easy MARKETING

What easy MARKETING does

easy Marketing GmbH (operating as EASY-M) is a Dortmund, Germany-based private company founded in 2010 that builds a server-side first-party marketing attribution and tracking platform for European enterprise customers. Its technology stack is built around proprietary server-side first-party tracking that bypasses browser-based blockers (ITP/ETP, AdBlockers) and third-party cookie deprecation, claiming a near-99% tracking quote using its own emid identifier and processing all data on EU servers in ISO-27001 certified data centers. The product portfolio includes the core EASY-M Platform with Universal Data Ingest across 100+ interfaces, easy.TRACKING, easy.WEBANALYTICS, a Private Partner Ecosystem, GDPR & Compliance Shield, a free First-Party Tag Manager, automated Sales-Abgleich (validation), and the roadmap-stage easy.360 performance suite.

The company serves three primary customer segments — brands & e-commerce retailers, performance and affiliate agencies, and publishers/partner networks — with secondary focus on finance and legal/compliance buyers requiring strict GDPR conformance. Named enterprise customers include Otto, MediaMarktSaturn, Cyberport, Deutsche Bahn, Postbank, Netto, Ernsting's Family, Borussia Dortmund, Borussia Mönchengladbach, and the agency mai xpose 360. The business model combines SaaS subscription for the tracking platform, professional services for engineer-led migration and setup, and whitelabel technology licensing for agencies. Pricing is quote-based and not publicly disclosed, with sales conducted via direct enterprise field sales and website-driven demo booking. As of 2025 the company holds the chairmanship of the BVDW Fokusgruppe Affiliate-Marketing and Tracking-Lab and won the PerformixX Award 2025 for Best Technical Service Provider.

Name

easy MARKETING

Legal name

easy Marketing GmbH

Website

https://easy-m.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

easy Marketing GmbH (EASY-M) is a Dortmund-based SaaS provider of server-side first-party marketing attribution and tracking infrastructure for European enterprise brands, agencies, and publishers, differentiated by GDPR-audited, EU-hosted technology that bypasses cookie restrictions.

Ownership category

akta.pro rank

Product category

Marketing Attribution Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)

Keywords

• Marketing attribution platform
• Server-side tracking
• First-party tracking
• Affiliate marketing technology
• Enterprise marketing analytics

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Enterprise Tracking Platform Subscription: SaaS platform subscription for marketing attribution and tracking services. Includes access to tracking infrastructure, integrations, dashboards, and support.
2. Professional Services & Setup: Technical onboarding, migration support, and setup services provided by dedicated engineers for enterprise customers.
3. Whitelabel Technology: White-label tracking infrastructure for agencies to resell under their own brand, creating new revenue streams.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

easy MARKETING (EASY-M) operates an enterprise all-in-one platform for marketing attribution and tracking built on server-side first-party tracking infrastructure. The platform connects over 100 interfaces (affiliate networks such as Awin, impact, ADCELL; e-commerce platforms such as Shopify; paid media such as Google Ads, TikTok, Instagram; and CRMs) to centralize marketing data, with proprietary emid-based tracking achieving nearly 99% tracking accuracy independent of third-party cookies, ITP/ETP, and AdBlockers. All data is processed on EU servers with full GDPR compliance, and the platform is offered to brands, agencies, publishers, and financial services firms across the DACH region.

Product overview

EASY-M is an Enterprise all-in-one platform for marketing attribution and tracking, featuring a modular architecture built around a core platform and multiple specialized solutions. The core EASY-M Platform connects over 100 interfaces (Awin, Shopify, Google, etc.) and centralizes all data streams. The flagship products include easy.TRACKING for server-side first-party tracking with nearly 99% tracking rates, easy.WEBANALYTICS for cross-platform user behavior analysis, and the easy Marketing Tag Manager (a free First-Party Tag Manager). The platform is complemented by specialized modules including the Private Partner Ecosystem for managing direct partner networks, the GDPR & Compliance Shield for legal compliance, the Server-Side Tag Manager for data integrity, Sales-Abgleich for automated validation, the Managed Infrastructure service with proactive monitoring, and the easy.360 performance suite. Founded in 2010 and headquartered in Dortmund, Germany, the company operates exclusively on EU servers with no data transfer outside the EU.

Differentiator

Problem solved

Functional benefit

Brands

• easy.360: Performance suite mentioned as part of the company's product ecosystem for comprehensive marketing tracking and analytics.
• easy.WEBANALYTICS
• easy.TRACKING
• easy Marketing Tag Manager

