PowerConnex
PowerConnex is an Australian private software company that develops the proprietary PCXcom call centre platform — featuring predictive dialing, ACD/IVR, call recording, and unified communications — sold via cloud subscription, on-premise licenses, and hosted PBX to SME and corporate customers across the Asia-Pacific region.
- Company typePrivate
- Founded2000
- HeadquartersMount Gravatt, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PowerConnex does
PowerConnex Pty Ltd is an Australian private software company that develops and manufactures IP-based call centre and contact centre technology under the PCXcom brand. Founded by Javier Llora and operating from Mount Gravatt, Australia, the company is positioned as the developer of what it describes as Australia's only ground-up predictive dialer, with full control over product development, implementation, and system integration. Its platform is built on SIP-based telephony and integrates predictive dialing, Automatic Call Distribution (ACD), Interactive Voice Response (IVR), call recording and monitoring, unified communications (voice, SMS, fax, email, voice broadcasting), and a Customer Interaction Management/CRM tracking tool.
The company sells through three deployment options: a Cloud-based Virtual Contact Centre on a pay-as-you-go subscription with no CAPEX, an entry-level Onsite Express on-premise system installed within weeks, and full-scale Enterprise on-premise deployments with dedicated project management. Additional recurring revenue comes from a Hosted PBX service billed monthly, while one-time revenue is generated through professional services, implementation, training, and an e-commerce hardware shop selling SNOM IP handsets and Plantronics headsets.
PowerConnex serves both SME and corporate customers across the Asia-Pacific region, with explicit vertical focus on debt collection (PowerCollect module) and finance and investment, alongside adjacent verticals including fundraising, travel, direct marketing, market research, media, retail and manufacturing, education, healthcare, managed services, solar energy, and service bureaus. The company is privately held, founder-owned, bootstrapped with no disclosed institutional funding, and operates with a 1-10 employee headcount.
PowerConnex firmographics
Firmographics- Name
- PowerConnex
- Legal name
- PowerConnex Pty Ltd
- Website
- https://powerconnex.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PowerConnex is an Australian private software company that develops the proprietary PCXcom call centre platform — featuring predictive dialing, ACD/IVR, call recording, and unified communications — sold via cloud subscription, on-premise licenses, and hosted PBX to SME and corporate customers across the Asia-Pacific region.
- Ownership category
- akta.pro rank
PowerConnex industry classification
Industry- Product category
- Contact Centre Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Telephone Interconnect Systems (7385), Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Cloud PBX & Hosted Telephony (HDAIAHAB)
- akta.pro secondary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where PowerConnex is headquartered
LocationHeadquarters
- HQ city
- Mount Gravatt
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
PowerConnex business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- Cloud-based Virtual Contact Centre: Pay-as-you-go cloud service with no CAPEX required. Provides full predictive dialer capability, supervisor management console, inbound call management (ACD & IVR), call recording and monitoring, agent scripting, performance management reports, home-based agents support, list manager, and payment gateways.
- Onsite Express Systems: Entry-point on-premise system with off-the-shelf deployment, installed within weeks. Includes full dialer capability with telecommunications and SMS support. Sold as perpetual license with ongoing software updates included.
- Enterprise Systems: Large business and corporate sector deployments with dedicated project management team, scope of works documentation, and professional installation services. Comprehensive feature set with custom integration.
- Professional Services: Implementation, training, and ongoing support services including project management, system activation, IT service desk, online training, and monthly reports.
- Hardware Sales: Sale of supported hardware including SNOM IP handsets (300, 320 models) and Plantronics headsets (Blackwire 500/600 series).
- Hosted PBX Service: Hosted PBX service with IP phone connectivity, small setup fee plus usage-based pricing. Includes inbound call management, ACD & IVR, 1300 numbers, telecommunications, message on hold, and voicemail.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Cloud-based Virtual Contact Centre - Pay-as-you-go subscription |
| One time/ perpetual license | Multi-year contract | Onsite Express - Entry-level on-premise system |
| One time/ perpetual license | Multi-year contract | Enterprise - Large business and corporate deployment |
| Hybrid | Monthly | Hosted PBX Service |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
PowerConnex product offering
Product offeringCore offering
PowerConnex develops and sells the proprietary PCXcom contact centre platform, with its core being a ground-up in-house predictive dialler delivering up to 300% productivity gains over manual dialing. The platform is offered as a cloud-based Virtual Call Centre (pay-as-you-go, no CAPEX), Onsite Express on-premise entry-level system, and full-scale Enterprise on-premise deployment, complemented by Hosted PBX, the PowerCollect debt collection module, and supported SNOM IP handsets and Plantronics headsets. Customers span SMEs through to corporates with hundreds of seats across the Asia-Pacific region.
