Aura Medical

What Aura Medical does

Aura Medical is a Brooklyn-based consumer health and wellness device manufacturer, founded in 2013 and operating through two interconnected brands: "Caring Mill by Aura," the established wellness hardware catalog, and "Camar AI," a newer AI-connected health device suite. The company sells 25+ products spanning massage therapy (Revive Roto, Revive Ultra, Ember knee massager, Arch foot hub), heat therapy (Sona, Bask, HarmonyHeat, Ease migraine mask), pain relief (Orbit), oral care (illumine ultrasonic scaler, Sleek), respiratory care (Portaneb nebulizer, Plume vaporizer), women's health (Mellow hot flash relief, Serene menstrual relief), and a connected AI suite (Axis full body analysis scale, Bio IQ vital signs monitor, Stethosense lung/breath analyzer, Link Band wearable). The Camar AI products are powered by the company's proprietary "Layer™ Intelligence" technology, providing clinical-grade insights across body composition, vital signs, respiratory audio, and continuous wearable monitoring, with companion mobile apps for Axis, Glide, and illumine devices.

The business model is direct-to-consumer hardware e-commerce, with primary checkout through fsaStore.com — a third-party marketplace specializing in FSA/HSA-eligible products — and a marketing site at camar.com. Every product carries FSA/HSA eligibility, a structural differentiator that enables pre-tax purchasing for U.S. consumers with flexible spending accounts. Pricing is not publicly disclosed; products are sold as one-time hardware purchases with no subscription tier in evidence. Customer segments are horizontal: health-conscious consumers, women managing menopause or menstrual symptoms, and chronic pain sufferers seeking drug-free alternatives. The company has 11-50 employees, no disclosed funding or institutional investors, and no named management team in the source data.

The most strategically significant near-term event is the pre-launch of the 2026 Camar AI lineup, gated by a waitlist of 3,400+ early users offering a $30 first-order incentive. This positions Aura Medical's growth inflection at the intersection of consumer hardware distribution and AI-powered home health monitoring, though the company has disclosed no revenue figures, regulatory milestones (e.g., FDA clearances), or independent clinical validation of its AI outputs in the available data.

Name

Aura Medical

Website

https://aura-medical.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Aura Medical is a Brooklyn-based consumer health and wellness device manufacturer selling 25+ FSA/HSA-eligible products through D2C e-commerce, including a connected AI health suite (Axis scale, Bio IQ, Stethosense, Link Band) powered by its proprietary Layer™ Intelligence technology.

Ownership category

akta.pro rank

Product category

Consumer Health Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Health and Personal Care Retailers (456)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ)

akta.pro secondary industries

Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF), Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK), Pulse Oximeters & Respiratory Monitors (Consumer) (CRACAQAF), Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices) (CRACAQAJ)

Keywords

• Consumer health devices
• Massage therapy products
• AI health monitoring
• FSA eligible devices
• Pain relief devices

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Health & Wellness Device Sales: Direct sales of consumer health and wellness devices including massage therapy, body analysis scales, pain relief devices, and personal care products. One-time purchase model for physical hardware products with no recurring subscription mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Aura Medical manufactures and sells a broad portfolio of consumer health and wellness devices under the "Caring Mill by Aura" brand, including AI-powered connected health monitors (Axis scale, Bio IQ, Stethosense, Link Band) and a range of massage, heat therapy, pain relief, oral care, respiratory, and women's health devices. All products are FSA/HSA eligible and sold direct-to-consumer through the company's own e-commerce site and fsaStore.com as one-time hardware purchases.

Product overview

Caring Mill by Aura is a health technology company offering a portfolio of consumer health devices under its Caring Mill brand. The product line includes the Camar AI connected health device suite featuring AI-powered products (Axis body composition scale, Bio IQ vital signs monitor, Stethosense breath analyzer, Link Band wearable), alongside a broad range of wellness devices spanning massage therapy (Revive series, Ember, Palm), heat therapy (Sona, Bask, HarmonyHeat, Ease), pain relief (Orbit, Arch), oral care (illumine, Sleek), respiratory care (Portaneb, Plume), and women's health (Mellow, Serene). The AI-integrated Camar AI products leverage Layer Intelligence technology to provide clinical-grade health monitoring with actionable insights, while companion mobile apps (Axis App, Glide App, illumine App) enable device control and data tracking. All products are FSA/HSA eligible.

Differentiator

Problem solved

Functional benefit

Brands

• Axis: Full body analysis scale with Layer Intelligence - advanced body composition + actionable AI insights
• BioIQ
• Stethosense
• Link Band
• Revive Series
• Glide
• Plume
• Sona
• Ember
• Core
• Mellow
• Bask
• Arch
• Scale
• Sleek
• Plate/Wave
• Illumine
• Orbit
• Portaneb
• Palm
• Serene
• Revroll
• HarmonyHeat
• Ease
• Layer

