Sales Support Denmark

What Sales Support Denmark does

Sales Support Denmark ApS is a privately held outsourced field-sales organization headquartered in Frederiksberg C, Denmark. The firm dedicates a network of more than 300 sales consultants, organized into 24 channel-specific teams, to in-store representation of consumer-goods brands across supermarket, convenience, foodservice, pharmacy, and baby-shop channels in Denmark, Sweden, Norway, and Finland. It reports approximately 250,000 retail visits per year and serves a portfolio of 80+ brands in Denmark and 250+ brands region-wide, anchored by multinational clients such as AB InBev (Budweiser, Corona, Hoegaarden, Leffe, Stella Artois), L'Oréal, Kimberly-Clark (Huggies, Kleenex), Oatly, Harboe, Bonduelle, San Pellegrino, and Swedish Match.

The company's commercial offering comprises three core products: Field Sales (daily store visits by dedicated brand-aligned sales consultants), Key Account Management (retainer-style strategic stewardship of major retail accounts across the Nordic market), and Channel Sales Services (multi-channel retail coverage combining the prior two). Operating geographies are explicitly Nordic, with country-specific operating brands for Sweden, Norway, and Finland referenced from the company's Danish site.

The revenue model is B2B professional services: brand owners and manufacturers contract Sales Support Denmark for outsourced in-store sales execution and pay through service contracts; pricing is quote-based and not publicly disclosed. Underlying technology is not disclosed and there is no proprietary platform, mobile app, API, or SDK referenced in the input. The firm has no disclosed funding history, parent company, subsidiaries, or material M&A activity, and its ownership and leadership team are not characterized in the source data.

Name

Sales Support Denmark

Legal name

Sales Support Denmark ApS

Website

https://salessupportdenmark.dk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Sales Support Denmark ApS is a Nordic outsourced field-sales organization that deploys 300+ sales consultants across 24 teams to conduct 250,000 in-store visits annually for 80+ consumer-goods brands in Denmark and 250+ across Sweden, Norway, and Finland.

Ownership category

akta.pro rank

Product category

Outsourced Field Sales Services

akta.pro primary industry

Lead Qualification & Inside Sales Support Services (BPAFAKAK)

Keywords

• Outsourced field sales
• Retail sales representation
• Key account management
• Consumer goods sales services
• Nordic retail coverage

Headquarters

HQ city

Rødovre

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Outsourced Field Sales Services: Provides outsourced sales representation services to consumer goods brands, deploying sales consultants to retail locations to promote products, build brand presence, and drive sales. Revenue generated through service contracts with brand owners/manufacturers.

Distribution channels1 record

Marketing channels1 record

Core offering

Sales Support Denmark provides outsourced field sales services to consumer goods brands, deploying dedicated sales consultants who conduct daily store visits across supermarket, convenience, foodservice, pharmacy, and baby retail channels in the Nordic region. The company complements field sales with Key Account Management for strategic retail partnerships, representing 80+ brands in Denmark and 250+ brands across the Nordic region through 24 sales teams and 300+ sellers.

Product overview

Sales Support Denmark operates as a sales organization providing outsourced field sales services. The company offers two primary service offerings: Field Sales (involving daily store visits by sales consultants across multiple retail channels including supermarket, convenience, foodservice, pharmacy, and baby stores) and Key Account Management (strategic partnership management with key retail accounts). The company represents a portfolio of over 80 brands in Denmark and 250+ brands across the Nordic region, with 24 sales teams and more than 300 salespeople conducting over 250,000 sales visits annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Field Sales Outsourced field sales services where dedicated sales consultants conduct daily store visits across supermarket, convenience, foodservice, pharmacy, and baby store channels in the Nordic region to represent brands, build shelf and brand presence, and drive product sales on behalf of brand owners and manufacturers.
• Key Account Management Strategic Key Account Management service focused on building and maintaining long-term relationships with key Nordic retail partners and stakeholders, managing major retail accounts and brand partnerships on behalf of consumer goods clients.
• Channel Sales Services Multi-channel sales coverage across supermarket, convenience, foodservice, pharmacy, and baby store retail channels in Denmark, Sweden, Norway, and Finland, leveraging deep local market knowledge and Sales Support's extensive Nordic retail network to deliver channel-specific sales execution.

Quantifiable outcome

• 250,000 annual sales visits across Nordic retail locations
• +2 more outcomes

Named customers25 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

31 partnerships are on record, tiered core and minor.

