Park Place Behavioral Health Care

What Park Place Behavioral Health Care does

Park Place Behavioral Health Care, legally organized as Osceola Mental Health, Inc. and operating as a 501(c)(3) non-profit since 1976, is a multi-site community behavioral health provider headquartered in Kissimmee, Florida. The organization delivers a full continuum of mental health and substance use disorder services to adults, children (starting at age 3), and individuals with special needs across Central Florida through locations in Kissimmee, Poinciana, and Ocala. Core service lines include 24/7 crisis services (including Baker Act and Marchman Act receiving facility functions), outpatient mental health services, recovery-oriented substance use treatment (including medication-assisted treatment with Vivitrol, withdrawal management, partial hospitalization, intensive outpatient, and residential programs), psychosocial rehabilitation, case management, adult residential services, school-based diversion (AWARE), and integrated primary care. The organization employs over 300 full-time staff and is CARF-accredited.

The technology stack is conventional and non-proprietary: Zoom is used as the telehealth platform for video appointments, InSync Healthcare Solutions powers the patient portal and EHR, Paycom handles HR/job applications, EasyPay processes patient payments, SurveyMonkey collects satisfaction data, and Zeffy manages donations. No bespoke AI/ML systems, patents, or proprietary models are disclosed. The telehealth offering is positioned around accessibility (remote access via smartphone, laptop, or tablet) rather than technological differentiation.

The business model combines insurance reimbursement across multiple commercial, Medicaid, and Medicare Advantage carriers (Aetna, Ambetter, Blue Cross, Cigna, Humana, UnitedHealthcare, Florida Medicaid) with a sliding-scale fee schedule for uninsured and underinsured patients and 501(c)(3)-eligible donations from individuals and businesses. The sliding-fee policy — "no one is denied access due to inability to pay" — combined with donation reliance means a meaningful share of revenue effectively funds care rather than being collected from patients. Go-to-market is sales-led through walk-in services, scheduled appointments, and community referral networks (schools, law enforcement, healthcare providers) across Osceola, Orange, and Polk counties; distribution is largely regional and direct-to-consumer/patient, supplemented by mobile crisis response and on-site partner services (Genoa Pharmacy, Osceola Community Health Services).

Name

Park Place Behavioral Health Care

Legal name

Osceola Mental Health, Inc.

Website

https://ppbh.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Park Place Behavioral Health Care (legal name Osceola Mental Health, Inc.) is a 501(c)(3) multi-site community behavioral health provider in Central Florida, serving adults and children with mental health, substance use, and crisis services across Kissimmee, Poinciana, and Ocala since 1976.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (62322), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Inpatient Psychiatric Hospitals & Units (HLAFACAB), Residential Mental Health Treatment Centers (HLAFACAC)

Keywords

• Mental health services
• Substance abuse treatment
• Crisis intervention
• Behavioral health care
• Community mental health

Headquarters

HQ city

Kissimmee

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Reimbursement: Revenue from accepting multiple commercial, Medicaid, and Medicare insurance plans including Aetna, Ambetter, Blue Cross, Cigna, Humana, UnitedHealthcare, Florida Medicaid, and various Medicare Advantage plans
2. Sliding Scale Fees: Discounted/sliding fee schedule based on family size and income for uninsured or underinsured patients
3. Donations and Charitable Contributions: As a non-profit 501c3 organization, relies on donations from individuals and businesses to support services for those who cannot pay

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Park Place Behavioral Health Care provides a full continuum of community-based mental health and substance use disorder services across Central Florida, including 24/7 crisis evaluation and involuntary placement under the Baker Act and Marchman Act, outpatient psychiatric and therapy services, recovery-oriented substance abuse treatment (including medication-assisted treatment), residential and partial hospitalization programs, case management, psychosocial rehabilitation, integrated primary care through partners, and permanent supportive housing. It supplements in-person care with Zoom-based telehealth video appointments and operates an on-site Genoa Pharmacy to dispense medications with free delivery or curbside pick-up.

Product overview

Park Place Behavioral Health Care operates as a multi-site behavioral healthcare facility offering a comprehensive continuum of care since 1976. The organization provides a unified platform of mental health and substance use services through integrated modules: Crisis Services (24/7 emergency screening and Baker Act/Marchman Act receiving facility), Mental Health Outpatient Services (psychiatric evaluations, medication management, therapy), Recovery-Oriented Substance Abuse Services (detox, MAT, residential, partial hospitalization), Telehealth (video appointments via Zoom), Genoa Pharmacy (on-site partnered pharmacy), Psychosocial Rehabilitation, Case Management, Adult Residential Program, Primary Care & Wellness, and the AWARE school diversion program. The organization serves adults and children starting age 3, with locations in Kissimmee, Poinciana, and Ocala, Florida. Recent initiatives include Dillingham Apartments permanent supportive housing and integrated primary health services.

