Boekuwzending.com

What Boekuwzending.com does

Boekuwzending.com B.V. is a privately held Dutch shipping-aggregation platform headquartered in Rijsenhout, Netherlands, founded by Rik Balder (who previously worked at a major parcel delivery company) and now co-owned with Margreet Balder and, as of 2025, Marco van der Maden (formerly of DHL). The company operates the BUZ platform, a cloud-based aggregator that connects customers to more than 100 carriers — including PostNL, DHL, DPD, and UPS — and offers native plugin integrations with 12+ e-commerce platforms such as Shopify, WooCommerce, Bol.com, Magento, Lightspeed, Prestashop, Mijnwebwinkel, CCV Shop, OpenCart, Shoptrader, Pakketpartner, and PrintNode, alongside a publicly documented BUZ API for custom enterprise integrations.

The product portfolio spans parcel shipping, pallet transport (from €38.50 per domestic pallet), mailbox parcels (Postpakket), large-package shipping up to 70 kg, budget-rate shipping, express delivery (24–72 hours), sea and air freight, sustainable urban last-mile via electric cargo bikes (Buzzies), and managed order-picking and warehouse fulfilment. A proactive shipment monitoring system tracks each parcel individually and triggers intervention when transit deviates from expected timelines, and customer service is operated with a same-day pickup guarantee (before 16:00) and a 'phone answered within 3 rings' service standard. International shipping coverage spans 35+ countries across Europe, North America, Asia, Oceania, and Africa, with customs documentation and insurance support included.

The commercial model is primarily transaction-fee-based: free registration, no contract obligations, pay-per-shipment pricing with optional monthly-invoiced business accounts offering volume discounts and API access. The company self-describes as 'not the largest shipping provider' and competes on convenience, carrier breadth, and personal service rather than scale; revenue, funding, and detailed financials are not publicly disclosed. Customer testimonials on the website reference Dutch SMB e-commerce brands (Wakestore, Livebetter, Greenmotion, Cards Unlimited), and the platform has earned regional recognition through the 'De sterkste schakel Kennemerland 2025' service-provider award.

Name

Boekuwzending.com

Legal name

Boekuwzending.com B.V.

Website

https://boekuwzending.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Boekuwzending.com is a Dutch cloud-based shipping-aggregation platform that connects SMBs, e-commerce merchants, and individual shippers to 100+ carriers through native webshop integrations, a documented API, and pay-per-shipment pricing from a Rijsenhout, Netherlands, base.

Ownership category

akta.pro rank

Product category

Shipping & Logistics Services

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro industry

PRIMARYTLACABAF

Ocean Export Forwarding (Booking/VGM/SI/BL)

Transportation & Logistics/Freight Forwarding & Customs Brokerage/Ocean Freight Forwarding (FCL/LCL)

SECONDARYTLACAAAB

Air Consolidation & Deconsolidation (Consols, Master/House AWB)

Transportation & Logistics/Freight Forwarding & Customs Brokerage/Air Freight Forwarding

Keywords

• Shipping aggregator platform
• Carrier comparison
• Parcel shipping services
• E-commerce shipping integration
• Pallet transport services

Headquarters

HQ city

Rijsenhout

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Shipping Transaction Fees: Boekuwzending.com earns revenue by charging transaction fees on shipments booked through their platform. The platform aggregates 100+ carriers and offers customers competitive rates, with the company taking a margin on each booking.
2. Warehouse and Order Fulfillment: Provides order picking and inventory management services including packing, shipping, and inventory reporting for e-commerce businesses
3. Express and Priority Shipping: Premium pricing for expedited shipping services including same-day pickup (before 16:00) and express delivery options within 24-72 hours

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Boekuwzending.com operates an online shipping aggregation platform that connects Dutch shippers with more than 100 carriers for parcel, pallet, and international shipments. The platform provides transparent multi-carrier rate comparison, proactive shipment tracking, e-commerce plug-ins, an API, warehouse order-picking, and bulk/sea/air freight services for both business and consumer customers.

Product overview

Boekuwzending.com is an online shipping platform that aggregates over 100 carriers into a unified software solution. The core platform (BUZ) offers package shipping, pallet transport, and international shipping services, while specialized modules cover sea freight, air freight, express delivery, and sustainable urban delivery via electric cargo bikes (Buzzies). The product portfolio also includes order fulfillment services (Orders Picken), bulk shipments, and mailbox parcels (Postpakket). E-commerce businesses can integrate via native plugins for Shopify, WooCommerce, Bol.com, Magento, and other platforms, enabling automated order processing and label generation. The platform serves both individual shippers and enterprise customers with features like real-time tracking, customs documentation, and insurance options.

