Perth Now
PerthNow is a digital local news platform serving Perth and Western Australia, operated by Seven West Media subsidiary West Australian Newspapers Limited. It delivers breaking news, AFL sports, entertainment, and lifestyle content via its website, mobile apps, and 15+ paid regional digital editions.
- Company typePrivate
- Founded1985
- HeadquartersPerth, Australia
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Perth Now does
PerthNow is a digital local news platform headquartered in Perth, Western Australia, operated by West Australian Newspapers Limited — a wholly-owned subsidiary of publicly listed Australian media conglomerate Seven West Media (ASX: SWM). Founded in 1985, the platform serves Perth metropolitan and broader Western Australian audiences with breaking local news, AFL coverage of the West Coast Eagles and Fremantle Dockers, entertainment, food, lifestyle, weather, traffic, and lottery content. Its product surface consists of three integrated channels: the PerthNow website (perthnow.com.au), free iOS and Android mobile applications with push notifications, and more than 15 paid regional digital editions (covering Perth suburbs including Joondalup, Wanneroo, Stirling, Central, Southern, Canning, Cockburn, Fremantle, Melville, and Mandurah, plus WA regional mastheads such as Albany Advertiser, Bunbury Herald, and Kalgoorlie Miner), plus the ShopNow e-commerce content sub-brand and the co-promoted The Nightly premium publication.
The platform monetizes through three primary streams: display and video advertising, recurring digital subscriptions for its PDF replica editions at $8 per week, and sponsored-content arrangements with external brand partners (exemplified by TABtouch's sponsorship of AFL tipping content). Seven West Media staff journalists produce sponsored content on behalf of these partners in the site's style and tone. Distribution extends across web, mobile apps, email newsletters, and owned social channels (Facebook, X, Instagram, YouTube), and the platform cross-promotes The West Australian newspaper, 7plus streaming content, and The Nightly.
Customer-base composition is two-sided: a primary long-tail of local Perth/WA end consumers seeking hyperlocal news, and a secondary base of advertisers and brand partners targeting Perth/WA audiences. With 51–100 employees, no external funding rounds, no disclosed AI capabilities, no patents, and no M&A activity, PerthNow operates as a stable regional digital publishing asset within the SWM portfolio rather than an independent high-growth venture.
Perth Now firmographics
Firmographics- Name
- Perth Now
- Legal name
- West Australian Newspapers Limited
- Website
- https://perthnow.com.au
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PerthNow is a digital local news platform serving Perth and Western Australia, operated by Seven West Media subsidiary West Australian Newspapers Limited. It delivers breaking news, AFL sports, entertainment, and lifestyle content via its website, mobile apps, and 15+ paid regional digital editions.
- Ownership category
- akta.pro rank
Perth Now industry classification
Industry- Product category
- Online News Publishing
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- News & Current Affairs Aggregators (MPACAKAA)
Keywords
Where Perth Now is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Perth Now business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising: The platform generates revenue through display advertising, sponsored content, and brand partnership arrangements. Brand partner content is enabled by funding from external parties, with Seven West Media staff journalists producing content in collaboration with brand partners.
- Digital Subscriptions: Premium digital editions of local newspapers are available via subscription at $8 per week. Editions include North, Central, South, and Mandurah regional publications.
- Sponsored Content: Tabtouch-sponsored AFL content sections featuring expert tips and analysis from David Shortte, produced in collaboration with brand partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Digital newspaper editions subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Perth Now product offering
Product offeringCore offering
PerthNow is a digital news platform serving Perth and Western Australia, providing breaking news, sport, entertainment, food, lifestyle, weather, traffic, and hyperlocal community coverage through its website, free iOS and Android mobile applications, and weekly paid digital newspaper editions covering more than 15 Perth suburbs and regional areas. The platform monetizes its audience through display advertising, sponsored brand-partner content, and $8/week digital edition subscriptions, operating as the digital extension of The West Australian newspaper under Seven West Media.
Product overview
PerthNow is a comprehensive local news media platform operated by Seven West Media, offering a unified digital news service for Perth and Western Australia. The platform consists of three core offerings: the PerthNow Website (the primary news platform covering breaking news, local government, crime, entertainment, food, lifestyle, sport, and ShopNow commerce content), the PerthNow Mobile App (a free iOS and Android application providing push notifications and mobile-optimized access to all content), and PerthNow Digital Editions (weekly digital replicas of local printed newspapers across multiple Perth suburbs including Canning, Cockburn, Fremantle, Melville, Mandurah, Joondalup, Wanneroo, Stirling, Western Suburbs, Central, and Southern editions). The platform aggregates content from The West Australian and its associated suburban publications, with integrated newsletter subscriptions and a ShopNow commercial section.
Differentiator
Problem solved
Functional benefit
Brands
- ShopNow: E-commerce and shopping content section featuring fashion, beauty, home and garden, electronics, travel, and lifestyle product recommendations and deals
- The Nightly
Products and services
- PerthNow Mobile App A free mobile application for iOS and Android developed by Seven West Media that delivers breaking local news, top headlines, celebrity stories, lifestyle content, food coverage, and sport updates with push notification alerts to Perth and Western Australian consumers.
- PerthNow Digital Editions Weekly digital replica editions of local newspapers covering more than 15 Perth suburbs and Western Australian regional areas (including Joondalup, Wanneroo, Stirling, Western Suburbs, Central, Southern, Canning, Cockburn, Fremantle, Melville, and Mandurah), accessible through an online reader platform by paid subscription.
