated S35VN blade (3.30 inch), G10 handle, button lock, and pocket clip, co-branded with F4 ECHO for everyday carry.
• ZASTAVA A7 OTF Tactical Knife Out-the-front (OTF) tactical knife available in multiple handle materials including tactical black and American walnut variants for everyday carry and tactical use.
• DRNCH Gun Lubricant and Cleaner Highly penetrating synthetic liquid for cleaning, lubricating, and short-term preservation of firearms, used by the Zastava Oružje Factory and Zastava Arms USA, providing up to 30 days of corrosion protection and neutralizing fingerprints; functions at very low temperatures.
• PAP M70AB1 Surplus Rifle Rifle built from original AB1 demilled kits featuring a 1.0mm US-made receiver, underfolder stock, flip-up night sights, and grenade/gas cutoff, targeted at military surplus collectors and enthusiasts.
• PAP M70AB2 Surplus Rifle Rifle built from original AB2 demilled kits featuring a 1.5mm receiver with bulged front trunnion, new US-made chrome-lined barrel, underfolder stock, and flip-up night sights; aimed at military surplus collectors and build enthusiasts.
• Engraved Firearms (LK M85 Exclusive, LK M70 Exclusive) Engraved firearms featuring decorative engravings on LK M85 and LK M70 sporting rifles, representing premium craftsmanship and collectible options for enthusiasts.

Quantifiable outcome

• Corrosion protection for up to 30 days with DRNCH lubricant
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core.

• BrownellscoreChannel Partner/ Reseller/ DistributorBrownells is an authorized online partner selling Zastava firearms and parts. With over 75 years of service to shooters, gunsmiths, and hobbyists, Brownells provides access to Zastava products through their established e-commerce platform.
• Atlantic Firearms, LLCcoreChannel Partner/ Reseller/ DistributorAtlantic Firearms is an authorized online partner committed to supplying quality sporting products at reasonable prices, distributing Zastava firearms to consumers.
• Classic FirearmscoreChannel Partner/ Reseller/ DistributorClassic Firearms is an authorized online partner focused on bringing customers the best quality military surplus products with competitive pricing.
• DK FirearmscoreChannel Partner/ Reseller/ DistributorDK Firearms is an authorized online partner known for excellent customer service and competitive pricing on Zastava products.
• Primary ArmscoreChannel Partner/ Reseller/ DistributorPrimary Arms is an authorized online partner providing quality products and world-class customer service at affordable prices, offering Zastava firearms and accessories.
• 2nd Amendment WholesalecoreChannel Partner/ Reseller/ Distributor2nd Amendment Wholesale is dedicated to 100% wholesale-only sales serving Federal Firearm Licensed retailers around the Country with fast shipping, superior service, and competitive prices.
• AMCHAR Wholesale Inc.coreChannel Partner/ Reseller/ DistributorAMCHAR Wholesale has been in the firearms business since 1980 and is one of the top distributors in the industry for law enforcement entities and independent dealers in the United States.
• Lipsey'scoreChannel Partner/ Reseller/ DistributorLipsey's was formed in 1953 as a wholesale hunting and fishing distributor, now a major national wholesale distributor of firearms.
• RSR Group, Inc.coreChannel Partner/ Reseller/ DistributorRSR Group has over 45 years in the shooting sports industry with dedication to making a difference for retailers every day.
• Sports SouthcoreChannel Partner/ Reseller/ DistributorThe country's oldest and largest distributor of firearms, ammunition, and accessories, maintaining leadership through relentless pursuit of new ideas.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Palmetto State Armory: Large US-based manufacturer and retailer of AK-pattern rifles (PA-K series) and AR-platform firearms. Directly competes for the same AK customer at the same price band, but with US-based manufacturing that gives it a supply-chain and regulatory advantage.
• Atlantic Firearms: Online retailer specializing in AK-pattern rifles, military surplus, and parts kits; competes with Zastava USA for the same surplus and AK-enthusiast buyer and is also an authorized partner channel.
• Century Arms: Direct competitor importing and distributing AK-pattern rifles, VZ-58, and surplus firearms in the US market through a similar DTC and wholesaler channel model. Closely comparable on category (AK imports), customer base (sport shooters and collectors), and business model (exclusive/importer-distributor).
• KUSA Manufacturing (Arsenal / Kalashnikov USA variant): US-based manufacturer of AK-pattern rifles competing head-to-head with Zastava's ZPAP line on the same semi-automatic AK platform at overlapping price points.

Others

• Brownells: 75+ year firearms retailer and gunsmith supplier; simultaneously an authorized online partner of Zastava USA and a broader competitor serving the same shooter customer across firearms, parts, and accessories.
• Lipsey's: Major US firearms wholesale distributor founded in 1953; one of Zastava USA's largest wholesale channels and also a distributor of competing brands, making it a partial channel competitor.
• Primary Arms: Authorized Zastava online partner and direct-to-consumer firearms and optics retailer. Competes on shelf space for the same AK-platform buyer while also channeling Zastava product.
• RSR Group: 45+ year US firearms wholesale distributor; both a Zastava USA wholesale partner and a channel through which competing brands reach dealers, giving it overlapping commercial interest.

Broad incumbents

• Midway USA: Major US shooting-sports retailer and catalog distributor; competes for the same firearms consumer across rifles, ammunition, and accessories. Functions as a broader incumbent in the same retail category.

Emerging players

• Silencer Shop: Largest US suppressor retailer/distributor using a streamlined eForm/kiosk process. Directly comparable to the ZVUK suppressor business line as both sell silencers to end consumers through DTC plus dealer-network models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/zastavaarmsusa
• YouTubeyoutube.com/@zastavaarmsusa
• Instagraminstagram.com/zastava_armsusa
• LinkedInlinkedin.com/company/zastava-arms-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zastava Arms