Differentiator

Problem solved

Functional benefit

Products and services

• Pakket Verzenden
• Pallet Transport
• Orders Picken (Order Picking & Fulfilment)
• Bulkzendingen
• Buzzies (Electric Cargo Bike Delivery)
• Zeevracht (Sea Freight)
• Luchtvracht (Air Freight)
• Express Bezorging
• Internationaal Pakket Verzenden
• BUZ Verzendplatform (Shipping Platform & API)

Quantifiable outcome

• Phone answered within 3 rings maximum, ensuring responsive customer service
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNative Shopify app/integration allowing Shopify store owners to automatically import orders and generate shipping labels. Orders are automatically forwarded to Boekuwzending.com when products are sold, with users only needing to confirm shipment.
• WooCommercecoreTechnology or IntegrationWooCommerce plugin integration enabling automatic order processing and shipping label generation for WooCommerce store owners.
• Bol.comcoreTechnology or IntegrationIntegration with Bol.com marketplace allowing sellers to automatically process and ship orders from their Bol.com store.
• MagentocoreTechnology or IntegrationMagento plugin enabling e-commerce stores to connect with Boekuwzending.com for automated shipping processes.
• PostNLcoreTechnology or IntegrationPrimary carrier partner for domestic and international parcel delivery services.
• DHLcoreTechnology or IntegrationCarrier partner for domestic and international shipping services.
• DPDcoreTechnology or IntegrationCarrier partner for parcel delivery services.
• LightspeedcoreTechnology or IntegrationIntegration with Lightspeed e-commerce platform for automated shipping.
• PrestashopcoreTechnology or IntegrationPrestashop plugin enabling automated shipping for Prestashop store owners.
• UPScoreTechnology or IntegrationCarrier partner for international express and standard shipping services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EasyPost: Shipping API platform providing multi-carrier rate shopping, label generation, tracking, and address verification for developers and e-commerce platforms. Comparable API-first aggregator with similar carrier breadth and developer customer base.
• Sendcloud: Largest Dutch shipping aggregator platform serving 23,000+ e-commerce businesses across Europe with multi-carrier checkout, shipping, returns, and tracking pages. Most direct competitor in the same Dutch SMB e-commerce segment with similar aggregator business model.
• Paazl: Dutch shipping rate comparison and checkout delivery options platform for e-commerce retailers, serving webshops with multi-carrier selection. Comparable Dutch-origin shipping aggregator targeting same SMB e-commerce segment.
• ShipStation: Multi-carrier shipping software platform (Stamps.com / Auctane) for e-commerce SMBs offering carrier rate comparison, label generation, and integrations with major marketplaces and shopping carts. Comparable aggregator model targeting similar SMB e-commerce shipper segment.
• Shippo: API-first shipping aggregator providing multi-carrier rate shopping, label generation, and tracking for SMB and mid-market e-commerce businesses. Closely comparable on API-first architecture and developer-led GTM motion.
• ShippyPro: All-in-one shipping software for e-commerce businesses offering multi-carrier label generation, tracking, and returns management across 180+ couriers. Comparable SMB-focused shipping aggregator with similar carrier breadth proposition.
• Packlink: European parcel shipping aggregator (Spain-based, owned by Auctane) offering multi-carrier comparison and booking for SMBs across multiple EU markets. Direct aggregator competitor with overlapping European SMB customer base.

Emerging players

• AfterShip: Post-purchase shipment tracking and returns management platform with 900+ carrier integrations. Adjacent to shipping aggregation with focus on tracking/returns rather than rate comparison, but serving the same e-commerce SMB customer segment.

Broad incumbents

• PostNL Shipping Portal: Direct-to-SMB online shipping portal of the Netherlands' primary parcel carrier. Represents the carrier disintermediation risk — provides direct access to PostNL rates and services without an aggregator intermediary.
• Shopify Shipping: Native shipping label and rate service built into the Shopify platform, offering discounted carrier rates directly to Shopify merchants. Represents the platform-native shipping risk that competes directly with aggregator value proposition for Shopify-using customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuh_fH4HDJhuRxl-wZ7J5og
• Facebookfacebook.com/Boekuwzending
• LinkedInlinkedin.com/company/boekuwzending-com
• Instagraminstagram.com/boekuwzending
• Xx.com/Boekuwzending

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boekuwzending.com