Fisheye

What Fisheye does

Youwe (formerly Fisheye) is a privately held full-service European digital agency founded in 2013, operating from six offices in the United Kingdom, the Netherlands, and Sweden. The firm delivers end-to-end digital transformation services for enterprise and mid-market clients, with primary capabilities in enterprise eCommerce (Adobe Commerce/Magento, Shopify Plus), content and digital experience platforms (Drupal, Pimcore), marketing automation (Marketo, Klaviyo, Dotdigital), and iPaaS-driven system integration (Alumio, SAP, S/4HANA, Salesforce, Akeneo, Centric, Visma). Service delivery is organized into three pillars — Digital Infrastructure, Process Optimisation, and Foundation for Data & Integration — and is supported by a proprietary integration framework called ACI Weave and an emerging AI services portfolio (Artificial Corporate Intelligence, AI Process Intelligence, Agentic AI & Workflows).

The agency generates revenue through project-based professional services engagements and multi-year retainer/managed services contracts, billed against defined project scope, platform complexity, and engagement duration. Pricing is not publicly disclosed. Customer segments are weighted toward enterprise and mid-market brands across fashion and lifestyle, retail and consumer goods, B2B distribution, manufacturing, financial services, healthcare, education, and nonprofit organizations, with named engagements spanning PostNL, Bunzl, Auping, G-Star RAW, Quooker, Saudi Aramco, Endress+Hauser, GoCardless, G4S, and Heidelberg among others. Distribution is primarily through direct enterprise field sales, technology-partner referral channels (flagship-tier Adobe and Marketo status), and agency-to-agency referrals. Geographic reach covers the United Kingdom, the Netherlands, Sweden, Belgium, Germany, Denmark, Italy, and Spain, with cross-border commerce a stated strategic priority.

Name

Fisheye

Legal name

Youwe

Website

https://fisheye.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Youwe (formerly Fisheye) is a European full-service digital agency delivering enterprise eCommerce, digital experience, marketing automation, and AI-driven process optimization for mid-market and enterprise brands across the UK, Netherlands, and Nordics.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Other Computer Related Services (541519)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Systems Integration & Implementation Services (BPAEAAAB)

akta.pro secondary industries

Application Integration & API/Middleware Services (BPAEAAAF), Strategy & IT Advisory (BPAEAAAA), Digital Workplace & Collaboration Integration (BPAEAAAM), Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)

Keywords

• Digital transformation services
• Enterprise ecommerce consulting
• Headless commerce implementation
• Marketing automation services
• Product information management

Headquarters

HQ city

Shrewsbury

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Full-service digital agency providing strategy, design, development, implementation, and ongoing managed services for eCommerce platforms, digital experience, and marketing automation solutions. Revenue derived from project-based engagements, retainer agreements, and ongoing support contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Youwe is a full-service digital agency providing end-to-end digital transformation services for enterprise and mid-market clients, spanning eCommerce platform implementation (Adobe Commerce, Shopify Plus), digital experience platforms, product information management, marketing automation, AI-driven process intelligence, and enterprise data integration. Services are delivered through certified partnerships with Adobe, Magento, Shopify, Pimcore, Drupal, Marketo, and other major platforms across UK, Netherlands, and Swedish offices.

