Formulae

Application Development Servicesformulae.io

Formulae is a privately held, small (1–10 employee) application development and marketing firm founded in 2018; no products, customers, or operational details are disclosed in the available data.

Company typePrivate
Founded2018
HeadquartersPune, India
Headcount1–10
GTM typeB2B
OfferingSoftware

What Formulae does

Formulae is a privately held company founded in 2018 that self-describes as building and marketing modern applications. According to the available firmographic data, the company operates with a headcount in the 1–10 range and does not have a disclosed physical office location, named customer base, funding history, management team, or product catalog in the input corpus.

No underlying technology stack, proprietary features, or platform architecture is described in the source data. The input does not list any products, services, APIs, SDKs, or AI/ML modalities, and there is no third-party validation (awards, patents, certifications, press coverage, or customer logos) to substantiate an operational product surface. The only externally observable web artifact is the company's primary domain, formulae.io, which currently resolves to a Dynadot parking page listing the domain for sale at $3,389 (with an 11-month installment option of $261.87/month) — a transaction concerning the domain name itself rather than any company product or service.

The business model cannot be characterized from the input. There is no disclosed pricing model for any product, no go-to-market motion described, no revenue figure, no customer segment breakdown, and no partnership or channel data. The only "revenue" signal in the entire data set is the one-time domain listing price. Operating status is listed as "operating" but with indeterminate notes acknowledging the domain-for-sale page does not confirm whether the business is active, acquired, or wound down.

Formulae firmographics

Firmographics

Name: Formulae
Website: https://formulae.io
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 1–10 employees
Short description: Formulae is a privately held, small (1–10 employee) application development and marketing firm founded in 2018; no products, customers, or operational details are disclosed in the available data.
Ownership category
akta.pro rank

Formulae industry classification

Industry

Product category: Application Development Services
NAICS: Software Publishers (5132)
akta.pro industry: PRIMARYHDAEAKAL
Industry-Specific Low-Code Platforms (Vertical App Platforms)
Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Application Development Platforms (Low-Code/No-Code & PaaS)

Keywords

Application development
Software development
App marketing services
Modern app building
Product marketing

Where Formulae is headquartered

Location

Headquarters

HQ city: Pune
HQ country: India
HQ region: Asia

Markets served

Formulae business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	Domain purchase - Buy Now price
Other	Monthly	Domain purchase - Installment plan

Formulae product offering

Product offering

Core offering

Formulae builds modern applications and markets them. The company operates as a small private firm (1–10 employees, founded 2018) with its stated dual focus on application creation and go-to-market/ marketing activities for those applications. No further product, service, or operational details are evidenced in the source data.

Differentiator

Problem solved

Functional benefit

Products and services

Modern Application Development A service for designing and building modern software applications for clients. Per the company's self-description, this is delivered by a small (1–10 employee) private firm founded in 2018; no further target customer or feature detail is evidenced.
App Marketing Services A service for marketing the modern applications that the company builds, per its self-description ("We also market them."). No further details about channels, scope, or target clients are evidenced in the source data.

Companies that use Formulae

Customer profile

Ideal customer profiles1 record

Formulae technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Formulae partnerships and signals

Strategic signal

Recent moves1 record

Formulae competitors and assessment

Company assessment

Direct peers

Glide: No-code platform for building modern applications from spreadsheet data, marketed heavily to non-developers and small businesses. Comparable as a modern-app builder with built-in go-to-market emphasis.
Bubble: A leading no-code application development platform that lets users build and ship modern web applications. Comparable to Formulae if it operates as a low-code/app-building product company serving end users.
Adalo: No-code platform focused on building and publishing mobile and web applications. Closely comparable to a modern-app-builder positioning, with similar end-user audience.
Thoughtbot: Consultancy that builds modern web and mobile applications for clients and provides product strategy and design. Comparable to Formulae if it operates as an app-building agency rather than a product company.
Retool: Low-code platform for building internal applications and dashboards rapidly. Comparable to Formulae as a modern application builder, though Retool targets internal-tools use cases.
Coda: Document-and-app hybrid platform where users build modern applications using formulas and pack logic. Comparable to a 'Formulae'-branded builder given the explicit formula-driven authoring model.
DockYard: Digital product consultancy that designs, builds, and ships modern applications for enterprise clients. Comparable as a build-and-deliver applications services firm.

Broad incumbents

Webflow: Larger no-code platform for building and hosting modern web applications and sites with integrated CMS and marketing features. Comparable category player with significantly greater scale and a stronger marketing ecosystem.
Notion: Broader productivity/builder platform with a formula engine and an app-building ecosystem. Comparable category adjacency — modern applications built on formula-like primitives.
Airtable: Established formula-driven no-code platform that lets teams build applications and automations. Comparable as a larger incumbent in the same formula-based modern-app-building category.

Market position

Strengths3 records

Weaknesses3 records

Key risks5 records

Key highlights3 records

Customer concentration

Formulae financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Formulae leadership team

Management profile

Number of profiles

Formulae funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Formulae M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Formulae

What does Formulae do?

When was Formulae founded?

Formulae was founded in 2018. It employs 1 to 10 people.

Where is Formulae based?

Formulae is headquartered in Pune, India, in the Asia region.

Who are Formulae's main competitors?

Direct peers on record are Glide, Bubble, Adalo, Thoughtbot, Retool, Coda and DockYard. Broad incumbents are Webflow, Notion and Airtable.

Does Formulae have an API?

No public API is recorded for Formulae.

What industry is Formulae in?

Formulae's product category is Application Development Services. Its primary akta.pro industry code is HDAEAKAL, Industry-Specific Low-Code Platforms (Vertical App Platforms). Its NAICS code is 5132.