Feinrot

What Feinrot does

Feinrot Kreativgesellschaft mbH & Co. KG is a privately held creative agency headquartered at Schloßplatz 11 in Oldenburg, Germany, operating under a GmbH & Co. KG structure with Feinrot Verwaltungs GmbH as its general partner. The firm positions itself as a 'Kreativgesellschaft' rather than a traditional advertising agency, delivering an integrated portfolio that spans brand strategy, employer branding, brand design, websites and webshops, brand communication, online marketing, 3D design and AI, AI workshops and trademark registration/monitoring. The agency's differentiator is a three-component integrated model that bundles its own creative concept work with media planning via sister company enorMedia and regional market research via sister company co-mind, designed to maximize campaign effectiveness even on smaller budgets.

The agency serves a B2B-skewed mix of mid-sized and larger enterprises in the German-speaking region across construction, HVAC, chemicals, automotive, healthcare, hospitality, real estate, beverage and professional services — including named customers such as Kampmann, BÜFA, Pruss Armaturen, Alfred Döpker Bauunternehmen, OOWV, Wandscher Gruppe and zahneins. Service delivery is sales-led, primarily direct-consultation driven via phone, email or in-person meetings, with billing on an hourly basis at contractually agreed rates supplemented by partial advance payments per the AGB. Technical capabilities include in-house web development, 3D visualization (digital product twins, CGI films) and generative AI tooling for image, video and audio production, with partners such as Google Analytics and Facebook Pixel integrated into client work.

The 20-person multidisciplinary team is led by three Managing Directors (Jan Janssen, Nicole Bärwinkel and Andre Padecken) and covers strategy, conception, copywriting, graphic design, web development, animation, project management, social media and administration. The company does not have a mobile app, API or SDK offering, does not publish public pricing and is not externally funded; it has received European Social Fund support for UX training. Its primary distribution channels are its own case-study-rich website (feinrot.de), Instagram/Facebook presence and direct outreach, with no disclosed international expansion or non-German geographies.

Name

Feinrot

Legal name

Feinrot Kreativgesellschaft mbH & Co. KG

Website

https://feinrot.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Feinrot is a privately held German creative agency in Oldenburg providing brand strategy, employer branding, design, web development, AI and 3D production, online marketing and trademark services to mid-sized and enterprise B2B clients across the DACH region, delivered through an integrated model with sister media and market-research companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Oldenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-Based and Retainer Contracts: Revenue also comes from fixed-price project contracts and potentially retainer arrangements for ongoing services. For advertising campaigns, revenue includes concept development fees, usage fees, and final drawing fees as separate components.
2. Brand Services: Services include brand strategy, employer branding, brand design, websites and webshops, brand communication, online marketing, and trademark registration services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Feinrot is a full-service creative agency that develops and executes integrated brand communication strategies for businesses, including brand strategy, employer branding, corporate design, websites and webshops, online marketing campaigns, AI workshops, 3D design, and trademark registration services. The agency combines in-house creative work with media placement (via sister company enorMedia) and regional market research (via sister company co-mind) to deliver communication that reaches target audiences without waste. Services are delivered primarily to mid-sized and large B2B companies across German-speaking regions.