Product overview

Youwe (formerly Fisheye) is a Full-Service Digital Agency offering a comprehensive portfolio of digital services organized into three main categories: Digital Infrastructure (including Digital Experience, Enterprise Commerce, Product Information Management, AI & Cloud Infrastructure, Customer & Partner Portals, and Managed Services), Process Optimisation (covering Agentic AI & Workflows, Commercial & Pricing, Product Lifecycle Management, Sustainability & ESG, AI Process Intelligence, Contract Intelligence, and Supply Chain Intelligence), and Foundation for Data & Integration (encompassing Enterprise Data Architecture, Data Engineering & API, ACI Weave, AI & Analytics Enablement, Master Data Management, Data Transformation, and Artificial Corporate Intelligence). The agency operates as a technology partner ecosystem, implementing and integrating platforms including Shopify Plus, Pimcore, Drupal, Magento/Adobe Commerce, Hyvä Themes, Alumio, Marketo, Dotdigital, Commercetools, and Klaviyo. Additionally, they offer specialized Customer Centric Design services including UX Research and Prototyping.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Infrastructure Services Comprehensive digital infrastructure services including Digital Experience Platform (DXP) implementation, Enterprise Commerce (Adobe Commerce/Magento, Shopify Plus), Product Information Management (PIM), AI & Cloud Infrastructure, Customer & Partner Portals development, and Managed Services & Support. Designed for enterprise and mid-market organizations requiring end-to-end digital foundation modernization.
• Process Optimisation Services Process optimization services including Agentic AI & Workflows automation, Commercial & Pricing excellence, Product Lifecycle Management (PLM), Sustainability & ESG reporting platforms, AI Process Intelligence, Contract Intelligence lifecycle management, and Supply Chain Intelligence for risk and compliance. Targeted at enterprises seeking AI-driven operational efficiency and process automation.
• Foundation for Data & Integration Services Data and integration services including Enterprise Data Architecture, Data Engineering & API management, ACI Weave (proprietary integration framework), AI & Analytics Enablement, Master Data Management (MDM), Data Transformation, and Artificial Corporate Intelligence (ACI). Designed for organizations needing enterprise-grade data infrastructure and AI enablement.
• Customer Centric Design Services UX research, design, and prototyping services including user research interviews, A/B testing, focus groups, usability tests, UX design and interactive prototyping using Design System Kickstarter methodology. Targeted at organizations seeking customer experience-led digital product design.
• Enterprise Commerce Implementation End-to-end enterprise eCommerce platform implementation and customization on Adobe Commerce/Magento, Shopify Plus, and Commercetools. Includes headless commerce architecture, SAP integrations, and multi-country/multi-store deployments for B2B and B2C commerce.
• Marketing Automation Implementation Implementation and integration of marketing automation platforms including Marketo Engage, Klaviyo, Dotdigital, Pardot, Eloqua, SharpSpring, and Act-On, with lead scoring, lifecycle modeling, and CRM integration (Salesforce).
• Product Information Management (PIM) Services PIM/MDM solutions on Pimcore and Akeneo platforms, integrating product data across multiple channels and systems, including AI-driven product enrichment capabilities demonstrated for Chadwicks Group.

Quantifiable outcome

• eCommerce revenue increased by 480% for Auping
• +6 more outcomes

Named customers41 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration75 records

AI capability5 records

Feature4 records

Partnerships

17 partnerships are on record, tiered flagship and core.

