Pacific Produce

What Pacific Produce does

Pacific Produce Ltd is a privately-held UK fresh produce importer founded in 2010 and headquartered in Thame, Oxfordshire, operating as the European marketing arm of La Calera, a fourth-generation Peruvian family agricultural business. The company imports and distributes citrus, avocado, exotic fruits (dates, figs, mangoes, passion fruit, pomegranate), berries and grapes, vegetables (butternut squash, carrots, sweet potato), and salad produce to UK retail, UK food service, and European wholesale buyers. Pacific Produce is intentionally lean, with 16 permanent staff, and concentrates on a curated portfolio of grower brands including GoldCup (La Calera), Inkagold, Frutas De Piura, Monty Farms, Cerveza & Lime Addict, Pamajosa, and Torre Blanca.

The underlying technology footprint is concentrated in upstream supply rather than downstream software. La Calera farms deploy 520 kWh of solar capacity (planned to scale to 1,200 kWh), a biodigester achieving 75% energy self-sufficiency using chicken manure, and drones plus soil and tree sensors for irrigation optimization. Pacific Produce itself operates with extensive third-party audited compliance infrastructure, including Sedex AB membership, Global Gap, BRC, HACCP, LEAF, Rainforest Alliance, GRASP, ETI base code compliance, and a UK Modern Slavery Act policy. No digital product, API, or AI/ML capability is offered or disclosed.

Commercially, Pacific Produce runs a B2B sales-led model with direct buyer relationships across UK retail, UK food service, and European wholesale channels, using quote-based pricing and operating on low overheads. Sustainability and ESG positioning is embedded in operations through the Trees for Life carbon offset partnership (3,043 trees planted) and donations through FareShare and other charitable partners. The business is privately owned by La Calera with no external institutional investment.

Name

Pacific Produce

Legal name

Pacific Produce Ltd

Website

https://pacificproduce.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacific Produce Ltd is a UK-based B2B importer and distributor of fresh produce — citrus, avocado, exotics, fruit, vegetables, and salad — sourcing from La Calera and a curated set of Peruvian and international growers for UK retail, food service, and European wholesale customers.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

akta.pro primary industry

Import / Export Produce Wholesale (Cross-Border Trading) (AFAIACAH)

akta.pro secondary industry

Fresh Produce Distribution (CRAOABAB)

Keywords

• Fresh produce distribution
• Citrus import
• Exotic fruit supply
• Agricultural wholesale
• Produce marketing services

Headquarters

HQ city

Thame

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fresh Produce Trading: Pacific Produce Ltd is an importer of fresh produce, primarily exotic and citrus fruit. The company sources from Peru and other global growing operations, offering various routes to retail, food service and wholesale outlets within the UK and European continent.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pacific Produce is a UK-based B2B importer and marketer of fresh produce that sources primarily from La Calera in Peru and a select portfolio of international growers, supplying citrus, avocados, exotic fruits, berries, grapes, vegetables, and salads to UK and European retail, food service, and wholesale buyers. The company operates as the European commercial extension of the La Calera agricultural group and provides customized service on a focused range of premium-quality branded produce.

Product overview

Pacific Produce is a fresh produce importer and marketing company created in 2010 as the marketing arm of the La Calera group. The company operates as a single unified offering providing growers with an efficient route to market, specializing in fresh produce distribution across Citrus, Avocado, Exotic, Fruit, Vegetable, and Salad categories. Their portfolio includes their primary partner La Calera along with several additional grower brands. The company delivers a customized service on key brands to retail, food service, and wholesale outlets within the UK and European continent.

Differentiator

Problem solved

Functional benefit

Brands

• Gold Cup - La Calera: Premium produce brand from La Calera farms in Peru
• Inkagold
• Frutas De Piura
• Monty Farms
• Cerveza & Lime Addict
• Pamajosa
• Torre Blanca

Products and services

• Citrus
• Avocado
• Exotic Fruit
• Fruit (Berries and Grapes)
• Vegetable
• Salad
• La Calera Partnership (Grower-Owned Supply)

