Country Curtains

What Country Curtains does

Country Curtains is a branded product line of traditional and country-style window treatments sold through The Vermont Country Store, a privately held, family-owned retailer founded in 1946 by Vrest and Mildred Orton in Vermont, USA. The product portfolio spans approximately 15 categories covering the full residential window: curtains and drapes (with rod pocket, grommet top, and tab top header styles), door panels, outdoor and patio panels (including bug-repelling and sun-filtering variants), kitchen curtains, Roman and roller shades, valances and swags, and complementary curtain rods and accessories. A dedicated Made-in-the-USA collection differentiates a portion of the assortment on domestic manufacturing provenance. The company serves residential homeowners seeking traditional, country, and farmhouse aesthetics, with educational content (measurement guides, terminology resources, practical guides) supporting purchase decisions.

The business operates a direct-to-consumer omni-channel model with no wholesale or B2B distribution disclosed. Channels include e-commerce at vermontcountrystore.com, two destination retail showrooms in Weston and Rockingham, Vermont (each augmented with restaurants and dairy bars that drive experiential tourism traffic), and a legacy print catalog/mail-order operation with online catalog digitization. Customer service is delivered through phone (1-802-776-5644), live chat, and email. Revenue mechanics are simple one-time retail transactions on home textile goods, with free standard shipping on orders of $75 or more. The company employs 501-1,000 people and was recognized in USA Today's Most Trusted Brands 2025 ranking. There is no proprietary technology platform, no AI or ML capability disclosed, no external funding (no PE, VC, or institutional capital), and no acquisitions or partnerships recorded.

Name

Country Curtains

Legal name

The Vermont Country Store

Website

https://countrycurtains.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Country Curtains is a traditional and country-style window treatment brand sold direct-to-consumer by The Vermont Country Store, a family-owned Vermont retailer founded in 1946. It serves residential homeowners through e-commerce, two Vermont showrooms, and catalog channels.

Ownership category

akta.pro rank

Product category

Window Treatments and Home Décor

NAICS

Window Treatment Retailers (449122)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances) (CRAIAKAC)

akta.pro secondary industries

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB), Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD)

Keywords

• Window treatments
• Curtains and drapes
• Home decor
• Window coverings
• Country style decor

Headquarters

HQ city

Manchester

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: One-time purchase model for curtains and window treatments sold directly to consumers through e-commerce and physical retail stores. Products include curtains, drapes, door panels, outdoor curtains, patio panels, kitchen curtains, roman shades, roller shades, valances, and curtain rods and accessories.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Country Curtains is a branded product line sold through The Vermont Country Store, offering traditional and country-style curtains, drapes, valances, shades, and related window décor for residential homes. The portfolio includes indoor curtains and drapes, door panels, outdoor curtains, patio panels, kitchen curtains, Roman and roller shades, valances, swags, cafe/tier curtains, lace/sheer curtains, check/plaid curtains, insulated curtains, and complementary curtain rods and accessories. A significant portion of the collection is designated Made in the USA.

Product overview

Country Curtains is a product line within The Vermont Country Store offering traditional and country-style window treatments. The portfolio includes multiple curtain types (Curtains & Drapes, Door Panels, Kitchen Curtains), specialty treatments (Roman Shades, Roller Shades, Valances, Swags), and functional variants (Insulated Curtains, Outdoor Curtains, Patio Panels). Accessories include Curtain Rods & Accessories. The products feature various header styles (rod pocket, grommet top, tab top) and materials (cotton, cotton duck, lace, sheer voile). A significant selection carries the 'Made in the USA' designation. The company also offers measurement guides and styling advice through its online resources.

Differentiator

Problem solved

Functional benefit

Brands

• Country Curtains®: A branded curtain and window treatment product line sold through The Vermont Country Store, featuring lace, sheer, check, plaid, and rod pocket curtains.

Products and services

• Curtains & Drapes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Smith & Noble: Specialty retailer of custom window treatments including curtains, shades, and blinds sold direct-to-consumer online and through showrooms. Directly comparable to Country Curtains as a focused window-treatment destination serving homeowners with both ready-made and made-to-measure offerings.
• Blinds.com: Online specialist in blinds, shades, shutters, and drapery serving residential customers nationwide. Comparable to Country Curtains' Roman and roller shade business as a focused window-treatment direct-to-consumer retailer.
• The Company Store: Direct-to-consumer home textiles brand selling bedding, curtains, and home goods with a heritage, family-owned orientation. Comparable to Country Curtains in heritage-driven, multi-channel (catalog + e-commerce) home textile retail.
• The Shade Store: National custom window-treatment retailer offering drapery, shades, and blinds across a wide range of styles. Comparable to Country Curtains as a curated window-covering brand targeting style-conscious homeowners with showrooms plus an online configurator.
• Garnet Hill: Catalog and online retailer offering home textiles including curtains, bedding, and décor with a traditional, country-leaning aesthetic. Comparable to Country Curtains in customer demographic, aesthetic positioning, and catalog-rooted distribution model.

Broad incumbents

• Wayfair: Largest U.S. online destination for home goods, including an extensive assortment of curtains, drapes, and window treatments at every price point. Comparable as a high-scale e-commerce competitor in the same home textiles category.
• Crate & Barrel: National home furnishings retailer with a meaningful curtains and window-treatment assortment spanning modern and classic styles. Comparable as a large, multi-category home décor competitor targeting the same decorating occasions as Country Curtains.
• West Elm: National home furnishings retailer with a strong curtains, drapery, and window-treatment category. Comparable as a similarly broad home décor destination that competes for the same homeowner decorating occasions, though skewed more contemporary than Country Curtains.
• L.L. Bean: Iconic New England heritage retailer with a home category that includes curtains, bedding, and décor. Comparable to Country Curtains in family-owned heritage, New England identity, and multi-channel (retail, catalog, e-commerce) operating model.
• Pottery Barn: Large home furnishings retailer with a substantial curtains and window-treatment assortment, leaning toward traditional and classic aesthetics. Comparable as a multi-category home retailer whose curtains line overlaps directly with Country Curtains' traditional/country positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VTStore
• YouTubeyoutube.com/user/vermontcountrystore
• Facebookfacebook.com/vermontcountrystore
• Instagraminstagram.com/vermontcountrystore
• Pinterestpinterest.com/vermontcountrystore
• LinkedInlinkedin.com/company/country-curtains

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Curtains