Eventtechnik

What Eventtechnik does

Eventtechnik GmbH is a Metzingen, Germany-based founder-owned provider of event technology, media installation, and related professional services operating since its founding over a decade ago by Tom Ulbrich and Stephan Walser. The company delivers four integrated offerings: professional event equipment rental (audio — Allen&Heath, Yamaha, d&b Audio, Sennheiser, Shure; lighting — Martin, Robe, ETC, MA-Lighting; media — Barco, Samsung, Sony, Panasonic; staging — Eurotruss, Global Truss), fixed media system installations using Crestron-based media control with custom in-house microcontroller and DSP integration, virtual events delivered via Zoom and Microsoft Teams, and ongoing service and maintenance contracts.

The core technology stack combines third-party professional AV hardware with proprietary custom electronics developed in an in-house laboratory, allowing tailored Crestron-based media control systems and integrated Yamaha/BiAmp networked audio solutions. Eventtechnik operates as an IHK-certified training company (Ausbildungsbetrieb), employing qualified event technology specialists and master craftsmen alongside a flexible workforce of freelance technicians.

Revenue is generated through four streams — usage-based equipment rental, one-time equipment sales, professional-services fixed installation projects, and recurring service and maintenance contracts. The go-to-market is sales-led B2B with an enterprise field-sales motion targeting event agencies, banks, insurance companies, industrial enterprises, and planning offices across Germany and beyond European borders. Customer concentration is spread across a roster of blue-chip German and international enterprises (including BMW, Audi, Porsche, Daimler, Allianz, Siemens, Adidas, Microsoft, Abbott, and Roche), with the company also serving private individuals for residential installations and events.

Name

Eventtechnik

Legal name

eventtechnik GmbH

Website

https://eventtechnik.gmbh

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Eventtechnik GmbH is a Metzingen-based, founder-owned full-service provider of event technology rental, fixed media installations, virtual events, and custom AV development, serving German and European enterprises including major automotive, insurance, and technology firms.

Ownership category

akta.pro rank

Product category

Event Technology Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)

akta.pro secondary industries

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO)

Keywords

• Event equipment rental
• Media technology installation
• Live event production
• Virtual event services
• Audiovisual system integration

Headquarters

HQ city

Metzingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Event Equipment Rental: Rental of professional event technology equipment including audio, lighting, video, and stage equipment with daily minimum rental periods. Deposit required. Rental extends day-by-day if equipment not returned on time.
2. Equipment Sales: Sale of event technology equipment including audio, lighting, video, and stage construction components.
3. Fixed Installation Services: Planning, installation, and maintenance of permanent media systems for venues, meeting rooms, flagship stores, and private facilities. Full project service from concept to execution.
4. Service and Maintenance: Consultation, planning, conception, execution, on-site service, and follow-up support for media technology projects. Full-service maintenance for equipment.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels3 records

Core offering

eventtechnik GmbH provides event technology rental, sales, installation, and development services for corporate events, conferences, and permanent media installations. Core offerings span audio, lighting, video, and stage equipment rental from manufacturers such as Yamaha, Martin, Robe, Barco, and Crestron; fixed media system installation including Crestron-based media control and building technology integration; virtual event production including live streaming via Zoom and Microsoft Teams; and custom electronics solutions developed in the company's in-house technology laboratory.

Product overview

Eventtechnik is a full-service provider in event technology offering a unified portfolio of rental services, fixed installations, and service solutions. The core offerings include Event Equipment Rental (audio, lighting, video, and stage technology from brands like Yamaha, Martin, and Crestron), Fixed Installation (permanent media system design and installation with Crestron-based control), Virtual Events (live streaming and video conferencing solutions via Zoom/Teams), and Custom Solutions Development (in-house technology lab developing specialized solutions). The company operates primarily in Germany and Europe, serving agencies, banks, insurance companies, industrial enterprises, and end consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Equipment Rental Rental of audio, lighting, video, media, and stage equipment from leading manufacturers for corporate events, conferences, product presentations, and live productions. Targeted at event agencies, corporate enterprises, and event organizers needing professional-grade equipment with technical support.
• Fixed Installation Permanent media system design, installation, and integration for commercial venues, meeting rooms, flagship stores, and private facilities, including Crestron-based unified media control, DSP audio, lighting, and building technology integration. Targeted at architecture and planning offices, corporate real estate, and end customers needing custom installed AV systems.
• Virtual Events Live streaming, product presentations, talk rounds, interactive presentations, and video production delivered via Zoom and Microsoft Teams for corporate and agency clients. Launched in response to restrictions on large in-person gatherings, enabling remote event participation.
• Custom Solutions Development In-house development of customised electronic and digital audio solutions in the company's technology laboratory, addressing special requirements that off-the-shelf products cannot meet for fixed installations and complex event setups.
• Service and Maintenance Consultation, planning, conception, execution, on-site service, and follow-up support for media technology projects, including full-service maintenance for rental and installed equipment. Targeted at clients needing reliable operation and upkeep of their event technology and installed media systems.
• Content Creation Customised content development including 3D projections and real-time live content generation for events, supporting immersive event experiences and live productions.

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• VPLT (Verband für Medien- und Veranstaltungstechnik)minorOthersIndustry association membership in the German Association for Media and Event Technology.
• BGFE (Berufsgenossenschaft für Fahrzeughaltungen)minorOthersProfessional association membership related to occupational safety in transportation and logistics.
• pro3 (Professional Partner Network)minorOthersProfessional partner network for event technology industry.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• MCI Group: Global events, meetings, and association management agency that sources AV/event technology partners. Relevant as a demand-side channel for corporate events and a potential partner or customer.
• Crestron Electronics: Global manufacturer of media control and AV automation systems. Eventtechnik is a Crestron integrator; relevant as the underlying technology platform and as a network of competing integrators.
• VPLT (Verband für Medien- und Veranstaltungstechnik): German industry association for media and event technology of which Eventtechnik is a member. Relevant as ecosystem context and industry-credibility signal rather than a direct competitor.

Direct peers

• Gahrens + Battermann: German full-service event technology provider offering AV rental, fixed installations, and event services to corporate clients. Closest comparable in scale, geography, and service mix for the DACH mid-market.
• Satis&Fy: German event technology and production services provider serving corporate events, brand activations, and live shows. Direct competitor in DACH event production and equipment rental.
• Lang AG: German AV rental and event technology specialist focused on video, projection, and LED for large-scale events and exhibitions. Comparable in technical equipment rental for corporate and live events.
• Neumann & Müller: Established German event technology company providing audio, lighting, video, and stage equipment rental along with event production services. Comparable in B2B agency and corporate customer focus.
• Nüssli Group: Swiss-headquartered provider of temporary structures, staging, and event infrastructure for major events and exhibitions. Adjacent overlap on staging and rigging services for large productions.

Regional players

• Habegger: Swiss-headquartered event technology and live communication provider serving corporate and public events across DACH. Comparable services and customer base, primarily competing outside Germany.

Broad incumbents

• PRG (Production Resource Group): Global leader in event production and entertainment technology with massive equipment inventory and worldwide offices. Operates in same space but at materially larger scale across enterprise events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eventtechnikmetzingen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventtechnik