Bad Manners

What Bad Manners does

Bad Manners operates (or has had its badmanners.com domain repurposed into) Ceri388, an online slot gaming platform targeting Indonesian consumers. The platform aggregates slot titles from three third-party game providers — Pragmatic Play, PG Soft, and Habanero — and layers a proprietary user interface, account management, and payment-processing stack on top, including a minimum Rp 5,000 (approximately $0.30 USD) deposit, transaction processing claimed at under 3 minutes, and 24/7 availability. Customer-facing feature work highlighted includes Turbo Spin and Quick Bet (gameplay acceleration), a multi-layer security system, and acceptance of Indonesian bank transfers, all major e-wallets, and QRIS.

The revenue model is transactional, monetizing player wagering on third-party slot games. Pricing is pay-as-you-go with three promotional instruments: a 100% New Member bonus, a 100% Guarantee bonus, and 5% cashback, all of which function as player acquisition and retention incentives rather than subscription tiers. The GTM motion is direct-to-consumer and digital-only: the platform acquires users via Indonesian-language SEO targeting slot-gaming and login/registration queries, supplemented by dub.sh affiliate link distribution.

The firmographic metadata (ThugKitchen-era "verbally abusing everyone into a healthier diet" positioning, founding year 2012, 11–50 employees, website thugkitchen.com, Los Angeles location) is materially inconsistent with the actual operational data describing a 2025 Indonesian slot-platform landing page at badmanners.com. There is no disclosed ownership, no parent entity, no funding history, no management team, no registered legal entity, and no regulatory or licensing information. The data gaps around corporate identity, licensing, and responsible-gambling compliance are material for any investment or acquisition assessment.

Name

Bad Manners

Legal name

Not explicitly stated in source. Footer shows © 2025 Ceri388 without corporate suffix or legal entity designation.

Website

https://thugkitchen.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Bad Manners operates Ceri388, an online slot gaming platform serving Indonesian consumers by aggregating titles from Pragmatic Play, PG Soft, and Habanero, with QRIS, e-wallet, and bank deposit rails operating 24/7.

Ownership category

akta.pro rank

Product category

Online Gambling / Slot Gaming

NAICS

Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), Player Account Management (PAM), CRM & Loyalty Platforms (MPAEAKAF)

Keywords

• Online slot gaming
• Online casino games
• Real money gaming
• Slot game aggregator
• Mobile gaming platform

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Online Slot Gaming Transactions: Platform generates revenue through player wagering on slot games from multiple providers. Players deposit funds and place bets on various slot games with potential winnings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Bad Manners operates Ceri388, a direct-to-consumer online slot gaming platform targeting Indonesian players. The platform aggregates slot game titles from third-party providers (Pragmatic Play, PG Soft, Habanero) and layers its own user account system, payment processing, and gameplay features (Turbo Spin, Quick Bet) on top. It accepts a minimum deposit of Rp 5,000 and supports all Indonesian banks, e-wallets, and QRIS for deposits and withdrawals.

Product overview

Bad Manners operates Ceri388 as a single online slot gaming platform. The platform aggregates slot games from third-party providers (Pragmatic Play, PG Soft, and Habanero) and layers its own user interface, account management, payment processing, and platform features such as turbo spin and quick bet on top. There are no distinct modules, sub-products, or add-ons described — the offering is a unified platform with a consolidated game catalog and transaction infrastructure.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Transaction processing completed in under 3 minutes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Pragmatic PlaycoreTechnology or IntegrationGame provider partnership delivering slot gaming content to Ceri388 platform. Pragmatic Play is a world-renowned game provider known for innovative slot games with quality visuals and engaging mechanics.
• PG SoftcoreTechnology or IntegrationGame provider partnership supplying slot gaming content. PG Soft (Pocket Games Soft) provides mobile-first slot games with innovative gameplay features.
• HabanerocoreTechnology or IntegrationSlot game provider partnership delivering gaming content. Habanero is an established game provider offering diverse slot portfolio with quality visual design.

Scale indicators2 records

Recent moves4 records

Broad incumbents

• Betsson: Multi-brand online casino and sportsbook operator with deep payment localization and multi-provider game aggregation — comparable platform operator at much larger scale.
• Pragmatic Play: Tier-one slot game provider that is both a content partner and a broader gaming platform; comparable in the slot-gaming ecosystem and a direct content supplier to Ceri388.
• Kindred Group: Operator of Unibet and other online casino/sportsbook brands across multiple jurisdictions, with localized payment and multi-provider game catalogs — analogous large-scale operator.
• Evolution AB: Dominant provider of online casino content (live casino, slots via NetEnt/Red Tiger) and B2B platform services — comparable as both a content provider and a broader iGaming platform incumbent.
• LeoVegas: Multi-jurisdiction online casino operator with mobile-first slot-led offering and localized payment support — comparable B2C slot casino operator at greater scale.
• 888 Holdings: Established global online casino operator offering multi-provider slot games with secure payment processing — comparable in product surface though operating in regulated markets.

Direct peers

• Soft2Bet: iGaming platform and operator running multiple online casino brands with multi-provider game aggregation and localized payment infrastructure — directly comparable to Ceri388's model.
• Pragmatic Solutions: iGaming platform provider offering turnkey casino and PAM technology with third-party game and payment integrations — closely analogous to Ceri388's architecture.
• SOFTSWISS: iGaming platform provider offering turnkey online casino and sportsbook solutions with multi-provider game aggregation, payment processing, and PAM — functionally analogous to Ceri388's platform stack.
• EveryMatrix: B2B iGaming platform provider delivering casino engine, sportsbook, and PAM solutions with multi-provider game integration, comparable to Ceri388's aggregated slot platform model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bad Manners