Products and services

• EASY-M Platform Enterprise all-in-one SaaS platform for marketing attribution and tracking. Connects over 100 interfaces (Awin, Shopify, Google, Salesforce, etc.) and centralizes all marketing data streams in a single highly available platform with full GDPR compliance and EU-only server hosting. Sold to enterprise brands, agencies, publishers, and financial services firms.
• easy.TRACKING Server-side first-party tracking infrastructure that achieves nearly 99% tracking rates by moving tracking logic to the server. Provides complete data sovereignty and independence from third-party cookies, ITP, ETP, and AdBlockers. Used by brands such as Borussia Mönchengladbach.
• easy.WEBANALYTICS Web analytics solution that breaks down tracking and data silos, combining data privacy-compliant user behavior analysis across all platforms to improve user experience. Used by sports and enterprise organizations such as Borussia Dortmund.
• GDPR and Compliance Shield Compliance solution ensuring legally compliant operations in Germany and the European Union. The platform is GDPR-audited with all servers in the EU and no data transfer to third countries. Includes AVV (Data Processing Agreement) for download and digital signature.
• Whitelabel Tracking Technology White-label tracking infrastructure that allows agencies to resell the platform under their own brand, creating new revenue streams. Includes multi-tenant management for agencies handling hundreds of client accounts.
• Managed Infrastructure Service Managed technical service offering direct access to engineers who proactively monitor client setups. Uses GDPR-compliant communication tools such as Mattermost hosted on EU servers. Covers migration and setup for enterprise clients, including complex implementations for Otto, MediaMarkt, and Douglas.

Quantifiable outcome

• Up to 98.4% tracking quote achieved with combination of technologies
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability2 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core.

• AWINcoreTechnology or IntegrationNative integration with AWIN affiliate network. EASY-M centralizes clicks, views, and sales data from AWIN, provides automated sales validation, and enables margin-based commissioning through API connection.
• impactcoreTechnology or IntegrationNative integration with impact partnership platform. Enables centralized reporting, automated sales validation via server-side data, and margin-based commissioning.
• ADCELLcoreTechnology or IntegrationNative integration with ADCELL affiliate network. Centralized reporting, attribution and deduplication, automated validation, margin-based commissioning, and single invoice management.
• TradeTrackercoreTechnology or IntegrationNative integration with TradeTracker. Automated data import, sales validation, and margin-based commissioning for affiliate tracking.
• ShareASalecoreTechnology or IntegrationNative integration with ShareASale affiliate network. Centralized reporting, automated validation, and margin-based commissioning.
• TikTokcoreTechnology or IntegrationTikTok Conversion API integration for server-side tracking. ROAS optimization through real revenue data feeding, data enrichment with first-party data, cookie-independent tracking.
• Google AdscoreTechnology or IntegrationGoogle Ads Conversion API integration for enhanced conversions. Server-side tracking, ROAS optimization, and data enrichment for improved campaign performance.
• InstagramcoreTechnology or IntegrationInstagram Conversion API integration for server-side tracking. Cookie-independent tracking, ROAS optimization, and first-party data enrichment for improved matching.
• ShopifycoreTechnology or IntegrationIntegration with Shopify e-commerce platform for seamless tracking implementation.
• SalesforcecoreTechnology or IntegrationCRM integration to synchronize leads and enrich data records in Salesforce privacy-compliant via emid (EASY-M ID).
• Bundesverband Digitale Wirtschaft e.V. (BVDW)coreStrategic or Co-development PartnerIndustry association membership since 2013. Leadership role in Tracking-Lab and Fokusgruppe Affiliate-Marketing. Helps shape regulatory and technical standards for 650+ member companies.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Northbeam: Marketing attribution platform focused on e-commerce DTC brands, providing multi-touch attribution, server-side tracking and unified ad-spend data. Comparable to EASY-M in offering first-party, privacy-conscious attribution infrastructure for advertisers.
• Singular: Marketing attribution and analytics platform supporting mobile and web, with deep integration ecosystem across ad networks and MMPs. Comparable to EASY-M in cross-channel attribution and privacy-resilient tracking infrastructure.
• Matomo: Open-source, GDPR-friendly web analytics platform often deployed as a privacy-first alternative to Google Analytics. Comparable to EASY-M in the privacy-compliant web analytics space, with strong positioning in the EU market.
• Adjust: Mobile measurement and attribution platform offering server-side tracking, fraud prevention and analytics for advertisers and agencies. Comparable to EASY-M in server-side attribution infrastructure and enterprise advertiser targeting.
• Rockerbox: Marketing measurement and attribution platform that unifies paid media, ecommerce and CRM data for enterprise brands. Comparable to EASY-M in cross-channel attribution, server-side data ingest and enterprise customer focus.
• Triple Whale: E-commerce marketing analytics and attribution platform with server-side tracking, ad-platform integrations and a single dashboard for Shopify brands. Comparable to EASY-M in solving attribution loss and centralizing marketing data for retailers.
• Piwik PRO: Privacy-focused analytics and customer data platform targeting EU enterprises with strict data protection requirements. Comparable to EASY-M in EU-hosted, GDPR-audited analytics infrastructure for enterprise customers.

Emerging players

• Supermetrics: Marketing data pipeline that moves data from ad platforms, analytics and CRM tools into reporting/warehouse destinations. Comparable to EASY-M in connecting 100+ marketing interfaces and centralizing cross-channel marketing data.
• Improvado: Marketing data aggregation platform that consolidates data from hundreds of marketing and analytics sources into a single warehouse. Comparable to EASY-M in 'universal data ingest' approach and integration breadth across marketing channels.

Broad incumbents

• Google Analytics 4: Free web analytics standard from Google, with growing first-party and server-side capabilities (Google Tag, Enhanced Conversions). The dominant incumbent alternative EASY-M competes against in enterprise web analytics and tracking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/easy-marketing-gmbh?originalSubdomain=de
• Instagraminstagram.com/easymarketinggmbh
• Xx.com/easym_tg

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about easy MARKETING