Instore

What Instore does

Instore (legal name INSTORE Produtora de Conteúdo Audiovisual, dba Instore Audiovisual) is a privately held Brazilian audiovisual production and audio marketing company founded in 1996 and headquartered at Rua Cincinato Braga 321, Bela Vista, São Paulo. The firm pioneered audiomarketing and strategic playlists in Brazil and operates as a vertically integrated provider of royalty-free custom music branding for commercial environments. Its flagship Custom Music Branding product delivers exclusive, copyright-free playlists and ID jingles produced in-house by Inrecords, the company's affiliated phonographic production arm, eliminating the ongoing royalty payments that retailers, restaurants and hotels would otherwise owe to rights-holders for background music; the company markets this as up to 80% cost savings versus traditional FM radio or streaming licensing.

The product portfolio extends beyond music branding into Rádio Indoor / Corporativa (a VPN-secured corporate radio platform with a dedicated client website and optional mobile app for internal communications), supported by three service modules covering promotional content production, podcast production, and videocast/live-streaming production, all delivered from a single professional studio facility with state-of-the-art equipment and remote capture capability. GTM is sales-led and direct, with a small commercial team handling inquiries via WhatsApp, phone, and email and targeting enterprise accounts across retail, hospitality, restaurants and corporate segments; pricing is quote-based and not publicly disclosed, and the revenue model combines recurring music branding subscriptions, one-time professional services production fees, and managed-service contracts for corporate radio infrastructure.

The company claims an active client base of over 100 brands spanning major enterprise logos such as Accor, Pizza Hut, Honda, Samsung, Marisa, Havan, Giraffas, New Balance, Claro, Veolia Brasil, Atlantica Hotels, Fila and CEA, and operates exclusively within Brazil. There is no disclosed revenue, headcount, funding, institutional ownership, executive leadership roster, regulatory action, or M&A history in the available source material; the firm appears to be founder-operated with no parent company, PE backing, or public market exposure per disclosed sources.

Name

Instore

Legal name

INSTORE Produtora de Conteúdo Audiovisual

Website

https://instore.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Instore is a Brazilian audiovisual production company founded in 1996 that creates royalty-free custom music branding, VPN-secured corporate indoor radio systems, and podcast/videocast content for over 100 enterprise brands across retail, hospitality, restaurants, and corporate sectors in Brazil.

Ownership category

akta.pro rank

Product category

In-Store Audio Marketing and Audiovisual Production Services

NAICS

Music Publishers (512230)

SIC

Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Micro-Licensing & Direct Licensing Platforms (UGC, SMB venues, online uses) (MPAIAKAJ)

Keywords

• Custom music branding
• Corporate radio solutions
• Audiovisual content production
• Royalty-free background music
• In-store audio marketing

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Music Branding Subscription: Recurring access to exclusive royalty-free playlists and custom music productions aligned with brand identity, eliminating ongoing copyright royalty payments. Provides cost savings of up to 80% compared to traditional copyright-licensed music.
2. Audiovisual Production Services: One-time production of promotional spots, institutional campaigns, podcasts, videocasts, and corporate videos. Includes professional voice talent and studio facilities.
3. Corporate Radio Infrastructure: Setup and maintenance of corporate indoor radio systems including VPN infrastructure, dedicated website, and optional mobile app for internal enterprise communication.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Instore produces and delivers royalty-free Custom Music Branding (exclusive branded playlists produced in-house via its affiliated label Inrecords) and secure Indoor/Corporate Radio solutions for enterprise clients in Brazil. Complementing these core offerings, the company provides professional audiovisual content production services including promotional spots, podcasts, videocasts, and corporate videos from its São Paulo studio, helping brands eliminate ongoing copyright royalty payments (with claimed savings of up to 80%).