Product overview

Feinrot is a full-service creative agency (Kreativgesellschaft) based in Oldenburg, Germany, operating as more than a traditional advertising agency. Its portfolio is organized as a suite of integrated core service modules that work together: Brand Strategy and Employer Branding provide the strategic foundation; Brand Design creates the visual identity; Websites & Webshops and Onlinemarketing address digital presence and performance; 3D Design & KI and KI-Workshops offer emerging technology services; Brand Communication handles multi-channel campaign execution; and Markenrecht (Trademark Services) provides legal brand protection. The agency also partners with sister companies enorMedia (media planning) and co-mind (market research) to deliver complete integrated communication solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic brand positioning services that help companies develop a differentiating brand strategy, including vision, philosophy, target audiences, and USPs, serving as the foundation for all marketing and communication activities. Targeted at B2B companies in German-speaking regions.
• Employer Branding Employer brand development services focused on attracting and retaining talent through strategic positioning, HR campaigns, candidate journey optimization, and internal culture communication. Targeted at companies facing skilled labor shortages in competitive German labor markets.
• Brand Design Corporate design services including logo design, color palette, typography, image language definition, illustration guidelines, and brand design transfer to web and other applications. Targeted at businesses seeking a cohesive visual identity.
• Websites & Webshops Design, development, and ongoing support of websites and online shops, combining web design, programming, and online marketing with UX/UI best practices to create digital brand experiences. Targeted at companies needing digital brand presence.
• KI Workshops (AI Workshops) Artificial intelligence workshops that help companies understand and implement AI tools, including employee surveys, introductory lectures, internal working groups, and follow-up workshops on prompting and AI text/image creation. Targeted at companies seeking to build internal AI capabilities.
• 3D Design & KI 3D design and generative AI services that bring ideas to life through product visualization, digital twins, trade show booth design, CGI films, and AI-generated image worlds and content. Targeted at companies needing modern visual storytelling for products and trade shows.
• Brand Communication Holistic brand communication services including campaign development, media planning, out-of-home campaigns, social media campaigns, TV, cinema, radio, print materials, and performance marketing across multiple channels. Targeted at companies seeking integrated multi-channel campaigns.
• Onlinemarketing Online marketing services including search engine optimization (SEO), search engine advertising (Google Ads), social media marketing (organic and paid), and innovative approaches such as WhatsApp newsletters and TikTok content. Targeted at companies seeking performance-driven digital marketing.
• Markenrecht (Brand Law / Trademark Services) Trademark registration, monitoring, and defense services including trademark applications with the German Patent and Trademark Office, ongoing monitoring for potential conflicts, and legal enforcement against third-party infringement. Targeted at companies seeking comprehensive brand protection beyond creative work.

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• enorMediacoreStrategic or Co-development PartnerenorMedia is Feinrot's sister company and media agency. They handle media placement for Feinrot's clients, ensuring that good communication is also well-placed. enorMedia has clever plans even for smaller budgets. This partnership is part of Feinrot's integrated three-component model.
• co-mindcoreStrategic or Co-development Partnerco-mind is Feinrot's sister company focused on regional market research. They provide focused regional market research to understand customers' minds and even at local levels. This partnership completes Feinrot's integrated model that combines idea, media implementation, and market research.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Heimat (TBWA\Heimat): Berlin-based creative agency offering brand strategy, campaign development, and integrated communication. Comparable independent creative agency profile competing for similar German B2B and consumer clients.
• Kolle Rebbe: Hamburg-based creative agency focused on brand communication, campaigns, and integrated creative work for German and international brands. Closely aligned with Feinrot's brand strategy + design + campaign offering.
• Jung von Matt: Major German independent creative agency network with a similar full-service positioning (strategy, design, digital, campaign execution). Comparable in offering breadth but at significantly greater scale and international footprint.
• Grabarz & Partner: Hamburg-based independent creative agency offering integrated brand communication and creative campaigns. Comparable independent-mid-market positioning to Feinrot.
• Thjnk: Independent German creative agency with integrated brand strategy and campaign capabilities, headquartered in Hamburg and Zurich. Similar mid-sized positioning and independent ownership model.
• Scholz & Friends: Established Hamburg-based creative agency providing integrated brand communication across strategy, design, digital, and advertising — directly comparable to Feinrot's positioning as a Kreativgesellschaft serving B2B and consumer clients.
• Strichpunkt: Stuttgart-based branding and design agency specializing in brand strategy, corporate design, and visual identity — overlapping with Feinrot's brand strategy, brand design, and employer branding services.

Broad incumbents

• DDB Germany (DDB Tribal): German arm of global advertising network DDB offering integrated brand, digital, and media services. Overlaps with Feinrot's offering but at significantly larger scale with network resources.
• Serviceplan Group: Largest independent German agency group combining creative, media, digital, and technology under one roof — a more scaled version of Feinrot's integrated model with enorMedia and co-mind.

Emerging players

• Lovie Studio: Munich-based independent creative agency with a similar full-service profile (strategy, design, digital). A comparable emerging/independent competitor at a similar scale to Feinrot.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/feinrot
• Instagraminstagram.com/feinrot
• Xx.com/feinrot

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feinrot