Meionorte.com

What Meionorte.com does

Meionorte.com, commercially known as Grupo Meio Norte de Comunicação (GMNC) and legally SISTEMA MEIO NORTE DE COMUNICACAO LTDA, is a privately held Brazilian cross-media conglomerate founded in 1995 and headquartered in Teresina, Piauí. The group operates an integrated regional media platform spanning a 24-hour TV network (Rede Meio Norte) with 40 locally produced programs and 8+ affiliate stations across at least eight Brazilian states, four FM radio stations (Meio Norte FM, Boa FM, Rádio Jornal, Cocais FM), a printed and digital newspaper (Jornal Meio), the digital news portal MeioNews, the mobile application MPlay, and supplementary niche portals including the podcast platform PodMeio, the automotive portal Carhoo, and the recipe platform Espaço Gourmet. The company's stated reach exceeds 4 million consumers across the Mid-North Brazil corridor (Piauí, Maranhão, Ceará, Tocantins, Pará, and Rio Grande do Norte), with claimed economic influence over 25 million inhabitants.

The underlying platform architecture combines broadcast infrastructure (open digital TV signal, satellite via Star One D2, cable distribution through SKY and Oi TV), web/mobile delivery (meionews.com, meionorte.com, jornal.meionorte.com, and Android/iOS apps), and live streaming across all TV and radio properties. Supporting entities include Sistema Timon de Radiodifusão (CNPJ 10.305.548/0001-01), Rádio DIFusora FM de Timon, Radio Poty, Kalor Produções (in-house advertising production), and Loginor Entregas Rápidas Nordeste (logistics). The company employs 501–1,000 people and has been continuously operating for over 27 years with no public listing, no disclosed PE/VC backing, and no disclosed external institutional ownership.

GMNC monetizes exclusively through advertising sales across its multi-platform media properties, executed via its dedicated in-house commercial department (COMERCIAL MN, phone (86) 2107-3035). The company sells cross-media advertising packages to regional and national advertisers targeting the Mid-North Brazil consumer base, positioning its offering as offering the best cost-benefit ratio in the regional market. Pricing is not publicly disclosed and is negotiated direct with advertisers. The primary customer segments are a mass-market B2C consumer audience consuming news, politics, sports, entertainment, and culture content, and a B2B segment of regional and national advertisers seeking integrated regional reach. According to Instituto Amostragem research cited by the company, Rede Meio Norte leads Rede Globo in 6 daily time slots and achieves double the viewership of its main competitor in one slot, supporting the cross-media advertising value proposition to brand buyers.

Name

Meionorte.com

Legal name

SISTEMA MEIO NORTE DE COMUNICACAO LTDA

Website

https://meionorte.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

GMNC (Grupo Meio Norte de Comunicação) is a privately held Brazilian cross-media conglomerate operating TV, radio, newspaper, and digital platforms to serve advertisers and 4+ million consumers across the Mid-North Brazil corridor.

Ownership category

akta.pro rank

Product category

Regional Media Broadcasting

NAICS

Radio Broadcasting Stations (51611), Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161), Periodical Publishers (513120)

SIC

Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD), National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

Keywords

• Regional media broadcasting
• Cross-media advertising
• News publishing
• Digital news portal
• Television broadcasting

Headquarters

HQ city

Teresina

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and Media Sales: GMNC generates revenue primarily through advertising sales across its multi-platform media properties — TV (Rede Meio Norte), radio stations (Meio Norte FM, Boa FM, Radio Jornal, Cocais FM), the digital portal (MeioNews), and the printed newspaper (Jornal Meio). The commercial team (COMERCIAL MN) sells cross-media advertising packages to regional and national brands seeking to reach the Mid-North Brazil audience of over 4 million people.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Meionorte.com (Grupo Meio Norte de Comunicação / GMNC) operates a cross-media platform that produces and distributes 100% regional news, entertainment, sports, and cultural content across its own TV broadcast (Rede Meio Norte), multiple FM radio stations (Meio Norte FM, Boa FM, Rádio Jornal, Cocais FM), a daily print/digital newspaper (Jornal Meio), and digital portals (MeioNews, Carhoo, Espaço Gourmet, PodMeio). The company monetizes this audience reach primarily through cross-media advertising packages sold to regional and national brands targeting the Mid-North Brazil corridor.

Product overview

GMNC (Grupo Meio Norte de Comunicação) operates a cross-media platform combining television (TV Meio Norte), radio (Meio Norte FM, Boa FM, Rádio Jornal, Cocais FM), print newspaper (Jornal Meio), and digital news portals (Meio News, Carhoo). The network reaches over four million people across the Meio-Norte region of Brazil, covering Piauí, Maranhão, and Ceará states. Additional offerings include the recipe platform Espaço Gourmet, the podcast platform PodMeio, and the Corrida Meio Norte sporting event. The company maintains a careers portal (GMNC Vagas) for recruitment across its media operations.

Differentiator

Problem solved

Functional benefit

Brands

• PodMeio: Podcast platform under Meio News covering topics such as journalism, sports, and entertainment.
• Espaço Gourmet
• Corrida Meio Norte
• Entretêmeio
• MeioEduca
• Carhoo (Car News)

Quantifiable outcome

• Reaches 4+ million people across Mid-North Brazil
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core.