• Anna'scoreChannel Partner/ Reseller/ DistributorBrand partnership where Sales Support provides field sales representation for Anna's snack/cookie products in Nordic retail stores.
• BabybelcoreChannel Partner/ Reseller/ DistributorCheese brand represented by Sales Support in Nordic markets, with dedicated sales coverage in baby shops and general retail.
• MAMcoreChannel Partner/ Reseller/ DistributorBaby product brand (MAM) represented in Nordic retail channels with focus on baby specialty stores and pharmacy channels.
• BoursincoreChannel Partner/ Reseller/ DistributorPremium cheese brand represented in Nordic markets through field sales services.
• Budweiser (AB InBev)coreChannel Partner/ Reseller/ DistributorAnheuser-Busch InBev beer brands including Budweiser, Corona, Hoegaarden, Leffe, and Stella represented in Danish retail through field sales.
• ChocomelcoreChannel Partner/ Reseller/ DistributorFrieslandCampina chocolate milk brand represented in Nordic retail channels.
• DermacoreChannel Partner/ Reseller/ DistributorDanish healthcare and dermatology brand represented in pharmacy and retail channels.
• DoppelherzcoreChannel Partner/ Reseller/ DistributorQueisser Pharma health supplement brand represented in pharmacy channels across Denmark.
• DrynitesminorChannel Partner/ Reseller/ DistributorKimberly-Clark diaper brand represented in baby retail channels.
• FriaminorChannel Partner/ Reseller/ DistributorGluten-free bakery brand represented in Nordic retail.
• Hawaiian TropicminorChannel Partner/ Reseller/ DistributorSun care brand represented through trade/exports channel partners.
• HuggiescoreChannel Partner/ Reseller/ DistributorKimberly-Clark baby care brand represented in Danish retail channels.
• KleenexcoreChannel Partner/ Reseller/ DistributorKimberly-Clark tissue and personal care brand represented in Danish retail.
• Little SwimmersminorChannel Partner/ Reseller/ DistributorSwim diaper brand from Huggies portfolio represented in Nordic markets.
• OatlycoreChannel Partner/ Reseller/ DistributorSwedish oat milk brand with significant retail presence; Sales Support provides field sales coverage in Danish and Nordic markets.
• OGXcoreChannel Partner/ Reseller/ DistributorBeauty and hair care brand represented in Nordic retail and beauty channels.
• Nick'scoreChannel Partner/ Reseller/ DistributorSwedish low-sugar snack brand represented in Nordic markets.
• NjieminorChannel Partner/ Reseller/ DistributorSwedish snack and beverage brand represented in Nordic retail.
• NupocoreChannel Partner/ Reseller/ DistributorDanish diet and health supplement brand with pharmacy channel presence.
• RanacoreChannel Partner/ Reseller/ DistributorGiovanni Rana fresh pasta and prepared foods represented in Nordic foodservice and retail.
• RawbiteminorChannel Partner/ Reseller/ DistributorDanish healthy snack/energy bar brand represented in retail channels.
• SchollcoreChannel Partner/ Reseller/ DistributorFoot care brand represented in pharmacy and retail channels in Denmark.
• Swedish MatchcoreChannel Partner/ Reseller/ DistributorTobacco and snus market leader represented in Danish retail channels.
• BonduellecoreChannel Partner/ Reseller/ DistributorFrench frozen and prepared vegetables brand represented in Danish retail and foodservice.
• CarmexminorChannel Partner/ Reseller/ DistributorLip care brand represented in Nordic beauty and pharmacy channels.
• HarboecoreChannel Partner/ Reseller/ DistributorDanish beverage manufacturer (soft drinks, juices) represented in Danish retail channels.
• L'OréalcoreChannel Partner/ Reseller/ DistributorGlobal beauty giant with multiple brands represented in Nordic retail through Sales Support.
• NailedminorChannel Partner/ Reseller/ DistributorEnergy drink brand represented in convenience and retail channels.
• RFSUcoreChannel Partner/ Reseller/ DistributorSwedish sexual health products brand represented in pharmacy channels across Denmark.
• San PellegrinocoreChannel Partner/ Reseller/ DistributorNestlé Waters premium mineral water brand represented in foodservice and retail channels.
• AvikocoreChannel Partner/ Reseller/ DistributorEuropean potato products manufacturer represented in Nordic foodservice channel.

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Crossmark: Global retail services company providing in-store merchandising, field sales, and retail execution to consumer goods manufacturers. Closest direct competitor in the outsourced field-sales-for-CPG category.
• CPM Group: European leader in outsourced field sales, merchandising, and retail activation (now part of Omnicom Group). Highly comparable model deploying dedicated sales teams into retailer channels for FMCG brands across Europe.
• Advantage Solutions: Large US-headquartered provider of outsourced sales, merchandising, and marketing services to CPG brands in retail channels. Directly comparable in business model and customer set (FMCG brands), though geographically anchored in North America.
• Smollan Group: South Africa-headquartered (now global) outsourced retail execution and integrated sales services provider operating across multiple continents. Closely comparable in offering dedicated field sales teams to brands across retail channels.
• REL Field Marketing: UK-based outsourced field marketing and sales agency serving major FMCG brands with in-retail execution, store visits, and merchandising. Operates in same European region as Sales Support with directly overlapping service mix.
• Acosta (now SRS): Acosta was the largest US outsourced retail sales and marketing services provider before re-organization; comparable service portfolio covering merchandising, field sales, and brand activation in retail.

Regional players

• Gekka Group: German provider of field sales outsourcing and retail execution services to consumer goods brands. Similar outsourced field-sales model but concentrated in DACH rather than Nordics.

Broad incumbents

• TMA (The Marketing Arm) Retail: Omnicom-owned agency offering retail activation and field marketing as part of a broader marketing services portfolio. Comparable offering but operating within a wider agency holding structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales Support Denmark