• AdobeflagshipTechnology or IntegrationAdobe Experience Cloud partner providing Magento Commerce, Adobe Experience Manager, Marketo Engage, and Adobe Analytics implementations. Youwe is a certified partner delivering comprehensive Adobe commerce and marketing solutions.
• Shopify PluscoreTechnology or IntegrationCertified Shopify Plus agency partner for enterprise eCommerce implementations, particularly for mid-market brands seeking Shopify's commerce platform.
• Magento/Adobe CommerceflagshipTechnology or IntegrationPremier Magento/Adobe Commerce implementation partner with extensive case studies across B2B and B2C implementations. Deep expertise in headless commerce, SAP integrations, and enterprise-scale deployments.
• PimcorecoreTechnology or IntegrationCertified Pimcore partner providing Product Information Management (PIM) and Master Data Management (MDM) solutions integrated with eCommerce platforms.
• DrupalcoreTechnology or IntegrationDrupal implementation partner for CMS, digital experience platforms, and headless architecture implementations. Experience across Drupal 7, 8, and later versions.
• Hyvä ThemescoreTechnology or IntegrationHyvä development partner for Magento frontend modernization, offering performance-optimized storefronts with reduced JavaScript overhead.
• KlaviyocoreTechnology or IntegrationCertified Klaviyo partner for eCommerce marketing automation, email, and SMS campaigns with deep customer data platform integration.
• DotdigitalcoreTechnology or IntegrationDotdigital implementation partner for marketing automation, customer engagement platforms, and omnichannel communication solutions.
• MarketoflagshipTechnology or IntegrationAdobe Marketo Engage implementation partner providing marketing automation, lead management, account-based marketing, and sales alignment solutions.
• SalesforcecoreTechnology or IntegrationSalesforce implementation partner for CRM, marketing automation integration, and sales-cloud deployments integrated with eCommerce and marketing platforms.
• AlumiocoreTechnology or IntegrationAlumio integration platform partner providing iPaaS solutions connecting eCommerce platforms with ERP, PIM, and other backend systems.
• BuckaroocoreTechnology or IntegrationBuckaroo payment solutions partner providing 40+ payment methods, split payments, and plug-and-play shop plugins for eCommerce platforms.
• SAPcoreTechnology or IntegrationSAP integration specialist providing Magento SAP connectors, S/4HANA integrations, and Business One connections for enterprise ERP integration with commerce platforms.
• AkeneocoreTechnology or IntegrationAkeneo PIM implementation partner for product information management solutions integrated with eCommerce platforms.
• ElasticsearchcoreTechnology or IntegrationElasticsearch integration for advanced product search and filtering capabilities across large product catalogs.
• VismacoreTechnology or IntegrationVisma Business ERP integration for commerce and business management solutions, particularly in Nordic markets.
• KlarnacoreTechnology or IntegrationKlarna payment solutions integration for buy-now-pay-later options in eCommerce implementations.

Scale indicators20 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mirum Agency: Mirum is a global digital agency (part of WPP) with comparable commerce, experience, and platform integration services. It targets similar enterprise and mid-market clients and competes for Adobe and Shopify engagements across multiple regions.
• DEPT®: DEPT® is a global digital agency with strong European presence and similar end-to-end capabilities spanning commerce, marketing technology, and data. It competes directly with Youwe for Adobe Commerce, Drupal, and enterprise transformation engagements across UK, Netherlands, and broader Europe.
• Valtech: Valtech is a global digital agency focused on commerce, content, and data platforms, with deep Adobe, Sitecore, and Salesforce practices. Comparable to Youwe in enterprise eCommerce and digital experience work and competing for similar enterprise European clients.
• Netcentric: Netcentric is an Adobe-focused digital agency specialized in Adobe Experience Cloud, Magento, and Marketo implementations. Direct competitor for Youwe's flagship Adobe partnerships with overlapping enterprise client base in Europe.

Broad incumbents

• Capgemini Invent: Capgemini Invent is the digital innovation arm of Capgemini, covering commerce, customer experience, and platform engineering. Competes with Youwe for European enterprise digital transformation mandates at larger scale.
• Isobar (Dentsu Creative): Isobar (now part of Dentsu Creative) is a global digital agency with commerce, experience, and marketing capabilities. Competes with Youwe for Adobe and commerce engagements, especially with enterprise clients needing global delivery.
• Accenture Song: Accenture Song is the global interactive/experience arm of Accenture, offering commerce, marketing, and platform implementation at much larger scale. Competes for the same enterprise transformation RFPs but with broader service portfolio and global delivery.
• Deloitte Digital: Deloitte Digital is the consultancy's creative digital agency practice, covering commerce platforms (Adobe, SAP), CRM (Salesforce), and experience work. Competes for enterprise-level digital transformation engagements alongside Youwe.

Regional players

• Emark Digital Agency: Emark is a Netherlands-based digital agency with Adobe Commerce and marketing technology practices. Directly comparable to Youwe's Dutch practice, competing for similar mid-market and enterprise clients in the Netherlands.
• Gorilla (LBi-style agency): Gorilla is a Belgium-based digital agency with commerce and experience platform work, serving Benelux enterprise clients. Comparable to Youwe in scale and Adobe/Magento practice but focused on the Belgian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fisheyehq
• Facebookfacebook.com/Youwe.Global
• LinkedInlinkedin.com/company/youwe
• Instagraminstagram.com/weareyouwe/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fisheye