MyHammer Holding AG

What MyHammer Holding AG does

MyHammer Holding AG was a Berlin-headquartered German Aktiengesellschaft (public limited company) that operated online marketplace portals connecting consumers and homeowners with tradespeople, craftsmen, and handyman service providers. Its operational subsidiary, MyHammer AG, ran two consumer-facing portals: my-hammer.de in Germany and my-hammer.at in Austria, enabling matching, customer reviews, and ratings between service demand and supply. The company served two primary customer segments: consumer/homeowners seeking reliable tradespeople for home repair, renovation, and maintenance, and tradespeople/service providers seeking new clients and business growth.

The platform's underlying technology was a standard two-sided online marketplace architecture with review-and-rating-based trust mechanisms. Monetization details were not publicly disclosed in the available sources; the company followed marketplace conventions typical of the segment (provider-side subscriptions or lead fees). MyHammer Holding AG was a publicly listed entity until August 2021, then privately held within the ANGI Homeservices / HomeAdvisor International group, which also operated related home services marketplaces including Werkspot (Netherlands), MyBuilder (UK), and Travaux.com (France).

In August 2022, MyHammer Holding AG was merged into Instapro II AG, Düsseldorf, and ceased to exist as a legal entity, consolidating the German/Austrian operations under a single European corporate umbrella. At the time of dissolution the company had 51–100 employees and was led by CEO Ronald Egas (appointed August 2020, previously CEO of Werkspot) and board member Thomas Bruns (responsible for finance, controlling, HR, legal, compliance, and investor relations since 2011). The website currently serves only as an archive for previously published capital market information.

Name

MyHammer Holding AG

Legal name

MyHammer Holding AG

Website

https://myhammer-holding.de

Company type

Public

Founded year

1996

Operating status

Acquired

Headcount range

51–100 employees

Short description

MyHammer Holding AG was a Berlin-based holding company operating online marketplace portals (my-hammer.de and my-hammer.at) that connected German and Austrian homeowners with tradespeople and craftsmen for home repair, renovation, and maintenance services, within the ANGI Homeservices group. The company was merged into Instapro II AG in August 2022 and ceased to exist.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Distribution channels1 record

Core offering

MyHammer Holding AG operated online marketplace portals that connected consumers and homeowners with tradespeople, craftsmen, and handyman service providers for home repair, renovation, and maintenance services. The company ran two core portals — my-hammer.de in Germany and my-hammer.at in Austria — as part of the ANGI Homeservices international network of home services marketplaces. The platform facilitated direct matching between service providers and customers with features for customer reviews and ratings.

Product overview

MyHammer Holding AG operated online marketplace portals for connecting users with tradespeople and handyman services. The company operated its flagship MyHammer portal in Germany (my-hammer.de) and an Austrian portal (my-hammer.at). These platforms were part of the ANGI Homeservices group, which also included similar marketplace platforms such as Werkspot (Netherlands), MyBuilder (UK), and Travaux.com (France). The company was dissolved in August 2022 through a merger into Instapro II AG.

Differentiator

Problem solved

Functional benefit

Products and services

• MyHammer Germany Portal

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Instapro II AGcoreStrategic or Co-development Partner · 11 February 2021The MyHammer Holding AG merged into Instapro II AG, Düsseldorf in August 2022. The merger represents the dissolution of MyHammer Holding AG as a standalone entity.
• ANGI HomeservicescoreStrategic or Co-development PartnerMyHammer was part of the ANGI Homeservices group, an international network of home services marketplaces. Ronald Egas, CEO of MyHammer, was previously CEO of Werkspot (Netherlands), another platform in the ANGI group.
• HomeAdvisor International LLCcoreStrategic or Co-development PartnerHomeAdvisor GmbH and MyHammer Holding AG agreed to conduct a delisting. HomeAdvisor International LLC is the parent company controlling both entities through shared management.
• MyBuilder Ltd (UK)minorStrategic or Co-development PartnerMyBuilder Ltd (UK), Werkspot BV (Netherlands), and Travaux.com (France) are affiliated platforms within the HomeAdvisor International network, sharing common management with MyHammer.
• Werkspot BV (Netherlands)minorStrategic or Co-development PartnerAffiliated platform in the Netherlands, part of the ANGI Homeservices international network. CEO Ronald Egas previously served as CEO of Werkspot before joining MyHammer.
• Travaux.com (France)minorStrategic or Co-development PartnerAffiliated platform in France, part of the HomeAdvisor International network under common management.

Recent moves8 records

Expansion highlights3 records

Direct peers

• Angi Inc. Angi (formerly ANGI Homeservices) is the ultimate parent group of MyHammer, operating the US flagship home-services marketplace. It is directly comparable as the lead platform in the same international network, sharing business model and category.
• Travaux.com: French affiliate within the HomeAdvisor International network that operates a marketplace for home renovation and craft services. Comparable as a sister platform serving the same use case in France.
• TaskRabbit: Online and mobile marketplace that matches freelance labor with local demand, including handyman and home-services tasks. Comparable as a direct competitor in the home-services/gig marketplace category with a similar two-sided model.
• Thumbtack: US-based online marketplace connecting consumers with local professionals for home services. Comparable as a direct competitor in the same two-sided home-services marketplace category, though operating in a different geography.
• Checkatrade: UK-based directory/marketplace for vetted tradespeople and home-services providers. Comparable as a European home-services marketplace with a verified-professionals model similar to MyHammer.
• Werkspot BV: Dutch affiliate within the ANGI Homeservices network operating a marketplace for craftspeople in the Netherlands. Directly comparable as a sister platform with shared management and identical business model serving the Dutch market.
• MyBuilder Ltd: UK-based affiliate within the HomeAdvisor International network that operates a marketplace for tradespeople connecting with homeowners. Directly comparable as a sister platform serving the same two-sided marketplace use case in the UK.
• Instapro Group: Instapro II AG (Düsseldorf) is the legal successor entity into which MyHammer Holding AG was merged in August 2022. It operates the consolidated European home-services marketplace portfolio and is the most direct comparable given the operational continuity.

Broad incumbents

• Houzz Pro: Home design and remodeling platform with a marketplace component connecting homeowners with home-services professionals. Comparable as a broader incumbent in the home-services/renovation ecosystem with overlapping marketplace functionality.
• Yelp: Local-services platform with a large home-services category that connects consumers with local professionals. Comparable as a broader incumbent whose home-services vertical competes with MyHammer's marketplace model.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyHammer Holding AG