Product overview
PowerConnex delivers intelligent customer contact systems as a platform-plus-modules architecture built around its proprietary PCXcom system. The core offering is the Predictive Dialler, which handles outbound calling with four modes (Predictive, Preview, Power, Manual). This core platform is offered via three deployment options: Cloud-based Virtual Call Centre (no CAPEX, pay-as-you-go), Onsite Express (entry-level on-premises), and Enterprise (full-scale corporate deployment). The platform integrates multiple modules including ACD & IVR for inbound call management, Call Recording & Monitoring for quality control, Unified Communications for multi-channel messaging (SMS, Voice, Fax, Email), and Operational Transparency with real-time reporting dashboards. Industry-specific modules like PowerCollect for debt collection complement the offering, along with Hosted PBX as an add-on service. Hardware options include SNOM IP handsets and Plantronics headsets sold through their shop. All products share the CIM/CRM tracking tool for prospect database management and sales optimization.
Differentiator
Problem solved
Functional benefit
Brands
- PCXcom: Call centre system brand used for products including predictive dialer and related contact centre technology solutions.
Products and services
- Predictive Dialler Flagship predictive dialing system with four dialer modes (Predictive, Preview, Power, Manual) that automatically calls contacts and connects answered calls to agents, delivering productivity gains of up to 300% over manual dialing and increasing agent speak-time to 45-50 minutes per hour. Designed for outbound sales, appointment setting, and seminar attendance management in SME and enterprise contact centres.
- Cloud-based Virtual Call Centre On-demand virtual call centre delivered as a cloud service with no CAPEX on a pay-as-you-go model. Includes full predictive dialler capability, supervisor management console, ACD & IVR inbound handling, call recording and monitoring, agent scripting, performance management reports, home-based agent support, list manager, and payment gateways. Scales from one agent to hundreds and is accessible from anywhere in the world.
- Onsite Express (On-premise) Entry-level on-premise call centre system designed for SMEs and smaller sites. Sold as a perpetual licence with off-the-shelf deployment installed within weeks, including full dialler capability with telecommunications and SMS support and ongoing software updates.
- Enterprise Systems (On-premise) Full-scale on-premise contact centre deployment for large businesses and corporate customers. Sold as a perpetual licence and delivered with a dedicated project management team, formal scope of works documentation, project plan, and professional installation by skilled engineers. Comprehensive feature set with custom integration to existing CRM and databases.
- Hosted PBX Cloud-based hosted PBX service connecting IP phones via broadband with inbound call management (ACD & IVR), reception desk switching, 1300 numbers, telecommunications, message on hold, and voicemail. Priced via a small setup fee plus usage-based recurring charges.
- PowerCollect (Debt Collection Module) Accounts receivable and debt collection module that integrates with PCXcom to help agencies reduce debtor days and manage collections campaigns. Configurable with any front-end debt collection software and aligned with collections-sector regulatory requirements.
- Supported Contact Centre Hardware Online shop offering supported contact centre hardware including SNOM 300 and SNOM 320 SIP business IP handsets and Plantronics Blackwire 500/600 series headsets with noise-cancelling microphones, digital wideband audio, and SoundGuard acoustic protection.
Quantifiable outcome
- Productivity gains of up to 300% from manual dialing
- +4 more outcomes
Companies that use PowerConnex
Customer profileNamed customers2 records
Segments15 records
Ideal customer profiles4 records
PowerConnex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
PowerConnex partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
PowerConnex competitors and assessment
Company assessmentBroad incumbents
- Avaya: Established enterprise telephony and contact centre vendor (Avaya Experience Platform, IP Office) with on-premise and cloud options, predictive dialing, ACD/IVR, and call recording - comparable to PowerConnex's Enterprise Systems and Onsite Express offerings.