Differentiator

Problem solved

Functional benefit

Products and services

• Crisis Services 24-hour emergency screening and admission for children, adolescents, and adults; central point of access for screening, referral, and involuntary placement under the Baker Act and Marchman Act, including a Mobile Crisis Response Team for Osceola County.
• Mental Health Outpatient Services
• Recovery-Oriented Services (Substance Abuse)
• Genoa Pharmacy
• Telehealth
• Psychosocial Rehabilitation (PSR)
• Adult Residential Program
• Primary Care and Wellness Program Integrated primary health services delivered in partnership with Osceola Community Health Services, including primary care, dental services, basic health screenings, wellness coaching, tobacco cessation, stress management, health management, and disease education programs.
• Case Management
• AWARE Program
• Withdrawal Management Program
• Partial Hospitalization Program
• Medication-Assisted Treatment (MAT)
• Patient Portal
• Dillingham Apartments Permanent supportive affordable housing development at 501 N Dillingham Avenue, Kissimmee, offering 30 apartments (22 one-bedroom, 8 two-bedroom) for individuals with special needs earning 22-60% of Area Median Income, including community areas and on-site supportive services.

Quantifiable outcome

• 30 affordable apartments for individuals with special needs through Dillingham Apartments development

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and flagship.

• Birdsong Housing PartnerscoreStrategic or Co-development Partner · 1 March 2021Co-developer of Dillingham Apartments, a permanent supportive housing development at 501 N Dillingham Avenue in Kissimmee offering 30 affordable apartments for individuals with special needs.
• Osceola County Board of County CommissionersflagshipStrategic or Co-development Partner · 1 March 2021Partner in Dillingham Apartments development and general community behavioral health services support.
• City of KissimmeeflagshipStrategic or Co-development Partner · 1 March 2021Partner in Dillingham Apartments development for affordable housing for individuals with behavioral health diagnoses.
• Genoa HealthcarecoreStrategic or Co-development PartnerPartnership with Genoa Healthcare to provide on-site pharmacy services. Genoa Healthcare is the largest provider of pharmacy, outpatient telepsychiatry, and medication management services with 20 years of experience serving nearly one million individuals annually. Pharmacy offers free delivery or curbside pick-up and fills all medications.
• Osceola Community Health ServicescoreStrategic or Co-development PartnerCollaboration to provide integrated primary health services at the Kissimmee location. Provides primary care, dental services, basic health screenings, wellness coaching, tobacco cessation, and health management programs.
• Osceola County School SystemcoreStrategic or Co-development PartnerPartnership for the AWARE Program (Always Working At Reaching Excellence), a diversion program for students facing school expulsion due to substance use violations.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Centerstone: Large multi-state non-profit behavioral health provider expanding in Florida with comparable outpatient, crisis, and substance use services — represents a scaled peer that could displace local incumbents.

Broad incumbents

• Acadia Healthcare: National for-profit operator of psychiatric hospitals, residential treatment, and outpatient behavioral health facilities — competes for managed care contracts and clinician talent in Florida.
• Universal Health Services (UHS) Behavioral Health: Large publicly-traded health system operating acute psychiatric hospitals and behavioral health facilities nationally, with a growing Florida footprint — represents capital-rich competition at the broader behavioral health category.

Direct peers

• Chrysalis Health: Florida community-based behavioral health and integrated care provider with comparable outpatient, crisis, and case management services serving children and adults — matches Park Place's service-line breadth and payor mix.
• Aspire Health Partners: Central Florida-based non-profit behavioral health provider offering crisis, outpatient, residential, and substance use services across multiple counties — directly comparable in scope, geography, and patient mix to Park Place.
• Devereux Advanced Behavioral Health: Large non-profit operating residential, outpatient, and community-based behavioral health programs in Florida (including Orlando area), with strong CARF-accredited operations similar to Park Place's regulatory profile.
• Camelot Community Care: Florida-headquartered non-profit providing mental health, substance abuse, and child welfare services with multi-site community operations — comparable in mission, scale, and geographic concentration.
• SequelCare: Florida-based behavioral health provider delivering outpatient, residential, and community-based mental health services — comparable in scale, payor mix, and regional service delivery model.
• Henderson Behavioral Health: Florida non-profit community behavioral health provider offering crisis stabilization, outpatient, residential, and supportive housing in Broward County — directly comparable service portfolio and non-profit operating model.
• Mental Health Resource Center (MHRC): Jacksonville-based non-profit providing mental health, substance use, and supportive housing services across Northeast Florida — comparable in non-profit structure, service-line scope, and CARF-style quality framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ParkPlaceBehavioralHealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Place Behavioral Health Care