What Palermo Bakery does

Palermo Bakery is a privately held, family-founded bakery established in 1989 and headquartered in Little Ferry, New Jersey. The company produces custom cakes and assorted desserts targeted at individual consumers planning personal celebrations such as birthdays, baby and bridal showers, gender reveal parties, and religious events. Its product portfolio includes made-to-order custom cakes with selectable fillings and flavors, a range of dessert items, and a cafe offering pizza and additional food items served on premises.

The business operates a direct-to-consumer model anchored by its Palermo 365 Shop online ordering platform (palermo365shop.com), through which customers configure cake specifications and choose an in-store pickup date at the physical bakery. The supporting technology stack is modest: a WordPress website hosted on WPEngine, fronted by Cloudflare bot management, with Google Analytics for traffic analytics and Poptin used for on-site marketing optimization. The main website functions as a top-of-funnel marketing and information channel, while the Palermo 365 Shop serves as the bottom-of-funnel transactional interface.

Palermo Bakery employs 11–50 people and serves a regional customer base in the New Jersey area. Ownership rests with founders Gennaro Bruno and Giovanna Bruno; no outside funding, parent company, or institutional investors are disclosed. Revenue is generated entirely through one-time consumer transactions for custom cakes, desserts, and cafe items, with no enterprise, wholesale, or subscription pricing models evident. Pricing is quote-based and transaction-specific rather than publicly listed, and no revenue figures are disclosed.

Name

Palermo Bakery

Legal name

Palermo Bakery

Website

https://palermobakery.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Palermo Bakery is a family-founded New Jersey bakery that produces custom cakes and desserts for individual consumers' celebration events, selling direct-to-consumer via in-store pickup and its Palermo 365 Shop online ordering platform.

Ownership category

akta.pro rank

Product category

Custom Bakery

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Retail-Eating Places (5812), Bakery Products (2050)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH), Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

Keywords

• Custom cakes
• Bakery desserts
• Celebration cakes
• Custom desserts
• Specialty bakery

Headquarters

HQ city

Little Ferry

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Cakes & Desserts Sales: One-time transaction sales of custom cakes and desserts ordered online for in-store pickup. Customers select from available flavors and fillings, and specify pickup dates for celebrations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Palermo Bakery is a custom cake and dessert bakery that produces made-to-order celebration cakes with customer-selected flavor and filling combinations, alongside assorted desserts and a small cafe menu featuring pizza. Customers place orders through the Palermo 365 Shop online platform and pick up the finished items in-store on a chosen date, supporting use cases such as birthdays, baby and bridal showers, gender reveal parties, and religious celebrations.

Product overview

Palermo Bakery is a traditional bakery offering custom cakes and desserts for celebrations. The core offering consists of made-to-order custom cakes with customizable flavors and fillings, available through the Palermo 365 Shop online ordering platform for in-store pickup. Additional products include assorted desserts and a cafe dining experience featuring pizza.

Differentiator

Problem solved

Functional benefit

Brands

• Palermo 365 Shop: Online shop for ordering custom cakes and desserts for birthdays, baby/bridal showers, gender reveal, religious celebrations and more.

Products and services

• Custom Cakes
• Desserts Assorted dessert offerings including cakes and sweet treats available at the bakery for individual consumer purchase.
• Cafe and Pizza Cafe dining experience featuring pizza and other food items alongside the bakery's cake and dessert offerings, served in-store to individual consumers.
• Palermo 365 Shop Online ordering platform (palermo365shop.com) operated by Palermo Bakery that allows customers to configure and order custom cakes and desserts for in-store pickup on a selected date, supporting birthdays, baby/bridal showers, gender reveal, religious celebrations, and similar events.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Shoestring Production CompanyminorOthersShoestring Production Company is identified as the web development partner responsible for building and maintaining the Palermo Bakery website. The relationship is transactional (vendor services) rather than strategic.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Carlo's Bakery: Hoboken, NJ-based custom celebration cake bakery founded in 1910 by the same-named Pastry family; the most direct regional competitor for premium custom cakes in the NJ/NYC market.
• Georgetown Cupcake: Custom cupcakes, cakes, and celebration dessert bakery with multiple storefronts and DTC shipping; comparable bespoke-celebration dessert positioning and order-ahead model.
• Magnolia Bakery: Iconic NYC-based retail bakery known for custom cakes, cupcakes, and celebration desserts across multiple retail locations; same direct-to-consumer custom-occasion proposition.
• Baked by Melissa: NYC-based custom dessert bakery scaled via bite-sized cupcakes and celebration assortments with national DTC shipping; same custom-occasion DTC thesis at larger scale.
• Billy's Bakery: NYC neighborhood bakery specializing in custom cakes and American desserts with cafe seating; same small-footprint retail bakery + custom cake + cafe combination.
• Sprinkles Cupcakes: Multi-location custom cupcake and dessert bakery with DTC cupcake ATM concept; directly comparable celebratory desserts, retail footprint, and DTC ecommerce model.

Broad incumbents

• Tatte Bakery & Café: Multi-location cafe-bakery hybrid serving pastries, cakes, and cafe fare in an elevated retail format; directly comparable cafe + custom bakery hybrid model that Palermo operates.
• Nothing Bundt Cakes: Franchised national chain specializing in bundt cakes for celebrations and gifting; broader incumbent in the same custom-celebration cake category with much wider scale.

Others

• Whole Foods Market Bakery: Supermarket in-store bakery offering custom decorated cakes, cupcakes, and celebration desserts at scale; broader incumbent in baked-goods retail with overlapping custom-cake category.

Regional players

• Sweet Lady Jane: LA-based premium bakery and cafe known for custom cakes and celebration desserts; comparable product mix and premium custom-cake specialization, though West Coast geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/palermobakery
• Facebookfacebook.com/PalermoBakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palermo Bakery