Products and services

• Camar AI Connected Health Suite A connected suite of AI-powered FSA/HSA-eligible health devices that monitor the whole household with clinical-grade insights, including body composition analysis, vital signs monitoring, lung/breath analysis, and continuous wearable health intelligence. Designed for health-conscious consumers with FSA/HSA accounts.
• Axis Full Body Analysis Scale Advanced body composition analysis scale powered by Layer™ Intelligence, providing AI-driven insights on weight, BMI, body fat percentage, muscle mass, bone density, and water percentage. Pairs with the Axis companion mobile app. FSA/HSA eligible.
• Bio IQ Vital Signs Monitor Home vital signs monitoring device with AI analysis for blood pressure, heart rate, oxygen saturation, and temperature. Designed for at-home clinical-grade health tracking.
• Stethosense Lung & Breath Analyzer AI-powered lung and breath analysis device producing doctor-ready diagnostic outputs for respiratory health monitoring.
• Link Band Wearable Health Monitor Continuous wearable health intelligence band providing ongoing monitoring of health metrics throughout the day.
• Revive Roto Massage Device Rotating percussive massage device with rotating nodes for muscle relief and recovery. FSA/HSA eligible.
• Revive Ultra Percussive Massage Gun High-powered percussive massage gun for deep tissue muscle therapy and pain relief.
• Revive Mini Massage Device Compact percussive massage device for portable muscle relief and recovery.
• Glide Facial Therapy Device Facial therapy device for acne treatment and skin care using light-based therapy technology. Pairs with the Glide companion mobile app.
• Plume Vaporizer Vaporizer and humidifier device for respiratory relief and aromatherapy benefits.
• Sona Hot Stone Therapy System Hot stone therapy system providing heat therapy for muscle relaxation and stress relief.
• Ember Heating Knee Massager Heating knee massager providing warmth and massage therapy for joint pain and arthritis relief.
• illumine Ultrasonic Scaler Ultrasonic dental scaler for gum therapy and oral care at home. Pairs with the illumine companion mobile app.
• Orbit Step Therapy Device Step therapy device for lower-body pain relief and mobility support.
• Core Blood Pressure Monitor High-tech blood pressure monitor for continuous cardiovascular health monitoring at home.
• Mellow Hot Flash & Menopause Relief Device Device providing hot flash relief and menopause symptom management through heat and compression therapy.
• Bask Full Body Infrared Heat Wrap Infrared full body heat wrap providing therapeutic warmth for muscle relaxation and pain relief.
• Arch Pain Relief Foot Hub Foot massager hub providing pain relief for arches and feet through massage therapy.
• Ease Migraine Relief Mask Migraine and eye relief mask using compression and heat therapy for headache and migraine relief.
• Sleek Corn & Callus Remover Electric foot care device for removing corns, calluses, and ingrown toenails.
• Plate / Wave Full Body Circulation Plate Full body circulation plate using vibration technology to improve blood flow and muscle recovery.
• HarmonyHeat Leg Revival System Leg revival system providing heat therapy for tired muscles and improved circulation.
• Palm Hand Therapy Device Hand therapy device for massage and relief of hand fatigue and pain.
• Serene Menstrual Relief Device Menstrual relief device providing heat and massage therapy for menstrual cramp pain.
• Revroll Vibrating Heat & Foam Roller Vibrating foam roller with heat function for muscle recovery and pain relief.
• Portaneb Portable Nebulizer Portable nebulizer device for respiratory therapy and medication delivery.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

One partnership is on record.

• Hen³ (hen-ry.com)minorOthersWebsite footer mentions collaboration with Hen³ (hen-ry.com) in design/development, along with D7mtg. This appears to be a design or development partnership rather than a commercial/go-to-market partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Therabody: Therabody is the dominant brand in consumer percussive therapy with its Theragun line, directly comparable to Aura's Revive Roto, Revive, and Revive Ultra massage devices, and competes in the same Recovery/Performance consumer segment.
• Eko Health: Eko Health manufactures AI-powered digital stethoscopes with lung and cardiac analysis — the most direct comparable to Aura's Stethosense AI lung and breath analysis device targeting clinical-grade respiratory monitoring.
• Withings: Withings manufactures connected health devices including smart body composition scales (Body+), blood pressure monitors (BPM Connect), and wearables — directly overlapping with Aura's Axis, Bio IQ/Core, and Link Band product lines under a similar AI-driven consumer health positioning.
• Hyperice: Hyperice is a direct competitor in percussive massage devices (Hypervolt) and recovery technology, targeting the same Performance/Recovery consumer segment as Aura's Revive series and broader therapy portfolio.
• iHealth Labs: iHealth Labs manufactures connected blood pressure monitors, scales, and other home health devices with companion apps — closely overlapping with Aura's Bio IQ, Core, and Axis products in the connected home health category.
• Omron Healthcare: Omron is the market leader in home blood pressure monitors (the M-series) and portable nebulizers (MicroAir), directly overlapping with Aura's Core BP monitor and Portaneb nebulizer products in the home monitoring category.
• HoMedics: HoMedics is a long-established manufacturer of consumer wellness devices including massage, foot care, and personal health products — directly comparable to Aura's broad Caring Mill wellness portfolio spanning massage, foot, oral, and therapy devices.
• Renpho: Renpho produces affordable smart body composition scales and percussive massage devices sold via Amazon — comparable to Aura's Axis/Scale and Revive lines on positioning, price point, and target consumer.

Emerging players

• Movano Health: Movano Health is developing AI-powered connected health monitoring wearables including a smart ring and cuffless blood pressure — overlapping with Aura's AI health monitoring thesis across Bio IQ, Core, and Link Band products.
• Oura: Oura makes the Oura Ring continuous health wearable focused on sleep, recovery, and readiness — comparable to Aura's Link Band continuous wearable, though Oura operates a single-product subscription-supported model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aura Medical