• TV Onda DigitalcoreChannel Partner/ Reseller/ Distributor · 1 April 2022Operating in Manaus, Amazonas since April 2022, TV Onda Digital combines information and entertainment with a simple and engaging language. Its programming includes debates, interviews, culture, sports, politics, and programs reflecting daily life of the local population.
• TV Café com LeittecoreChannel Partner/ Reseller/ Distributor · 1 January 2021Since 2021 broadcasting on open signal, TV Café com Leitte brings the best of TV Meio Norte's programming to the Cariri Cearense region. Based in Juazeiro do Norte, the station can be tuned on channel 16.1.
• TV ONEcoreChannel Partner/ Reseller/ Distributor · 1 June 2020TV ONE Belém is an affiliate of TV MEIO NORTE, broadcasting since June 1, 2020, on digital channel 15.1 in Belém, Pará. The station delivers local and national content to the metropolitan area of Belém with its own programming strategy and aims to be the number one TV station for viewers in Pará.
• TV NacionalcoreChannel Partner/ Reseller/ Distributor · 1 May 2019Operating since May 2019 in Porto Nacional, Tocantins, TV Nacional serves as an affiliate broadcaster on channel 29.1, extending Rede Meio Norte's reach in the state of Tocantins.
• TV Ondas PlaycoreChannel Partner/ Reseller/ Distributor · 1 January 2019Since 2019, TV ONDAS PLAY (originally Radio Ondas de Maricá) serves as an affiliate in Rio de Janeiro for Rede Meio Norte. The station streams films, documentaries, and entertainment via Soul TV, MaxCloud TV, Limex World TV, Brasil TV, Roku TV Box, and Amazon Fire Stick TV to a national and international audience in over 193 countries.
• TV CidadecoreChannel Partner/ Reseller/ Distributor · 1 April 2018Since April 2018, TV Cidade broadcasts on channel 12.1 in Araguaína, Tocantins, as an affiliate of TV Meio Norte, providing regional news and entertainment content to the local audience.
• TV BrusquecoreChannel Partner/ Reseller/ Distributor · 1 January 2002Since 2002, TV Brusque has delivered information, entertainment, and culture across the state of Santa Catarina. Based in Brusque/SC, it is available on regional and national cable operators including channel 20 on Unifique, channel 6 on Olé TV, channels 10 and 533 on CDN, and on NET (channels 21 and 521), Neorede (channel 34), and more than 10 additional operators nationwide.
• Líder TVcoreChannel Partner/ Reseller/ DistributorLíder TV is affiliated with Rede Meio Norte in Minas Gerais, covering important municipalities including São Sebastião do Paraíso, Passos, Guaxupé, Muzambinho, Itaú de Minas, São Tomás de Aquino, Cássia, Itamogi, and Monte Santo de Minas. Live programming is also broadcast via Facebook and YouTube/@LiderTVmg.
• TV AlternativacoreChannel Partner/ Reseller/ DistributorTV Alternativa is a Brazilian television station concessioned in Paço do Lumiar but headquartered in São Luís, the capital of Maranhão state. Operating on UHF digital channel 19, it was the first TV station to launch not installed in São Luís city but in the center of São Luís Island in the rural zone of Paço do Lumiar, before later moving its studios to the capital.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Record TV: Brazil's second-largest TV network operating a national broadcast model with regional affiliates and integrated digital properties. Competes with Rede Meio Norte for regional viewers and ad revenue in the same Mid-North corridor.
• Band: Brazilian free-to-air broadcaster with national affiliate network. Comparable in operating regional affiliate stations that produce local content and compete for both viewers and advertisers in Mid-North Brazil.
• UOL: Brazil's largest digital news portal operated by Grupo Folha. Comparable in operating a national digital news platform covering politics, economy, sports, and entertainment that competes for the same Mid-North audience that MeioNews serves.
• Rede Globo: Brazil's largest TV broadcaster and the dominant national network that GMNC's Rede Meio Norte outperforms in 6 regional time slots per Instituto Amostragem. Both broadcast 24-hour programming and compete for the same advertising budgets in overlapping dayparts.
• SBT (Sistema Brasileiro de Televisão): Major Brazilian free-to-air TV network with affiliate stations across the country. Comparable in operating a national broadcast network with regional affiliate structure that competes for viewers and advertisers in Mid-North Brazil.
• Grupo Folha: Major Brazilian media group combining the Folha de S.Paulo newspaper, UOL portal, and other digital properties. Comparable in running an integrated print + digital news operation, though at national scale rather than regional focus.

Direct peers

• O Povo: Regional newspaper and digital news platform serving Ceará and the Northeast with integrated print and online operations. Closest direct comparison to Jornal Meio and MeioNews for regional news coverage and advertising sales.
• Grupo RBS: Major Brazilian regional media conglomerate operating TV affiliates, radio stations, digital portals, and print newspapers in southern Brazil. Closest structural analogue to GMNC's cross-media model of TV + radio + print + digital under one group.

Regional players

• TV Verdes Mares: Rede Globo affiliate based in Ceará that broadcasts regional content across the Northeast. Operates in overlapping geography with GMNC's TV Café com Leitte affiliate and competes for advertisers in the Mid-North consumer market.
• TV Jornal do Commercio: Regional broadcaster in Pernambuco and Northeast Brazil affiliated with Rede Globo, producing local programming and operating digital news properties. Comparable regional broadcast competitor with overlapping Mid-North Brazilian audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/meionews
• Xx.com/meionorte
• Facebookfacebook.com/meionorte

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meionorte.com