What Beyond13 does

Beyond13 is a privately-held, boutique performance marketing agency headquartered in Deerfield Beach, Florida, specializing exclusively in student acquisition for colleges and universities offering online degree programs. The company operates as a sales-led, direct-to-institution vendor targeting the higher-education vertical, with 1–10 employees and a brand presence that points legally to 13floormedia.com, suggesting Beyond13 may operate as a division or brand under 13 Floor Media.

The company's core offering consists of three service lines: Branded Exclusive Email (cost-per-acquisition campaigns that reach prospects who respond to a specific institution's brand), Program-Specific Marketing (multi-channel execution across email, social media, and paid media with strategic media buying and optimization), and SEO (consumer acquisition through owned-and-operated niche education websites). These services are powered by a portfolio of exclusive branded properties targeting specific academic verticals, including Bible College, Tech Degree, Healthcare Degree, Top Healthcare, EduPalace, Christian, and PsychDegree. The company also markets a "Tailored Matching AI" capability that matches prospective students with programs aligned to their career goals and interests.

Beyond13 generates revenue on a cost-per-acquisition basis, charging higher-education clients only for exclusive high-intent leads that convert into enrollment. There is no disclosed tier pricing, subscription fee, or upfront cost; billing occurs on a pay-as-you-go transaction basis per acquired student. The go-to-market is direct sales to colleges and universities, supplemented by strategic partnerships with the Council for Christian Colleges & Universities (CCCU) and Career Education Colleges & Universities (CECU). The named customer base includes 16+ institutions such as American InterContinental University, Liberty University, Grand Canyon University, Purdue Global, Full Sail University, and Colorado Technical University, all within higher education.

Name

Beyond13

Legal name

Beyond 13

Website

https://beyond13.agency

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Beyond13 is a boutique performance marketing agency that helps colleges and universities acquire online students through cost-per-acquisition campaigns, proprietary niche education websites, branded email, and AI-assisted program matching.

Ownership category

akta.pro rank

Product category

Higher Education Marketing Services

NAICS

Educational Support Services (611710)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Test Strategy & Prep Integrated with Admissions (EDAFAMAE)

akta.pro secondary industry

Fully Online Universities (Online-First, Degree-Granting) (EDAHALAA)

Keywords

• Performance marketing services
• Higher education marketing
• Lead generation agency
• Email marketing services
• Search engine optimization

Headquarters

HQ city

Deerfield Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Cost Per Acquisition (CPA): The company charges colleges and universities on a cost per acquisition basis, delivering exclusive high-intent leads that respond to the client's brand. This performance-based model ensures clients pay only for actual student enrollments acquired.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Beyond13 is a boutique performance marketing agency that helps colleges and universities acquire online degree-seeking students. The company delivers intent-driven, exclusive leads on a cost-per-acquisition basis through three core service lines: Branded Exclusive Email, Program-Specific Marketing, and SEO via proprietary owned-and-operated niche education websites. AI-powered Tailored Matching technology connects prospective students with academic programs that fit their career goals and interests.

Product overview

Beyond 13 is a boutique performance marketing agency offering a unified platform of marketing services designed specifically for higher education institutions. The core offering consists of three main service lines: Branded Exclusive Email (cost-per-acquisition email campaigns), Program-Specific Marketing (comprehensive email, social media, and paid media), and SEO Services (proprietary niche-specific sites for organic search acquisition). These services are powered by a portfolio of ten exclusive niche brands (Bible College, Tech Degree, Healthcare Degree, Top Healthcare, EduPalace, Christian, and PsychDegree) that target specific academic verticals, enabling tailored student acquisition across theological, technology, healthcare, and psychology education sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Bible College: Exclusive brand focused on biblical/religious education programs
• Tech Degree
• Healthcare Degree
• Top Healthcare
• Edupalace
• Christian
• Psych Degree

Products and services

• Branded Exclusive Email A cost-per-acquisition email marketing service that connects colleges and universities with intent-driven prospective students through brand-specific email campaigns. Prospects respond to institution branding and clients pay only for acquired enrollments.
• Program-Specific Marketing Comprehensive performance marketing service covering email, social media, and paid media through strategic media buys, targeting, and optimization tailored to specific academic programs at higher education institutions.
• SEO Services Consumer acquisition through niche-specific proprietary owned-and-operated sites via Search Engine Optimization, helping prospective students discover relevant education programs through organic search across verticals such as Bible College, Tech Degree, Healthcare Degree, and Psychology Degree.