- PerthNow Website The primary online news platform at perthnow.com.au providing breaking news, local Perth and Western Australia coverage, entertainment, food, lifestyle, sport, weather, traffic, and ShopNow e-commerce content to Perth and WA consumers.
Companies that use Perth Now
Customer profileSegments2 records
Ideal customer profiles2 records
Perth Now technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Perth Now partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- The West AustraliancoreThe West Australian is the parent brand of PerthNow, providing editorial content, brand credibility, and cross-promotion. PerthNow serves as the digital arm of The West Australian for Perth-local content.
- Seven West MediacoreSeven West Media is the parent company of PerthNow and The West Australian. They developed the mobile app and provide operational infrastructure, advertising sales, and content syndication.
- TABtouchminorTABtouch sponsors AFL content sections on PerthNow including 'The Coaches Box' feature providing expert tips for West Coast Eagles and Fremantle Dockers matches.
- The NightlyminorThe Nightly content is curated and displayed on PerthNow homepage, with cross-promotion links between the two Seven West Media properties.
- 7plusminor7plus video content and shows are promoted on PerthNow including The Rookie, The Chase Australia, and other streaming content.
- Brand Partners (Various)minorExternal brand partners fund content creation on PerthNow. Seven West Media staff journalists produce content in collaboration with brand partners to match site style and tone. Categories include health, insurance, automotive, fashion, and lifestyle products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Perth Now competitors and assessment
Company assessmentBroad incumbents
- 9News: Nine Network's broadcast and digital news platform with state-level newsrooms. Comparable in delivering free digital news with strong video and breaking-news coverage, but operates across all Australian states and is tied to a broadcast network rather than a print heritage.
- Herald Sun: News Corp Australia's Melbourne tabloid covering news, sport (AFL), and entertainment. Comparable in delivering regional Australian breaking news with strong AFL and celebrity verticals, but with broader Melbourne/Victoria reach versus PerthNow's Perth/WA focus.
- The Courier-Mail: News Corp Australia's Queensland-based regional news masthead. Comparable in delivering state-capital regional digital news with sport (NRL/AFL) and lifestyle verticals, supported by display advertising and subscription products.
- The Sydney Morning Herald: Nine Entertainment's flagship masthead delivering digital news, sport, lifestyle, and entertainment to NSW. Comparable as an Australian digital news subscription and advertising product, but operates at much larger metropolitan and national scale than PerthNow.
- The Age: Nine Entertainment's Melbourne and Victoria-focused digital news platform. Comparable to PerthNow as a state-capital regional digital news destination with subscription and advertising monetization, though operating in a larger and more competitive metro market.
- ABC News Australia: National public broadcaster's digital news platform with a dedicated Perth/WA bureau. Comparable in delivering free breaking local news, sport, and lifestyle content, but funded publicly and operating at national scale rather than as a regional commercial property.
Direct peers
- Adelaide Now: News Corp Australia's regional digital news brand for Adelaide and South Australia. Comparable to PerthNow as a regional capital-city digital news destination with breaking news, sport, and lifestyle verticals, and similar reliance on display advertising and sponsored content.
- Brisbane Times: Nine Entertainment's regional digital news masthead covering Brisbane and Queensland, with hyperlocal suburbs and digital subscription editions. Highly comparable to PerthNow in business model (regional news + digital subscriptions + advertising) and target audience (state-capital metropolitan readers).
- news.com.au: Australia's largest general-news digital aggregator, owned by News Corp Australia. Comparable to PerthNow in delivering free, ad-supported, nationally distributed news with regional and lifestyle verticals, though at national rather than regional scale.
Regional players
- The West Australian: PerthNow's sister publication under Seven West Media and WA's newspaper of record. Directly comparable in covering Perth and Western Australia, but with a print heritage, paywalled digital offering, and longer-form journalism versus PerthNow's free digital-first model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Perth Now social profiles
Digital presencePerth Now financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perth Now leadership team
Management profileNumber of profiles
Perth Now funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perth Now M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perth Now
What does Perth Now do?
PerthNow is a digital news platform serving Perth and Western Australia, providing breaking news, sport, entertainment, food, lifestyle, weather, traffic, and hyperlocal community coverage through its website, free iOS and Android mobile applications, and weekly paid digital newspaper editions covering more than 15 Perth suburbs and regional areas. The platform monetizes its audience through display advertising, sponsored brand-partner content, and $8/week digital edition subscriptions, operating as the digital extension of The West Australian newspaper under Seven West Media.
Is Perth Now a public or private company?
Perth Now is a private company. It is classified as corporate owned and is currently operating.
When was Perth Now founded?
Perth Now was founded in 1985. It employs 51 to 100 people.
Where is Perth Now based?
Perth Now is headquartered in Perth, Australia, in the Oceania region.
How does Perth Now make money?
Three revenue lines are on record. Advertising is the primary driver. The others are digital Subscriptions and sponsored Content.
Who are Perth Now's main competitors?
Broad incumbents on record are 9News, Herald Sun, The Courier-Mail, The Sydney Morning Herald, The Age and ABC News Australia. Direct peers are Adelaide Now, Brisbane Times and news.com.au. The West Australian is listed as a regional player.
Does Perth Now have an API?
No public API is recorded for Perth Now.
What industry is Perth Now in?
Perth Now's product category is Online News Publishing. Its primary akta.pro industry code is MPACAKAA, News & Current Affairs Aggregators. Its NAICS code is 516210 and its SIC code is 7310.