- Genesys: Global leader in contact center as a service (CCaaS) and customer experience platforms, offering predictive dialing, ACD/IVR, omnichannel routing, workforce engagement, and AI - overlapping directly with PowerConnex's PCXcom suite at the enterprise end of the market.
- RingCentral: Cloud UCaaS leader expanding into CCaaS via RingCentral Contact Center, offering hosted PBX, IVR, omnichannel, and dialer capabilities that overlap with PowerConnex's Hosted PBX and Virtual Contact Centre products.
- Amazon Connect: AWS cloud-native CCaaS with omnichannel routing, IVR, predictive dialing, real-time analytics, and deep AI integration via Amazon Bedrock - a hyperscaler alternative that competes for the same cloud contact centre workloads as PowerConnex's Virtual Contact Centre.
Direct peers
- Talkdesk: Cloud-native CCaaS platform with predictive dialing, IVR, omnichannel, AI agents, and workforce engagement - a comparable architecture to PowerConnex's cloud offering, targeting similar mid-market and enterprise segments.
- 8x8: Unified cloud communications provider combining UCaaS and CCaaS, including predictive dialing, IVR, call recording, and analytics - competes head-to-head with PowerConnex's combined Hosted PBX plus contact centre proposition.
- Five9: Pure-play cloud CCaaS provider delivering predictive dialing, inbound ACD/IVR, omnichannel routing, and AI-powered analytics - the closest direct comparison to PowerConnex's cloud Virtual Contact Centre product.
- NICE inContact (CXone): Enterprise CCaaS suite (CXone) with predictive dialing, omnichannel routing, call recording, quality management, and AI - directly comparable to PowerConnex's PCXcom offering for both SMB and enterprise customers.
- IPscape: Australian cloud contact centre provider offering inbound/outbound dialling, IVR, call recording, and CRM integrations - the closest direct regional peer competing with PowerConnex in Australia and NZ.
Emerging players
- Twilio (Flex / Contact Center): Cloud communications platform exposing programmable voice, SMS, and contact center (Twilio Flex) APIs - overlapping with PowerConnex's unified communications and IVR/routing capabilities, particularly for buyers wanting API-first architectures.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PowerConnex social profiles
Digital presencePowerConnex compliance and trust
Trust signalCompliance2 records
PowerConnex financial estimates
Financial estimateRevenue estimate
Valuation estimate
PowerConnex leadership team
Management profileNumber of profiles
Profiles1 record
PowerConnex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PowerConnex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PowerConnex
What does PowerConnex do?
PowerConnex develops and sells the proprietary PCXcom contact centre platform, with its core being a ground-up in-house predictive dialler delivering up to 300% productivity gains over manual dialing. The platform is offered as a cloud-based Virtual Call Centre (pay-as-you-go, no CAPEX), Onsite Express on-premise entry-level system, and full-scale Enterprise on-premise deployment, complemented by Hosted PBX, the PowerCollect debt collection module, and supported SNOM IP handsets and Plantronics headsets. Customers span SMEs through to corporates with hundreds of seats across the Asia-Pacific region.
Is PowerConnex a public or private company?
PowerConnex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PowerConnex founded?
PowerConnex was founded in 2000. It employs 1 to 10 people.
Where is PowerConnex based?
PowerConnex is headquartered in Mount Gravatt, Australia, in the Oceania region.
How does PowerConnex make money?
Six revenue lines are on record. Cloud-based Virtual Contact Centre is the primary driver. The others are onsite Express Systems, enterprise Systems, professional Services, hardware Sales and hosted PBX Service.
Who are PowerConnex's main competitors?
Broad incumbents on record are Avaya, Genesys, RingCentral and Amazon Connect. Direct peers are Talkdesk, 8x8, Five9, NICE inContact (CXone) and IPscape. Twilio (Flex / Contact Center) is listed as an emerging player.
Does PowerConnex have an API?
No public API is recorded for PowerConnex.
What industry is PowerConnex in?
PowerConnex's product category is Contact Centre Software. Its primary akta.pro industry code is HDAIAHAB, Cloud PBX & Hosted Telephony, with a secondary code of BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 54151 and its SIC code is 7385.