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Council for Christian Colleges & Universities (CCCU)coreStrategic or Co-development PartnerBeyond13 has established a partnership with CCCU to serve their member institutions' student acquisition needs. The collaboration focuses on connecting prospective students with Christian higher education programs through targeted marketing campaigns.
• Career Education Colleges & Universities (CECU)coreStrategic or Co-development PartnerBeyond13 partners with CECU to support their career-focused member institutions with performance marketing services. The partnership enables CECU member schools to access exclusive lead generation and student acquisition services.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• HubSpot: HubSpot is a broad marketing automation and CRM platform that universities and education marketing agencies use to run email, social, and paid campaigns. It is comparable to Beyond13 in that it provides the tooling layer that Beyond13 wraps around for client delivery, and it increasingly offers performance marketing features that overlap with the value proposition of boutique education agencies.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad enterprise marketing automation and email platform used by large universities and education marketing operations. It is comparable to Beyond13 in that it underpins large-scale, email-led student acquisition programs and represents the buy-versus-build alternative for institutional marketing departments.
• Zeta Global: Zeta Global is a marketing technology and data platform providing email, programmatic, and identity-based acquisition services. It is comparable to Beyond13 as an alternative path universities can take for email-led, performance-based acquisition at much greater scale and with a different unit-economics profile than a boutique education specialist.
• Klaviyo: Klaviyo is an email and SMS marketing platform optimized for data-driven, performance-style acquisition flows. The platform pattern (owned-audience, behavioral, revenue-attributed email) mirrors what Beyond13 does in verticalized form for higher ed, and it competes for the same marketing automation spend that agencies like Beyond13 lean on.
• Mailchimp: Mailchimp is a widely adopted email marketing platform used by education marketers and agencies for branded broadcast and automation campaigns. It is comparable as the platform-level alternative to Beyond13's owned email execution, and represents an in-house path universities can take instead of outsourcing to a specialist education agency.
• ActiveCampaign: ActiveCampaign is an email marketing and marketing automation platform used extensively by education marketers and agencies. It is comparable to Beyond13 because email automation is the core delivery mechanism for Beyond13's flagship Branded Exclusive Email product, and the platform competes both at the channel layer and as an in-house alternative for university marketing teams.

Direct peers

• Carnegie Communications: Carnegie Communications is a higher education marketing agency serving colleges and universities with branding, enrollment marketing, and lead generation services. Its higher-ed-exclusive focus and agency-of-record relationships with universities make it a direct peer to Beyond13.
• Education Dynamics: Education Dynamics is a higher education marketing agency that helps colleges and universities recruit prospective students through digital marketing, lead generation, and performance-based programs. It is the most directly comparable competitor to Beyond13 given the shared higher-ed vertical, performance/CPA-style offerings, and overlapping customer base of online and traditional universities.
• Digital Media Solutions (DMS): Digital Media Solutions is a publicly traded performance marketing and lead generation company with an explicit education vertical. Its scaled CPA-based lead acquisition model across multiple verticals, including education, is highly comparable to Beyond13's exclusive-lead, cost-per-acquisition approach for universities.

Emerging players

• Cappex: Cappex is a college search and student-matching platform that helps connect prospective students with institutions based on academic interests and fit. It is comparable to Beyond13's Tailored Matching AI in that both bridge students to programs via matching logic, though Cappex monetizes via institution-side subscriptions rather than per-acquisition leads.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/beyond13.agency
• LinkedInlinkedin.com/company/beyond13
• Instagraminstagram.com/beyond13.agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beyond13