Quantifiable outcome

• 99.4% of farms have completed one of the recognised audits (Grasp, SMETA, Rainforest Alliance, Fair Trade) within past 12 months
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• La CaleraflagshipStrategic or Co-development Partner · 1 January 2010La Calera is the main Peruvian partner and parent company of Pacific Produce. Pacific Produce was created as the marketing arm of La Calera to provide European connection to clients and negate time zone inefficiencies. La Calera is a family run Peruvian business involved in agriculture for four generations, with main focus on sustained development of stakeholders.
• GoldCup (La Calera)coreStrategic or Co-development PartnerGoldCup is a brand associated with La Calera, operating as part of the group's growing operations in Peru.
• InkagoldcoreStrategic or Co-development PartnerBrand partner for Pacific Produce's grower network.
• Frutas De PiuracoreStrategic or Co-development PartnerBrand partner from Peru in Pacific Produce's grower network.
• Monty FarmscoreStrategic or Co-development PartnerBrand partner in Pacific Produce's grower network.
• Cerveza & Lime AddictcoreStrategic or Co-development PartnerBrand partners in Pacific Produce's grower network.
• PamajosacoreStrategic or Co-development PartnerBrand partner in Pacific Produce's grower network.
• Torre BlancacoreStrategic or Co-development PartnerBrand partner in Pacific Produce's grower network.
• Butternut BoxminorStrategic or Co-development PartnerBrand partner featured in Pacific Produce's grower network.
• SedexcoreTechnology or IntegrationPacific Produce is an AB member of Sedex (Supplier Ethical Data Exchange), widely used in the industry to capture ethical standards information through self-assessment or third-party auditing (SMETA standard).
• Trees for LifecoreStrategic or Co-development PartnerCharitable partnership for CO2 offset through tree planting. Pacific Produce has planted 3043 trees to offset emissions from business flights, creating their own grove in Scotland.
• Helen & Douglas HouseminorStrategic or Co-development PartnerLocal children's hospice in Oxford supported annually by Pacific Produce, providing around-the-clock care for children and families with life limiting conditions.
• FareSharecoreStrategic or Co-development PartnerOngoing relationship where Pacific Produce donates produce. In 2023, food was received by 3091 charities and community groups serving people experiencing homelessness, asylum seekers, refugees, children and older people.
• BBOWT (Bucks, Berks, Oxfordshire Wildlife Trust)minorStrategic or Co-development PartnerVoluntary organisation focusing on nature conservation. Pacific Produce donates to support their work managing 85 nature reserves in the area.
• La Calera FundacióncoreStrategic or Co-development PartnerSocial foundation started in 2015 focusing on educational quality and nutrition for children and elderly in Peru. Includes Campo de los Niños project with ANIA.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fyffes: Fyffes is one of the world's largest tropical produce importers (bananas, pineapples, melons), now part of Sumitomo Corporation. Comparable to Pacific Produce as a specialist in imported tropical/exotic produce serving European retailers.
• Minor Weir & Willis: Minor Weir & Willis is a UK fresh produce importer and distributor serving retail, food service, and wholesale. Operates in the same product categories (citrus, exotics, salads) and channels as Pacific Produce, making it a direct like-for-like competitor.
• Berry Gardens: Berry Gardens is a UK berry grower-marketer supplying soft fruit (strawberries, raspberries, blueberries) to UK retailers. Comparable to Pacific Produce as a UK-headquartered produce supplier to major retailers, with a narrower category focus but similar channel model.
• Fresca Group: Fresca Group is a UK-based fresh produce company (parent of Minor Weir & Willis and Primafruit) supplying retail, food service, and wholesale with imported and domestic produce. Directly comparable to Pacific Produce as a UK-headquartered multi-channel fresh produce importer/distributor of similar scale and customer mix.
• Primafruit: Primafruit is a UK fresh fruit importer and supplier to retail, food service, and wholesale. Closely comparable to Pacific Produce in product mix (citrus, berries, exotics), customer base (UK and European retailers), and business model (B2B importer-distributor).
• Norton Folgate: Norton Folgate is a UK fresh produce distributor supplying retail and food service with a focus on imported and specialty produce. Comparable to Pacific Produce as a UK B2B supplier with multi-category coverage and import-led sourcing.

Regional players

• AMC Group (Grupo AMC): AMC Group is a Spanish fresh produce company specializing in citrus and exotics from the Mediterranean, supplying European retail and wholesale. Comparable as a citrus-focused importer/distributor serving European retailers, with similar product mix to Pacific Produce but different geographic origin (Spain vs. Peru).
• Blue Whale: Blue Whale is a French apple and fresh produce marketer distributing across European retail. Comparable as a European produce marketer with grower-brand positioning, though focused primarily on French apples and domestic European retail rather than UK retail.

Broad incumbents

• Capespan: Capespan is a South Africa-headquartered global fresh produce company supplying citrus, grapes, and other fruit to European and other markets. Comparable as a large-scale citrus and table-grape exporter to Europe — a direct adjacency to Pacific Produce's citrus-heavy mix.
• Total Produce (now Dole plc): Total Produce merged with Dole in 2021 to form Dole plc, one of the world's largest fresh produce companies. Comparable as a broad incumbent operating across produce categories and geographies, including European retail supply where Pacific Produce competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pacificproduce
• Facebookfacebook.com/pacificproduceuk
• LinkedInlinkedin.com/company/pacific-produce-ltd
• Instagraminstagram.com/goldcup2011

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Produce