What Aussie Batteries & Solar does

Aussie Batteries & Solar (legal entity Landgren Pty Ltd, ABN 37673696485) is an Australian online-first specialty retailer of deep cycle batteries and solar power solutions, headquartered at 16 Empire Crescent, Chevallum, Queensland. The company sells LiFePO4 and AGM deep cycle batteries, pre-configured battery banks (12V/24V/48V, up to 79.2kWh), portable and folding solar panels, MPPT/PWM charge controllers, DC-DC chargers, dual battery kits, battery boxes, Bluetooth monitors, and supporting accessories. Core technology centers on LiFePO4 chemistry with integrated Battery Management Systems (BMS), IEC62619-certified cells, and high-efficiency (up to 97%) MPPT solar regulation. The proprietary Giant Power brand is positioned as Australian Made and tailored for higher ambient temperatures, while the curated stack also distributes Ardent, Victron Energy, and EPEVER products.

The business serves a predominantly D2C customer base across Australia, targeting five primary use cases: 4WD/off-road enthusiasts, caravanning and camping, off-grid and renewable energy storage, marine and boating, and golf cart/buggy applications. Pricing is unit-based and publicly disclosed, ranging from approximately $9 for accessories to $13,896 for large battery banks, with Afterpay and Zip Money available; there is no subscription component. Revenue is generated entirely through one-time product sales via a 24/7 e-commerce storefront on the Neto platform, a physical showroom at Chevallum for click-and-collect, and freecall/live chat expert sales support. National fulfillment is executed from warehouses in QLD, NSW, and VIC via courier (TNT and others), with a Best Price Guarantee and recurring flash-sale promotions driving conversion. The company employs 11-50 people and is privately held with no disclosed funding rounds or revenue.

Name

Aussie Batteries & Solar

Legal name

Landgren Pty Ltd

Website

https://aussiebatteries.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Aussie Batteries & Solar is an Australian online-first retailer of LiFePO4 and AGM deep cycle batteries, solar panels, and off-grid power accessories, serving 4WD, caravan, marine, off-grid residential, and golf cart customers nationwide from warehouses in QLD, NSW, and VIC.

Ownership category

akta.pro rank

Product category

Battery and Solar Retail

NAICS

Battery Manufacturing (335910)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)

akta.pro secondary industries

E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI), Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

Keywords

• Deep cycle batteries
• Solar panels retail
• Off-grid power
• Caravan battery systems
• LiFePO4 lithium batteries

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Direct-to-consumer online sales of batteries (AGM, Lithium LiFePO4), solar panels, battery chargers, DC-DC chargers, battery banks, battery boxes, accessories, and bundled kits. Products sold as one-time purchases with prices ranging from approximately $9 to $13,896 per unit. Revenue is generated entirely through product sales with no recurring subscription component.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Aussie Batteries & Solar is an Australian online retailer selling deep cycle batteries (AGM and LiFePO4 lithium), solar panels, battery banks, dual battery kits, battery chargers, DC-DC chargers, solar regulators, battery boxes, and accessories for camping, caravan, 4WD, marine, golf cart, and off-grid solar applications. The company operates a 24/7 e-commerce storefront at aussiebatteries.com.au with a physical showroom/warehouse at Chevallum, QLD, distributing proprietary Giant Power batteries alongside Ardent, Victron, and EPEVER branded products.

Product overview

Aussie Batteries & Solar operates as an e-commerce retailer specializing in deep cycle batteries and solar power solutions for camping, caravans, 4WDs, marine applications, and off-grid solar systems. The product portfolio centers on three core categories: (1) Deep Cycle Batteries including AGM and Lithium (LiFePO4) variants with integrated BMS, available as individual units or pre-configured Battery Banks in 12V/24V/48V configurations; (2) Complete Solar Solutions comprising Portable Solar Panels (folding and glass types), Solar Regulators/Charge Controllers (MPPT and PWM), and Solar Accessories; and (3) Supporting Products including Battery Chargers (AC, DC-DC, and lithium-specific), Dual Battery Kits, Battery Boxes, Bluetooth Monitors, and Battery Equalizers. The company carries three primary brands—Giant Power (proprietary Australian-made batteries), Ardent (battery boxes and chargers), and distributes Victron and EPEVER products—while also offering Projecta battery chargers. Products are designed for recreational vehicles, marine vessels, off-grid solar installations, and backup power applications across the Australian market.

Differentiator

Problem solved

Functional benefit

Brands

• Giant Power: Giant Power Batteries are designed for storage of energy with a minimum use of space, while retaining performance and safety. They give users lightweight and compact lithium battery power for caravans and camping.