Product overview

Instore is a Brazilian audiovisual and audio marketing company offering a unified portfolio of audio branding and content production services. The core offering is Custom Music Branding (royalty-free custom music for brands) and Rádio Indoor/Corporativa (indoor and corporate radio solutions), supported by three production service modules: Producao de Conteudo (content/spots production), Producao de Podcast (podcast production), and Producao de Videocast (videocast production). Music production is handled by Inrecords, Instore's affiliated record production company. The company operates from a professional studio facility in Sao Paulo.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Music Branding Royalty-free custom music branding service that creates exclusive sound identities for brands, including branded playlists, seasonal themes, and ID jingles produced in-house by affiliated label Inrecords, eliminating ongoing copyright royalty payments for enterprise clients in retail, hospitality, restaurants, and other commercial sectors.
• Rádio Indoor / Corporativa (Indoor and Corporate Radio) Indoor and corporate radio solution providing customized playlists and sound ambiance for commercial spaces, with VPN-secured private broadcasting infrastructure, dedicated website, and optional exclusive mobile app for internal company communication across distributed enterprise locations.
• Produção de Podcast (Podcast Production) End-to-end podcast content production service with engaging narratives, professional studio recording, and remote capture capabilities using professional-grade equipment, targeted at enterprise clients seeking high-quality branded podcast content (e.g., corporate podcasts such as VeoliaTalks for Veolia Brasil).
• Produção de Videocast (Videocast Production) Professional studio video production for live streams, corporate videos, and social media content with full audiovisual capture and broadcast capabilities, serving enterprise clients needing high-quality corporate video and live streaming production.
• Produção de Conteúdo (Content and Spot Production) Development of promotional campaigns, commercial spots, and personalized audio messages with professional voice talent, producing institutional and promotional ad spots for retail stores, clusters, or regional campaigns with rapid turnaround (minimum hours or same-day delivery).

Quantifiable outcome

• Cost reduction of up to 80% on copyright royalties
• +1 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• InrecordscoreStrategic or Co-development PartnerInrecords is the phonographic production company within the Instore group, responsible for producing all royalty-free music used in Instore's Custom Music Branding solutions. This in-house production capability ensures quality control, trend alignment, and genre diversity (pop, sertanejo, pagode, forró, commemorative music). The relationship is exclusive and vertically integrated, enabling Instore to guarantee copyright-free music to clients.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PlayNetwork: Specialist in music branding and in-store media experiences, now part of Mood Media. Closely comparable to Instore's Custom Music Branding focus on branded audio identity for major retail and hospitality chains.
• Soundtrack Your Brand: Spotify-powered B2B music streaming platform for businesses, offering licensed mainstream catalogs for venues. Comparable to Instore's Custom Music Branding but with global mainstream catalog depth and tech-platform scalability.
• Cloud Cover Music: US-based B2B music streaming service licensed for commercial use, serving retail, hospitality, and healthcare. Competes in the same in-store music category as Instore with subscription-based delivery.
• Rockbot: US in-store music and digital signage platform for chains and venues with social jukebox features. Directly comparable commercial music subscription product aimed at multi-location retail and hospitality customers.
• Mood Media: Global leader in in-store music, messaging, and digital signage serving retail, hospitality, and QSR brands. Direct competitor to Instore in commercial background music and audio branding, with broader international footprint and mainstream licensed catalogs.
• Custom Channels: Canadian music branding and in-store audio programming company serving retail, hospitality, and healthcare. Direct comparable to Instore in delivering curated branded music experiences and messaging to commercial spaces.
• Brandtrack: European-headquartered business music streaming service with licensed mainstream catalogs for commercial use. Competes in the same B2B background music space as Instore, particularly with multi-site hospitality and retail clients.

Emerging players

• Jamendo Licensing: Royalty-free independent music licensing platform with broad catalog for commercial use. Emerging alternative to traditional PRO licensing models that overlaps with Instore's royalty-free positioning for SMB venues.

Broad incumbents

• SiriusXM for Business: Commercial music service from SiriusXM (formerly Music Choice Business), offering licensed music for in-store use. A broad incumbent competitor with mainstream catalog depth and US-centric footprint.
• Spotify for Business: Spotify's commercial-use music offering leveraging its global mainstream catalog. Represents a scaled incumbent threat that combines mainstream music familiarity with growing commercial-licensing capabilities, challenging Instore's exclusive-catalog positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@instore.produtoraaudiovisual
• LinkedInlinkedin.com/company/instorebrasil
• Instagraminstagram.com/instore.audiovisual
• Xx.com/instorebrasil
• Facebookfacebook.com/instorebrasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instore