Products and services

• Lithium Deep Cycle Batteries (LiFePO4) Premium Lithium Iron Phosphate deep cycle batteries with integrated Battery Management System (BMS), offering lightweight design, 5000+ cycle life, fast charging, and improved safety versus lead-acid. Available in Australian Made variants for caravans, camping, 4WD, marine, and off-grid applications.
• Deep Cycle AGM Batteries Sealed AGM deep cycle batteries using Boron-Silicate glass mat construction, making them unspillable and suited for caravans, boats, RVs, and dual battery systems with low to medium current draw over long periods.
• Battery Banks Pre-configured deep cycle battery banks for solar storage and off-grid installations in 12V, 24V, and 48V configurations using AGM or lithium cells, with capacities from 6.6kWh to 79.2kWh.
• Dual Battery Kits Complete dual battery systems and wiring kits for 4WDs, caravans, and camper trailers, including AGM Kits and Lithium Kits with all components needed for secondary battery installation.
• Battery Chargers Smart multistage battery chargers including AC (240V) chargers, DC-to-DC chargers, and lithium-specific chargers with auto battery type detection, float charging, and multi-stage smart charging.
• DC to DC Battery Chargers Battery chargers that isolate the main battery system from vehicle alternators and boost charge from as low as 9V up to 14.4V; many include MPPT solar regulators and deliver up to 40A per hour.
• Solar Panels Portable solar panels including folding and glass types; high-efficiency 12V panels designed for camping, caravans, and off-grid power with durable, weather-resistant construction.
• Solar Regulators (Charge Controllers) Solar charge controllers in PWM (about 70% efficiency) and MPPT (up to 97% efficiency) variants that regulate panel output to safe charging levels and optimise battery charging.
• Battery Boxes Heavy-duty portable battery boxes that convert deep cycle batteries into portable power stations; some models include integrated DC-DC chargers or inverters.
• Bluetooth Monitors Battery monitoring devices with Bluetooth connectivity for real-time tracking of state of charge, voltage, current, and remaining capacity via smartphone apps.
• Golf Cart Batteries Lithium batteries designed for golf carts and buggies, including 48V configurations with regenerative braking compatibility, Australia-wide delivery.
• Giant Power Batteries

Quantifiable outcome

• LiFePO4 batteries deliver 5000+ cycles at 80% depth of discharge, compared to approximately 500 cycles for lead-acid batteries
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Giant PowercoreTechnology or IntegrationPrimary battery brand partnership. Giant Power is an Australian manufacturer producing AGM and LiFePO4 deep cycle batteries, battery banks, and related products. Aussie Batteries & Solar stocks the full Giant Power range including Australian Made premium lithium batteries, battery kits, and solar accessories. Giant Power batteries are designed for Australian conditions and carry the 'Australia's Most Trusted Brand' positioning.
• ArdentcoreTechnology or IntegrationArdent provides battery boxes, DC-DC battery chargers, solar panels, battery monitors, and battery equalizers. Products include the Ardent Heavy Duty Battery Box range, DC-DC chargers (20A and 40A MPPT variants), and portable solar panels. Ardent products are designed for Australian caravan and camping applications.
• Victron EnergycoreTechnology or IntegrationVictron Energy is a leading brand in innovative power solutions providing battery chargers, DC-DC chargers, solar charge controllers (MPPT), Bluetooth battery monitors, battery balancers, inverters, and pre-wired power panels. Victron specialises in energy management systems for RVs, marine, and off-grid applications.
• NetominorOthersE-commerce software platform provider powering the aussiebatteries.com.au online retail store. Neto is an Australian e-commerce retail management platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Goal Zero: Portable power station and solar generator brand selling direct to outdoor/camping consumers. Partial overlap on camping/4WD use cases.
• EcoFlow: Global portable power station and home battery brand marketing direct to consumers, including Australian RV/backup customers. Competes for the portable power use case Giant Power addresses.

Broad incumbents

• Renogy: Global solar panel, charge controller and lithium battery brand with direct-to-consumer online channels. Competes for the same off-grid/RV customer but at much larger international scale.
• Victron Energy: Dutch manufacturer of chargers, inverters, MPPT solar controllers and battery monitors. Supplied through Aussie Batteries; could disintermediate via direct B2B and online channels.

Direct peers

• Redarc Electronics: Australian manufacturer of battery management, charging and in-vehicle power solutions including DC-DC chargers and battery monitors. Adjacent product overlap and shared caravan/4WD customer base.
• Projecta: Australian auto-electrical brand selling battery chargers, DC-DC chargers, solar panels and battery accessories via retail channels. Overlaps on chargers, solar and 4WD/RV customer segments.
• Baintech: Australian lithium battery manufacturer and direct seller of LiFePO4 deep-cycle, portable power and 12V solutions to recreational and off-grid users. Overlaps in chemistry, channel and customer.
• Battery World: Australia's largest specialty battery retail chain, stocking automotive, deep-cycle, lithium and solar batteries plus chargers. Closest direct peer given overlapping product depth and Australian domestic focus.
• Enerdrive: Australian designer/manufacturer of lithium batteries, inverters, chargers and solar systems for RV/marine/off-grid. Comparable end-customers and category breadth.
• Outbax: Australian online retailer of outdoor, camping, solar and battery products targeting caravanning, camping and off-grid buyers. Directly comparable online-first GTM and customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AussieBatteries
• Facebookfacebook.com/aussiebatteriessolar
• Instagraminstagram.com/aussiebatteries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aussie Batteries & Solar